mhm june 2014 monthly report final
DESCRIPTION
June MonthlyTRANSCRIPT
June Monthly ReportSummary Activity & Insights
Contents
I. SummaryII. MHM Deliverables
I. Local Citations, Link BuildingII. On Page, Blog Posts, OutreachIII. Paid
III. HighlightsIV. ConclusionsV. Recommendations
MONTHLY REPORTJune 2014
I. Summary
May: 2,373 visits | 75 conversionsJune: 3,794 visits | 83 conversions
59.9% visits | 10.7% conversions
LEADS TRAFFIC
17%
83%
Google CPC
Website Conversions
II. Local Citations
Objective: continuously gain/improve listings on relevant sites to maintain and elevate local rankings
June Activity:• Clean-up of rogue citations around the web
– 10 removed from Google and SuperPages
• Corrected existing citations with new addresses – Manchester: 6– Albany: 7
• New: 17, Optimized: 28
Total Updated in June: 68YTD Progress: 97 New Citations
II. Link Building & Community Outreach
Objective: drive traffic/build awareness for “Free Cab Ride” and “5-Hour Driving Class” programs
5 Hour Pre-Licensing Course• Traffic continues from school websites
4th of July FCRH Program• 23 links to site from social and event websites• Adjusted on-page content for Independence Day, created Partner Form and
Page• Research potential community partners and created content for email (still
require email address login information to contact potentials)
II. Blog Posts
Objective: Create & post relevant content to the MHM blog to maintain activity, voice and conversation on topics of importance to the firm and its clients. Push posts to link Paul’s G+ Authorship. Social push to Facebook, Paul’s G+, Martin, Harding & Mazzotti, LLP® G+.
June Progress: 4 postsYTD Created: 24 posts YTD Additional Posts: 5 posts
“Sleep Deprivation and Truck Driving”
II. Paid
Objective: manage/optimize paid search via Google AdWords
Live AdWords Text Campaigns:*• MHM Competitors (Targeting Personal Injury, SSD)• MHM Workers’ Compensation Competitors (NY, MA, VT)• Workers’ Compensation (NY, MA, VT)• Social Security Disability
Mesothelioma Campaign Research & Build• Landing Page Templates currently being built by CA and will be
optimized by RT prior to going live, est. completion: Mid-July
*See Appendices for Campaign Performance Details
II. Paid (cont’d)Objective: manage/optimize paid search via Google AdWords
Personal InjuryLawyers
Impressions 51
Full Views 5
Clicks to Website 3
Conversions 0
Total Cost $12.03
June Video Remarketing Statistics:
PAID Video Monthly Service Includes:• Ad performance analysis• Spend monitoring• Bid monitoring & analysis• Conversion spot check
Note: “Car Accident” video is under-performing and we’re in the process of determining if it is a technical error or creative.
II. Paid (cont’d)
June Performance Statistics Summary:
June 2014 YTD
Budget $3,000 Budget $15,675
Spend $1,304.02 Spend $7,269.92
Clicks 163 Clicks 3,472
Conversions 14 Conversions 66
Cost/Conv. $93.14 Cost/Conv. $110.15
Conv. Rate 8.59% Conv. Rate 1.90%
*Above data is for both text and video campaigns
ASSESSMENTRenderTribe
III. Highlights
• Added call extensions to Google Ads that contributed 7 conversions in June
• Created SEO-PPC report and presentation for Paul’s PILMMA speaking engagement
• Conducted research and analysis of the viability of a Mesothelioma paid campaign– Meeting with Marissa & RT (7-1-14)
• Optimized G+ Local listings– Customized URL’s and added cover photos
IV. Conclusions
• New Google Local dashboard will make it easier to edit, claim and/or delete multiple location listings– Allows the ability to link to Adwords for ads with location
extensions
• Identified and managed required 301/404 URL redirects from Webmaster Tools and provided CA with priorities– 2,800+ URLs from old site/blog => update URLs on new site
• Managed page setup of new Free Cab Ride Partner pages and Program Signup form– On-page issues and late approval of cabs involvement limited
potential reach of 4th of July Program– Additional effort focused on citation building/optimizing
V. Recommendations
• 5-Hour Snail Mail Campaign launch• Send Foursquare and Google verification codes to RT• Rebuild landing pages for Personal Injury & Remarketing
paid campaigns – Creative Advantage to build template
• Send RT login information for marketing@1800law1010 email address
• Send RT list of summer bike helmet and other community events
• Send RT complete list of firms partners