microsoft confidential sept 2009 | page 1 | bdm presentation

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MICROSOFT CONFIDENTIAL Sept 2009 | Page 1 | BDM Presentation

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MICROSOFT CONFIDENTIAL Sept 2009 | Page 1

|BDM Presentation

MICROSOFT CONFIDENTIAL Sept 2009 | Page 2

Challenges Facing Enterprise IT

• Provisioning, deploying and managing servers at scale

• Enabling faster and more efficient development of applications with existing knowledge and toolsets

• Reducing IT hardware and infrastructure costs

MICROSOFT CONFIDENTIAL Sept 2009 | Page 3

Easy provisioning and deployment

Auto High availability and fault tolerant

Self-managing and self-healing

Database as a utility with pay as you grow scaling

Rely on Business-ready SLAs

Enable multi-tenant solutions

Manage multiple servers

Build cloud-based database solutions on a familiar relational model

Build on existing developer skills and familiar Transact-SQL syntax

Explore new data application patterns

Elastic Scale Developer Agility

Self-managed

Introducing Microsoft SQL Azure DatabaseRelational Database as a services

MICROSOFT CONFIDENTIAL Sept 2009 | Page 4

Extending SQL Server to the Cloud

Database

Data SyncReporting

Business Intelligence

Symmetric Programming Model and tools

At PDC – core RDBMS capabilities with SQL Azure DatabaseFuture Offerings

Additional data platform capabilities: Reporting, BINew services: Data and Web Services

MICROSOFT CONFIDENTIAL Sept 2009 | Page 5

Benefits of SQL Azure DatabaseDifferentiated value proposition – Database as a

service

Symmetry with Traditional

RDBMSFamiliar T-SQL relational model

Support existing code libraries and protocols

Ecosystem of familiar development and management tools

Differentiated value

No physical administration

Low-friction provisioning

Easy scale-out

Multi-tenant

Self-management

Automatic HA and DR

MICROSOFT CONFIDENTIAL Sept 2009 | Page 6

Customer ScenariosDepartmental Applications

Departmental workgroup applications with low concurrency

and cyclical usage patterns

Web Applications

Small customers or start ups with Web applications

of all scale that have simple RDBMS needs

Data Hubs

Data hubs that consolidate multiple data sources and enable access

from multiple locations and devices

ISV LOB Applications

Traditional ISVs extending offering or selling

software hosted in the cloud

MICROSOFT CONFIDENTIAL Sept 2009 | Page 7

Customers – Why should You careSelf-Managed Database as a service

– Reliability and auto High Availability– No hardware, physical DB, or file management required– Control over all data in one place (compliance, auditing)– Security

Easy to Scale(and ease-of-use)– Scale-as-you-grow (or shrink, or change) – database as a

service– Multitenant

Developer Agility– Leverages and extends existing T-SQL skills and tooling– Familiar tools and skills; rich SQL ecosystem– Starts with compatibility for majority of departmental apps,

grows over time

MICROSOFT CONFIDENTIAL Sept 2009 | Page 9

Overview of capabilities

MICROSOFT CONFIDENTIAL Sept 2009 | Page 10

Self-managedEasy, low-cost provisioning

Wizard-based provisioningSimple database deploymentNo physical administration

Familiar Tools and Interfaces

Manage multiple databases with the same tools you use today

Self-healing platform

Auto High AvailabilityBuilt-in fault-tolerantAutomated maintenance

MICROSOFT CONFIDENTIAL Sept 2009 | Page 11

Elastic ScaleDatabase as a service

Easy to Scale –out across multiple database. Pay-as-you-grow databasesNo hardware, physical DB or file management required

Business-Ready SLAs

Reliability Security management across multiple databases

Multi-tenant data hosting

Logical schema per tenant with isolated physical storageProvision new tenants quickly and easily

MICROSOFT CONFIDENTIAL Sept 2009 | Page 12

Developer Agility – Symmetry with on-premises

SLQ Azure provides database service for applications built on Windows Azure

Transact-SQL ADO.NET OLE DB, ODBC, and JDBC LINQ Entity Framework ADO.NET Data Services

Visual Studio SQL Server Management Studio

Leverage familiar T-SQL based relational database model

Integration with existing tools to ensure rapid development and symmetry with on-premises DB

Relational Database of choice for Windows Azure applications

MICROSOFT CONFIDENTIAL Sept 2009 | Page 13

Resources

• Microsoft site: http://www.microsoft.com/azure/default.mspx

• nal facing site, Azure platform product overview • MSDN Developer site:

http://msdn.microsoft.com/en-us/sqlserver/dataservices/default.aspx• Technical content & latest news of SQL Azure for msdn

subscribers

• SQL Azure Blog: http://blogs.msdn.com/SQL Azure/

•  Latest news and insight on SQL Azure, discussion, free trial

• Windows Azure platform Training kit: Windows Azure Platform Training Kit • Technical content: hands-on labs, presentations, and demos to

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