Podcastingwith David Jones& Doug Walker

The Best Laid Plans

Podcast Theory

Podcasting in Plain English

What is a podcast really?

•Audio/Video content delivered via RSS

•Free (with few exceptions)

•Subscription based

•Podcatchers (I.e. iTunes) download latest files

•Content varies from amateur to pro

•Covers most conceivable niches

hard

Attractive

Tailored to specific audiences

Ongoing Touch Point

Two-way dialogue

Deep Content

Low Production Cost

Big Time Commitment

Tone of Voice

Practice

What is the end game?

Cheap advertising?

Latest thing?

Vanity?

Production Process

1Prep It 2Record It 3Edit It

4Export It 5Upload It 6Publish It

7Pimp It

Prepare For It

• Plan the format

• Plan each show

• Speaking Notes

• Links & show notes

• Evergreen or Topical?

• Frequency of delivery

Record It

• Sound quality IS important

• Check and double check equipment

• Intro & Outro

• “Live to tape” Vs. Postproduced

• Remote recording

Edit It

• Planning minimizes editing

• Be ruthless, listeners time is valuable

• Theme Music (podsafe?)

• Create a re-usable

• “ahs” and “ums”

Export It

• MP3 format - Audio

• Enhanced AAC - Audio (iPod only)

• Bit Rates

• Levelator

Upload It

• Write show notes

• Write ID3 Tags

• Album Artwork

• Upload file to a host

Publish It

• List with iTunes

• Establish Feedburner Feed

• Create Blog Post

• Podpress or similar

Pimp It

• List with other podcast directories

• Register with EveryZing

• Tell people, audio promos

• Make cards to hand out

• Twitter, Facebook, etc.

Doug’s Gear

Dave’s Gear

Communication

Editing

Publishing

Listening

www.skype.comFree

audacity.sourceforge.netFree

apple.com$79

www.apple.com/itunesFree

www.libsyn.comstarts $5/mnth

wordpress.org (install)wordpress.com (hosted)Free & monthly

music.podshow.comFree with credit

conversationsnetwork.orgFree

Be Shameless

Who has the Time?

100,000,000 hourslast weekend

100,000,000 hourslast weekendwatching ads

100,000,000 hoursto create wikipedia

My Podcast ListMarketing/

Social Media

Tech/Geek

News/Other

My Podcast ListMarketing/

Social Media

Tech/Geek

News/Other

Questions?