media kit 2018 - frame publishers · media kit 2018 contents ... shaping the industry, and stay at...
TRANSCRIPT
Carlos Pericás
MEDIA KIT 2018
CONTENTS INTRODUCTION 01 About Frame02 Scope03 Platforms04 Audience05 Magazine06 Books07 Digital 08 Events
09 CREATIVE SERVICES10 Advertorials 11 Photo Shoots12 Videos 13 Customized Publications14 Consulting 15 Branding
16 EVENT SERVICES17 Frame Minds18 Frame Awards19 Frame Lab20 Installations
21 ADVERTISING FORMATS22 Editorial Calendar 201823 Rate Card Print 24 Rate Card Digital
25 CONTACTS
This is an interactive PDF. Accentuated elements will direct you to favourite sections or to additional information.
ABOUT FRAMEEstablished in 1997, Frame is the world’s leading media brand for INTERIOR-DESIGN PROFESSIONALS.
Our VISION is that meaningful places enable people to work, shop, relax and live better, making them healthier and happier.
Our MISSION is to empower spatial excellence by connecting talented designers to visionary clients and the best makers.
Our ValuesINNOVATIVEPREMIUMEXPRESSIVEPROGRESSIVECURATEDSUSTAINABLEAUTHORITATIVE
Our DomainsINTERIORS & DESIGNART & CULTUREINNOVATION & TECHNOLOGYHEALTH & WELLBEINGTRAVEL & MOBILITY
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WORKOffices, co-working spaces
INSTITUTIONSLearning spaces, healthcare centres, governmental buildings
HOSPITALITYRestaurants, bars, hotels, health clubs, cinemas
SHOWSTrade-fair stands, exhibitions, set designs
RETAILShops, department stores, pop-up stores, window displays
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SCOPEFrame’s curated content gives you insights into what’s driving SPATIAL DESIGN AND PRODUCTS. Uncover the latest innovations in the field, hear from the top creatives shaping the industry, and stay at the forefront with trend analyses and market reports.
Frame identifies five keyspatial-design sectors: RETAIL, HOSPITALITY, WORK, INSTITUTIONS and SHOWS.
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Iñigo Rizo-Patron C.
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Frame is a MULTI-PLATFORM MEDIA BRAND. Our omni-channel approach – magazines, online, books, pop-up stores and live experiences, as well as a rapidly growing social-media network – guarantees maximum reach, brand awareness and engagement.
Our platforms connect with an AFFLUENT TARGET AUDIENCE of designers, architects and cultural entrepreneurs.
The World’s Leading Media
Brand for Spatial Design
Pop-Up Stores
Books
Frame Magazine
Events
Digital
PLATFORMS
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James M
edcraft
AUDIENCE Our audience comprises HIGHLY EDUCATED PROFESSIONALS with key roles in creating the world’s best spatial experiences.
Reach90,000 Magazine Readers73,000 Website Readers45,000 Newsletter Subscribers25,000 Event Visitors310,000 Social Media Followers30,000 Book Readers
Demographics 55% Female45% Male 37 Average Age
€ 75,000 Annual Income
50% Interior Designers & Architects30% Other Designers15% Creative Influencers5% Cultural Institutions
Geo Break Down 60% EMEA20% Americas20% Asia Pacific
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Since its inception in Amsterdam in 1997, Frame has TEAMED CRUCIAL SPATIAL-DESIGN INSIGHTS from our global team of editors and contributors with premium-quality production.
Published six times a year and available in more THAN 70 COUNTRIES, Frame’s expressive issues are known for their TACTILE COVERS, varied paper stocks, large glossy imagery and bold, sophisticated graphic design.
Circulation35,000 copies
Distribution47% Newsstands25% Subscribers15% Controlled Circulation10% Events3% VIPs
Top 10 MarketsGermanyThe NetherlandsUnited KingdomUnited StatesItalyCanadaNorwaySwitzerlandSpainDenmark
MAGAZINE
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BOOKSFrame empowers spatial-design excellence. Our books portfolio reflects that mission and consists of HIGH-QUALITY SERIES BOOKS, MONOGRAPHS and CUSTOMIZED PUBLICATIONS.
We source, curate and share the best from the world of art and design, and enable interior designers, architects, researchers, makers and clients to publish the latest trends in interior design and architecture.
Some of our latest publications:Jo Nagasaka / Schemata ArchitectsNight Fever 5Spaces for Innovation
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Frame’s DIGITAL PLATFORMS guide creative professionals and key decision makers in the realization of spatial projects. Featuring a daily newsfeed, frameweb.com introduces emerging talents and designers, reveals industry insights and knowledge and covers trade shows and events. We also CONNECT AND INTERACT with an active architecture- and design-oriented audience through our newsletter and various social-media platforms.
Reach110,000 Monthly Page Impressions58,000 Monthly Unique Users15,000 Monthly Mobile Impressions45,000 Newsletter Subscribers208,000 Facebook Followers46,000 Twitter Followers36,000 Instagram Followers17,000 Pinterest Followers5,000 LinkedIn Followers
Carlos Pericás
DIGITAL
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Focusing on networking, inspiration and education, FRAME’S CURATED EVENTS, such as Frame Minds, Frame Lab and Frame Awards, offer top creatives and industry leaders a stage for sharing their views on topical design issues.
We also opened two AWARD-WINNING POP-UP SHOPS in Amsterdam, the Netherlands. These temporary concept stores gave us the opportunity to team up with clients to offer bespoke in-store installations and events.
Ninety Minutes of Frame
Milan Design Week 2016
EVENTS
MEDIA KIT 2018
The Great Indoor Awards 2015
CREATIVE SERVICESCREATIVE SERVICES
Based on 20 years of experience in the design industry, Frame offers a range of creative services that highlight its forward-thinking footprint. Frame’s various services are ideal vehicles to deliver your brand’s message and products to your target audience and to crucial decision makers.
From in-depth editorial reports and customized publications to video content and trend consulting, our tailored packages maximize your brand awareness and reach.
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Branded editorial for Moooi
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Our branded editorials are BESPOKE DOCUMENTARIES, PORTRAITS OR PRODUCT REPORTS that provide readers with in-depth insights into your company or campaign. Bring extra attention to a new product release, collection, production method or showroom.
In close collaboration with our clients, we communicate your campaign with a unique layer of detail across our print and digital channels. We also offer extended multi-channel packages with bespoke newsletter, video or event promotions.
ADVERTORIALS
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Photography is a powerful vehicle to raise your brand awareness. That’s why Frame offers bespoke IMAGE PRODUCTION for advertorials, campaigns, product presentations and company portraits.
Our dedicated team of art directors, designers and renowned photographers will produce a HIGH-END IMAGE SERIES that puts your story in the spotlight.
PHOTOSHOOTS
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Floo
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Cindy Baar
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Frame creates branded online-exclusive video content for our large group of followers. The series on our video platform, Frame Views, explores FUTURE TRENDS IN SPATIAL DESIGN, PORTRAYS TOP CREATIVES from the industry and showcases SPATIAL-DESIGN CASE STUDIES.
We can produce videos featuring your latest designer collaboration, campaign or interior project, as well as offer bespoke sponsorship of an entire video series. Created by dedicated video producers and editors, content is tailored to connect with a global audience of interior designers and influencers.
VIDEOS
Frame Views - a Platform for Engaging Video Content
Floo
r Kna
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VIDEO
Germans Ermics
VIDEO
Tomorrow’s Workplace
The Merchant customized magazine for Vitra.
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With more than 20 years of publishing experience in the fields of interiors, design, architecture and art, we also develop BESPOKE MAGAZINES and MONOGRAPHS, ANNUALS or CATALOGUES for Vitra, Ippolito Fleitz Group, Schemata Architects and others.
Our global team of editors, contributors and photographers translates your brand message into high-quality publications. Frame covers everything from conception to delivery, including editing, design and art direction, production and printing.
CUSTOMIZED PUBLICATIONS
CONSULTINGAs a creative catalyst, Frame is called upon to CONSULT FOR BRANDS on the latest interior trends. We therefore create custom lectures, workshops and trend briefings on topics such as retail, hospitality and workplaces for clients like Kering Group, Chanel, Pernot Ricard and Nespresso.
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Catalogue
Website
Logo
As an expert and authority in the field of design, Frame also develops BRANDING CONCEPTS that connect with a global audience of creative professionals. Working from concept to post-production, our team creates compelling ideas that REFLECT YOUR BRAND’S DNA.
BRANDING
Aware of the increasing importance of experiences, we connect with our audience through live events and temporary happenings. Alongside conceiving and producing our own events such as Frame Minds, Frame Lab and Frame Awards, we also advise brands and trade fairs on how to drive traffic and add meaning to theirs.
Whether through curated exhibitions and showroom events, panel discussions with leading creators, or awards that honour interior-design professionals from around the globe: we invite you to collaborate with us to create memorable live experiences.
EVENT SERVICES
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Frame Minds is the place where the INTERIOR-DESIGN COMMUNITY CONNECTS to discuss topical issues facing the industry.
Frame presents a number of Minds events in various cities throughout the year, inviting INDUSTRY LEADERS, PREMIUM BRANDS AND KEY DESIGNERS to share ideas and exchange opinions on the most prominent issues concerning the interior today.
We also offer CUSTOMIZED Minds sessions and host an annual Minds get-together, which coincides with the Frame Awards ceremony.
FRAMEMINDS
Frame Minds in Barcelona featuring Alice Dunseath, Alfred Batet, Salva Plaja and Diego Gronda
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Building on the legacy of The Great Indoors Awards, the Frame Awards honour not only THE WORLD’S BEST SPACES, but also the people behind them.
Our jury includes prominent interior-design stakeholders from around the world, and our international audience has the chance to vote online for their favourite projects.
Frame’s GLOBAL, DIGITALLY ENGAGING AWARDS PLATFORM frameawards.com offers opportunities to extend your brand’s reach through sponsorship, on-stage guest appearances and bespoke events.
FRAME AWARDS
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Frame organizes LIVE EXPERIENCES at trade fairs, such as Milan Design Week, IMM Cologne and Orgatec.
During these events, Frame Lab explores the future of design through exhibitions, installations and interventions developed in collaboration with forward-thinking designers. We offer CUSTOMIZED FRAME LAB EVENTS, as well as SPONSORSHIP opportunities.
Forward-Thinking Artists
Explore the Future of Design
FRAME LAB
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Michiel Spijkers
INSTALLATIONS Frame showcases thematic CURATED EXHIBITIONS and installations for brand spaces and flagship stores, where leading creators from a range of disciplines present their work.
Hosting a showroom event, product launch or creative workshop? Frame can help you to HANDPICK THE RIGHT DESIGNER or brand ambassador for the occasion.
Floor Knaapen
Curated installation by Sabine Marcelis during Milan Design Week 2017
Curated installation by Mayra Sergio for a Gaggenau showroom event in London 2017
ADVERTISING FORMATS
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EDITORIAL CALENDAR 2018PRINT FRAME 120
Shows
Surface + Finishes
Cersaie, IDS Vancouver
25 October 2017
15 November 2017
01 January 2018
EDITORIAL THEME
REPORTS THEME
SHOW COVERAGE
CONTENT DEADLINE
ARTWORK DEADLINE
ON SALE
Sanitary
IMM
18 December 2017
15 January 2018
01 March 2018
FRAME AWARDS SPECIAL 2018
CONTENT DEADLINE 26 January 2018
ARTWORK DEADLINE16 February 2018
ON SALE01 April 2018
Retail
Furniture
Stockholm
23 February 2018
13 March 2018
01 May 2018
Work
Lighting
Salone, Light + Building
16 April 2018
15 May 2018
01 July 2018
Hospitality
Soft Furnishings
ICFF, Neocon
29 June 2018
13 July 2018
01 September 2018
People
Office
London Design Week
31 August 2018
14 September 2018
01 November 2018
Surfaces & Finishes
Domotex, IMM
EDITORIAL THEME
SHOW COVERAGE
Shows
Stockholm, Ambiente
Sanitary
Light + Building
Furniture & Salone Highlights
ICFF, Clerkenwell
Retail
Neocon
Lighting Work Soft Furnishings
London Design Fair, Cersaie
Hospitality
Orgatec
Office People
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
FRAME 121 FRAME 122 FRAME 123 FRAME 124 FRAME 125
Institutional / Public
DIGITAL
Public Spaces
Salone, EuroCucina
MEDIA KIT 2018 23
RATE CARD PRINT
FOLD-OUT 1ST SPREAD
1ST SPREAD
PREMIUM (1st third of magazine, RHP, next to editorial)
RUN OF MAGAZINE
INSIDE BACK COVER
OUTSIDE BACK COVER
ADVERTORIAL 2 PAGES
ADVERTORIAL 4 PAGES
1/1 PAGE 2/1 SPREAD
EXTRA COLOUR
EMBOSSING
SPOT UV
FOIL PRINT
FOLD-OUT SPREAD MATT
3-PAGE FOLD-OUT MATT
PRIN
T AD
D-O
NS
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€ 8,500
€ 7,000
€ 8,750
€ 11,500
€ 12,500
€ 15,500
€ 21,500
€ 14,200
€ 12,400
€ 725
€ 2,995
€ 3,275
€ 3,950
€ 2,550
€ 2,785
Foil Print
Embossing
Print Specifications
SPREAD 460 X 297 MM (incl. 3 mm bleed)FIRST SPREAD 450 X 297 MM (incl. 3 mm bleed)SINGLE PAGE 230 X 297 MM (incl. 3 mm bleed)BACK COVER 230 X 297 MM (incl. 3 mm bleed)
— Certified PDF format — Colour CMYK— 300 dpi— All fonts embedded or outlined— Crop and bleed marks included
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RATE CARD DIGITAL
Digital SpecificationsFRAMEWEB MOBILE BANNER • 970 x 180 pixels• GIF, JPEG, max. 70 kb
FRAMEWEB LEADERBOARD • DESKTOP 970 x 90 pixels, max. 150 kb • MOBILE 970 x 180 pixels, max. 70 kb• GIF, JPEG
FRAMEWEB BILLBOARD • DESKTOP 970 x 250 pixels • MOBILE 970 x 180 pixels, • GIF, JPEG max. 200 kb
FRAME NEWSLETTER LEADERBOARD • 600 x 90 pixels• GIF, JPEG, max. 150 kb
FRAMEWEB ADVERTORIAL• 1920 x 1080 px, 300-500 words, • JPEG, max. 500 kb
FRAMEWEB MOBILE BANNER
FRAMEWEB LEADERBOARD
FRAMEWEB BILLBOARD
FRAME NEWSLETTER LEADERBOARD
PRICE
€ 450
€ 750
€ 950
€ 750
FEATURED BRANDS PROFILE € 5,000
DOWNLOAD BUTTON
NEWSLETTER POST
JUMBO
TOP JUMBO
TAKE OVER
DIG
ITAL
AD
D-O
NS € 500
€ 450
€ 350
€ 550
€ 1,650
ADVERTORIAL
VIDEO ADVERTORIAL
SOCIAL MEDIA PROMOTION
€ 500
€ 1,050
€ 1,150
A separate digital media kit is available, please contact us for further details.
MEDIA KIT 2018 25
Iñigo Rizo-Patron C.
CONTACTSGLOBAL HEADQUARTERSFrame Publishers B.V.Amsterdam, The NetherlandsT +31 20 42 33 717frameweb.com
CREATIVE SERVICESLucie [email protected] +31 20 42 33 717 (941)
EVENT SERVICESMarlies [email protected] +31 20 42 33 717 (954)
ADVERTISINGBaruch [email protected] +31 20 42 33 717 (955)
Ed [email protected] +31 20 42 33 717 (953)
ITALYSara Breveglieri [email protected] +39 3394 37 39 51
Studio MitosMichele [email protected] +39 0422 89 48 68