2018 walter media kit
TRANSCRIPT
MEDIA KIT 2018
The WALTER reader is educated, affluent and cultured. Whether WALTER is profilingour movers-and-shakers; highlighting beautiful homes, gardens and style; inspiring
health, wellness and a love of the outdoors; or stirring souls with thoughtfulessays, poetry and fiction…WALTER knows its audience.
READERS
Average age 5249% Male, 51% Female
52% of our readers have a home value above $600,00099% own their home82% are married
60% have a household income of $145,000 or more
waltermagazine.com
WALTER
waltermagazine.com
WHERE’S
WALTER magazine is proud to reach our readers where they live, work and explore.With our expanded distribution, 24,000 copies are delivered to homes with a taxvalue of $450,000 or greater and through strategic partnerships including Red Hat,
SAS, The Umstead, various museums and retail locations.
28,000 TOTAL DISTRIBUTION
IN HOME MAILING 85%
Subscribers
Targeted Mailings
Strategic Partnership
Advertiser Locations
1 time 3 times 6 times 10 times
Two-page spread $4,950 $4,160 $3,690 $3,410
Full page $2,970 $2,500 $2,215 $2,050
2/3 page $2,235 $1,885 $1,665 $1,535
1/2 page $1,785 $1,500 $1,330 $1,225
1/3 page $1,345 $1,130 $1,000 $920
1/4 page $1,050 $890 $785 $720
1 time 10 times
Back Cover $4,450 $3,180
Inside Front $4,080 $2,915
Inside Back $4,080 $2,915
Forward Position (pages 3-9, 11) $3,265 $2,335
Two-Page Spread $5,490 $3,925
WALTER CANCELLATION POLICY. Advertisers are required to select their designated issues in advance. Any can-cellations or changes to the designated issues must be submitted in writing 10 days prior to space deadline ofthe issue in which the ad is to publish. Advertiser is otherwise liable for scheduled advertising. In the absence ofa written cancellation notice, Publisher reserves the right to publish and bill the advertisement of Advertiser'slast designated issue for fulfillment of the contract obligation. If Advertiser has not met Contract requirements,Advertiser agrees to additionally pay Publisher the Rebilled Rate. Any advertiser cancelling their designated issueafter space deadline will be charged a cancellation fee of 50% of Advertiser's earned contract rate.
PROOF POLICYAdvertisers have the opportunity to view a maximum of three ad proofs at no charge. Each additional proof incurs a$25 charge.
All Terms and Conditions in the current rate card apply.
PREMIUM POSITIONS
SIZE
RATES
AD SIZE NON-BLEED AD BLEED AD LIVE/SAFETY AREA TRIM SIZE
Two-page Spread 17.5 x 10.375 18.25 x 11.125 17.5 x 10.375 18 x 10.875
Full Page 8.5 x 10.375 9.25 x 11.125 8.5 x 10.375 9 x 10.875
2/3 Vertical 5.6 x 10.375 5.975 x 11.125 5.6 x 10.375 5.725 x 10.875
1/2 Horizontal 8.5 x 5.1 9.25 x 5.475 8.5 x 5.1 9 x 5.225
1/2 Vertical 4.15 x 10.375 4.525 x 11.125 4.15 x 10.375 4.275 x 10.875
1/3 Vertical 2.7 x 10.375 N/A N/A N/A
1/3 Square 5.6 x 5.1 N/A N/A N/A
1/4 Page 4.15 x 5.1 N/A N/A N/A
GENERAL INFORMATION
Publication size 9 x 10.875 inches
Safety .25 inch from trim on all sides
Bleed .125 inch beyond trim on all sides
Binding method Perfect bound
Image resolution 300 dpi
Line screen 150 dpi
Color space CMYK only; no spot or RGB
*Text or logos outside the live/safety area are in danger of being trimmed during the printing process.
1/2 VERTICALbleed ornon-bleed
1/3VERTICAL
no bleed2/3 PAGEbleed ornon-bleed
1/2 HORIZONTALbleed ornon-bleed
1/4no bleed
1/3 SQUAREno bleed
ERRORS TO AVOID• Incorrect dimensions• Text outside the safety area• Low-resolution images• Images not converted to CMYK• Spot color/PMS used in the colorspace
• Position marks or color bars in thelive area
ACCEPTABLE FILE FORMATPDF/X-1a files are preferred with all fontsand high-resolution images embedded.Ensure that all elements are a minimumof 300 dpi at 100% size used in the ad.
PRODUCTION
For production support, contact [email protected]
FULL PAGE BLEED
bleed = 9.25 x 11.125
trim = 9 x 10.875
safety = .5 inside
trim
SPECIALITY PRODUCTS
STITCH-IN CARDThe Stitch-In Card is paired with a full-page right-read ad.
COVER SLEEVEWith the cover sleeve your ad wraps around the entire magazine and is easilyremoved for maximum shelf-life.
POLYBAG INSERTYour insert is packaged with WALTER, inside a polybag.
*Contact WALTER for a quote
Consider these special advertising options to get maximum exposure for your message.
EVENTSWALTER produces special events to showcase Raleigh's leaders and doers,artists and athletes, entrepreneurs and entertainers. Our gatherings areabout savoring art, food, music, style and culture. They inspire health,wellness, laughter and a love of the outdoors. We allow our readers toexperience thoughtful essays, poetry, and fiction, along with a good doseof southern heritage.
SIGNATURE EVENTS
WALTER’S Book Club
WINnovation
Tales from the Wild
Celebrate the Season
For sponsorship opportunities or questions about anevent please contact: [email protected]
waltermagazine.com
DIGITAL
SIZE OPEN RATE LOYALTY RATE*
728 x 90 - Run of site $600 $540
300 x 250 - Homepage right rail $450 $405*Minimum 3 month commitment
NEWSLETTERS
waltermagazine.com
WALTERMAGAZINE.COMOur WALTER magazine website is the destination for our readers todiscover the latest news and explore our events. As an extension to themagazine, WALTERMAGAZINE.COM welcomes over 25,000 unique visitorsand 35,000 page views per month.
With over 5,000 subscribers, WALTER readers will get a sneak peek inside the latest issue, exciting new recipes andexplore some of the South’s best destinations. WALTER’s coverage is broad because our readers — educated, affluent,and cultured — have interests as diverse as they are refined.
MONTHLY NEWSLETTER• Sent first week of the month with stories from our current issue• 50% share of voice includes 300 x 250 ad• $450
AT THE TABLE• Sent third week of the month with exciting local food and drink recipes• Full ownership includes 300 x 250 ad• $550
DESTINATIONWALTER• Travel content written by our editorial team about your brand• Includes 300 x 250 ad• 100% share of voice• $750
waltermagazine.com
DENISE WALKERManaging Director
DEADLINESISSUE SPACE/ADMATERIALS CAMERA READY INHOMES
February Friday, January 5 Tuesday, January 16 Friday, February 2
March Tuesday, February 6 Tuesday, February 13 Friday, March 2
April Tuesday, March 6 Tuesday, March 13 Saturday, March 31
May Tuesday, April 10 Tuesday, April 17 Tuesday, May 1
June Tuesday, May 8 Tuesday, May 15 Friday, June 1
July/August Tuesday, June 12 Tuesday, June 19 Saturday, June 30
September Tuesday, August 7 Tuesday, August 14 Friday, August 31
October Tuesday, September 4 Tuesday, September 11 Saturday, September 29
November Tuesday, October 9 Tuesday, October 16 Thursday, November 1
Dec./January 2019 Tuesday, November 6 Tuesday, November 13 Saturday, December 1
JULY/AUGUST 2017waltermagazine.com
SUMMERin full bloom
APRIL 201
7
waltermagazi
ne.com
$4.95
BEE CITYAlice H
inman keeps it b
uzzing
SWEET THING
lucettegracemacarons
HOT LOCALAUTHOR
BELLEBOGGS
P.GAYETAPP’S
HowTheyDecorated
CRISTINA HURLEYAdvertising Account Executive
KAIT GORMANAdvertising Account [email protected]
919.836.5711
JULIE NICKENSAdvertising Account Executive