internet presentation for website-white (1)

8/2/2019 Internet Presentation for Website-white (1)

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This presentation on nafb.com gives you an overview of the NAFB InternetUsage Study, which was recently unveiled at the NAFB Annual Convention

in Kansas City. This study was conducted by Ag Media Research, Sioux Falls,South Dakota.

At the end of this overview, you will find a menu page listing all ofthe data currently available from this study.

You may request a presentation of the data you are most interested in by

contacting NAFB directly.

National Association of Farm Broadcasting


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Discover how many producers in various demographics are actively usingthe Internet, and what their priorities are regarding Internet and texting

applications as they pertain to their farming operations

Determine what market demand or desire there is for NAFB broadcaster

Internet applications

Learn producers current usage of mainstream social media vehicles


OBJECTIVES


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METHODOLOGY


2225 telephone interviews

Producers verified $100,000+ GFI (gross farm income)

Completed interviews proportionate by state based on 2007 Ag Census

for $100,000+ GFI farms(6.53% of U.S. $100,000+ farms in Illinois, 6.56% of completed interviews from Illinois)

Sample supplied by Farm Market iD at 12:1 ratio

Sample from each state was ordered proportionately by county based on

2007 Ag Census

Calls made randomly from each states sample Survey period: August 27September 15, 2009


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PRIMARY FOCUS AREAS

Internet access, including who is online and from where

Hardware used to access the Internet

Days of the week accessing

Priorities online: weather, markets, etc.

Social media usage with mainstream sites

Texting sent or received within the last 30 days, plus services

E-newsletters: those subscribing and readership

How a producer would design a preferred Web site



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PRIMARY FOCUS AREAS

If a producer could access for only one reason

What portal the producers Internet access opens to

What search engines are used

How do producers find Web sites

Blogs accessed, as well as participation by producers

Webinar usage/participation

Local interest in farm broadcaster Web sites and E-newsletters

Interest in company Web sites

National Association of Farm Broadcasting National Association of Farm Broadcasting


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PRIMARY DEMOGRAPHICS

Corn 250+ acres

Soybeans 250+ acres

Corn 250+ and Beans 250+ acres

Wheat 250+ acres

Cottonany acreage

Hay 50+ acres

Cattle Sold 50+ head

Age both under 50 and 50+

Incomes $100,000+, $250,000+ and $500,000+ GFI



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The $100,000+ GFI producers overall Internet access:

38% are active every day, M-F

55% access the Internet 45% personally do not access the Internet 12.5% have someone in their operation access the Internet for them

Total access capability is almost identical to the recently releasedUSDA study, Farm Computer Usage and Ownership.


INTERNET ACCESS


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JUNE 2009 USDA STUDY

Comparison of results for $250,000+ GFI producers Internet access:

USDA - 76% have access

NAFB Study - 64.5% personally access NAFB Study - 13% have others accessing for them NAFB Study - total access equaling 77.5%

For more information on the USDA study, reference www.nass.usda.gov,

Demographics, Farm Computer Usage and Ownership

http://www.nass.usda.gov/http://www.nass.usda.gov/


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ACCESSABILITY

Internet accessing methods for $100,000+ GFI producers:

45% do not access personally

25% use high-speed DSL through a phone line 10% use dial-up

9% have satellite access

7% use a wireless cell phone data card

4% have high-speed cable Internet



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TEXTING

Texting is used, but is not as widespread as in the consumer market,

among the $100,000+ GFI producers:

18% sent or received a text message within the last 30 days

7% send or receive multiple texts per day

4% subscribe to farm information texts



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If a producer was to design his or her own Web site, the top three

components would be:

1. Weather25% of producers

2. Futures Markets21%

3. Local Cash Markets19%

The 4thchoice is dont know 17%

Crop information, equipment information, and stock market reports round

out the top categories.


WEB INFORMATION


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SOCIAL MEDIA

Social networking media among all producers surveyed appears to be

lower than in the consumer market:

9% have personally used social media



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SOCIAL MEDIA

Is age a factor in social media usage among all producers with at least

$100,000+ GFI?

Yes, with 18% of those under age 50 using it, while 7% of 50+ personallyuse social media.

Note that currently approximately 70% of producers are 50+ years of age.



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FARM BROADCASTER SITES

Regarding potential ag Web site usage on a more local level, including farm

broadcaster sites:

40% of $100,000+ GFI producers said they would be interested in visiting a

Web site maintained by a local farm broadcaster they listened to.


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Contact the NAFB office with any questions or requests for additionalinformation, including arranging a presentation of the findings.

A sample menu slide follows here for your review, covering the

demographics and categories available.

Custom runs may also be arranged, but may include a database

management fee.

Thank you.

NAFBP.O. Box 500Platte City, MO [email protected]


NAFB INTERNET STUDY MENU SELECTION


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NAFB INTERNET STUDY MENU SELECTION

PLEASE SELECT YOUR CUSTOM STUDY BY FOLLOWING THE 3 STEPS BELOW. ENTER THE NUMBER 1 IN EACH BOX YOU WOULD LIKE TO SEE DATA FR OM

NOTE: THE STARTING BASE DEMO IS $100,000+ GROSS FARM INCOME

DEMOGRAPHIC DATA CURRENTLY AVAILABLE: PLEASE SELECT THE COLUMN(S) THAT YOU WOULD LIKE TO SEE DATA FOR

Cattle

Corn 250+ sold

$100,000 Corn Soybeans and Wheat Cotton Hay 50+ Age less Age $250,000+ $500,000+

GFI 250+ 250+ Soybeans 250+ 250+ 1+ 50+ Acres Head than 50 Years 50+ Years GFI GFI

STEP 1 - SELECT YOUR BASE DEMOS

SELECT BY ENTERING THE NUMBER 1 1 0 0 0 0 0 0 0 0 0 0 0

STEP 2 - SELECT YOUR CATEGORIES

PLEASE SELECT THE CATEGORIES YOU WOULD LIKE TO VIEW, NOTE OVERALL ACCESS ALREADY SELECTED SELECT BY ENTERING 1

CONTENTS IF YOU COULD DESIGN YOUR OWN PERFECT WEBSITE 0

HOW DO YOU FIND WEBSITES PERTAINING TO YOUR OPERATION 0

IF COULD ONLY ACCESS THE INTERNET FOR ONE REASON/CATEGORY 0

PRODUCER INTERNET CONNECTION METHODS 0

PRODUCER LOCATIONS FOR ACCESSING INTERNET 0

PRODUCER SEARCH ENGINE / SEARCH SITE USAGE PREFERENCE 0

PRODUCERS ACCESSING AND PARTICIPATING IN BLOGS 0

PRODUCERS ACCESSING THE INTERNET OVERALL USAGE/DAYS USED 1

PRODUCERS BELONGING TO AN ONLINE COMMUNITY 0

PRODUCERS HAVING SOMEONE ELSE ACCESS FOR THEM 0

PRODUCER'S OPENING HOME PAGE / PORTAL WHEN ACCESSING 0

PRODUCERS RECEIVING NEWSLETTERS ONLINE AND USAGE 0

PRODUCERS USING MAINSTREAM SOCIAL MEDIA 0

PRODUCERS USING PODCASTS 0

PRODUCERS USING/PARTICIPATING IN WEBINARS 0

TEXT MESSAGES AND TEXTING HABITS/SUBSCRIPTIONS 0

STEP 3 - SELECT THE PRIORITY CATEGORIES YOU ARE MOST INTERESTED IN

PLEASE SELECT THE PRIORITY CATEGORIES YOU WOULD LIKE TO VIEW

PRIORITIES WILL BE RANKED ON A SCALE OF 1 - 10 WITH 10 THE HIGHEST SELECT BY ENTERING A 1

Q4G. I acce ss the Internet for commodity futures market informatio n. 0

Q5A. I access the Internet for farm market information. 0

Q5B. I access the Internet for weather information. 0

Q5C. I access the Internet for specific agricultural websites. 0

Q5D. I access the Internet to send and receive e-mails. 0

Q5E. I access the Internet for local cash grain market information. 0

Q5F. I access the Internet for local livestock market information. 0

Q5H. I access the Internet for social networking such as "MySpace", Twitter, blogs, forums, and chat groups. 0

Q5I. I access the Internet to search for product information by using search engines and typing in what I am looking for. 0

Q5J. I access the Internet to go to Company or Product websites. 0

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