Attracting & Addressing Audiences

By Joanna Lewin

Research

• To help me understand the topic of addressing and attracting audiences, I did some research into how current films address their audiences. I looked at the facebook page and official website of THE HOBBIT which helped me understand how to use social media in ways to promote audience attention.

Facebook – Zest Because Facebook is one of the biggest social media platforms, it served as a medium to further promote our film. To build awareness and raise our audiences interests we would put up pictures and photos of our cover, post exclusive news of the film and interact with audiences by asking them questions and replying to their comments and reviews. Through Facebook we areable to maintain a informal and intimate relationship with our fans

Twitter-ZESTTwitter is another social media site we made in order to attract and address our audience. Through Twitter our audiences and fans can follow our production progress and company. Here we can tweet our followers with information about our film and answer any questions they might face. Through this we can learn to understand our audience on a more personal level. We use this tool, also as a word of mouth through re-tweeting.

Word of mouth

• Word of mouth (social recommendation) is one of the most powerful triggers for attracting audiences. If people “like” or comment on our facebook page, a social recommendation will be created. This is the same on twitter through the use of retweeting.

Website The FDA stated that “ the internet helps distributers start building awareness of a newfilm at an early stage”. Because of this, we decided to create a website page for ourfilm. On our website page we include things like the name of the director and a biography and information about the director ( knowing about the director and other films he/she has produced might make them feel more confident in what they are going to see)We have a galley of pictures, a brief outline of the plot of the story and interactiveGames to help engage them interactively.

P&A

• We choose a photo image of our leading role characters- Heston Blumenthal and Dani to be place on a poster. We would then place the poster in public places where we would expect our target audience to be, such as a the cinema and HMV.

Case Study

• I looked at THE HOBBIT to help me decide to create these platforms for addressing audiences.

I took a screen shot of the official website page for The Hobbit. The site offers their fans information about the production of the film, galleys of photos and trailers. They also a game, twitter and Facebook page. These are all the ways they try to promote and attract attention to their film. The internet allows distributors to advertise their films and raise awareness amongst their audiences.

FDA website • I also looked on the FDA website to watch videos on how distributors target and

address their audience