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CELEBRATING THE GOOD LIFE 2016 Media Kit

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Page 1: Media Kit - Tampa Bay Times€¦ · 2016 RETAIL RATES SPACE/COPY RESERVATION AND PUBLICATION DATES Issue Space/Copy Reservation Publication Date February January 11 February 14 March

42 bay AUGUST 2015

Regardless of the heat index, frosty indoor climate settings can mean shivers, evenin Florida. Hence our pairing of Pam & Gela’s “Frankie T Lips” cap-sleeve tee ($95),from Neiman Marcus, Tampa, with a vintage fur wrap (private collection) andfeather bow tie ($120), from Michele Tuegel Contemporary.

Opposite page: Lovers + Friends “Star Gazer” jumpsuit ($198), from Mis en Chic. PazSintes textile flower necklace ($265), from Michele Tuegel Contemporary.

C E L E B R A T I N G T H E G O O D L I F E

2016Media Kit

Page 2: Media Kit - Tampa Bay Times€¦ · 2016 RETAIL RATES SPACE/COPY RESERVATION AND PUBLICATION DATES Issue Space/Copy Reservation Publication Date February January 11 February 14 March

96 bay APRIL 2015

Aviewto theoutside through louvereddoors,whichhelpwithcross-ventilation.

“They taught us to go back to the basics, to time-testedstrategies,”JacobBrillhart said. “Cross-ventilationandori-entingthebuildingsothefrontporchblocksthedirectsun-lightontheglass,soyoudon’theatuptheinterior.”They also advised the couple on how to assemble the

steel frameandthewoodsubstructure.Andwhenthecoupleboughtsomeipewoodfor theexte-

rior of the house at Flatriver Woodworking & Construc-tion in Fort Lauderdale, the owner, Matthew Cumings,offered to let themhave free run of his shop and the use ofhis planer and jointer to finish thewood.When theyweredonewith that, he lent themhis truck to transport it to thebuildingsite.AsCumings said, “I started out onmyown,without any

backing, and theyweredoing the same thing, and Iwas justtryingtohelp.”Jacob Brillhart’s father and uncle also donated their

labor, and his family gave the couple the cherrywood theyused for the bathroom and kitchen cabinets, the doorframes and the interior louvered doors. (His father hadbeenbuyingitatfarmauctionsovertheyears.)Andtheyhadthe(paid)helpofseveralplumbers,electri-

cians,weldersandroofers.Still, it wasn’t always easy going. “Therewas no division

of labor,”Melissa Brillhart said. “If therewas something Icould do, I would physically do it” — including laying thejoistsandbuildingthesubfloor.The house was completed last fall, at a cost of about

$375,000, but they moved in a year-and-a-half before,while they were halfway through the construction, andlived there with only a few amenities: a minimal shower,toilet,bathroomandkitchensinks, a secondhandstoveandamattress. With no dishwasher, they sometimes washedthedishesoutside,usingagardenhose.Building your own house is possible, it seems, but not

alwaysthatmuchfun.“It’s physically exhausting,” Jacob Brillhart said. “We

don’tneedtodothisagain.”

96 bay APRIL 2015

Aviewto theoutside through louvereddoors,whichhelpwithcross-ventilation.

“They taught us to go back to the basics, to time-testedstrategies,”JacobBrillhart said. “Cross-ventilationandori-entingthebuildingsothefrontporchblocksthedirectsun-lightontheglass,soyoudon’theatuptheinterior.”They also advised the couple on how to assemble the

steel frameandthewoodsubstructure.Andwhenthecoupleboughtsomeipewoodfor theexte-

rior of the house at Flatriver Woodworking & Construc-tion in Fort Lauderdale, the owner, Matthew Cumings,offered to let themhave free run of his shop and the use ofhis planer and jointer to finish thewood.When theyweredonewith that, he lent themhis truck to transport it to thebuildingsite.AsCumings said, “I started out onmyown,without any

backing, and theyweredoing the same thing, and Iwas justtryingtohelp.”Jacob Brillhart’s father and uncle also donated their

labor, and his family gave the couple the cherrywood theyused for the bathroom and kitchen cabinets, the doorframes and the interior louvered doors. (His father hadbeenbuyingitatfarmauctionsovertheyears.)Andtheyhadthe(paid)helpofseveralplumbers,electri-

cians,weldersandroofers.Still, it wasn’t always easy going. “Therewas no division

of labor,”Melissa Brillhart said. “If therewas something Icould do, I would physically do it” — including laying thejoistsandbuildingthesubfloor.The house was completed last fall, at a cost of about

$375,000, but they moved in a year-and-a-half before,while they were halfway through the construction, andlived there with only a few amenities: a minimal shower,toilet,bathroomandkitchensinks, a secondhandstoveandamattress. With no dishwasher, they sometimes washedthedishesoutside,usingagardenhose.Building your own house is possible, it seems, but not

alwaysthatmuchfun.“It’s physically exhausting,” Jacob Brillhart said. “We

don’tneedtodothisagain.”

For more than eight years, Bay magazine has turned an artistic eye toward the

people and institutions of Tampa Bay. It is the area’s pre-eminent magazine

for substantive and relevant information about fashion, dining, travel and

entertainment. Bay features art, architecture and the cultural scene, while

focusing on a wide array of social and philanthropic contributions.

our focus

Page 3: Media Kit - Tampa Bay Times€¦ · 2016 RETAIL RATES SPACE/COPY RESERVATION AND PUBLICATION DATES Issue Space/Copy Reservation Publication Date February January 11 February 14 March

2 0 1 6 A T A G L A N C EF E B R UA RY

LOVEA P R I L

HOMESM A RC H

SPRINGJ U N E

FOODAU G U ST

ADVENTUREO CTO B E R

ENTERTAINMENTN OV E M B E R

HOLIDAYS

COMPARED TO THE GENERAL POPULATION, BAY READERS ARE:

• TWICE AS LIKELY to: - Own a second home or real estate property

- Stay in an upscale hotel when traveling - Have visited a day spa in the past 3 months

• 45% MORE LIKELY to hold any type of investment

• 74% MORE LIKELY to have visited a cosmetic surgeon or dermatologist in the past year

The rich history of our area is reflected in Bay’s readership. Recipients of the magazine

are well-established families, longtime contributors to cultural, educational, medical and

financial communities, and those who have the means to enjoy the pleasures of life in

Tampa Bay and beyond.

READER LIFESTYLEPERCENTAGE OF BAY READERS WHO:

Dined out in the past 30 days ..................................................95%

Used any medical specialist ......................................................87%

Traveled internationally in the past 3 years .........................50%

Use smartphones .........................................................................72%

BUYING POWERPERCENTAGE OF BAY READERS WHO:

Shopped at any department store in the past 30 days....89%

Shopped for apparel in the past 3 months ...........................86%

Shopped at malls in the past 3 momths ...............................87%

Bought any new vehicle ..............................................................66%

Have an investment portfolio ...................................................78%

Source: 2015 Scarborough, r2 (August 2014-July 2015)

DEMOGRAPHICS

HH income $100,000+ ..............................................................42%

Median age ..............................................................................59 years

Female ..............................................................................................45%

Male ..................................................................................................55%

our readership

D EC E M B E R

NEW BEGINNINGS

Page 4: Media Kit - Tampa Bay Times€¦ · 2016 RETAIL RATES SPACE/COPY RESERVATION AND PUBLICATION DATES Issue Space/Copy Reservation Publication Date February January 11 February 14 March

Preferred format for submitting ads:

PDF: High resolution PDF at 100% of ad size. Do not include crop or registration marks. All fonts must be embedded.

Other acceptable formats:

EPS, TIFF and PSD formats. 300 dpi high resolution CMYK images. (NO RGB or Pantone) InDesign files must be “packaged” and include all images and fonts. Do not apply style attributes to basic fonts such as manually applying bold or italic. Use the actual bold or italic font.

Send via email: Label file “Bay Ad plus Advertiser Name” and send to [email protected].

Post to our FTP: Call your advertising sales representative for directions.

COMMERCIAL WEB OFFSET • 70LB. GLOSSY COVER • 50LB. GLOSSY TEXT

BLEED: 10.5” x 11.5” • TRIM: 10” x 11” • IMAGE AREA: 9.25” x 10.25” Ad sizes:

Full (bleed) 10.5” x 11.5” (image area 9.25” x 10.25”) Full (non-bleed) 9.125” x 10.25”

Half 9.125” x 4.9” (h) or 4.375” x 10.25” (v)

Quarter 4.375” x 4.9”

Two-Page Spread 20.5” x 11.5” (image area 19.25” x 10.25”) or Center Spread NOTE: Do not run copy across gutter, except

when the ad is the center spread, one per issue and at a premium.

Specifications & Mechanical Requirements

Ad Size Open 3X Rate 7X Rate

InteriorFull page $2,495 $2,310 $2,100Half page $1,366 $1,265 $1,150Quarter page $683 $633 $575

PremiumFront cover pages 2, 3, 4 $3,564 $3,300 $3,000Back cover pages 1, 2, 3 $3,326 $3,080 $2,800Back page $4,158 $3,850 $3,500Center spread $5,940 $5,500 $5,000

2016 RETAIL RATES

SPACE/COPY RESERVATION AND PUBLICATION DATES

Issue Space/Copy Reservation Publication Date

February January 11 February 14March February 8 March 13April March 14 April 17 June May 9 June 12 August July 11 August 14 October September 5 October 9November October 10 November 13 December November 7 December 11

advertising in bay

Eight times yearly, 63,500 copies of Bay magazine

are printed and distributed, targeting Tampa

Bay’s affluent residents with the market’s highest

disposable income and spending power.

Bay magazine distribution is carefully

selected to maximize reach of

high-income professionals.

Three-quarters of Bay magazine

recipients fall into the Elite and

High Wealth population

segments as defined by

Nielsen PRIZM.

circulation & distribution

PASCO

PINELLAS

HILLSBOROUGH

TARPON SPRINGS

DUNEDIN

CLEARWATER

BEACHES

TAMPA

BRANDON

CITRUS PARKNEW TAMPA

WESLEY CHAPEL

ST. PETERSBURG

34689

34683

34688

34685

34677

34684

3376134698

3469533763

337593376533755

33764

3376033771

3377833774

33770

33773

33776

33772

3377733782

33781

33709 33714

3371333710

33711

33712

33704

33703

33702

33707

33708

33762

33716

33621

33611

33629

3360933606

3360233605

33603

33604

3361033615

33635

33626

33556

33558

33624

33625

3363433614

33618

33613

33612

33617

33548

33549

33559

33647

33637

33592

3352733584

33619

33510

33511

33594

33596

33578

33569

33534

33579

33573

33572

33570

33547

33607

33616

33756

33767

33786

33785

33706

33715

33705

33701

34655

34638

34637

34639

3354433545

33543

395

678

125

36

579

523

250460

1113

805 246

341

179

545

673

343

373

244

50

554

1019

257

182

246

16

703

127

142

835

270

353

255447

146

629

940 75

1538

518

1445

1099

940 350

1233

492

433

1854

118

333

935

568

265

1233

235

576

7021919

2085

1195

1490

673922

1191

1560

1170

425

380

1027

2881573

684 418

1010

556729

1014 833

398

265

512

201

482

425

95

1023

14541315

514

47

17

7763421174

1555

156284

631

506 186

*Distribution within ZIP code may vary by season.

Page 5: Media Kit - Tampa Bay Times€¦ · 2016 RETAIL RATES SPACE/COPY RESERVATION AND PUBLICATION DATES Issue Space/Copy Reservation Publication Date February January 11 February 14 March

AUTOMOTIVE727-893-8974

CLEARWATER 727-445-4188

HERNANDO 352-848-1444

NATIONAL727-893-8249

PASCO 727-869-6219

REAL ESTATE 727-893-8619

RIVERVIEW 813-661-2425

ST. PETERSBURG RETAIL727-893-8569

TAMPA 813-226-3318

TOLL-FREE800-333-7505 ext. 8535

contacts