media kit 2017 – 2018 - tlmagazine€¦ · a french, belgian and international vantage-point –...

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Media Kit 2017 – 2018

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Page 1: Media Kit 2017 – 2018 - TLmagazine€¦ · a French, Belgian and international vantage-point – tapping a rich community of contributing editors, journalists, photographers, art

Media Kit 2017 – 2018

Page 2: Media Kit 2017 – 2018 - TLmagazine€¦ · a French, Belgian and international vantage-point – tapping a rich community of contributing editors, journalists, photographers, art

Founded in 2009 by Lise Coirier and her Brussels-based creative consultancy Pro Materia, TL magazine is a widely-recognized biannual publication capturing and contextualizing the latest innovations and creations in craft-led architecture, design, fashion, hospitality, luxury, and collector culture. Published in French and English, each edition focuses on a specific region or the correlation between different territories and creative scenes. TLmag’s online magazine mirrors the ethos and structure of print issues with daily features and weekly profiles. Extraordinary, diverse and abundant, TLmag advocates for authenticity. Transcending different domains – furniture, lighting, interior and graphic design with architecture, photography, fashion, visual, applied art and the intersections where many of these disciplines meet, TLmag becomes an essential resource for an ever-growing creative community – design-driven readers, creative professionals, designers, students and brands in search of precise, exceptional and unequalled creations.

Ethos

TLmag is curated by:

Page 3: Media Kit 2017 – 2018 - TLmagazine€¦ · a French, Belgian and international vantage-point – tapping a rich community of contributing editors, journalists, photographers, art

FPrint Issues

Published twice a year, bilingual French / English bookazine-like issues explore specific cultural places and territories places or the correlation between different creative and multidisciplinary scenes. Still, strategic themes reveal the connection that link leading creatives beyond their culture or practice. Each TLmag issue is divided into six or seven chapters. Special Guest interviews profile recognised and emerging figures while Stories spotlight leading brands. Excellence & Creation surveys up-and-coming talents working in various disciplines. Mix & Match features full-page photo portfolios and historical highlights to offer further inspiration. Living with Art & Design reveals private and public collections in exclusive description and image. Last but not least, Real Life translates how research and experimentation are put into practice. City reports are joins by in-depth looks at major events, culinary and travel experiences.

TLmag Editorial Calendar 2017 – 2018

TLmag 27 (May 2017) “New New York”TLmag 28 (Nov. 2017) “Asian Aesthetics”TLmag 29 (May 2018) “Africa(s)”TLmag 30 (Nov. 2018) “Archaeology Now”

ID Biannual Issue

Bilingual: FR / EN256 - 288 pagesDigital Issue: 5.99 €(lekiosk.com)France / EU: 20 €UK: 17£Switzerland: 20 CHFUS: 20Hong Kong: 165 HKDChina: 145 CNYJapan: 2462 ¥

Subscription

(postage included)France & Benelux1 year: 40 €2 years: 60 €3 years: 80 €

International 1 year: 60 €2 years: 80 €3 years: 100 €

Copies

International: 20,000Benelux: 5,000France: 5,000Total: 30,000

Sales Points & Stockists

France & Benelux: IPS & Exportpress

Press shops and Bookstores : Austria, Belgium, Canada, Denmark, France, Finland, Germany, Hong Kong, Italy, Japan, Luxemburg, Netherlands, Norway, Portugal, Singapore, Spain, Switzerland, Sweden, Taiwan, UK, US, ect. (new sales points every day)

Galleries and cultural venues Design & Art fairs and eventsSpazio Nobile Gallery

Page 4: Media Kit 2017 – 2018 - TLmagazine€¦ · a French, Belgian and international vantage-point – tapping a rich community of contributing editors, journalists, photographers, art

Special Editions

TLmag Special Editions join Pro Materia cultural projects, workshops and curatorial commissions as unique publications spotlighting creatives and/or brands. Printed in custom batches and distributed at specific events and/or venues, TLmag Special Editions are often later integrated into biannual issues. Pro Materia and TLmag continuously review and accept potential publication and exhibition proposals. Past special edition projects have included Glass is Tomorrow, Nasza Polska, TLmag Istanbul, Norwegian Crafts, Cassina Authentic Icons, Atomium Intersections, Sèvres Cité de la Céramique. In 2017, special editions will include Stellar Works.

Special Editions Rates(inclusion in biannual issue: 5000€)

20 pages: 10.000 €32 pages: 15.000 €48 pages: 18.000 €64 pages: 22.000 €96 pages: 30.000 €

Page 5: Media Kit 2017 – 2018 - TLmagazine€¦ · a French, Belgian and international vantage-point – tapping a rich community of contributing editors, journalists, photographers, art

Online Magazine

TLmag’s Online Magazine expands on our biannual printed issues by following the same chapter format. Daily articles feature the latest in craft-led art, architecture, craft, cuisine, design, fashion and urbanism. Online Special Editions track a wide range of partnered events: specifically curated topics and destinations. Visitors are able to order the latest print and digital issues or subscribe. In addition, they are able to explore the Pro Materia Store, feature many of the items found at Spazio Nobile gallery in Brussels.

Visit Statistics: month: 12,500, year: 150,000

www.tlmagazine.com

13.5% France

12.6% United States

9.3% Belgium

7.5% UK6.9% Russia5.9% Germany

4.9% Netherlands

4.6% Italy

3.6% Switzerland

2.8% Spain1.6% Canada1.5% Taiwan

1.3% Australia

24% Other

Page 6: Media Kit 2017 – 2018 - TLmagazine€¦ · a French, Belgian and international vantage-point – tapping a rich community of contributing editors, journalists, photographers, art

Newsletters & Social Media

TLmag sends out Weekly Digest newsletters, featuring top web and social media content, as well as weekly Haikus. TLmag and Pro Materia issues and projects match announcements of upcoming design weeks, art and design events and fairs. TLmag also reserves space for commercial and cultural partnerships. Visitors can subscribe to our Weekly Digest newsletters online.

52 Weekly Digest, 15,000 Subscribers

58% Opens

72% New Visitors

28% Returning Visitors

Facebook: 17,000 + facebook.com/TLmagazinePinterest: 1,000 + pinterest.com/trendslivingInstagram: 2,800 + @tlmag

11% Institutions

10% Professionals

Page 7: Media Kit 2017 – 2018 - TLmagazine€¦ · a French, Belgian and international vantage-point – tapping a rich community of contributing editors, journalists, photographers, art

TLmag attracts a vast international audience From a French, Belgian and international vantage-point – tapping a rich community of contributing editors, journalists, photographers, art directors, groups urban and culturally engaged readers. As both an informative and inspirational resource, TLmag is appreciated by professional creatives, collectors, gallerists, influential taste makers, active trend watchers but also aspiring creatives and students.

Readers

26% General

26% Entrepreneurs

18% Collectors

11% Institutions

10% Professionals

9% Galleries

Page 8: Media Kit 2017 – 2018 - TLmagazine€¦ · a French, Belgian and international vantage-point – tapping a rich community of contributing editors, journalists, photographers, art

Spazio Nobile Gallery

Established in Spring 2016, Spazio Nobile is a Brussels-based gallery championing the contemporary applied arts, design and photography. Modeled as a curated interior, that of Pro Materia founder Lise Coirier and Culture Lab director Gian Giuseppe Simeone, the gallery strategically integrates contemporary design within the daily environment. Collaborating with top and heritage brands and independent talents, the duo works to transcend the classifications of contract and limited edition markets. Highlighting expertise in design and the applied arts (glass, metal, wood, ceramic, etc.) as well as in photography, the gallery aims to create a dialogue between diverse disciplines; a harmonious melange of contemporaneity and a sense of history. The gallery puts together a rigorous programme for visitors and collectors who are searching for meaning through unique pieces. Dinners and gatherings punctuate each season, giving a true humanist dimension to the space.

Spazio Nobile by Pro Materia GalleryRue Franz Merjay 142, B- 1050 Brussels, Belgiumwww.spazionobile.com

Page 9: Media Kit 2017 – 2018 - TLmagazine€¦ · a French, Belgian and international vantage-point – tapping a rich community of contributing editors, journalists, photographers, art

Pro Materia Consultancy

As a creative consultancy, Pro Materia has developed – over the past 20 years of local and international practice – its skills and expertise towards art & design thinking and branding, content production with a strong visual and editorial impact and communication strategy. Ongoing projects are connected to the design-led development and branding of premium design companies: art direction for Limited Edition and 2tec2 (BE), editorial content and communication strategy for Stellar Works (JP-FR-CH), design consultancy and focus on limited editions and bespoke designs for premium collectors: Thonet (D), Lasvit (CZ), Maison Vervloet (B).

Page 10: Media Kit 2017 – 2018 - TLmagazine€¦ · a French, Belgian and international vantage-point – tapping a rich community of contributing editors, journalists, photographers, art

Brand Partners

Print advertisement is available in TLmag. Published two times a year, TLmag collaborates with accessory, furniture, car, jewellery, watches, fashion, hospitality, lighting and textile brands appropriate for the focus of each issue. TLmag offers different levels of exposure: interior front cover,interior back cover, back cover, opening pages, double spreads, single-page campaigns and looks to integrate each artwork within the overall flow of each issue.

Main Brand Partners:2tec2, Abet Laminati, Alaïa, Armaggan, Audi, BMW, Brokis, Bulo, Chanel, Delvaux, Diane von Furstenberg, Dice Kayek, Dior, Diptyque, Edra, Guy Laroche Paris, Henrik Vibskov, Hermès, House Hotels, Hussein Chalayan, Iittala, Issey Miyake, Jaguar, Jean Paul Knott, Jovoy, Karl Lagerfeld, Kenzo, Klaus K Hotel, Land Rover, Lasvit, Laufen, Limited Edition, Maison Dandoy, Maison Francis Kurdjian, Maison Kitsuné, Maison Martin Margiela, Maserati, Mini, Nude Glass, Nurus, Panerai, Paule Ka, Piaget, Pierre Bergé & Asscoiés, Pulpo, Rado, Serge Lutens, Shiseido, Stellar Works, TF Urban, The Rug Company, Thonet, Vipp, Vitra, Wästberg, ect.

Page 11: Media Kit 2017 – 2018 - TLmagazine€¦ · a French, Belgian and international vantage-point – tapping a rich community of contributing editors, journalists, photographers, art

Gallery & Museum Partners

TLmag maintains strong relationships with design/art and art galleries throughout the world. A steady presence at major gallery fairs, such as Design Miami, makes TLmag a strong media partner for the creative industries.Positioned at the heart of a growing Brussels art market, the magazine frequently collaborates with a slew of local galleries and art events. TLmag also collaborates with major museums. TLmag has worked closely with organisations like Norwegian Craft for Révélations Paris, for Polish Cultural Institute and Culture.pl, IKSV Istanbul, and in 2017, Taiwan National Craft Institute. Pro Materia has long worked to link young creatives with potentional cultural and commerical platforms.

Main Gallery & Museum Partners:Atomium, Ammann Gallery, James Gallery, Galerie Laffanour-Downtown, Galerie Maria Wettergren, Galerie BSL, Galerie Mougin, Galerie Jacques Lacoste, Puls Gallery, Galerie Daniel Templon, Triode Gallery, Spazio Nobile Gallery, Axel Vervoordt, Maison du Danemark, Institut Suedois MUDAM Luxemburg, MUDAC Lausanne, Musverre, Musee des Arts Decoratifs Paris, Yigge Ceramic Arts Museum, Vessel Gallery, ect.

Page 12: Media Kit 2017 – 2018 - TLmagazine€¦ · a French, Belgian and international vantage-point – tapping a rich community of contributing editors, journalists, photographers, art

Event & Media Partners

Events, Fairs and Festivals:Ambiente, Art Brussels, Biennale Design Internationale Saint-Etienne, Biennale Interieur, Biennale Internationale de Vallauris, BRAFA, Brussels Art Days, Brussels I Love You, Business of Design Week Hong Kong, Design Days Dubai, Dubai Design Week, Design Junction, Design Miami/, Design September Brussels, Design Show Shanghai, Design Parade, DMY Berlin, Domotex, Dutch Design Week, FIAC, Heimtexil, Helsinki Design Week, Iconic House Network, imm Cologne, Istanbul Design Biannual, Istanbul Contemporary, London Design Festival, London Design Biennale, Lunch With An Architect, Maison&Objet, PAD, Paris Design Week, Paris Photo, Texworld, Design Days Tokyo, Stockholm Furniture & Light Fair, Volta

Media & PR:ART Communications, Alexandra PR, Alpha Kilo Creative, Architonic, Arthouse, Atelier PR, Blue Medium, Camron PR, Communicart, Designboom, Di Palma Associati, DigitalMind, Duende, Fitzandco, Hello Third Eye, Hirondelle Communication, IDEAT, M18pr, Modern Magazine, Nadine Johnson PR, Negri Firman, Susan Grant Lewin PR, Zetteler, ect.

Page 13: Media Kit 2017 – 2018 - TLmagazine€¦ · a French, Belgian and international vantage-point – tapping a rich community of contributing editors, journalists, photographers, art

TLmag 27: New New York Spring / Summer: May 2017

Between the extremes of struggle and success, New York’s contemporary creatives continue to carve out their place in this money capital. Faced with mounting challenges, these dynamic artists, designers and innovators find resilience in lesson of the past. TLmag paints a full portrait of New York City, from craft-led upstarts to leading figures. Future-proof curatorial programmes are joined by hallowed collections in this extensive survey.

Themes: 2017

TLmag 28: Asian Aesthetics Autumn / Winter: November 2017

Expanding on years of cutting-edge coverage, TLmag returns to the thriving creative scenes of Asia. The magazine will venture far beyond the obvious and explore the refined craft-led mastery of South Korean, Japanese, Taiwanese and Chinese talents. Versatile creative and top brands alike will be captured in rich seductive imagery and in-depth profiles. TLmag will look to draw parallels with Western savoir-faire and a sense of beauty.

Page 14: Media Kit 2017 – 2018 - TLmagazine€¦ · a French, Belgian and international vantage-point – tapping a rich community of contributing editors, journalists, photographers, art

TLmag 29: Africa(s) Spring / Summer: May 2018

Too often overlooked, Africa – in its many cultural iterations – has recaptured the imagination of many. Beyond heavily charged cliches and stereotypes, creatives are surfacing from every reach of this massive continent. The magazine’s focus will not be limited to these hot spots. It will also look at how European and American creatives have taken inspiration from Africa in recent times; either through aesthetics appropriation or social engagement.

Themes: 2018

TLmag 30: Archaeology NowAutumn / Winter: November 2018

Coinciding with a curated exhibition at Spazio Nobile in late 2018, TLmag will move away from its geographic focus and explore the thematic of contemporary Archaeology from various vantage points. The notions of eros and ethos have returned in the praxis of many young and established creatives. Research and uncompromised intentions are the new standard. Artists and designers are looking to channel both an aesthetics and approach.

Page 15: Media Kit 2017 – 2018 - TLmagazine€¦ · a French, Belgian and international vantage-point – tapping a rich community of contributing editors, journalists, photographers, art

Print Rate (excl. 21%)*Full Page: 4200 €Double Page (Strategic Position): 5670 €Facing Contents Page: 4890 €Inside Back Cover: 4450 €Back Cover: 6650 €

Print Advertorial 2 Pages: 2900€3 Pages: 4200€4 Pages: 5670€

Online Rates (excl. 21%)*Banner: 500€ per monthCustomised Banner: upon requestOnline Edition (3 articles): 3000€Online Edition (5 articles): 5000€

Newsletter Rates (excl. 21%)*TLmag Weekly Digest Newsletters (15,000 + contacts) Top Item: 700€

Combo RatesPrint, Web, Newsletter & Social MediaAdvertisement packages: upon request

* (intracommunautary VAT taxinternational clients outside Belgium)

Rates

Page 16: Media Kit 2017 – 2018 - TLmagazine€¦ · a French, Belgian and international vantage-point – tapping a rich community of contributing editors, journalists, photographers, art

PrintVertical Half Page: 105mm x 280mmFull Page: 210mm x 280mmDouble Page: 420mm x 210mm+5mm bleed + cropmarks/ PDF, CMYK

Online Banners(.jpeg & .gif with URL)250 x 250 px (Square Pop-Up)300 x 250 px (Medium Rectangle)240 x 400 px (Vertical Rectangle) Customised Banner: upon request

NewsletterTLmag weekly digest: 700px by 700px Customised Newsletters: upon request

Terms & Conditions+ VAT: 21% (Belgium)+ We reserve the right to charge additional fees for major alterations.+ Word counts submitted over a max 50 word limit will be edited.+ Copyediting may be made at the discretion of the editorial team.+ Images submitted will be resized.+ TLmag is not liable for any loss or damage from errors, late publication or non-publication.

Specifications

Page 17: Media Kit 2017 – 2018 - TLmagazine€¦ · a French, Belgian and international vantage-point – tapping a rich community of contributing editors, journalists, photographers, art

Editor in Chief & Publisher: Lise [email protected]

Editor at Large (New York): Adrian Madlener [email protected]

Web Editor: Nadine Botha [email protected]

Fashion Editor: Silvano [email protected]

Arts Editor: Jean-Philippe [email protected]

Mailing & Billing Address:Rue Franz Merjay 142 B-1050 BrusselsT. +32 (0)2 768 25 10

Paris Office: 7 rue Roy F-75008 Paris

For Advertising & Consultancy requests: [email protected] or call us!

www.tlmagazine.comwww.promateria.orgwww.spazionobile.com

Our Colophon

Page 18: Media Kit 2017 – 2018 - TLmagazine€¦ · a French, Belgian and international vantage-point – tapping a rich community of contributing editors, journalists, photographers, art