mediakit en jan2011

8/3/2019 MediaKit en Jan2011

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Radionomy’s Media Kit

for Companies,Organizations andInstitutions

What’s Radionomy?

The Power of Online Radio

Radionomy’s Audience

Advertising Formats

Targeting

Rate Card

Contact Us

Contents

Update: January 2011



Advertising - Media kit

What’s Radionomy? Radionomy is a web platform hosting internet radios that are created and run bypassionate users: music fans, artists, humorists, story tellers...

Radionomy provides individuals and organizations with the tools, infrastructure, and contentlibraries to create real radio stations broadcasted on the web and accessible anywhere.

It's now the biggest internet radio network in Europe, with more than 3000 internet radiostations spreading over all kinds of music genres and cultures.

Radionomy stands for a new era of radio, where all talented and passionate people can lettheir creativity speak out loud.

In December 2010, Radionomy reached 14 million auditors worldwide.

Advantages of online radio for advertisers

Internet radios stream high quality sound (128 kbps).

Most of our auditors are at the office or at home, in front of their computers, ready to click

on advertisers logos and links when they hear commercials.

We offer advertisers the possibility to get visibility on our radio stations (audio spots), our

website and players (visual placement).

Advertisers can target auditors by profile, or by geographical location.

They also get full real-time reports and stats for their campaign.

The Power of Internet Radio (Source: 2010 Arbitron study in the US)

Contact us: [email protected] www.radionomy.com- 2 -

Arbitron study conducted in the US (2010)

70 million Americans listened to online radio in the past month

55% on listeners listen to internet-only radios vs. 45% simulcast of FM radios

66% of the audience is 25-54 years old, mainly educated workers

27% of the people would like to listen to online radios in their car, and it is predicted to be

widely integrated into US cars within 2 years.




Radionomy analytics

Technology-driven people

Music lovers looking for alternative music channels

Plugged on social networks (mostly Facebook & Twitter)

50% of our auditors listen to internet radios every day

Regular online purchasers

55% of our auditors are at home, 35% at the office, 10% on the go

Smartphone auditors are growing

Key figures (internal data)

Internet Radio auditors are tech-savvy & web-oriented (internal survey)

Demographics (internal data)

Age Activity


3.000 radio stations

170 music genres

14 million auditors per month

18 million streamed hours per month

124.000 registered members

90 minutes: average listening session

Gender

Radionomy’s total monthly streamed hours:




Advertising formats

1. Audio spots

Audio spots(same as FM radio)

Visual placement(synchronized)

Targeting(combine 2 options)

Real time reports

+

Cont

Pre-roll: played before radio player launchesthe stream (max 10 sec., mp3 128kbps) In-stream: played between 2 tracks(30 to 60 sec., mp3 128kbps).

Banner: advertiser’sbanner (300x250,image or video) isdisplayed while theaudio spot is heard toinvite the auditor to visitadvertiser’s website

- 7 - Auditor profile: target specific auditorprofiles based on 170+ music genres Geo-targeting: only auditors of a certain

country/city will hear the audio ads (basedon listener’s IP address)

Can be produced by Radionomy

For an eneral uDetailed analytics: get full insights on yourcampaign’s results (impacts, click rates, dailyor weekly charts) in order to compute yourad’s return on investment


A cross-media approach: simultaneous audio & visual placement

+

Take advantage of internet’s latest technologies: sharp targeting and reporting




Advertising formats

2. Banners

IMU medium rectangle(300x250) placed on:

- home page

- directory pages

- radio profiles

- pop up player





Advertising formats

3. Branded player

Concept: get a privileged visibility on theRadionomy platform by taking over the radiopopup player visually.

Every visitor opening the player would thus seea branded player (the design can be adaptedas well to fit a product shape and colors).

Targeting:

- by auditor profile (music genre)

- geo-targeting (country/city)

Radionomy’s basic popup player

4. Email newsletter

Get some visibility into the monthly newslettersent to our 100,000+ members:

Leaderboard (728x90)

Targeting: by nationality





Rate card (net rates)

Radionomy advertisers include

Audio ad in-stream (30 sec.): CPM = €10

Audio ad preroll (10 sec.): CPM = €25Medium rectangle image (300x250): CPM = €6

Medium rectangle video (300x250): CPM = €8

Branded player: contact us for more info

Leaderboard in HTML email to Radionomy members: CPM = €10

Note: in France, Radionomy is partner of NRJ Global for advertising sales

Contact us

For any general question or extra detail regarding advertising on the Radionomy platform, pleasecontact us at: [email protected]

Or directly contact our Sales Manager:Abdallah Ahamada - [email protected] - Mobile: +33 6 35 94 05 99

More info:

About Radionomy: www.radionomy.com/en/static/about Blog: http://blog.radionomy.com Social Pages: http://twitter.com/Radionomy - http://www.facebook.com/Radionomy

Brussels offices: 55k Bld International - 1070 Brussels, BELGIUM - phone: +32 2 256 20 50Paris offices: 22 Rue de la Paix - 75002 Paris, FRANCE - phone: +33 1 43 48 43 05


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