media psych emotions
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Emotions
where they come from and how they work.
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Emotionless = inhuman?
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Darwin & EmotionsAnimals need emotions to survive.
Emotions are maintained from our animal past.
We rely on emotions to make quick, often complex decisions.
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Where do they come from
The Limbic system
Amygdala, Thalamus, Hippocampus
More than one system in the brain is responsible for emotional reactions.
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Thoughts & Emotions
Interconnected Decision makersWiring of the brain favours emotionsSurvival mechanisms
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Conscious & Unconscious Emotions
Emotions aren’t a feeling. You feel it when you are AWARE.
Emotional reaction is there but we might not be conscious of it.
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Why do we have emotions
Directs attention
Enhances memory
Organises behaviour
Develops moral & ethical behaviour
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The Brain & Emotions
http://www.youtube.com/watch?v=r71RoIkftd4
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Emotional AssociationsEach perception comes with an emotion
With emotionally charged cues, people react accordingly to a situation.
Cognitive information contains emtional associations.
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Fleeting or Lasting
http://www.youtube.com/watch?v=yJ5yw3-zbE8
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Brands & Emotions
Brands are coded in memory on a cognitive & emotional level.
emotional coding determines to what extent we pay attention.
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http://www.youtube.com/watch?v=bZ2EKswyTao
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Emotions and the feelings are not a luxury, they are a means of communicating our states of mind to others.
But they are also a way of guiding our own judgments and decisions. Emotions bring the body into the loop of reason.
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Interesting facts
600 words in the English Language used to describe different emotions
42 muscles in our faces that work together to express those emotions.
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For more information....
The Neuroscience of Emotions
http://www.youtube.com/watch?v=tShDYA3NFVs
Google presentation about emotions
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Thank You.Presented by: Paul, Patrick & Joan