membership recruiting workshop 2014 chapter leader training nma...the leadership development...
TRANSCRIPT
Membership Recruiting Workshop
2014
Chapter Leader Chapter Leader TrainingTraining
NMA...THE Leadership NMA...THE Leadership Development OrganizationDevelopment Organization
Understanding the NMA
Draft!
Membership Recruiting Workshop
2014
Chapter Leader Chapter Leader TrainingTraining
NMA...THE Leadership NMA...THE Leadership Development OrganizationDevelopment Organization
Understanding the NMA
Draft!
Introduction
• “Nothing happens until someone sells something” - you’re always “selling” NMA
• You must make things happen…people don’t join by accident
• Membership representatives are a.k.a.
• contact people
• boosters
• ambassadors
Membership Committee
• Responsibilities
– Maintain two-way communications w/members
– PUSH for participation in chapter activities
– Reach out to ALL eligible potential members
– Promote mutual interests of chapter, parent organizations, and NMA
Membership Chairman
• Duties
– Set up organization chart
– Plan activities for year
– Recruit & train committees
– Monitor & evaluate committee
– Set up departmental newsletter/communication
– Maintain liaison with other committees
– Administer committee budget
Membership Representative
• Duties
– Contact members assigned
– Contact non-members assigned
– Keep up-to-date on chapter & NMA events
– Act as liaison between members & officers
– Other duties as assigned
Intra-Chapter Relationships
• Maintain close working relationship with all departments
• Keep informed on all chapter activities
• Maintain close contact with chapter officers, the board, & other committee chairmen
Committee Organization
• Traditional
– Flat % or ratio, such as one booster for every 20 members
• Alternate
– By department
– Management Echelon - peers only
– Geographic - workstation alignment
Supporting Staff Functions
• Statistics & Graphics Display
• Distribution & Control
• On-going Committee Training
• Committee Liaison
Meeting
Thursday
Committee Recruitment
• Individual Qualifications
– Recommendation/approval from department head
– Enthusiastic & energetic
– Sufficient assertiveness
The Committee in Action
• Communication
– Face-to-face
– Telephone
– Through an Emissary
• Distribution of notices
– Internal Mail
– Personally
• Handling Money
– Keep good records
o Dates & kind of contacts
o Attendance record
o Personal data
• Sales Aids
– Monitor for maximum impact
Awards & Rewards
• Enlists friendly competition
• Adds incentive and motivation
• Provides encouragement to attempt follow up and “second efforts”
Community Chapters
• Face unique additional challenges
• Assign Membership “captain” in each affiliated organization
• Include members & non-members
• Conduct annual membership drive
• Enlist visible support and endorsements of key community or business leaders
Getting Started
• Work with your membership assistant
• Appoint representatives wisely
• Assign specific contacts to people
• Train your representatives
• Plan your meetings
Committee Training
• Knowledgeable about the chapter
– When & where are meetings?
– What are the chapter objectives?
– How much are dues ?
• Salesmanship
– Positive attitude
– Able to communicate company/Community link to chapter goals
– Practice one’s chapter marketing “pitch”
Form the basis for the second phase of committee training.
Chapter Information
• Representatives need the following chapter information:
– Objectives & goals
– Committee structure
– Member enrollment & renewal procedures
– The big picture
– Answers to F.A.Q. Visit NMA’s Website for “The Big Picture”http://nma1.org
Attitude &Job Understanding
• Establish “Can Do” Attitude
o Start with a theme for recruiting good people
o Make it a challenge and an opportunity
o Build a unique esprit de corps
• Establish Job Understanding
o Personal value/personal experience to be gained
o Develop new or enhanced skills and contacts
The Chapter and its Professional Development
Programs
It’s About Your Chapter’s Value to Your
Members and the Organization
Now, let’s get our questions answered!!