MEDIA LANDSCAPE UPDATERJANUARY 2012

by

AGENDA1. Media snapshot2. TV advertising3. Press advertising4. Outdoor advertising5. Cinema advertising6. Radio advertising7. Online advertising

MEDIA SNAPSHOT• Economic snapshot • Media investments• Media mix• Biggest players• Sectors

ECONOMIC SNAPSHOT

Source: Rzeczpospolita

Polish GDP is predicted to be on the highest level among European Countries (+2,5%). Fortunately it seems that Polish economy resists negative trends in Europe.

WEAK FORECASTS FOR MEDIA MARKET WORLDWIDE

Source: Rzeczpospolita

Prognosis for media market worldwide are lower than expected. WARC estimates media market shall increase by 5,4% in 2012. Among top media markets only BRIC countries note increase of expenditures in double figures.

WEAK FORECASTS FOR POLISH MEDIA MARKET

Source: Kantar Media, OMD estimations, Rzeczpospolita

According to our prognosis but also other credible sources year 2012 will be tough for Polish media market. We shall expect highest increase of expenditures during Euro 2012 (May-June), and stagnation afterwards.

2008 2009 2010 2011 20120

5,000,000,000

10,000,000,000

15,000,000,000

20,000,000,000

25,000,000,000

30,000,000,00021

,456

,408

,330

.00

22,0

69,8

06,9

09.0

0

26,0

08,5

92,9

65.0

0

26,9

69,6

08,6

99.0

0

28,2

67,7

30,1

39.2

0

7,68

1,87

7,20

1.66

7,03

0,79

5,87

7.08

7,29

1,49

8,80

7.69

7,51

4,19

1,70

9.60

7,55

1,49

1,77

6.11

Ratecard Net est.

+3%

+0,5%+4

%-8%

+3%

+18%

+4%+5%

MEDIA MIX (BASED ON NET ESTIMATIONS)

Internet is the fastest developing medium in Poland taking second rank in media spend.

Source: Kantar Media, net net expenditures

2008 2009 2010 2011 20120%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

48% 48% 49% 47% 48%

12% 15% 16% 17% 18%

13%11%

11% 11% 10%

8% 8% 8% 9% 9%

10% 9% 8% 8% 7%

7% 8% 7% 6% 6%

Television Internet Magazines Radio Newspapers Outdoor Cinema

MEDIA REVENUES YTD TOTAL

January 2012 is stronger by 3% vs. January 2011, while considering media revenues. Among monitored media highest growth was noted by cinema and radio.

Source: Kantar Media, ratecard expenditures

Cinema

Outdoor

Newspapers

Magazines

Radio

Television

0 500,000,000 1,000,000,000

Jan 2012

Jan 2011

Jan 2010

1 2 3 4 5 6 7 8 9 10 11 120

500,000,000

1,000,000,000

1,500,000,000

2,000,000,000

2,500,000,000

3,000,000,000

2010 2011 2012

20 BIGGEST PLAYERS YTD TOTAL

Aflofarm remains No1. on media market. The highest increase of media expenditures is noted by Jeronimo Martins (Biedronka), Multikino and Kulczyk Tradex.

Source: Kantar Media, ratecard expenditures

SECTORS YTD TOTAL

At the beginning of 2012 Medicine sector is No.1 with its share on the level of 22%. On the next positions are Telecoms and Media.

Source: Kantar Media

2010

2011

Jan 2012

0%

20%

40%

60%

80%

100%

11%12% 22%

13%12%

12%

7%7%

10%

15%13%

10%

8%9%

9%

6%6%

7%7%

7%

6%10%

9%

6%

6%8%

5%

4%5% 4%

2%2% 2%

CLOTHING & ACCESSORIES

COMPUTER & AUDIO VIDEO

HOUSEHOLDS PRODUCTS - CLEANERS & SUPPLIES

HOUSEHOLD APPLIANCES, FURNITURE & DECORATION

BEVERAGES & ALCOHOLS

TRAVEL / TOURISM / HOTELS & RESTAURANTS

LEISURE

FINANCIAL

HYGIENE & BEAUTY CARE

OTHERS

AUTOMOTIVE

RETAIL

FOOD

MEDIA, BOOKS, CDs AND DVDs

TELECOMS

PHARMACEUTICAL PRODUCTS, MEDICINE

TV ADVERTISING• Average Time Viewed• All time viewing• GRP’s total• Seconds sold• Nice to know

AVERAGE TIME VIEWED

Source: AGB Nielsen Media Research

TV consumption in 2012 is at a little bit lower level than in previous two years.

0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50 52100

120

140

160

180

200

220

240

260

280

300

2010 2011 2012

ALL TIME VIEWING (SHR%)

BIG4 (TVP1, TVP2, Polsat, TVN) constantly looses its share. Thematic channels gain importance.

Source: AGB Nielsen Media Research, TG:All 16-49

Jan

uar

yF

ebru

ary

Mar

chA

pri

lM

ayJu

ne

July

Au

gu

stS

epte

mb

erO

cto

ber

No

vem

ber

Dec

emb

erJa

nu

ary

Feb

ruar

yM

arch

Ap

ril

May

Jun

eJu

lyA

ug

ust

Sep

tem

ber

Oct

ob

erN

ove

mb

erD

ecem

ber

Jan

uar

yF

ebru

ary

Mar

chA

pri

lM

ayJu

ne

July

Au

gu

stS

epte

mb

erO

cto

ber

No

vem

ber

Dec

emb

erJa

nu

ary

Feb

ruar

yM

arch

Ap

ril

May

Jun

eJu

lyA

ug

ust

Sep

tem

ber

Oct

ob

erN

ove

mb

erD

ecem

ber

Jan

uar

yF

ebru

ary

Mar

chA

pri

lM

ayJu

ne

July

Au

gu

stS

epte

mb

erO

cto

ber

No

vem

ber

Dec

emb

erJa

nu

ary

Feb

ruar

yM

arch

Ap

ril

May

Jun

eJu

lyA

ug

ust

Sep

tem

ber

Oct

ob

erN

ove

mb

erD

ecem

ber

Jan

uar

yF

ebru

ary

2006 2007 2008 2009 2010 2011 2012

0%

5%

10%

15%

20%

25%

TVP1 TVP2 Polsat TVP Info TVN7 TVN TV4 AtMedia Polsat thematic (9) TVN24 Discovery (6) other cab/sat

GRP’S TOTAL

Source: AGB Nielsen Media Research, TG: all 16-49

After two months of 2012 total number of generated GRP’s is on the same level as in 2011.

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Jan - Feb

2011

Jan - Feb

2012

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

-4%

+20%

+14%

+8%

+12%

+12%

+9%

+2%

+13%

+7%

+3%

-0,3%

SECONDS SOLD – TOTAL TV

Source: AGB Nielsen Media Research

Over 20% more seconds were sold by broadcasters in 2011. We observe strong beginning of 2012 – mainly thanks to thematic channels/packages.

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000 no of seconds sold - Total TV

Total TV 2008 Total TV 2009 Total TV 2010

Total TV 2011 Total TV 2012

weeks

no o

f sec

s

1 2 3 4 5 6 7 8 9 10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

40

41

42

43

44

45

46

47

48

49

50

51

52

0

20,000

40,000

60,000

80,000

100,000

120,000no of seconds sold - TVN

TVN 2008 TVN 2009TVN 2010 TVN 2011TVN 2012

SECONDS SOLD

Source: AGB Nielsen Media Research

1 2 3 4 5 6 7 8 9 10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

40

41

42

43

44

45

46

47

48

49

50

51

52

0

50,000

100,000

150,000

200,000

250,000no of seconds sold - TVP1+TVP2

TVP 2008 TVP 2009 TVP 2010

TVP 2011 TVP 2012

1 2 3 4 5 6 7 8 9 10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

40

41

42

43

44

45

46

47

48

49

50

51

52

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000 no of seconds sold - POLSAT

Polsat 2008 Polsat 2009

Polsat 2010 Polsat 2011

Polsat 2012

1 2 3 4 5 6 7 8 9 10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

40

41

42

43

44

45

46

47

48

49

50

51

52

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000 no of seconds sold - AtMedia

AtMedia 2008 AtMedia 2009AtMedia 2010 AtMedia 2011AtMedia 2012

TV – NICE TO KNOW

SMALL CHANNELS ARE GOING STRONG

Source: Rzeczpospolita

Small channels are going strong. Share of Big4 constantly decreases. It is estimated that revenues of thematic channels may grow again in double figures.

ERA OF SMART TV

Source: Dziennik Gazeta Prawna

Television on demand quickly approaches. There are over 20 applications on Polish market which enable to watch TV in Internet: (examples - Ipla, vod.tvp.pl, tvn player, iplex, gazeta.pl, onet.pl, tuba.fm, hbo.vod and others).

Source: AGB NMR I – II 2012

19%

40% 19%

13%

24%

20%

9%

2%

TV MARKET IN POLANDShare of spends (RC)Market share

24%

24%

Source: AGB NMR

NEW TV STATIONS-Dealing with crime subject-Targeted at women

-Dealing with social subject

-Music television-Targeted at young people

-Dealing with crime and investigation subject-Targeted at women

-News, bussines, entertainment, music-Targeted at agriculturists and agromonists

HITS OF FEBRUARY

Programme Date Audience GRP'sMECZ TOWARZYSKI PILKI NOZNEJ /TRANSMISJA/

2012-02-29

3 758 845 20,66%

STUDIO SPORT2012-02-

29 2 920 925 16,05%

SPORT /SERWIS SPORT./2012-02-

05 2 344 708 12,88%

TELEEXPRESS2012-02-

05 2 162 709 11,88%

WIADOMOSCI2012-02-

03 1 889 385 10,38%

Programme Date Audience GRP's

M JAK MILOSC 2012-02-20 2 927 186 16,09%

BARWY SZCZESCIA 2012-02-07 1 830 960 10,06%

NA DOBRE I NA ZLE 2012-02-24 1 812 684 9,96%

RODZINKA.PL 2012-02-22 1 794 153 9,86%

BITWA NA GLOSY 2012-02-28 1 690 090 9,29%

Programme Date Audience GRP's

FAKTY 2012-02-03 1 986 062 10,91%

GALIMATIAS CZYLI KOGEL MOGEL II /KOM.POL./ 2012-02-05

1 702 561 9,36%

NA WSPOLNEJ 2012-02-02 1 536 505 8,44%

UWAGA ! 2012-02-26 1 510 959 8,30%

NIE LUBIE PONIEDZIALKU /KOM.POL./ 2012-02-12

1 397 511 7,68%

Programme Date Audience GRP's

WYDARZENIA FLESZ2012-02-

03 1 852 998 10,18%

NEW YORK TAXI /FILM SENS.USA-FRA./

2012-02-08

1 831 423 10,06%

GALA BOKSU ZAWODOWEGO

2012-02-18

1 803 234 9,91%

WYDARZENIA2012-02-

05 1 751 392 9,62%

AGENT XXL 2 /FILM SENS.USA/

2012-02-10

1 711 029 9,40%

TVP

Source: wirtualnemedia.pl

-Adaptation of popular Spanish serial-Sparkling dialogs, spicy humor-Colorful characters

-Polish version of Austrian hit-Action and humor-Leading part played by an intelligent dog

-Serial showing a life of people working in shopping mall -A picture of contemporary young Poles-Suprising action, lots of emotions

-Family serial-Funny recipe for family happiness-Serial written by authors of very popular Rodzinka.pl

SHR% AMR%

19%

5%

SHR% AMR%

22%

7%

SHR% AMR%

15%

6%

SHR% AMR%

22%

8%

POLSAT

Source: wirtualnemedia.pl

-New talent show-Each dancing- style allowed. -Hosts: Katarzyna Kępka, Maciej Dowbor-5 „casting” and 3 „live” broadcasts

TVN

Source: materials from stations

-Serial-Sunday evenings-Plot about a young, go-ahead lawyer

-Documentary serial-„Problem teenagers” brought up by model families for a couple of weeks.

-Host: Szymon Majewski- a famous comic-Satire on polititians and celebrities-Provocations

-Docu-soap, very popular throughout the Polish audience-Shows real problems of everyday life

SHR% AMR%

27%

10%

SHR% AMR%

18%

3%

SHR% AMR%

20%

7%

PRESS ADVERTISING

• Investments• Seasonality• Players and sectors• Publishers• Print - nice to know

PRINT INVESTMENTS

Source: Kantar Media

In January 2012 print revenues decreased by 4%. We predict further decrease of investments during the year.

2010 2011 20120

500,000,000

1,000,000,000

1,500,000,000

2,000,000,000

2,500,000,000

3,000,000,000

3,500,000,000

4,000,000,000

4,500,000,000

5,000,000,000

4,45

2,43

0,09

8

4,73

9,08

2,12

5

271,

268,

142

296,

563,

199

284,

370,

868

Full Year January

-4%

SEASONALITY

Source: Kantar Media

In January 2012 print media sold 11% less insertions than in 2011.

1 2 3 4 5 6 7 8 9 10 11 12 -

50,000,000

100,000,000

150,000,000

200,000,000

250,000,000

300,000,000

350,000,000

400,000,000

450,000,000

500,000,000

-

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

Investments I - XII 2010

Investments I - XII 2011

Investments I 2012

Insertions I - XII 2010

Insertions I - XII 2011

Insertions I 2012

SECTORS

We observe significant increase of expenditures on Media, Books, CD’s, Hygiene & Beauty care and Pharmaceutical products.On the other hand Automotive sector, Retail and Food are rather pulling back from print media.

Source: Kantar Media

0

10,000,000

20,000,000

30,000,000

40,000,000

50,000,000

60,000,000

-

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

Investments I 2010

Investments I 2011

Investments I 2012

Insertions I 2010

Insertions I 2011

Insertions I 2012

PUBLISHERS

At the beginning of 2012 Bauer is publisher No1 (considering media revenues).

Source: Kantar Media, M&MP

0

10,000,000

20,000,000

30,000,000

40,000,000

50,000,000

60,000,000

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

Investments I 2010Investments I 2011Investments I 2012Insertions I 2010Insertions I 2011Insertions I 2012

PRESS – NICE TO KNOW

UNCERTAIN YEAR FOR NEWSPAPERS

Source: Rzeczpospolita

According to Agora prognosis print market shall suffer decrease of media revenues – even in double figures.

Polish publishers don’t experiment with new titles. More often licenses for online content are considered as a possible rescue for Publishers.

NEW SUPPLEMENTS

Since January 2012 „Ale Historia” is a new title added each Monday to Gazeta Wyborcza.

From February 20th „Kuchnia na szpilkach” will be sold as a supplement to „Party”. In the magazine well known restaurant owner Marta Grycan recomends light dishes you can make in 15 minutes.

OLIWIA AND NAJ BOUGHT BY BAUER

On February 24th, 2012 „Naj Magazine” so far published by Gruner + Jahr, was bought by Bauer. The first issue of „Naj” by Bauer will be published in April 2012.

On February 27th, 2012 „Olivia” so far published by Marquard publisher, was bought by Bauer.

OUTDOOR ADVERTISING

• Investments• Seasonality• Market shares• Ad types• AMS METRICS

OUTDOOR INVESTMENTS

In 2011 advertisers invested 4% less in comparison to the same period of 2011 (on the ratecard basis). Prognosis for 1H of 2012 are rather optimistic, mainly because of Euro 2012.

Source: Kantar Media

2010 2011 20120

200,000,000

400,000,000

600,000,000

800,000,000

1,000,000,000

1,200,000,000

1,400,000,000

1,18

5,67

5,85

1

1,24

6,98

5,89

3

71,5

81,4

10

80,2

62,5

12

77,0

25,7

20

Full Year January 2012

-4%

SEASONALITY

In 2012 months May, June and July shall be very strong as a result of Euro 2012.

Source: Kantar Media

1 2 3 4 5 6 7 8 9 10 11 1240,000,000

50,000,000

60,000,000

70,000,000

80,000,000

90,000,000

100,000,000

110,000,000

120,000,000

130,000,000

2010 2011 2012

MARKET SHARES

Outdoor market is consolidated. Over 82% of the market is held by 4 biggest media owners. AMS has the highest revenues (1/3 of OOH market in Poland). Stroer with 25% share is on the second position..

Source: Kantar Media

30%

19%15%

10%

25%

2010AMS

STROER POLSKA

CITYBOARD MEDIA

CLEAR CHANNEL POLAND

Others

32%

27%

16%

10%

15%

2011AMS

STROER POLSKA

CITYBOARD MEDIA

CLEAR CHANNEL POLAND

Others

36%

25%

13%

8%

18%

Jan 2012

AMS

STROER POLSKA

CITYBOARD MEDIA

CLEAR CHANNEL POLAND

MOST POPULAR AD TYPES

Source: Kantar Media

Frontlight Citylight Billboard Backlight -

100,000,000

200,000,000

300,000,000

400,000,000

500,000,000

600,000,000

700,000,000

800,000,000

Jan-Dec 2009 Jan-Dec 2010 Jan-Dec 2011

Investments on Billboards are decreasing, on the other hand we observe growth of expenditures on Citilights (by 16%) and Frontlights.

OOH – NICE TO KNOW

AMS METRICS

AMS company, one of the biggest OOH companies in Poland, presented new tool called „AMS Metrics”. This application enables to plan OOH campaign in the main cities in Poland.

MODEL

DATA SOURCE

MEDIA RATIOS

MONTH, CITY AND CARRIER

NR OF CARRIERS AND PRICE

User can choose, what number of carriers he needs in each city, or he can put total number of carriers and the program itself will split this number proportionally on each city.

CAMPAIGN RATIO VALUES

Finally we receive estimated reach, number of contacts and CPT.

CINEMA ADVERTISING

CINEMA INVESTMENTS

Source: Kantar Media

Advertisers invested over 83% more in 2012 vs. 2011 (considering monitored players: NAM and Multikino). It is mainly caused by in-house campaign conducted by Multikino.

2010 2011 Jan 20120

100,000,000

200,000,000

300,000,000

400,000,000

500,000,000

600,000,000

700,000,000

800,000,000

663,

837,

150

709,

250,

418

Full Year Jan 2012

+83%

SEASONALITY

In 2011 we observed two peaks in June and November.

Source: Kantar Media

1 2 3 4 5 6 7 8 9 10 11 120

10,000,000

20,000,000

30,000,000

40,000,000

50,000,000

60,000,000

70,000,000

80,000,000

90,000,000

100,000,000

2010 2011 2012

Source: Kantar Media

TOP SECTORS IN CINEMA ADVERTISING

In 2012 biggest sectors were Leisure, Food and Telecoms. Financial sector increase its shares, whereas Computer & Audio Video and Automotive sectors are rather in retreat.

2010 2011 Jan 20120%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

14%20%

33%

17%15%

20%13%

14%

13%

5%

7%

8%

10%

7%

5%

11%8%

3%

8%5%

3%

4% 6%

2%

2%

2%

3%

5%

3%

4%

HOUSEHOLDS PRODUCTS - CLEANERS & SUPPLIES

HYGIENE & BEAUTY CARE

CLOTHING & ACCESSORIES

OTHERS

PHARMACEUTICAL PRODUCTS, MEDICINE

TRAVEL / TOURISM / HOTELS & RESTAURANTS

FINANCIAL

COMPUTER & AUDIO VIDEO

AUTOMOTIVE

HOUSEHOLD APPLIANCES, FURNITURE & DECORATION

RETAIL

BEVERAGES & ALCOHOLS

MEDIA, BOOKS, CDs AND DVDs

TELECOMS

FOOD

LEISURE

Source: Kantar Media

MARKET SHARE

Polish cinema market is very consolidated – there are only 2 media owners which are monitored (third biggest player - Kinads).In Jan 2012 Multikino revenues are significantly higher that NAM. It is caused mainly by in-house campaign conducted by Multikino.

35%

65%

2010

MULTIKINO

NEW AGE MEDIA 44

%56%

2011

MULTIKINO

NEW AGE MEDIA

61%39%

Jan 2012

MULTIKINO

NEW AGE MEDIA

CINEMA – NICE TO KNOW

VIEWERS RETURN TO CINEMAS

Source: NAM

Considering cinema audience January 2012 was quite strong while comparing to January 2011, however weaker by 21% than January 2010.

2010 2011 20120

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

5,31

1,92

7

3,68

2,05

7

4,19

9,25

9

January

-31%+14%

RADIO ADVERTISING

• Investments• Seasonality• Media owners• Media shares• Radio – nice to know

RADIO INVESTMENTS

Strong beginning of 2012 for radio. Revenues were higher by 15% while comparing to January 2011.

Source: Kantar Media

2010 2011 Jan 20120

500,000,000

1,000,000,000

1,500,000,000

2,000,000,000

2,500,000,000

3,000,000,000

2,47

8,23

3,14

5

3,11

9,21

9,05

1

145,

717,

675

202,

066,

062

232,

753,

511

Full Year January

+15%

SEASONALITY

An 15% increase is observed in January 2012. Seasonality of expenditures depends mostly on movies distribution (revenues depends on the viewership).

Source: Kantar Media

1 2 3 4 5 6 7 8 9 10 11 1240,000,000

90,000,000

140,000,000

190,000,000

240,000,000

290,000,000

340,000,000

2010 2011 2012

MARKET SHARES (MEDIA OWNERS)

Strong beginning of 2012 for RMF FM with its SoS on the level of 39%, whereas main competitor radio Zet notes only 17%.

Source: Kantar Media

27%

21%

3%2%

47%

2010RMF FM

ZET

PR 3

PR 1

Others

32%

18%

5%3%

43%

2011RMF FM

ZET

PR 3

PR 1

Others

39%

18%5%

3%

36%

Jan 2012

RMF FM

ZET

PR 3

PR 1

MARKET SHARES (STATIONS)

For the last years RMF FM and Zet have been the biggest radio stations on Polish market.An important role is played by radio packages like: Drapacz Chmur, Package Złote Przeboje, RMF na Maxxxa and others.

Source: Kantar Media

33%

25%3%

8%

12% 2%

2010GRUPA RMF

EUROZET

GRUPA RADIOWA TIME

POLSKIE RADIO

AGORA S.A.

Others

39%

20%

17%

10%

12% 2%

2011 GRUPA RMF

EUROZET

GRUPA RADIOWA TIME

POLSKIE RADIO

AGORA S.A.

Others

44%

20%

14%

10%

10% 2%

Jan 2012 GRUPA RMF

EUROZET

GRUPA RADIOWA TIME

POLSKIE RADIO

Others

RADIO – NICE TO KNOW

CONSUMPTION OF THE RADIO

mln people

23.3 428

hours

minutes

every day

Daily Reach 2011 Time of listening 2011

Source: Radio Track, Millward Brown SMG/KRC.

CONSUMPTION OF THE RADIO

Source: Radio Track, Millward Brown SMG/KRC.

over 1 hour over 4 hour over 8 hour

62.0%

31.2%

14.0%

1 station 2 stations 3 stations and more

52.8%

28.7%

18.5%

Daily time of listening 2011 Number of listened stations 2011

Consumers are loyal towards one's favorite stations.

CONSUMPTION OF THE RADIO AGE GROUPS

Source: Radio Track Millward Brown SMG/KRC, 2011

78,3%

79,4%

81,7%

79,4%75,1%

70,8%

68,4%

All 15-19

All 20-29

All 30-39

All 40-49All 50-59

All 60-69

All 70-75

CONSUMPTION OF THE RADIO

Source: Radio Track, Millward Brown SMG/KRC.* Net Track, 2010, 2011

at home at work in the car In other place

57.6

%

14.0

%

32.6

%

7.5

%

55.4

%

14.0

%

33.0

%

7.3

%

53.6

%

14.2

%

34.1

%

7.5

%

2009 2010

2011

through the mobile phone

from the mp3 player / mp4

through the Internet

29.4

%

14.3

%

11.7

%

31.6

%

14.0

%

11.7

%

2010 2011

Place of listening

ONLINE

ADVERTISING

HOW THE WORLD SEARCHED?

WHAT MATTERED IN 2011? ZEITGEIST SORTED BILLIONS OF GOOGLE SEARCHES TO CAPTURE THE YEAR'S 10 FASTEST-RISING GLOBAL QUERIES

Fukushima

GLOBAL trends!

AT POLISH MARKET SEM CATEGORY NOTICED THE HIGHEST GROWTH OF ONLINE EXPENDITURES

LOCAL trends!

10 FASTEST-RISING GOOGLE QUERIES IN 2011 (POLISH MARKET)

General People MusicFood&drinkMovies

10 FASTEST-RISING GOOGLE QUERIES IN 2011 (POLISH MARKET)

Sports Travels Video gamesPets

THE GOOGLE GIANT!

Google Display Network is the biggest polish advertising network

93,86% reach among polish internet users

17,7 Mio Real Users per month

Possibility of targeting:- demographic (ex. age)- geographic (ex. city)

- behavioral (ex. photo amateurs) (check next chart)

- thematic (ex. sport)- contextual (key words ex. games)

- direct sites (ex. gazeta.pl)- remarketing (allows to reach people who previously visited Client website)

www.google.com/ads/preferencesCheck your profile!

HOW GOOGLE SEE YOU??

Based on user visits to these websites, Google uses an advertising cookie to associate his browser with inferred interest and demographic categories. Google then uses these categories to show interest-based ads on websites. (Google's Ads Preferences Manager lets you edit these categories associated with your browser).

YOUR SEX? YOUR INTERESTS?YOUR AGE?

YOU TUBE CHANGES!

In December of 2011 You Tube unveiled their latest design and navigational changes to the world.

1. New YT home page 3. YT analytics2. New YT channel page

YouTube has changed their design to follow a much more clean and modern look.YT has now prominently positioned a “Subscription Feed” in the middle of the page.Now is behaving more like a social-networking site than ever before.

The new channel layout may look different, but it still behaves relatively the same. However, as YouTube moves in the direction of becoming more “channel-centric,” it is imperative that we activate, update and optimize our new channel as quickly as possible for the best results.

YouTube Analytics, this extremely detailed and informative feature allows you to learn more about your audience. Each statistic tells a story about the viewing habits of your audience.,

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THANK YOU!

Media Direction Group webpage:www.mediadirection.com.pl

In case You have any further questions concerning Media Landscape Updater, please contact Andrzej Piskorekpiskorek@mediadirection.com.pl