mediakit enc 2013

www.elnuevoconstructor.comspanish language specialized media inthe u.s. building industry

EL NUEVOConstructormediaKit 2013

85% keep the magazine as reference material.

84%have the authority to recommend, specify or purchase products and/or services

64%have at one time or another used the publication to contact a supplier

promote yourself in the leading hispanic construction media of the usa

we have credibility

the 36,000 subscribers are sure to be informed with the latest trends, products and services that will help

improve their business.

we help them grow

we lend support to those who are looking to expand and develop

business in the construction industry

we recommend the best products

information on the best materials and construction techniques help to

improve the final product quality

we care about worKer’s saFety

we help to improve all safety levels, decreasing accidents.

what maKes ourreaders trust our

content?

our highly segmented audience ensures an effective reach for your message.

el nuevo constructor has partnered with the most representative organizations in the u.s. hispanic building marKet

“what i liKe the most is the way the diFFerent articles about construction, Finishes, and new products are writen, and how

the magazine linKs them to the diFFerent stores that oFFer new technologies and tools.”.

luis F. bringas bringas cabinets.

u.s. hispanic construction target segments

source for all data: 2011 el nuevo constructor annual report.

19% architecture

woodwork

9% interior/Finishing

2% preliminary/structural

contractor

2% drywall

15% new home construction

9% new commercial construction

21% home refurbishment

5% commercial refurbishment

3% painting

2% ceilings / roof

8% agent / construction materials wholesale distributor

5% manufacturer

print magazines, websites, podcasts, & video converge in enc´s advertising proposals,

multiply the effectiveness of your message.

”el nuevo constructor

beneFits all the contractors that

speaK spanish. i thinK is a great

idea to give a lot oF inFormation about

tools and materials that may help

lower the costs oF construction”:

Faustino mancha Jr.Fauman construction

Fauman sunshades

advertisers get more readers per dollar invested

source for all data: 2011el nuevo constructor annual report.

... most likely to be sourced by our average reader.

recommended products

73% mastics, paintings, sealants

71% interior doors

70% products for facades

68% devices for bathrooms and/or kitchens

68% construction grade lumber

68% Frames for cornices and columns

65% products for grills and patio covers

65% Ceramic flooring

65% locks

65% drywall

60% materials for tiling

3 readers 29%2 readers 20%4 readers 16%1 reader 10%5 readers or more 10%

59% cabinets

58% construction grade prefabricated lumber

58% stone products

55% exterior doors

51% decorative stone

51% insulation

47% boarding

45% anchoring systems

45% home covering

45% tiling and paving produtcs

43% Floor/platform finishes products

3 readers 29%2 readers 20%4 readers 16%1 reader 10%5 readers or more 10%

www.elnuevoconstructor.comthe leading spanish language website in the u.s. building industry.

newsletters info-podcasts

24% excellent 21% excellent

39% very good 34% very good

32% good 37% good

5% poor 5% poor

˝EL NUEVO constructor has

greatly helped hcac reach national

recognition and support it has also

served as an important tool For

our contractors to better their

sKills not only in the Jobsite but

also as entrepreneurs

thanKs to enc For its valuable

PARTNERSHIP˝.

luisa moreno excutive director

national hispanic constructionassociation

53 percent of our readers visit our advertisers´websites looking for information about their products.

95 percent of respondents qualify those contents positively:

source for all data: 2011 el nuevo constructor annual report.

Issue [Vol.12 Nº 1] [Vol.12 Nº 2] [Vol.12 Nº 3] [Vol.12 Nº 4]

Close February 15, 2013 May 17, 2013 August 2, 2013 November 1, 2013

Business feature Legal requirements for starting

business

Guide to elaborate contracts

and agreements

Requirements for recruitment

of staff and management of

social security

Administrative tools for

effective project management

Residential cons-

truction feature

Report of the residential

construction market

Construction and improve-

ment of residential buildings

Structural adaptations for

disasters

Major mechanical (HVAC,

electrical, plumbing, water

conservation,

landscaping)

Renovation feature Insulation Trends in detailed finishes Retrofitting roof and floor Heating

Tools and

Techniques

Miscelaneous tools: reviews

and characteristics


and characteristics


and characteristics


and characteristics

Safety first Protective equipment

according to the process: use

of tools

Protective equipment

according to the process:

excavations

Protective equipment accor-

ding to the process: masonry



plumbing, electricity

Painting focus Corrosion Protection Waterproofing Coatings Architectural paintings Primers

Pro of the mont North West South East North East South West

Regular features Case study, connections, new

products and news

Case study, connections, new

products and news


products and news


products and news

Marketing Supplier Spotlight Litfocus

Induleads will help you find customers. Thousands of buyers visit our website every month to find qualified suppliers for their purchases. register now and get all the information you need to generate effective sales.

www.induleads.com

induleads

the lead generation engine

VisitOr QUaLifiEd bUyEr

LEad gENEratEd

The buyer shares needs and demographic daTa

induleads checks buyer's daTa

The lead be crossed wiTh cusTomer and iT be send

To buyer

how does it work?

areas of coverage

audio, video, lightingair-conditioners and refrigeration

constructionpaper and paper products

chemistry and related industrieselectronic security

travel, meetings and tourism

our top priority is to help you close more business

we are lead generation pioneers in latin america thanks to our unflagging focus in our customers’ success. our every-day goal is to ensure our programs help you to continue to grow.

more than 15 years of experience in marketing in latin america

we have been helping our customers all over latin america for the last 17 years. with a team of professionals with deep insight in the specific industries they serve, you can be assured the services you contract will have the result you hope.

we can guarantee you that:

any lead generated by induleads will be from a potential client qualified through a phone call by our team according to the specifications of your order,delivered via e-mail within the three days following their on-line processing.

you need it, they have it, we get you in touch with them.

Issue [Vol.12 Nº 1] [Vol.12 Nº 2] [Vol.12 Nº 3] [Vol.12 Nº 4]

Close February 15, 2013 May 17, 2013 August 2, 2013 November 1, 2013

Business feature Legal requirements for starting

business

Guide to elaborate contracts

and agreements

Requirements for recruitment

of staff and management of

social security

Administrative tools for

effective project management

Residential cons-

truction feature

Report of the residential

construction market

Construction and improve-

ment of residential buildings

Structural adaptations for

disasters

Major mechanical (HVAC,

electrical, plumbing, water

conservation,

landscaping)

Renovation feature Insulation Trends in detailed finishes Retrofitting roof and floor Heating

Tools and

Techniques


and characteristics


and characteristics


and characteristics


and characteristics

Safety first Protective equipment

according to the process: use

of tools



excavations

Protective equipment accor-

ding to the process: masonry



plumbing, electricity

Painting focus Corrosion Protection Waterproofing Coatings Architectural paintings Primers

Pro of the mont North West South East North East South West

Regular features Case study, connections, new

products and news


products and news


products and news


products and news

Marketing Supplier Spotlight Litfocus

enc editorial calendar 2013

12 months us$ 26.154 added services



plan 1 advertising options

4 issues

2 issues

1 issue

digital magazine advertisingcompany lead generation servicesupplier spotlight article[ 550words + image ]US$ 7.245 profile [included value]only offered once a year in corresponding issue.

new product publication[ 1x / month ] + [ 50 words + image ]us$ 2.898 / year [ included value ]website sponsorship [ 120 x 90 px]us$ 1.200 / year [ included value ]


new product publication[ 1x / month ] + [ 50 words + image ]us$ 2.898 / year [ included value ]website sponsorship [ 120 x 90 px]us$ 1.200 / year [ not included ]


new product publication[ 1x / month ] + [ 50 words + image ]us$ 2.898 / year [ not included ]website sponsorship [ 120 x 90 px]us$ 1.200 / year [ not included ]





4 issues

2 issues

1 issue


new product publication[ 1x / month ] + [ 50 words + image ]us$ 2.898 / year [ included value ]website sponsorship [ 120 x 90 px]us$ 1.200 / year [ included value ]


new product publication[ 1x / month ] + [ 50 words + image ]us$ 2.898 / year [ included value ]website sponsorship [ 120 x 90 px]us$ 1.200 / year [ not included ]


new product publication[ 1x / month ] + [ 50 words + image ]us$ 2.898 / year [ not included ]website sponsorship [ 120 x 90 px]us$ 1.200 / year [ not included ]




4 issues

2 issues

1 issue

digital magazine advertisingcompany lead generation servicenew product publication[ 1x / month ] + [ 50 words + image ]us$ 2.898 / year [ included value ]supplier spotlight article[ 550words + image ]US$ 4.709 profile [Not included ]only offered once a year in corresponding issue.

website sponsorship [ 120 x 90 px]us$ 1.200 / year [ not included ]









4 issues

2 issues

1 issue











extra services

value +30% value +20% value +10%

elnuevoconstructor.com - advertisng options

Web Portal Layout:

Newsletter Layout: Mailed every weeks

Web Portal Advertising [Run of Site]Monthly prices

1 month/each

6 months/each

12 months/each

leaderboard [728 x 90 px] $555 $527 $501

body [300 x 250 px] $333 $316 $301

banner [468 x 60 px] $250 $237 $226

Footer [728 x 90 px] $222 $211 $200

web sponsor [120 x 90 px] $100 $95 $90

web search sponsor $450 $428 $406

show room content with logo + contact information + 12 products + [maximum description 190 characters]

$550 $523 $496

only on the web

newsletter advertising

WEBINARS Price

supplier sponsored webinars: supplier provides speaker & content/publisher provides it platform & audience

$4,000

publisher webinars: publisher provides speaker & content/supplier participates in promotional campaign

$1,500

AdvERtISINg PodcASt Price

[banner 468 x 60 px + voice introduction ]it contains an interview with experts on current industry topics. it is produced in audio format for online listening or downloading, which lasts between three to six minutes.

$600

extra services

4x / monthUnit Prices

1 month/ 1x

6 months/ 24x

12 months/ 48x

banner - 1st position[468 x 60 px] $276 $262 $249

banner - 2nd position [468 x 60 px] $235 $223 $212

bánner - 3-5th position[468 x 60 px] $141 $134 $127

e-sponsor [120 x 90 px] $117 $111 $106

File speciFicationsinternet

Format: jpg, png, gif animatedMaximum size: 100KbPlease include “clicktag” and “getURL” code

Mega Banner [550x480 px] price Display

exclusive weekly campaign is loaded when you enter the portal, placed above the content with a duration of 5 seconds.

$2.500

advertising insertmake your company and products stand out ask your account manager about the different options.

adVErtisiNgiNsErt

Format: jpg, png, gif animatedMaximum size: 100KbPlease include “clicktag” and “getURL” code

suppliers´spotlight

buy a page of advertising and receive the adjoining page Free to spotlight your company and products. or buy a half-page and receive the remainder of the page to describe your products and services. Free to full-page or half-page advertisers in march/april issue.

materials required:• Color or B&W photograph / Transparency / image file (tiff, eps, or hi-res jpg)• Up to 500 words of narrative copy (250 words for half-page ad).• A $150 production charge will be assesed for material other than described above.

litFocus: product and literature showcase

your product & literature showcase is Free when you place your 1/4-page or larger ad in the corresponding issue.

the litfocus section compiles 8.5 x 6.5 cm advertisements that include:

• A 4-color reproduction of your brochure, catalog, product photo, ext.

• Up to 50 words of copy that will catch your sales prospect´s inmediate attention.

marKeting opportunities

speciality advertising opportunities

gateFold coverthe gatefold cover opens to reveal a two page spread advertisement.

lamination / Framingadvertisements can be laminated or framed for presentation at industry shows or for your office.

reprint services

we can reprint any news or feature article, product item or even you own ad message for you. From a single sheet to multipage brochures, we´ll customize a reprint to meet your needs.

reprints are an inexpensive way to develop high quality promotion materials. use them for custo-mer prospect mailings, to support show exhibitions, as a distributors / dealer support tool and as handouts.

about digital advertising

A color proof (printed or in a .JPG file) must accompany your digital ad.

supported applications: Quarkxpress, photoshop, illustrator, freehand, coreldraw

do not layout advertisements on display-only applications as word, porwerpoint, ms publisher, etc. web pages, web images or logos are not suitable for printing.

Resolution: 300 dpi saved as TIF o EPS (1200 dpi for logos / text reccomended).

do not use any compression as lzw, giF, or Jpg on your graphics.

color: only cmyK mode.

graphics and Fonts: include all linked graphics and fonts (printer and screen) on a separate folder.

do not send rgb images

all black text must be 100% black, no color combination.

about pdF

send only high resolution pdFs.

use the adobe distiller application to generate th pdF from the native file.

the distiller must have this minimun settings:

Compatibility with Acrobat 4.0 (Pdf 1.3).

no compression in any object.

no downsample on any image.

Embed all fonts (Be sure to include 100% of each font used).

general rate policy

terms of payment 30 day maximum, $ us dollars.

no cancellations accepted after closing for space reserva-tions. advertising materials due in miami, usa within 5 days after closing date.

commission of 15% of gross billings allowed to recognized advertising agencies.

on contracts not completed, earned rate will apply.

order accepted subject to change in rates on notice from publisher. advertisers may cancel or amend schedule at the time that rate revision becomes effective without incurring short rate adjustment provided contract rate has been earned up to date of cancellation.

max Jaramillopresident

manuela Jaramillovice president

sebastian Fernandez, vp sales and operations

ana maria restrepo, editor-in-chief

Fabio Franco,production manager

albeiro cortés,circulation manager

colombiaapartado postal 67-252medellín, colombiatel +57 [4] 448 88 64

europe23-c-10, avenue de la libertéF-59290 wasquehal, Francetel: +33 [0] 3 2098 1710

usa2455 sw 27th avenue,suite 200miami, Fl 33145, usatel: +1 [305] 285 31 33

mexicocircuito museos ponienteno. 29, dpto 101col. bellavista satélite54054 tlalnepantla,edo de méxicotel: +52 [55] 4170 8330

latin press, inc

usa+1 [305] 285 31 33

mexico+52 [55] 4170 8330

colombia+57 [1] 381 92 15

argentina:+54 [11] 5917 5403

mediakit enc 2013

Documents

costs of construction

construction techniques

construction industrywe

products3 readers

tiling3 readers

new products

construction grade lumber68

poorel nuevo constructor