1 MediaFirst TV Platform | 07-2020 v2

mediakind.com

Building on our heritage and fueled by innovation,

MediaFirst TV Platform is delivering the next-generation

of immersive media experiences that enrich Life!

Anytime, anywhere, on any device.

MediaFirst empowers operators to offer subscribers

rich, compelling TV experiences on any screen. Its

virtualized cloud platform gives the operator the agility

to rapidly and flexibly define and deploy competitive

next-generation services that keep subscribers

engaged, driving up revenue and reducing churn.

It provides the operator with the agility to define

competitive next-generation services that keep

subscribers engaged, driving revenue and reducing

churn.

MediaFirst TV Platform

2 MediaFirst TV Platform | 07-2020 v2

mediakind.com

Key market challenges

Evolving OTT Services and changes in viewing behavior

have drastically changed the media delivery

landscape. With almost unlimited content choices and

multiple service delivery options, consumer are

increasingly frustrated finding something interesting to

watch. Coupled with strong mobile viewing

preferences, the market demands a flexible, ever

platform that allows Operators and content owners to

tailor their services and offers to meet the changing

consumer landscape

What is MediaFirst TV Platform?

MediaFirst is an end-to-end, cloud-based media

platform for the creation, management and delivery

of next-generation Pay TV. It provides a personalized TV

experience engaging the customer in the live, video on

demand and subscription content that is suited to their

viewing.

By embracing data from all content sources and

delivery networks, MediaFirst provides operators the

ability to adopt any business model, including traditional

Managed TV services, multi-screen 'TV Anywhere'

services and pure OTT services.

Market Segments addressed

IPTV

MediaFirst white label platform delivers next generation

experiences to the home over fully managed IPTV

networks. MediaFirst multicast AV pipe plus OTT delivery

provides subscribers with consistent Live and VOD

consumer experiences from the Home Theatre to the

mobile device.

Cable

This Unique white label platform can be customized to

meet individual Cable operator needs. MediaFirst for

Multichannel Video Programming Distributor (MVPD) is

an extension to the MediaFirst that allows Cable and

DTH Operators to utilize our next-generation platform

to offer TV & Media services to their subscribers.

OTT

MediaFirst offers a complete OTT solution allowing

operators to provide subscribers with premium

lean-back experiences on operator managed OTT

set-top boxes, or retail streamingplatforms and Smart

TVs, as well as lean-forward experiences on phones,

tablets, and PC browsers.

Value for Service Providers

Delivering Pay TV innovation at web speed!

Agility

MediaFirst enables fast time to market using agile best

practices throughout the entire chain, from the

continuous engagement with each Service Provider for

rapid creation of new services and functionalities, to the

adoption of DevOps practices to operate and manage

the service holistically. The flexibility of the Client

interface allows the Service Provider to test and

customize the user experience across their consumer

segments to find the optimal TV experience for their

subscribers.

“One of the many reasons we chose MediaFirst TV

Platform was the ability to scale their product to

meet the needs of a provider our size - – cloud

architecture allows us to be more flexible from a

deployment model and from a business model.”

Chris Brischuk – Director, Marketing and Sales

Strategy, SaskTel

“MediaFirst TV platform allows us to move to an agile

approach to avoid long planning, development

and release cycles to roll out products faster with

more certainty of meeting the needs of our

customers.”

Tim Fell – VP, Video and Broadband Services, TELUS

3 MediaFirst TV Platform | 07-2020 v2

mediakind.com

Attract, Retain & Monetize

MediaFirst allows Service Providers to confidently tailor

their services and user experiences programmatically

through APIs or directly via the operator portal. The

Service Provider will have a rich set of analytics via APIs

and reports as well as pre-defined use cases on the

analytics portal. As a data driven platform, MediaFirst

boosts monetization opportunities with the ability to

serve targeted offerings and personalized

recommendations for ARPU growth.

Scale with Efficiency

MediaFirst cloud agnostic, scalable infrastructure and

ability to integrate with existing infrastructure allows

service providers to lower operational costs and support

rapid deployment.

Value for Consumers

Enabling immersive media experiences!

Unbound

MediaFirst offers a consistent experience on all devices.

Consumers can watch TV on any device, anywhere and

satisfy all their media needs.

Personalized

Your TV preferences transferred to all screens. MediaFirst

offers a personalized, data-driven user experience

serving up the live and video on demand programming

subscribers are looking for, increasing engagement and

quality of experiences.

Easy to Discover and Enjoy

MediaFirst Unified back end ensures that subscribers

experiences and preferences are maintained across all

devices so the viewing experience is the same on the

big screen as it is on the mobile device. Subscriber usage

is continually analyzed to understand user preferences

for less scrolling and more viewing. MediaFirst agility will

bring new experiences to the consumer with Digital

Assistant control and Smart Device integration.

Key features

Voice Control

Voice Control eliminates tedious search inputs on

remotes or virtual keyboards, navigating users quickly to

the live or VOD programming they want to watch.

Searching via remote, Alexa and Google Home gives

users a myriad of options to find content by actor, genre,

title, program or combinations.

Personalized User Experience

MediaFirst is personalized TV for the entire family. By

utilizing individual profiles, each user can tailor their

media consumption experience to their own habits, from

live channels to video on demand on every device. On

the big screen, MediaFirst combines profiles that finds

the programing that everyone wants to watch without

Searching through individual profile. Channels, in

progress media, recommendations and recordings are

saved in personalized hubs so users can easily find what

they are looking for.

Profile and Content based Recommendations

MediaFirst Recommendations help subscribers easily find

content they love. A variety of personalized

recommendations and options provide superior results

based on popularity and relevance. By processing the

consumer's viewing habits across all devices and

navigation scenarios, MediaFirst applies Machine

Learning techniques to provide a powerful and scalable

Recommendations Engine. MediaFirst leverages the rich

metadata available in the platform to offer content-

based recommendations that engage and delight users

with always relevant live, VOD and catchup content.

Powering robust profile-based algorithms, MediaFirst also

learns about the interests of the entire customer base to

uniquely refine and target the discovery experience for

each individual user.

Analytics

MediaFirst enables Service Providers to gain

unprecedented visibility into the vast amount of data

generated by user actions. By collecting and processing

detailed platform and subscriber information, MediaFirst

Analytics algorithms continuously analyze usage patterns

and deep dive into the anomalies that could turn into

problems affecting the customer experience. The

platform efficiently combines precise metrics from a

diverse variety of sources to gain valuable insight,

empowering Service Providers to confidently and quickly

make the best decisions about the individual

user experience.

Cloud DVR / Catchup & Restart

MediaFirst Cloud DVR offering enables viewers to

consume DVR anywhere, on any device, over any

network. MediaFirst Cloud DVR, Catchup & Restart

covers all clients including local STBs and companion

devices. Playback occurs from the cloud to any device

anywhere, this includes the Multi-DRM and just-in-time

packaging to leverage existing clients.

Agile, Continuous Delivery

MediaFirst is built from ground up using agile software

development methodologies. The approach allows an

operator to deploy new features fast, responding to

changing market conditions. This ensures that new

features are customer-centric and deployed

successfully, minimizing the risk of post launch anomalies.

Built for Cloud

MediaFirst leverages the best of on-premises and cloud

capabilities, integrating with existing service provider

infrastructure. MediaFirst enables multiple cloud agnostic

infrastructure options and the ability to dynamically

move between them. Service providers can deploy on

public or private cloud, with unified operations.

4 © MediaKind MediaKind maintains a policy of product improvement and reserves the right to modify the specification without prior notice.

MediaFirst TV Platform | 07-2020 v2

mediakind.com

Client Agnostic

A unique client strategy which delivers a Pay TV service

at once, across all screens with a ‘develop once and

deploy everywhere’ model. With this approach, service

providers can change User Experience (UX) components

on all devices together in real time. This model is modular

and fully instrumented for easy measuring of customer

reaction and continuous improvement. Management Portal

The MediaFirst Management Portal enables Pay TV

service providers to operate and control their TV

platform and the underlying service end to end. In other

words, the Portal is a collection of tools, including online

updating metadata, offers, user interface as well as

analytics, that MediaKind provides to Operators to

innovate at web speed. Mediaroom evolution, Legacy integration

We enable easy onboarding of legacy STB’s to provide a

common account experience with the customers next

generation clients. The subscriber and data services of

the deployed client can be integrated without change

using a synchronization service, pointing to new API’s or

a deeper refresh including UI/UX. This approach would

also continue to use the legacy A/V pipe.

Why choose MediaFirst TV platform?

1. Continuous Engagement

The MediaFirst pioneers continuous delivery of software

in Pay TV allowing service providers to redefine how

features are built, tested and deployed with rapid

cycles of feedback and development.

2. Success stories with integrating existing clients

One of the most asked questions by our customers is

the choice of cap and grow vs. rip and replace.

MediaFirst allows for integration with the legacy

clients/platform to provide a seamless subscriber

transition to a next generation service through a

common account experience.

3. Underpinned by a Universal Client

The Universal Client architecture offers one app that

adapts itself to diverse screens and input mechanisms.

It removes inefficient ‘per device’ development,

testing & integration.

4. Decoupling the TV Experience and Service Delivery

This separation enables flexibility to bring the MediaFirst

User eXperience (UX) to any media delivery type (IPTV,

OTT, Satellite and Cable).

5. Scalable Infrastructure

Unlike monolithic platforms, services can move to the

cloud at a gradual pace. This is achieved by a

modular client architecture where operators can plug

in tuners for clients to speak to an existing AV pipe.

6. User Experience (UX) Customization Framework

The MediaFirst platform offers a customizable

framework to modify the UX in real time and help

service providers differentiate their UX from

competition. Also operators are able to seamlessly

offer new devices and upgrade to the latest version

with the universal client framework.

7. Single Back End Managing All Clients

Common backend enables holistic view on service

management, vs. siloed views available today.

8. Data driven platform

Analytics and reporting are engrained in MediaFirst

from the ground up and are centric to every platform

function, creating superior infrastructure and service.

9. Supports All Content Types

Unleash the full IPTV experience with Live, VOD,

Time Shifted Content, Restart TV and Cloud DVR plus

Multi-DRM and packaging on the fly.

10. Richer Metadata

MediaFirst offers multi-source support for metadata,

ability to plug-in third parties (e.g. Rotten Tomatoes

ratings) and operator flexibility to directly manage

metadata for elements.

11. Multi-language experience to your subscribers

The entire MediaFirst UX including the hubs and feeds,

voice commands, partitioned stores and search

functionality can be customized and built for different

languages.

12. Flexible Content Processing

Content can be ingested/processed/packaged both

locally and in the cloud.