CEBU NORMAL UNIVERSITY

OSMEÑA BLVD, CEBU CITY 6000

IN PARTIAL FULFILLMENT OF THE SUBJECT COURSE

COMM. 110: MEDIA MANAGEMENT AND PRODUCTION

A RESEARCH PAPER ON:

Media Managers

Submitted by:

AMBAYEC, LILIBETH

ARNADO, KEIZEN DANICA

AQUINO, KIGY

ASTILLO, KEZIAH

BORNALES, JUFFER DENN

Submitted to:

DR. CORAZON PREJOLES

I. Rationale

The topic Media Managers has been selected in this study for media students who are not

quite familiar on the circulation going on with the different media outlets. The

researchers selected a media practitioner from a certain media company.

This research paper aims on building a better picture to the students of Communication

on how a media practitioner is as a manager. This is about a known broadcaster of GMA-

7 Center Cebu and he can provide a concrete example of a media manager. In the next

parts, he will share who he is on and off the camera and how he manages to survive in the

harsh industry of media.

Only a few among the chosen, last in media because of many contributing factors.

People know that a lot of problems are attached to being a media practitioner. This study

will discuss one by one and learn in the further discussions what drives a media

practitioner to stick to this profession despite these problems.

II. Statement of the Problem

As communication students, this study aims to know how a media outlet or at least a

media department is managed by a media practitioner. There are prepared 10 questions

which mostly surrounds on being a manager. This set of questions will be asked to a

media practitioner who works in television.

1. Please tell us how a television outfit is managed.

2. What encouraged you / made you decide to be in this industry?

3. What are some of the problems that you experience in your field?

4. How did you solve / overcome it?

5. Do you welcome suggestions ? ideas from your subordinates?

6. Do you encourage competition from your workers?

7. Do you reward them? In what way?

8. What does it take to become an effective manager?

9. Do you consider yourself as an effective manager? Why or why not?

10. What are the most important qualities you are looking for in a media worker /

from a communication graduate?

III. Methodology

Using the researchers’ connection, they were able to contact Mr. Jepoy Tumulak of

GMA-7 Center Cebu. Mr. Tumulak referred Mr. Aljean Abaquita, a resident broadcaster

of the station. Mr. Abaquita was interviewed using various questions on the basis of

structured questionnaires to determine his roles as a manager of GMA-7.

Using the qualitative method, the researchers were able to construct questions for the

interview. The questionnaires were based on the following items:

I. The Media Outlet

II. History as Media Practitioner

III. Stand on Professional Media

IV. Media Practitioner as a Manager

V. Work experiences

VI. Media Problems

VII. Personal Viewpoints

VIII. The next generation

IV. Results

The study was worth doing since it helped to give a clearer view about the world of radio

industry. This specific study gives more tips on how to become an excellent radio

broadcaster, in gathering news, and of course understood the risks that always came

along the way in news gathering and even the possible dangers in airing such news item.

In indulging in a radio industry, it is very important that there is an authoritative voice

quality, that way the listeners will be more interested since the aired news sounds so

believable or real. It is also necessary that the news aired were creatively presented, and

mastery of the news item is a must. The news should be clearly stated and understandable

to the listeners so every news item must be clearly emphasized.

When it comes to news gathering, hi-tech gadgets would really help since they will be

used in gathering evidences in a certain scene, and workshops, seminars, and trainings

will be undergone to every radio broadcasters to add on ideas on how to achieve best

news article.

Lives of a broadcaster were not that easy. Dangers always come along the way in

everyday living, but if that is really the passion-to report, then one should always be

ready to accept what will happen and be responsible at all times.

V. Discussion

This research clearly emphasizes media practitioner as a manager in the field of

television. It also considers the work experiences if how long he/she has been in the

media industry. Only a manager with strong personality to handle competitions can stay

in the position for a long time.

The significance in analyzing this study is helping media management less than

mediocrity as interpreted by the researcher. This implies for the betterment in working

such industry. Foreseeing the youngsters not to be misled is the cause of personal

viewpoints in engaging this kind of work.

VI. Conclusion

In conclusion, the result of this study provides fascinating insights into the closer view on

how a media practitioner works in a certain media outlet as he performs to be a manager.

It was emphasized that in the world of media, people need to consider many things in

order to be an efficient media practitioner. As a Communication student, there is a need

to know various factors that is needed to face upon entering to this world because media

is a broad word; it does not focus in one thing and does not stop in one situation.

There is a need to learn how to think strategically to capture the interest of the viewers or

listeners and make them believe that information being fed to them is true and no bias. To

last in this kind of profession, it is important to keep self-motivation and passion. Most

importantly, there is a need to be ready because this field is dangerous.

VII. Recommendation

This research study suggests that media managers should further study and apply different

strategies, techniques, and styles to continually compete with other networks. The manager

should flourish and strictly follow legal instructions to avoid cases that can degrade not

only one person but the news station as a whole.

The researchers recommend that every program must be given a strict time limit. It is easy

to get distracted especially with social media begin to drift. Get on and get off the social

media tool according to your plan. They should cut out wasted time, allowing you to

spend more time creating cool stuff and engaging with listeners and viewers.

Lastly, the researchers recommend that the manager should not just dedicate all

his time to his job, he also has a family, and being in a media industry is just a

part of life and not all of it. He must learn how to balance and fill all the aspects of

his life in spite of his busy schedule.

IX. Moments