WHAT IS DRAFT?

For our readers, we are the most influential content platform dedicated to covering the expansion of the New Economy in Brazil. Draft is a reference in business journalism aimed at Brazilian entrepreneurs and post-industrial companies.   For our clients, we are specialists in Content Marketing, Digital Marketing and Business Intelligence projects applied to the Brazilian innovation and entrepreneurship ecosystem.

WHAT IS THE MISSION OF DRAFT?

Editorially, we are telling the great stories of Brazilian innovators and entrepreneurs who are (re)inventing the future in order to inspire and instruct others to innovate and to venture in an equally inspiring way. This is our reason for existing.   Commercially, we help companies build brand reputation through Content Marketing. And we generate sales leads and business results for our customers through Digital Marketing.

WHAT ARE THE CORE THEMES OF DRAFT?

NEW ECONOMYINNOVATION

CULTURE MAKERCREATIVE ECONOMY

SOCIAL BUSINESS

LIFEHACKING

LEARNING BY DOING

DIGITAL TRANSFORMATION

CORPORATE INNOVATION

HACKER SPIRIT

SHARING ECONOMY

ENTREPRENEURSHIP

INDUSTRY 4.0 COLLABORATIVE WORKNETWORKING

BUSINESS AS A LIFESTYLE

THE DRAFT STATEMENTWatch our Manifesto now.

CREATIVE BUSINESS:

HOW WE ORGANIZE DRAFT CONTENTEvery year Draft tells over 1,000 stories in its five major editorial sections:

Entrepreneurship as a lifestyle. Entrepreneurs who turn what they like to do most into a business.

SOCIAL BUSINESS:Entrepreneurs who venture for the transformation of the world around. Companies that generate profit by building a positive legacy for society.

STARTUPS:Scale business. Companies made to grow fast. Entrepreneurs who venture for wealth generation.

CORP INNOVATION:Entrepreneurs who work inside big companies. Intrapreneurs who don't have to quit their jobs to innovate.

LIFEHACKERS:People who brought disruption into their lives. Individuals who radically innovated in their personal trajectories.

PODCASTS

DRAFT CONTENT FORMATSIn addition to stories in Text, we publish:

Our digital radio show. Inspiring conversations to be heard.

DRAFT TVOur audiovisual content. Video interviews and stories to be seen.

INFOGRAPHICData visualization. Stories told visually.

MONTHLY REACH: OVER 1.5 MILLION UNIQUE USERS.

We distribute our content through multiple channels:

THE DRAFT DIGITAL PRESENCE

Web site Facebook LinkedIn Instagram Youtube Twitter Newsletter

59%YOUNG

ADULTS:

between 25 and 44 year olds

WHO READS DRAFT?The Draft Community Demographic Profile:

The main interests of those who follow Draft:

BUSINESS INNOVATION ENTREPRENEURSHIP NEW TECHNOLOGIES

SUSTAINABILITY CORPORATE RESPONSIBILITIES FUTURE OF WORK DIGITAL TRANSFORMATION

Draft Readers Attitudinal Profiles:

MAKERS:People who

venture

57%WOMEN:

of the audience

MOVERS:People who are

about to venture

WATCHERS:People who dream about

venturing and follow entrepreneurship stories

WHAT CAN DRAFT DO FOR YOUR BRAND?

CONTENT MARKETINGWe produce and distribute Brand Content. We use our editorial expertise to build Storytelling for your company. We build your brand’s editorial strategy with our experience in Brand Journalism. You order and approve. The rest is up to us.

We distribute this content across all Draft channels – website and social networks. You get a Brand Channel in Draft. Your brand appears on the Draft Sponsors carousel. Your brand becomes a category on our editorial platform. This content is your property – it may also be published in your own domains and even to third party domains.

BRANDS THAT WORK WITH DRAFT IN CONTENT MARKETINGWe have produced and published texts, videos, infographics and podcasts for major brands and companies of different sizes and industries:

DIGITAL MARKETINGOur business is to deliver performance. Results over client’s investment. We deliver the best conversion rates, directed to the right target, fully aligned with client’s specific strategies.

Inbound Marketing Behaviour Marketing Remarketing Data Analytics Business Intelligence Growth Hacking Attraction and Traffic

DIGITAL MARKETING SOLUTIONS

BRANDS WORKING WITH DRAFT IN DIGITAL MARKETINGWe have generated sales leads and business results for clients such as:

WE LIKE TO DO BUSINESS. AND WE WANT TO DO BUSINESS WITH YOU. WRITE NOW TO ANDRÉ MARTINS, OUR COUNTRY MANAGER, AND SEE HOW DRAFT CAN HELP YOU.

Watch now Draft's main deliveries for its clients.

WELCOME TO DRAFT