mediakit - 2012 - new scientist · pdf filenewscientist magazine new scientist is the...

MediaKit - 2012≤

NewScientist MagazineNew Scientist is the world’s leading science and technology news weekly.

With an international network of editorial offices, New Scientist has over 50 years experience delivering intriguing and timely content to a vast, multinational audience.

It is a current affairs medium that discusses science and technology in a global context and reports on the commercial, industrial and social consequences that affect us all.

Readership & Circulation

New Scientist has a global reach and frequency that is unmatched by other science and technology magazines.

New Scientist is read by over 922,344a people worldwide; 314,000b of these are in Australia and New Zealand.

New Scientist delves into the past, present and future, delivering both breaking news and in-depth analysis about the issues that matter, including:

• Earth & environment

• Natural resources

• Climate change

• Energy & fuels

• Technological innovation

• Aviation

• New & endangered species

• Space

• Online technology

• Physics & maths

• Consumer technology & gaming

• Robots

• Genetics

• Health / Medicine / Disease

• Astronomy

• Evolution

• Psychology

www.newscientist.comPeople around the world look to www.newscientist.com every day to satisfy their curiosity and read breaking news before it is published anywhere else.

www.newscientist.com goes beyond the magazine to offer extensive science and technology coverage. In addition to the fascinating news and in-depth articles, www.newscientist.com also offers interactive elements including forums, blogs, photo galleries and insightful videos from around the globe.

www.newscientist.com has dedicated portals specialising in a variety of topics including:

• Space

• Technology

• Environment

• Health

• Life

• Physics & Math

• Science in Society

a NRS Jul 10 – Jun 11, Roy Morgan Research, Publishers Statement | b Roy Morgan Research March 2011 | c ABC Jul – Dec 2011 | d Hitbox October 2011

NewScientist Audience Print Rates Material SpecificationsOnline Rates Cover Dates/Deadlines 2012 Contact

New Scientist is the essential magazine for today’s educated and affluent business and thought leaders. www.newscientist.com

is a true global giant

www.newscientist.com Unique Usersd Page Viewsd

Australia/NZ 135,389 663,793

Worldwide 2,703,751 9,736,259

NewScientist Magazine Circulation Readership

Australia/NZ 23,233c 314,000b

Worldwide 135,653c 922,344a

Loyal & Exclusivee

spend 30 minutes or more reading New Scientist

of New Scientist readers do not read Popular Science

of New Scientist readers do not read The Economist

of New Scientist readers do not read TIME magazine

of New Scientist readers do not read National Geographic

75% 93% 84% 86% 76%

93% 91% 83% 82% 67%

e New Scientist Reader Survey October 2011.


Interestse

environment technology science in society

innovation health travel computing gadgets music/concerts

Lifestylee

are planning to travel in the next 12 months

are planning trips within Australia in the next 12 months

are planning trips overseas in the next 12 months

are considering getting a new credit card or changing cards within the next two years

are considering opening a high interest savings account within the next year

are considering taking out a mortgage or other loan within the next two years

are considering buying a car within the next two years

The New Scientist audience is curious and hungry for information, always searching for new knowledge and ideas.

They are educated, affluent and tech-savvy

Work & Educatione

work in science / environment / health & medicine / engineering

work in computing / IT / information services

work in education & training

work in other areas (media & publishing / agriculture /sales & marketing / finance / law)

hold a bachelor’s degree or higher (masters / postgraduate / PhD)

are considering changing jobs in the next 2 years

29% 14% 10% 47% 67% 48%

88% 81% 75% 37% 54% 31% 44%79% 45% 43% 48%

male 26 – 55 years old

over 55 years old

earn more than A$50,000

New Scientist reader fast factse

34% 10% 12% 56% 74% 41%

91% 84% 78% 29% 46% 26% 38%

74% 74% 75% 59% 53% 45% 48% 46% 35%

66% 80% 74% 59% 50% 34% 58% 53% 33%

New Scientist Magazine

www.newscientist.com

69% 35% 56% 52%


Insert rates are applicable for inserts up to 30g. For anything over 30g please send a sample of the insert for a quote, or alternatively email the weight, dimensions and thickness of the insert for a quote.

For extra heavy or extra thick inserts or for certain types of packaging, (such as foil) hand insertion charges of $120 per 1000 apply.

No Z folds. Metro and Regional splits will incur an additional 6 cents per record (17,000+ records for subscriber copies and/or 15 000+ newsstand copies).

For booking deadlines and cover dates please turn to page 7.

Double Page Spread

Type area 240 x 386mm Trim 267 x 406mmBleed 273 x 412mm

Full Page

Type area 240 x 185mmTrim 267 x 203mm Bleed 273 x 209mm

Half Page Vertical

Type area 240 x 89.5mm

Half Page Horizontal

Type area 118 x 185mm

Quarter Page (standard)


Quarter Page Banner


AD SIZES (height x width)

Print Rates

New Scientist magazine (Full Colour)

AU/NZ Rate (AUD)

Worldwide Rate (AUD) 4x 12x 26x 51x

DPS 12800 36675 -5% -10% -15% -20%

Full Page 6600 19425 -5% -10% -15% -20%

Half Page 3800 10800 -5% -10% -15% -20%

Quarter Page 2800 5400 -5% -10% -15% -20%

Special Positions 4x 12x 26x 51x

DPS Inside Front Cover 15600 -5% -10% -15% -20%

Inside Front/ Outside Back Cover 8600 -5% -10% -15% -20%

For all other guaranteed positions add 10% to casual rate

Loose Insert Rates (cost per thousand) 4x 12x 26x 51x

Single Sheet 160 -5% -10% -15% -20%

4-10 Pages 170 -5% -10% -15% -20%

12-16 Pages 180 -5% -10% -15% -20%

Online & E-Newsletter ad sizes

Online Rates

width x height

Mega Banner 728 x 90 30K

Island/MPU300 x 250 30K

Mega Skyscraper160 x 600 30K

Tile160 x 160 30K


f September 2011 | g Latitude September 2011

NEW SCIENTIST TVNew Scientist TV allows you to not only read the best science and technology stories from around the world, but to watch them too.

Video content ranges from the latest technology, to biological phenomenon, illusions and more.

Hundreds of clips, commentaries and interviews are available, with both pre-roll and post-roll advertising opportunities to help capture our audience’s attention.

WEEKLY E-NEWSLETTERThe New Scientist e-newsletter is delivered every Tuesday, highlighting the best news and features of the week.

With 15,838f subscribers in Australia and New Zealand, more and more people are getting their news and quirky stories first from the New Scientist e-newsletter.

LATITUDENew Scientist Latitude is a free quarterly e-newsletter which brings together the most exciting and interesting events across Australia and New Zealand.

Sent to 13,231g New Scientist Latitude focuses exclusively on science, technology and cultural events; from public forums to festivals, science fairs and art exhibitions. It is also conveniently divided by state and territory to easily search for relevant events.

Note: New Scientist Latitude e-newsletter is sent to a different list to New Scientist’s weekly “Top Stories” e-newsletter.

Online - www. newscientist.com CPM (cost per thousand impressions)

Mega Banner $50

Mega Skyscraper $50

Island/MPU $60

Weekly e-newsletter

Mega Banner $1150

Island /MPU $1150

Latitude e-newsletter

Mega Banner $1150

Island/MPU $2000

Featured Event (Tile) $1500

New Scientist TV

Pre-roll (15 seconds) $100

Post-roll (120 seconds) $100


Material SpecificationsFONTS

• We do not accept TrueType or CID fonts. Use Postscript fonts or create an outline of the fonts.

• All fonts must be embedded.

• Type size must not be below 8 points, or 10 points for reversed type.

• If supplying fonts please include all printer and screen fonts.

COLOUR

• All material must use CMYK colour space.

• Convert spot and PMS* colours to process colours.

• Do not embed colour profiles.

• Do not use colour patterns, duotones or tritones.

• Black type should be process black only.

• Total ink weight should not exceed 310% and allow for a 14-18% dot gain.

* Conversion of PMS may alter colours. Special PMS printing can be arranged at an additional cost.

IMAGES

• CMYK

• 300dpi at 100% print size.

• Format - JPEG, EPS or TIFF.

• Black & White Line Art - 2400dpi at 100% print size.

DOCUMENT

• All transparencies must be flattened.

• All live copy must be kept within the type area.

• Bleed must be set to 5mm and must include trim marks.

• Double page spreads must be supplied as 2 separate files (LHP and RHP) with 5mm bleed.

• Avoid running type across the gutter. For headings that need to run across the gutter please allow a minimum of 1mm clearance on both sides. Allow 3mm clearance on both sides of the gutter for Perfect Bound publications.

PROOFING

For accurate colour reproduction a full size 3DAPv3 PAPERTYPE 3 compliant proof must be provided. For details on how to create a 3DAPv3 proof and approved proofing systems visit www.3dap.com.au.

IN-HOUSE PRODUCTION

Reed Business Information offers an in-house design service. Please contact the relevant production coordinator for further information.

DELIVERY OF MATERIAL

• Quickcut by Adstream is the recommended method of supplying ad material. To set up an account

please call Quickcut on (02) 9467 7500 or visit www.quickcut.com.au.

• Adsend is another recommended method of supplying ad material. To set up an account please call adsend toll free on 1300 798 949 or visit www.adsend.com.au.

• Email to relevant production coordinator. Maximum file size 5MB.

• On CD or DVD. Address to relevant production coordinator. Material will not be returned.

* Material must be delivered on time to ensure quality checking procedures can be followed.

ADOBE ACROBAT DISTILLER SETTINGS

All ads must be supplied as PDFs generated using the correct Acrobat Distiller settings. Reed Business Information provides Distiller settings to assist you in producing print-ready PDFs.

HOW TO USE THE RBI JOBOPTIONS FILE:

1. Double-click on the RBI.joboptions file to add it to your Distiler settings list.

2. When creating a PDF to go to print, export using the RBI distiller setting or print a postscript and distill using the RBI distiller setting.

Mechanical Guidelines• Visit: www.newscientist.com/

creativespec

• www.newscientist.com, www.newscientistjobs.com and www.newscientiststudy.com can run any kind of Rich Media

• Clients can run ads smaller than the slot size

• Flash creative should use Click-Tag instead of Click-Through

• All ads can be geographically targeted

• Animations should run for a maximum of three rotations or 30 seconds

• All ads with a white background must include a coloured border

• We do not accept ads which mimic www.newscientist.com’s editorial content or style, mimic computer or computing system messages or warnings

• The New Scientist E-newsletter does not accept rich media such as flash files. We accept all other files including .gif and animated .gif.

• Video, expandable and overlay ads are also accepted.

E-newsletter mechanical specsThe New Scientist E-newsletter does not accept rich media such as flash files. We accept all other files including .gif and animated .gif.

Booking Deadline

Material Deadline & Inserts to Mail House

Publication Date

Fri 16 Dec Fri 30 Dec Sat 07 Jan

Fri 30 Dec Fri 06 Jan Sat 14 Jan

Fri 06 Jan Fri 13 Jan Sat 21 Jan

Fri 13 Jan Fri 20 Jan Sat 28 Jan

Fri 20 Jan Fri 27 Jan Sat 04 Feb

Fri 27 Jan Fri 03 Feb Sat 11 Feb

Fri 03 Feb Fri 10 Feb Sat 18 Feb

Fri 10 Feb Fri 17 Feb Sat 25 Feb

Fri 17 Feb Fri 24 Feb Sat 03 Mar

Fri 24 Feb Fri 02 Mar Sat 10 Mar

Fri 02 Mar Fri 09 Mar Sat 17 Mar



Fri 23 Mar Fri 30 Mar Sat 07 Apr

Fri 30 Mar Fri 06 Apr Sat 14 Apr

Fri 06 Apr Fri 13 Apr Sat 21 Apr

Fri 13 Apr Fri 20 Apr Sat 28 Apr

Fri 20 Apr Fri 27 Apr Sat 05 May

Fri 27 Apr Fri 04 May Sat 12 May

Fri 04 May Fri 11 May Sat 19 May

Fri 11 May Fri 18 May Sat 26May

Fri 18 May Fri 25 May Sat 02 Jun

Fri 25 May Fri 01 Jun Sat 09 Jun

Fri 01 Jun Fri 08 Jun Sat 16 Jun



Booking Deadline

Material Deadline & Inserts to Mail House

Publication Date

Fri 22 Jun Fri 29 Jun Sat 07 Jul

Fri 29 Jun Fri 06 Jul Sat 14 Jul

Fri 06 Jul Fri 13 Jul Sat 21 Jul

Fri 13 Jul Fri 20 Jul Sat 28 Jul

Fri 20 Jul Fri 27 Jul Sat 04 Aug

Fri 27 Jul Fri 03 Aug Sat 11 Aug

Fri 03 Aug Fri 10 Aug Sat 18 Aug

Fri 10 Aug Fri 17 Aug Sat 25 Aug

Fri 17 Aug Fri 24 Aug Sat 01 Sep

Fri 24 Aug Fri 31 Aug Sat 08 Sep

Fri 31 Aug Fri 07 Sep Sat 15 Sep

Fri 07 Sep Fri 14 Sep Sat 22 Sep

Fri 14 Sep Fri 21 Sep Sat 29 Sep

Fri 21 Sep Fri 28 Sep Sat 06 Oct

Fri 28 Sep Fri 05 Oct Sat 13 Oct

Fri 05 Oct Fri 12 Oct Sat 20 Oct

Fri 12 Oct Fri 19 Oct Sat 27 Oct

Fri 19 Oct Fri 26 Oct Sat 03 Nov

Fri 26 Oct Fri 02 Nov Sat 10 Nov

Fri 02 Nov Fri 09 Nov Sat 17 Nov

Fri 09 Nov Fri 16 Nov Sat 24 Nov

Fri 16 Nov Fri 23 Nov Sat 01 Dec

Fri 23 Nov Fri 23 Nov Sat 08 Dec

Fri 30 Nov Fri 07 Dec Sat 15 Dec

Fri 07 Dec Fri 14 Dec Sat 22 Dec/29 Dec

Booking Deadline

Material Deadline Publication Date

Fri 02 Mar Fri 16 Mar Fri 30 Mar

Fri 01 Jun Fri 15 Jun Fri 29 Jun

Fri 31 Aug Fri 14 Sep Fri 28 Sep

Fri 16 Nov Fri 30 Nov Fri 14 Dec


Cover Dates/Deadlines 2012

Lattitude

Advertising Enquiries

Tom SheppardNational Sales ManagerNew Scientist Tower 2, 475 Victoria AveChatswood NSW Australia 2067P: +61 (0)2 9422 8854F: +61 (0)2 9422 2844E: [email protected]

Production Enquiries

Eryk KoziolProduction ManagerNew Scientist Tower 2, 475 Victoria AveChatswood NSW Australia 2067P: +61 (0)2 9422 2379F: +61 (0)2 9422 2722 E: [email protected]

The largest business-to-business publishing company in the worldReed Business Information Pty LtdA division of Reed Business ABN 47 000 146 921

Disclaimer: Reed-Elsevier cannot be held responsible for the reproduction of material that does not adhere to any specifications outlined within this document.


mediakit - 2012 - new scientist · pdf filenewscientist magazine new scientist is the...

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