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Henry Tenenbaum
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What IS Media?
How can you use media?
Introduction to messaging for media.
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The answer used to be simple:The answer used to be simple:
Not anymoreNot anymore
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Our process:Our process:
• Identify and evaluate available mediaIdentify and evaluate available media
• Create media plan Create media plan
• Develop media capacity as neededDevelop media capacity as needed
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Personal RecommendationPersonal Recommendation
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Personal RecommendationPersonal Recommendation
INEFFICIENT
EXPENSIVE
UNCONTROLLABLE
IMPRACTICAL
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Identify Audience and Desired
Outcome
Compare Media Strengths in Context
Assess Your Current Media Competence
and Influence
Select Media: Video, Audio, Print, Social, word-
of-mouth
Craft Strategy For Those Media
Create and Disseminate Apply Influence
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1) Desired Audience and Outcome
2) Identify the Right Media
3) Craft Content for Those Media
4) Create/Distribute Content
5) Measure and Evaluate
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Identify Audience and Desired
Outcome
Compare Media Strengths in Context
Assess Your Current Media Competence
and Influence
Select Media: Video, Audio, Print, Social, word-
of-mouth
Craft Strategy For Those Media
Create and Disseminate Apply Influence
![Page 12: Media planning and capacity development for international NGO's, pt. 1](https://reader033.vdocuments.us/reader033/viewer/2022061304/54953767b47959a4398b45bb/html5/thumbnails/12.jpg)
Identify Audience and Desired
Outcome
Compare Media Strengths in Context
Assess Your Current Media Competence
and Influence
Select Media: Video, Audio, Print, Social, word-
of-mouth
Craft Strategy For Those Media
Create and Disseminate Apply Influence
![Page 13: Media planning and capacity development for international NGO's, pt. 1](https://reader033.vdocuments.us/reader033/viewer/2022061304/54953767b47959a4398b45bb/html5/thumbnails/13.jpg)
Identify Audience and Desired
Outcome
Compare Media Strengths in Context
Assess Your Current Media Competence
and Influence
Select Media: Video, Audio, Print, Social, word-
of-mouth
Craft Strategy For Those Media
Create and Disseminate Apply Influence
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Murakoze!Thank You!
• Henry Tenenbaum