For Board Meeting of December 10, 2015 Agenda Item No. J.2

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MEMO TO: BOARD OF DIRECTORS FROM: ROXANNE ROLLS, RIDESHARE AND OUTREACH COORDINATOR THRU: ALLAN POLLOCK, GENERAL MANAGER SUBJECT: CHERRIOTS RIDESHARE FIRST QUARTER REPORT Issue The FY 2015-2016, First Quarter Rideshare Report of the Cherriots Rideshare Program. Background and Findings Cherriots Rideshare program activities, goals and metrics are structured around the 2015 – 2017 ODOT approved work plan which provides an overview of the activities and expectations associated with the program. Additionally, the 2015 – 2020 Cherriots Rideshare Strategic Plan which details specific activities and improvements to the regional TDM program is being implemented. During the first quarter of this fiscal year, the Rideshare staff completed the Salem Sunday Streets event, the majority of the work associated with the Drive Less, Save More Individualized Marketing Campaign, prepared for the Drive Less Challenge and distributed 1000 Wander Walks Maps. Recommendation None Proposed Motion Information Only

For Board Meeting of December 10, 2015 Agenda Item No. J.2

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CHERRIOTS RIDESHARE 1st Quarter Report FY 2015-2016 July ~ August ~ September 2015 During the 1st Quarter of FY 2015-2016, Cherriots Rideshare began evaluating its level of support to commuters, residents and communities in the Mid-Willamette Valley in accordance with the recommendations made in the 2015-2020 Strategic Plan. Our tasks and the activities associated with those are detailed in our work plan which can be summarized as, management of the Regional Rideshare Database, providing marketing, outreach and incentives for the use of all transportation options and promotion and expansion of TDM tactics within Polk, Marion and Yamhill Counties. DRIVE LESS CONNECT Drive Less Connect is Oregon's secure, easy-to-use online ride-matching tool that matches people who want to share the ride to work, school or play. Drive Less Connect ~ 1st Quarter 2015-2016 Total registered users ................. 4031 New users......................................... 184 Non SOV Miles Logged ............ 312,683 Bike trips ........................................ 2594 Bus trips ........................................ 1714 Carpool trips .................................. 5446

Did Not Work trips ........................ 1640 Vanpool trips ................................ 1936 Walk trips ....................................... 749 Telework trips ............................... 513 Drive Alone trips ......................... 1219

Ridematching statistics: Ridematch search performed ......... 7769 Ridematch search with no results ... 1810 Ridematch requests sent ............... 3389

VALLEY VANPOOL Cherriots Rideshare staff collaborates with other transportation options programs in the region to jointly operate the Valley VanPool program. The total number of active vans in the Valley VanPool program is 51 and we support 27 of those vans. Three vans ceased operation in the 1st quarter due to low ridership which was very disappointing. We endeavor to work with the van lease holders and the vendors when ridership gets low, however both vendors had limited or no staff assigned to our region during the first quarter making rider recruitment very challenging. Both vendors are fully staffed now, so we will work with our partners and the vendors to develop better ways to fill empty seats and ways to avoid vans ceasing to operate.

For Board Meeting of December 10, 2015 Agenda Item No. J.2

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OUTREACH and MEETINGS Staff attended the following employer meetings, fairs and outreach events:

• Department of Energy – The ETC at DOE asked for a staff presentation providing an overview of the Rideshare program offerings. The meeting was attended by 25 employees.

• DMV Employee Green Fair - Hosted a booth ~ 350 people

• City of Salem Employee Fair - Hosted a booth ~ 250 people

• Veterans Affairs Health Fair – This first time, outdoor event was very well attended

and offer us the opportunity for interaction with state employees and the general public. ~ 1000

• Spirit Mountain Employee Fair – Hosted a booth ~ 800 people

• Salem Health Fair – Hosted a booth ~ 500 people

Note: Outreach related to Salem Sunday Streets and the Individualized Marketing Campaign is detailed in the completed projects summary below. COMPLETED PROJECTS Salem Sunday Streets – Salem Sunday Streets was a one day event held on August 30th, 2015. This open streets event was held to promote healthy and active living by encouraging bicycling and walking and offering community outreach and education. Cherriots Rideshare staff was significantly involved in the planning, coordination and management of the event. We also acted as a fiscal sponsor, utilizing program funds as well as seeking and managing additional ODOT grant funds. The event highlighted active transportation activities by offering a variety of cycling activities, a 5k fun run and walking tours. Additionally there were four stages presenting local musicians, dance performances, street theater, art and a wide variety of vendor booths. The route was laid out with the intention of encouraging movement on and around the capitol mall area. There were a total of 65 organizations that had booths and while no official count of attendees was taken, based on food truck sales, photos from the event and table interactions it is estimated that 3500 people attended the event. While it was hoped that attendance would be higher, the day of the event was overcast and rain was predicted which we believe kept attendance less than anticipated. The city has plans in the works to possibly offer more financial support and to havecity staff more involved in the event management. Rideshare staff looks forward to cooperatively working with city staff on developing the 2016 Salem Sunday Streets event.

Individualized Marketing Project – Cherriots Rideshare has been working with ODOT and their marketing consultants (Alta Planning and Pac West) to manage a local individualized marketing (IM) campaign as part of ODOT’s “Drive Less, Save More” campaign.

For Board Meeting of December 10, 2015 Agenda Item No. J.2

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Two Salem neighborhoods (Grant and NEN) were selected as target areas to conduct this campaign. The campaign consisted of direct mail communication with 4500 households in the target neighborhoods asking them to complete a pre-survey regarding their travel behavior and mode choice. The survey was followed up by several newsletters with instructions on how to receive transportation options information and a free gift. As requests were received, the literature was gathered together and delivered by bicycle to the requestors’ home.

At the onset of the campaign a full time, temporary employee (Emily Loberg) was hired to assist in the campaign. Her responsibilities included collecting, assembling and delivering by bicycle 600 + go-kits requested by individuals in the target regions. Emily also arranged and/or led a variety of events including a community group ride to the Salem Farmers Market, a historical walking tour, a “Little Libraries” bike ride and hosting several tableting events.

The lead consultant (Alta Planning) is tasked with creating the final report and we will provide copies or links to it when it becomes available. ONGOING & UPCOMING PROJECTS

Strategic Plan Recommendations – Cherriots Rideshare has started work on each of the recommendations for year one of the strategic plan.

1) Refresh the image Status: Our brand refresh was going to be in conjunction with the Salem-Keizer Transit brand refresh; however with those plans on hold, we are revaluating our plan.

2) Conduct/complete an Individualized Marketing program. Status: This is completed.

3) Build a new “one-stop-shop” web site Status: Our procurement specialist was processing an RFP for web development for Salem-Keizer Transit and for the Rideshare Program; however, with those plans on hold, we are revaluating our plan.

4) Develop a communications plan for the strategic plan. Status: We have completed this and presented information about the Strategic Plan to all stakeholders.

5) Conduct an Employee Transportation Coordinator (ETC) survey Status: We will be working on this starting in December.

6) Reallocate staff responsibilities Status: Some minor responsibility changes have already taken place, however this will be done in conjunction with evaluating the addition of a full time, permanent Transportation Options Advocate.

7) Evaluate the Transportation Options Advocate position Status: With the success of having had a full time temporary employees (both Emily Loberg and Alice Moreno) we have been evaluating funding options as well as roles and responsibilities in order to determine the feasibility of adding an additional FTE to the program.

For Board Meeting of December 10, 2015 Agenda Item No. J.2

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8) Establish new performance metrics Status: Once performance metrics have been developed in accordance with the Transportation Options Plan we will evaluate the most effective and realistic way to incorporate those metrics in to our program.

Ongoing participation and activities - • Association for Commuter Transportation (ACT), Kiki is the local chapter secretary and

both Kiki and Roxanne are part of the 2016 ACT Conference planning team. • Board members of Transportation Options Group of Oregon • Statewide TDM and ToGo quarterly meetings • Quarterly ETC networking and training lunch • Drive Less Connect Regional Network Administrators meetings • Cherriots Wellness Committee • Cherriots Connects Committee (Kiki is United Way campaign chair, Roxanne is the

Celebratory Committee Chair)

12/3/2015

1

Cherriots RideshareFirst Quarter Report

2015 - 2016

Total Users

3286 34303674 3761

4031

0

1000

2000

3000

4000

5000

1st Qtr(14‐15)

2nd Qtr(14‐15)

3rd Qtr(14‐15)

4th Qtr(14‐15)

1st Qtr(15‐16)

By Quarter

12/3/2015

2

New Users

185

316

253

159184

0

100

200

300

400

1st Qtr(14‐15)

2nd Qtr(14‐15)

3rd Qtr(14‐15)

4th Qtr(14‐15)

1st Qtr(15‐16)

By Quarter

Match Results

627

502

626

250

511

230

334295

89

205

0

100

200

300

400

500

600

700

1st Qtr(14‐15)

2nd Qtr(14‐15)

3rd Qtr(14‐15)

4th Qtr(14‐15)

1st Qtr(15‐16)

= Match request sent= Matches received

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3

Outreach

Salem Sunday Streets

12/3/2015

4

Individualized Marketing• 600 + Go Kit delivered by bike

• Events and Outreach

Strategic Plan

Reinforce and Enhance the Foundation

Year 1

12/3/2015

5

• Conduct/complete an Individualized Marketing program.

• Develop a communications plan for the strategic plan.

Strategic PlanCompleted

• Conduct an Employee Transportation Coordinator (ETC) survey

• Reallocate staff responsibilities

• Evaluate the Transportation Options Advocate position

• Establish new performance metrics

Strategic PlanIn process

12/3/2015

6

• Refresh the image

• Build a new “one-stop-shop” web site

Strategic PlanPending

Other activities

• Student poster contest

• Redesign of the bicycle map

• Association for Commuter Transportation (ACT) Conference in Portland