internet marketing and your business website
DESCRIPTION
Without a doubt the importance of the internet is growing up day after day. Did you know that over 1 BILLION Local Searches are performed online EVERY month? (And it’s growing by over 50% a year). The way we purchase has changed as well: 80% of people search first online before making a purchase vs. using yellow pages, or newspaper. That is why is so important to have a clear Internet Marketing strategy for your website.TRANSCRIPT
Is Your Website Reaching its Full Potential?
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Interesting Data
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Types of Results
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Types of Results
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Interesting Data (only 25% of people click on the Advertisers section or PPC)
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Interesting Data (here are the clicks you can expect to get
according to the site’s position in the first page)
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1st position
10th position
Interesting Data About Internet
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Did you know: • Over 1 BILLION Local Searches are performed online EVERY month!! (And growing by over 50% a year.)
• 80% search first online before making a purchase vs. using yellow pages, or newspaper
•Internet is the present and the future because there is where your customers are looking for your services
but the question is can they find you online?
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Here’s where SEO comes handy
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What is SEO?
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Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid
("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion*
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*Wikipedia
Key Factors That Affect Search Results
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1. How many clicks does it take to get to a given page?
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2. Meta Tags?a) Title b) Description c)Keywords and key-phrases
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Example of Meta Tags Title and Description
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TitleDescription
3. Content RelevanceDo you know what you are talking about? Most important are you communicating it correctly?
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4. Internal Links (are you linking to your internal pages?)
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5. How Frequently the site is updated? Remember content is king
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6. Keyword Density how related are the terms you are using?
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7. Server Speed if your site takes forever to download, that is harming your rankings
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8. Inbound links relevance
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9. Detailed Sitemap Make sure your site has one
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10. Is it Search Engine Friendly
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Other Factors To Consider
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1. Is it easy to find? (think as a customer)2. Does it have a clear purpose?
3. Is it clear what the company does and doesn’t do?
4. Is it easy to find contact information including a phone
number?
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5. Does the website reflect the company’s image?
6. Is it easy to navigate?7. Do all copy headlines say exactly what you are selling with a really good reason
to buy8. Does the copy answer customer’s
question “what is in it for me”?
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Are you ready to implement changes?
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And be the winner of your market?
Visit us online today www.internetstrategyconsulting.net