1

MONTHLY REPORT MONTH: JUNE 2016

Visitor Services Update – June 2016

Market Street Guest Services

The Woodlands Mall Guest Services

JUNE 2016 2,439 guests 6,691 guests 2016 YTD 12,779 guests 38,664 guests

YTD Unique Texas Visits

2,785 guests from 226 Texas zip codes

8,450 guests from 464 Texas zip codes

YTD Unique State Visits

448 guests from 52 other US States, districts and

territories

819 guests from 52 other US States, districts and

territories YTD Unique

Country Visits 167 guests from 62

countries 1,139 guests from 82 countries

YTD Undetermined Visits

9,379 guests did not share their zip code

28,256 guests did not share their zip code

9,130 45 28

visitors were tracked

in June 2016

visitor bags distributed

relocation packets

distributed

Staff Aided In: Wine and Food Week 2016

ISRI Gulf Coast Summer Expo

ISRI Gulf Coast Summer Convention

2

Hotel Occupancy Tax Overview

2016 Hotel Occupancy Tax Report

2016 Budget Actual 2016

JAN $ 538,133.00 $ 459,264.00

FEB $ 666,978.00 $ 620,075.00

MAR $ 736,120.00 $ 692,966.00

APR $ 870,778.00 $ 700,284.00

MAY $ 855,428.00 $ 739,255.00

JUN $ 973,636.00 $ 830,188.00

JUL $ 857,015.00

AUG $ 837,167.00

SEP $ 789,002.00

OCT $ 872,838.00

NOV $ 921,015.00

DEC $ 728,980.00

TOTAL $ 9,647,090.00

YTD $ 4,641,073.00 $ 4,042,032.00

HOT Comparisons – 3 Year Data 2014 2015 2016

JAN $ 398,040.00 $ 484,069.00 $ 459,264.00

FEB $ 487,659.00 $ 583,239.00 $ 620,075.00

MAR $ 619,545.00 $ 659,993.00 $ 692,966.00

APR $ 636,783.00 $ 752,339.00 $ 700,284.00

MAY $ 607,107.00 $ 672,775.00 $ 739,255.00

JUN $ 788,651.00 $ 773,715.00 $ 830,188.00

JUL $ 577,865.00 $ 678,610.00

AUG $ 541,522.00 $ 661,943.00

SEP $ 598,719.00 $ 610,148.00

OCT $ 679,770.00 $ 648,380.00

NOV $ 768,554.00 $ 695,700.00

DEC $ 576,167.00 $ 595,635.00

TOTAL $ 7,280,382.00 $ 7,816,546.00

YTD $ 2,142,027.00 $ 2,479,640.00 $ 4,042,032.00

Comparable to 2015

0

20

40

60

80

100

Occupancy (%)

15-Jun

16-Jun

170

172

174

176

178

180

ADR

15-Jun

16-Jun

105110115120125130135140

RevPAR

15-Jun

16-Jun

3

Meetings, Connections & Fostered Relationships

• Fraternity Executives Association Conference, Kansas City, MO – June 2 - 4 • Site Selectors FAM Trip – June 3 – June 5 • Kristin Finan, Austin American Statesman visits The Woodlands – June 7 & 8 • CVB Regular Board Meeting – June 8 • TWFG Annual Conference walk through – June 9 • Houston and Beyond bi-monthly meeting – June 10 • CVB Marketing Committee Meeting – June 13 • Filming “Road Trippin’ San Antonio” segment – June 15 • Lunch with Texas Monthly Magazine – June 15 • Meeting with Hallaron Advertising Agency – June 16 • Lunch with The Woodlands Country Club – June 17 • Wall Street Journal Cooperative Campaign Insertion runs – June 18 • Marketing meeting with the Texas Renaissance Festival – June 21 • Wrap-up lunch with TWFG about conference – June 21 • Phone call with Plan Your Meetings ad buy – June 21 • Maximize Your Planner Connections Webinar – June 22 • The Institute of Scrap Recycling Industries Inc. Convention – June 23 - 25 • TTIA Travel and Tourism College – June 27 – July 1 • USAToday.com Cooperative Campaign cells begin running – June 27

Restaurants and Merchants Promoted through CVB Channels in June The Woodlands Resort &

Conference Center The Courtyard by

Marriott Hyatt Centric The

Woodlands Candlewood Suites The

Woodlands Elaine Turner Alex and Ani Cru Wine Bar Tommy Bahama’s

Schilleci’s New Orleans Kitchen

Cinemark Market Street Cinemark 17 and XD Levure Bakery and Patisserie

Brooklyn Cafe The Woodlands Farmer’s Market

Pinot’s Palette Market Street

The Woodlands Mall Waterway Cruisers The Woodlands Waterway Art Bench

Project

Amerigo’s Grille

Baker Street Pub The Goose’s Acre America’s Jasper’s Crush Wine Lounge The Woodlands Car

Club Cars & Coffee for a Cause

Riva Row Boathouse The Woodlands Children’s Museum

Grimaldi’s Pizza Nick’s Fish Dive & Oyster Bar

Cyclone Anaya’s Perry’s Steakhouse and Grille

The Cynthia Woods Mitchell Pavilion

South County Fourth of July Parade

Black Walnut Cafe JerryBuilt

BurgerFi The Counter Whole Foods Del Frisco’s Grille Local Pour The Red, Hot and Blue

Festival

4

Events That Occurred in June

• Market Street Spring Concert Series

• The Woodlands Farmer’s Market at Grogan’s Mill

• Jimmy Buffett & The Coral Reefer Band

• Waterway Nights • Wine and Food Week 2016 • Star Wars & More: A Tribute to

John Williams with The Houston Symphony

• Weezer & Panic! At The Disco with Andrew McMahon

• Boom 92: Boom Bash • Boston with Dennis Deyoung:

The Music of Styx • Texas Music Festival Orchestra • 93Q’s A Day in the Country • Slipknot with Marilyn Manson

and Of Mice and Men

Events Occurring in July

• The Woodlands Farmer’s

Market • Star-Spangled Salute • South County 4th of July

Parade • Red, Hot and Blue Festival and

Fireworks Extravaganza • Twenty One Pilots • Rock the Row

• Jim Gaffigan • Dreamworks Animation Live in

Concert with The Houston Symphony

• Pitbull • Meghan Trainor • The Bud Light Party Rally:

Carnival of Madness • Blink-182

5

Advertising Efforts

Condenast Traveler (Austin/SanAntonio/Dallas/Houston) May 2016- June 2016

TripInfo.com April 2016- December 2016

Texas Journey & Texas Events publications May 2016 – June 2016, September 2016 – December 2016

6

Trip Advisor - Group Sales

June 2016 – Aug 2016

Trip Advisor - Leisure

Feb 2016 – Dec 2016

Travel Spike Display (Texas)

May 2016 – Aug 2016

7

USAToday.com

May 2016 – June 2016

Travel Guides Free

May 2016 – December 2016

Brides Magazine

May 2016 – June 2016

8

Pandora Ad Buy – Austin, San Antonio, College

Station and Houston’s Top 15 income zip codes

June 20th – July 4th 2016

The Woodlands Villager

June 2016 The Woodlands, Spring, Houston Cable TV buy

June 13th – July 4th 2016

9

The Woodlands Community Magazine

June 2016

10

551

Google Analytics - June

Social Media Statistics – June

Facebook

133 Page Likes This Month 9,471 Total Page Likes 14,350 People Reached 1,695 Post Engagement 868 Page Views

Sessions

Desktop

Mobile

Tablet

Sales Referral (UserDirected fromAnother Site)

Organic (SearchEngine)

Direct (UserEntered URL)

of social referrals to VisitTheWoodlands.com are trafficked by TWCVB’s Facebook page

sessions on VisitTheWoodlands.com came from some form of social media this month

46%

40%

13% 31% 24%

28%

74%