media planning and capacity development for international ngo's, pt. 1
DESCRIPTION
A workshop for International NGO's in selecting and activating media capacity.TRANSCRIPT
Henry Tenenbaum
What IS Media?
How can you use media?
Introduction to messaging for media.
The answer used to be simple:The answer used to be simple:
Not anymoreNot anymore
Our process:Our process:
• Identify and evaluate available mediaIdentify and evaluate available media
• Create media plan Create media plan
• Develop media capacity as neededDevelop media capacity as needed
Personal RecommendationPersonal Recommendation
Personal RecommendationPersonal Recommendation
INEFFICIENT
EXPENSIVE
UNCONTROLLABLE
IMPRACTICAL
Identify Audience and Desired
Outcome
Compare Media Strengths in Context
Assess Your Current Media Competence
and Influence
Select Media: Video, Audio, Print, Social, word-
of-mouth
Craft Strategy For Those Media
Create and Disseminate Apply Influence
1) Desired Audience and Outcome
2) Identify the Right Media
3) Craft Content for Those Media
4) Create/Distribute Content
5) Measure and Evaluate
Identify Audience and Desired
Outcome
Compare Media Strengths in Context
Assess Your Current Media Competence
and Influence
Select Media: Video, Audio, Print, Social, word-
of-mouth
Craft Strategy For Those Media
Create and Disseminate Apply Influence
Identify Audience and Desired
Outcome
Compare Media Strengths in Context
Assess Your Current Media Competence
and Influence
Select Media: Video, Audio, Print, Social, word-
of-mouth
Craft Strategy For Those Media
Create and Disseminate Apply Influence
Identify Audience and Desired
Outcome
Compare Media Strengths in Context
Assess Your Current Media Competence
and Influence
Select Media: Video, Audio, Print, Social, word-
of-mouth
Craft Strategy For Those Media
Create and Disseminate Apply Influence
Murakoze!Thank You!
• Henry Tenenbaum