memphis website design & development, internet marketing company

IT Niche, LLC748 Crossover Lane Memphis, TN 38117 Phone: 901-414-9009Cell Phone: 901-489-1234

Email: [email protected]

Website: http://www.itniche.com

mailto:[email protected]

http://www.itniche.com/




Improving the content

of your company

website






Are you not going to corporate websites will cause a terrible

apathy? Oh, no, not again a lot of texts unbearable, soulless,

boring to despair.

Do not know about you but to me it seems logical that if a

company allocates resources to build your site, do the same for

writing and managing content. We all know that content is king,

right? So why do we find more times than we would like to correct

web pages on the visual but very poor in substance?






In the resources for content creation would something similar to

what we were saying about the care of typography: it seems that

the department responsible for creating the hire website design,

approve the sketches and planning the content, hala, that the

designer take the texts of the old site (which may be 98).

The typical structure ‘ About Us ‘, ‘ What we do ‘, ‘ Our services’

and the news section of rigor with two stories that are not updated

since the site was launched is the best way to bore the stones.






Quality content

A content -centered design

Starting a business is hard. You may have developed a great idea,

a useful product, an essential service but you can get frustrated

seeing that no one comes to your website to find out.

It is great that we care the presentation of content but there is a

small detail that we should not ignore: create content that is

interesting to someone. There are some guidelines that can help:






1. It tells a story

Since man is man has developed an insatiable curiosity to know

stories. From stories by the fire in the cave until internet series are

always ready to hear a good story. Write your own story in terms

of objectives, sector context … you have a visitor on your site,

make them interested in what you have to tell.

For example, tomX not just an online marketing company is a

character, a superhero who wants to atomize the world. Since the

domain name to the descriptions domain.com profiles on social

networks tomX tells the story of this character and his adventures.






2. Find your voice

The corporate tone very correct, well thought out, well structured,

aseptic standard is so… boring. Companies are made up of

people, each develops a personality structure. A character that is

transmitted from the brand, from the products, services;

employees… Find your tone and speak from it.

For example, the designer Nacho Contreras in his biography on

your website has unveiled a “Plain caninoso” did a few years ago.






3. Keep consistency

Think of a friend who goes to dinner at your house. You receive it

kindly and give him a beer. You speak of yours, you laugh, so

normal. Now you pass the room and sit to eat. For starters you

stay quiet, serious and sharp. With the main course you euphoric

samples, too. In the dessert and tops look tired and just want to

leave. Your friend will think you’re cyclothymic or rude. They go

home confused.

The same happens in many websites. Upon entering you are

screaming that you buy, in sections with product details you are

bored, not directly elsewhere are telling you anything. A chaos, go.

Maintain consistency so that your user is comfortable, at ease and

leave with a good feeling.






4. Focus on your product

I come to your site, show me what you can do. What are you

doing, what are the best, why choose you. Please, avoid the

hackneyed concepts of the type we are a great team, we have

over four years of experience … (many companies add up the

years of experience of your entire team for such texts, it is very

funny).






5. Make an editorial calendar (if you have a news section or

news)

Ideally, you are able to create interesting content for your niche

market with some regularity. To me it went very well create an

editorial calendar in which I point out which posts publish and on

what dates.

My advice is to accumulate a few items in the fridge before you

start posting and well oiled machine and have background content

for when there is a period that cannot write.






6. be original with the structure

“About us “,” What do…“I ‘m not sleepy? Besides not describe

anything to use these links in a menu does not help the search

engines your site positioned properly. If your company is

dedicated, for example, to sell tablecloths restaurants is better

than the link says “Tablecloths for Hospitality “that “What we do” or

“Our Products “. Besides giving importance to the content of your

site visitors will have a clearer idea of what to expect on the other

side of the click.



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