media kit 2016 - emm burda international indiaemmindia.com/images/mediakits/maxim.pdfmail, messenger...
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A T R U E 3 6 0° B R A N D
M E D I A K I T 2 0 1 6
THE STRATEGIC LANDSCAPE OF HUBERT BURDA MEDIA
• 10,300 employees• 40 million paying consumers• 500 media products• 165 million users • 114 websites• 43,000 advertising clients
USA
C3 AGENCY SEVEN
RUSSIA
POLAND KAZAKHSTAN UK
FRANCE CZECH REP. UKRAINE
SPAIN/ PORTUGAL
ROMANIA TURKEY
INDIA
TAIWAN
HONG KONG
THAILAND
BRAZIL SINGAPORE/ MALAYSIA
HUBERT BURDA MEDIA GERMANY
ANATOMY OF THE MAXIM MANThe Multi Dimensional Man
Alpha Male
Socially Active
Emerged & Converged
Health Conscious
Well Groomed
Brand Conscious
Attention To Details
Future Aware
Traveller
Peer Sensitive Family Man
Corporate
Fortress Home
THE BR AND DNA • Celebrity Edge
• Honest Authentic Tone• Social Ammunition
• Humour• Modern, Sexy Approach• Fresh, Innovative Ideas
• Universal Appeal
india’s first and best-selling men’s category title with 10 years’ brand heritage
MONTHLY CONNECTION BY NUMBERS DATABASE20,000+
SOCIAL45,000
ONLINE86,000 hits pcm
SMARTPHONE2,44,000
APP1,77,500
PRINT1,00,000
EVENTS
EMAILER20,000+
TABLET6,155
NEWSLETTERJAN 2016 LAUNCH
M A X I M R E A C H E S 3 9 , 0 0 0 I N D I A N M E N A G E D 2 8 - 3 5 E V E R Y D AY. . .
SO CAN YOU.
REACH CALENDAR 2016
JANUARY: Burn 2015 Hot 100 list
MAY: Gone Travel special
SEPTEMBER: Hustle Party special
FEBRUARY: Velocity Auto special
JUNE: Alive A celebration of man
OCTOBER: Style Fashion and grooming
MARCH: Game Sports special
JULY: Noise Music special
NOVEMBER: Wired Gadgets special
APRIL: Style Fashion and grooming
SEX & RELATIONSHIP
MAX
AUGUST: Break Free Adventure special
DECEMBER: Excess The retail therapy edition
ANNUAL SPECIALS
L E A D E R AT N E W S S TA N D S
•Print distribution with Living Media India Ltd
•Network extends across India’s top 100 cities and towns
•30 prominent airport sites
•80 key national bookstores
•Vendor partnership program that ensures visibility
•Promoted heavily on all leading digital newsstands
24-HOUR 360̊ ENGAGEMENT
CATCH-UP TIME
• Morning hours• Exclusive to
smartphone use• Search for snippety
bytes in newsfeed • Social Media access for
quick updates/news
TOUCH TIME•Evening/Night time
for relaxation•Access to social media on
smartphone and tablet • Engages with multiple media
platforms simultaneously
DOWN TIME• Come back to website for
longer reads • Maxim App on tablet and
smartphone for trends and updates• Print immersed
FOCUS TIME
• Daytime hours. Customer knows what they want and how to get it
• Access through website • Simultaneous access to social
media on smartphone• Print• App for trends and updates Lunchtime scrolling• Receptive to events
PREMIUM CONTENT = PREMIUM ENGAGEMENT
HOME
Content sites are now entered predominantly through the side door: Our article is the new homepage.
25%*
Homepage
Searchreferrals
75%*
Article Page
Social Media shares and likes
“Dark Social” referrals: Mail, Messenger
*Typical percentage of modern driven websites
DIGITAL ENGAGEMENT WEB•MAXIM Bar•MAXIM Eats•MAXIM Street Style•MAXIM Upgrade•MAXIM Making Of...•Editor’s Pick•Filter
SOCIAL•Movie Mondays•Lunchbox •7.5 Questions•Live Updates from Events•Maxim Challenge•Maxim Meme
•MAXIM Rides•E-Newsletter•MAXIM Lab•Cam
LISTENING & MEASUREMENTWe engage customers with a responsive philosophy.
Users now expect brands to listen and react, to be part of a relevant men’s lifestyle conversation.
Clients that trust our understanding of how to engage.
WORKING WITH A BLUE-CHIP CUSTOMER BASE
PRINT ADVERTISING RATE CARDSPECIFICATIONS: MAGAZINE TRIM SIZE 205 MM X 273 MM F U L L PAG E
(NON BLEED) 190 MM X 250 MM
F U L L PAG E (BLEED)
205 MM X 273 MM
D O U B L E S P R E A D (NON BLEED)
380 MM X 250 MM
D O U B L E S P R E A D (BLEED)
410 MM X 273 MM
H A L F PAG E V E R T I C A L (NON BLEED)
80 MM X 245 MM
H A L F PAG E H O R I ZO N TA L (NON BLEED)
180 MM X 120 MM
R E V E R S E G AT E F O L D (BLEED)
400 MM X 273 MM
COVER
H O R I ZO N TA L S T R I P180 MM X 50 MM
S I N G L E CO LU M N VERTICAL
55 MM X 255 MM
NOTE
• For bleed ads allow 3-mm bleed margin after cut mark.
• The live matter should be well within 5 mm from the trim size.
• Gutter: 8 mm (4 mm on each page) only for live matter in double-spread ADs.
D O U B L E S P R E A D Regular Double Spread `5,00,000Double Spread (before or between content pgs) `5,50,000 S U P E R P R E M I U M P O S I T I O N S Reverse Gate Fold Outside Bk Cover `6,00,000Full Page Back Cover `6,00,000Full Page Inside Bk Cover `4,00,000Reverse Gate Fold Fornt Cover `6,50,000Double Spread Inside Front Cover `6,50,000
S I N G L E PAG E Regular Full Page Color `3,00,000Within first 15 edit pages* Full Page Color `3,30,000Page in Specific Section Full PageColor `3,30,000 Single Column Horizontal Strip `1,00,000 Single Column Vertical Strip `1,00,000 Half Page Horizontal `1,80,000 Half Page Vertical `1,80,000
CONTACTS
Publishing Director SIMON CLAYS [email protected] Vice President (International Sales) SANJIV BISARIA 09811562019 [email protected]
Business Head—Sales (West & South) SONIA DESAI [email protected]
Business Head—Sales (North) KARAN RAJ [email protected]
Senior General Manager—Sales (East) SUJIT KANTI BOSE [email protected]
Business Head—Activation Sales (West) PRATIK MISHRA [email protected]
Manager—Activation Sales PRATEEK BAHRI [email protected]
Senior Manager (Production) RITESH ROY [email protected] NEEDED FOR REPRODUCTION
• Digital file in EPS/PDF format. Files containing high resolution images minimum in 300 DPI printable size.
• All links should be in CMYK mode and font should be embedded with the file.
Exposure Media Marketing Pvt. Ltd.323 Udyog Vihar, Phase IVGurgaon, Haryana - 122016