Media

Med

ia

2 | Media

About Us

Established in 1998, ABC Awards (ABC) is the result of combining more than 180 years of regional examination and assessment practices into one national Awarding Organisation. As a registered charity we are continuing the tradition of our founding organisations who were established by the sector to deliver useful and practical qualifications whilst off ering exceptional support and ABC is proud to still be “owned” by the sector and working for the sector.

ABC off ers an outstanding range of vocational qualifications which reflect the skills that employers and centres look for in learners and employees. At ABC, we recognise the importance of continuing to off er not only a wide range and breadth of qualifications, but just as significantly, excellent customer support.

An Experienced and Knowledgeable Team

Our friendly and responsive approach to customers means all our centres have access to a dedicated Qualification Administrator as well as unlimited access to a Business Development Manager who can answer any queries or concerns you might have. Our Moderators are all subject specialists and are chosen by us for their experience, knowledge and ability to support centres to deliver ABC’s qualifications successfully.

A Wide Range of Qualifications

Our portfolio of more than 600 Ofqual regulated qualifications covers 14 sectors with qualifications to suit all ages and abilities. We have designed all ABC qualifications with the support of relevant stakeholders to make sure that they meet the needs of the current industries across the UK. This means that the qualifications are designed to give learners the skills needed to find employment, progress within education or enhance their skills in their current job role. We have more than 1200 centres with many tens of thousands of certificates being issued each year.

Recognised and valuable qualifications

ABC Awards is a national Awarding Organisation providing qualifications regulated by Ofqual.

The Design Industry in the UK is relatively young and has a huge variety of talents valued by clients in the UK and abroad. In the UK it employs around 200,000 people.

Studying ABC's Art, Design and Creative Industries qualifications will take learners into this exciting and fast paced world. ABC's popular and vibrant qualifications in Design, Media and Performing and Visual arts are perfect for those who have an interest and passion for art and design and who excel in creative thinking. Learners can progress to advanced design qualifications to acquire skills to work in the sector.

4 | Media

ABC’s creative media qualifications cover a variety of disciplines including Advertising, Art, Campaign Strategy, Design, Animation, Broadcasting, Screenplay Writing and lots more, learners can turn their creative and digital hobbies or enthusiasm into a career. Our Level 3 qualifications aim to develop the methodical and technical skills within specific areas that employers require to allow their business to compete and progress in their respective world.

These qualifications are ideal for 16-19 year olds who are undertaking other vocational qualifications and wish to complete these programmes to acquire relevant skills and knowledge in the sector, as a foundation to employment and/or further education. Adults returning to education/training to support a career change would also find these qualifications a suitable route as well as those professionals wishing to re-skill and undertake vocational updating, leading to enhanced opportunities for career progression and diversification.

Level 3 Awards, Certificates & Diplomas in Animation, Advertising, Broadcasting, Photography and Web & MultimediaThe development of specific technical and creative skills.

Aims

• Provide specialist and transferable skills and knowledge, training and development

• Provide opportunities to explore creative potential

• Enable learners to engage with current industry practice and contextualise their learning

• Develop a portfolio of skills and knowledge through incremental and individualised learning programmes

• Encourage an evaluative approach to personal and professional development

2D and 3D AnimationPhotojournalismDynamic Website Design35mm Camera TechniquesFilm and TV ProductionAcoustics and RecordingCinematography SkillsStudio PhotographyDesign and Art DirectionData management for WebGames DesignCampaign StrategyMedia Sound Editing

...the list goes on...

What Next?

Learners may wish to progress to further and higher education or training or into employment within the creative industries. Progression could be through to the ABC Awards Level 3/4 Diploma in Foundation Studies in Art, Design and Media.

6 | Media

“Career success in the Creative Media Ithe subject area and ability to network and achievements.”*

ndustries requires a strong passion for and confidently market personal skills

Source - Creative Skillset, Creative Industries’ Sector Skills Council

8 | Media

Levels 2 and 3 Certificates in Preparing to work in Creative Media

Our Level 2 Certificate is designed for those with limited prior knowledge or experience who wish to learn about the roles, career prospects and practices required to enter employment within the creative media industry. Whilst you’ll find the Level 3 Certificate well suited to those who have had some prior knowledge or experience, who wish to develop their knowledge of the industry and project cycles further, develop a career plan and enhance their employment opportunities.

These qualifications are flexible enough to provide learners and centres, the opportunity to use any method, or combination of methods, which clearly demonstrates that the learning outcomes and assessment criteria have been met.

Aims

• understanding of employment opportunities and career paths within the sector

• ability to promote themselves to potential employers

• skills and understanding of the technologies associated within the sector

• skills and ability to plan and manage their own work load

• presentation skills as a form of communicating information about ideas, and as a form of self promotion

• understanding of the diff erent stages of a project

• understanding of the importance of Health and Safety and the legal implications

• awareness of the importance of continuous professional development

Develop skills to plan and manage projects as well as presentation skills to promote their work and themselves to potential employers.

What Next?

The Level 2 and 3 Certificate off er excellent progression opportunities, both to and from a range of ABC Awards creative industry provision, as well as being ideal preparation for the apprenticeship in Creative and Digital Media, and entry in to employment within the sector.

“ABC qualifications give learners a choice and help to recognise achievement”

advertising

photography

Screenwriting

Camera operationsmerchandising and display

short film

recording

Video

graphicsaccoustics and recording

radio and televsion

broadcasting

web design

cinematography

film making

studio photography

documentary

creative media

photojournalism

multimediaphotography

animation

digital editing

sound

ABC’s Writing Skills for Journalism provides a valuable opportunity for individuals to gain underpinning knowledge and understanding which will support progress into further education or employment within journalism, Learners will explore a range of publications, their house styles and values.

This qualification provides breadth and enrichment in conjunction with a vocational learning programme for 16-18 year old learners; or for updating those in employment within media industries or seeking a career change.

Learners will • Identify and evaluate a range of

publications and their respective house styles

• Write in a variety of styles appropriate to diff ering readerships

• Select and use a style of journalism appropriate to a given story

• Evaluate personal strengths and weaknesses in journalistic writing

“The qualifications enable learners to hit the ground running with new ideas and a

real understanding of what the industry needs”

Level 3 Award in Writing Skills for JournalismDevelop skills in writing for diff ering readerships, types of publication and story

Aims

• Provide learners with opportunities to explore their creative potential through applied journalism learning

• Enable learners to engage with current industry practice and contextualise their learning across a range of media industry sectors

What Next?

Progression could be through to the ABC Awards Level 3/4 Foundation Diploma in Art, Design and Media. The further breadth and depth that this specialist qualification will add will enhance opportunities for employment or to Higher Education for many of these learners.

How do I get more information?enquiries@abcawards.co.uk

www.abcawards.co.uk/art-design-and-creative-industries/media/

FeesABC has no hidden fees or charges so the prices you see on our web site are the prices you actually pay. Our costs are inclusive of registration, certification and moderation fees. To assist with cost savings, ABC has frozen all charges for the year 2011-12.

FundingABC Awards has endeavoured to provide signposting to funding eligibility but centres are advised that these are guides only and clarification from funding providers should be sought.

ResourcesAdditional guidance and resources to support our qualifications is freely available to approved ABC centres.

Publ

ishe

d Ap

ril 2

012

You may also be interested in ...Art, Design & Creative Industries – Design and CraftArt, Design & Creative Industries – Performing and Visual ArtsBusiness and EnterpriseFashion and Textiles