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ATLANTA PARENT MAGAZINE 2015 MEDIA KIT parents family children learning play

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Contact us for more information, 770-454-7599.

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Page 1: Media Kit 2015

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parentsfamily

childrenlearning

play

Page 2: Media Kit 2015

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Step Up

Your Game

For three decades, Atlanta Parent magazine has been a valuable parenting resource to metro-Atlanta families. We are distributed

free at 1,000 targeted locations throughout the 14 metro

Atlanta counties, and with an audited circulation of 100,000

copies a month, we are a powerful business partner.

Page 3: Media Kit 2015

99%of readers

are the primaryhouseholdshopper.

93% of readers

use the ads to make

purchasingdecisions.

The average family income

of our readers is

$80,000

78% of readers

purchase productsand services from

ads in Atlanta Parent.

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Our readers are active, educated, responsible, family decision makers.THEY’RE MOMS.

ATLANTA PARENT MAGAZINE / OUR READERS

45%

41%14%

Other

of our readers are ages 35-44

of our readers are ages

24-34

Don’t let your advertising momentum miss a beat! Reach 240,000 loyal, affluent readers each month with Atlanta Parent – the leading local resource for parents in the metro area for 30 years.

Page 4: Media Kit 2015

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Reaches 240,000

readers each month

WOW!

Page 5: Media Kit 2015

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ATLANTA PARENT MAGAZINE / ABOUT US

“I love Atlanta Parent because I always find the best information. From schools to party ideas ... you have it all!”

– Jennifer Williams, mom of two

Where to find Atlanta Parentl  Grocery storesl  Mallsl  Entertainment centersl  Public and private schoolsl  Children’s retailersl  Consignment shopsl  Bookstoresl  Childcare centersl  Dance studios l  Gymnastics studiosl  Hospitalsl  Medical officesl  Community centers and more

Publisher Liz White started her career as a special education

teacher in the Atlanta area before starting Atlanta Parent 31

years ago. Atlanta and its parents have grown throughout the

years and Atlanta Parent has grown with it. Many changes

have come and gone, but what remains is Atlanta Parent as

a local resource that informs, supports, inspires and serves

metro-Atlanta families with infants through teens.

Atlanta Parent Magazine has been a valuable resource for Atlanta families since 1983. Metro area parents rely on us for features that are timely, informative and reader-friendly on

important issues such as childcare, family life, education, adolescence, motherhood, health and teens.

Page 6: Media Kit 2015

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ATLANTA PARENT MAGAZINE / EDITORIAL CONTENT

Every issue of Atlanta Parent is a good place to advertise. Reach 240,000 loyal, affluent readers each month with Atlanta Parent – the leading local resource for parents in the metro area since 1983.

+

We offer in-depth special features, resource guides and award-winning content each month

Monthly Editorial Coverage and Departments

News You Can Use Free and Cheap School Matters Humor Travel Family Fun Guide (Calendar of Events)

Monthly Advertising Sections

Childcare Party PlannerMarketplaceResale/Consignment

JanuaryEducation and Private Schools

FebruaryOvernight Camps,

Special Needs

MarchBirthday Party Planner,

Atlanta Baby

AprilDay Camps

MayMaternity,

Special Needs

JuneChildcare Choices,

Atlanta Baby

JulyBack to School,

Kids’ Activity Guide

AugustMore Back to School, Kids’ Activity Guide,

Special Needs

SeptemberParties,

Atlanta Baby

OctoberHalloween

NovemberReading and Kids,

Special Needs

DecemberHolidays,

Atlanta Baby

Page 7: Media Kit 2015

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ATLANTA PARENT MAGAZINE / ONLINE REACH

Our online products include:

n Leaderboard (728 x 90px) and web buttons (300 x 250px, 180 x 150 px, etc.)

n eNewsletter sent directly to 6,500 subscribers once a weekn Run of site advertising and special section advertising

Call 770-454-7599 for more information about our custom online advertising packages.

65K* Avg. monthly page views

*average from Dec. 2013-Dec. 2014

27.5K* Avg. monthly

unique visitors *average from

Dec. 2013-Dec. 2014

1.2K* Digital Issuu reads

*average from Dec. 2013-Dec. 2014

12,263

5,559

Page 8: Media Kit 2015

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ATLANTA PARENT MAGAZINE / EVENTS & ANCILLARY PUBS

We also serve our readers by staying connected with the community. Each year, Atlanta Parent Magazine hosts three signature events around the Atlanta area.

Camp Expo: For 17 years, Atlanta Parent has been the leader in camp information. We host three Camp Expos in a trade show setting to allow parents to meet face to face with camps from Atlanta and beyond.

Family Block Party: Celebrating over 11 years as Atlanta’s number one family-focused festival, the Family Block Party is perfect for exhibitors of all sizes. Mercer University’s Atlanta campus is transformed for one October day to allow more than 5,000 guests to enjoy over 50 fun attractions.

l  Atlanta Baby (20,000 circulation)l  Big Book of Parties (20,000 circulation)l  Big Book of Schools (20,000 circulation)l  Big Book of Camps (10,000 circulation)

Our annual publications are the perfect way to meet the niche tastes and specific needs of our readers.

Page 9: Media Kit 2015

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ATLANTA PARENT MAGAZINE / DISTRIBUTION

Controlled Circulation Audited by:

www.cvcaudit.com800-262-6392

Atlanta Parent is available where families go regularly. You can find us at many public and private schools, children’s retailers, consignment shops, bookstores, childcare centers, dance and gymnastics studios, hospitals, medical offices, community centers, recreation facilities and more.

100,000 Audited Circulation

More Than 1,000 Targeted Distribution Points

More Than 240,000 Readers Every Month!

Specialized Retailersl  Kroger Grocery Stores (23 locations) l  Publix Grocery Stores (25 locations)

l  Barnes & Noble Booksellers (6 locations)

l  School Box (8 locations)

l  Whole Foods (6 locations)

Mallsl  Greenbriar Mall (Atlanta)

l  Southlake Mall (Morrow)

l  Town Center at Cobb (Kennesaw)

l  The Mall at Stonecrest (Lithonia)

3OYEARS OF

ATLANTA PARENT

Entertainment and Educationl  Atlanta History Center (Buckhead)

l  Center for Puppetry Arts (Midtown)

l  Chattahoochee Nature Center (Roswell)

l  The Children’s Museum of Atlanta

l  Monkey Joe’s Parties and Play (6 locations)

l  Underground Atlanta

l  Young Chefs Academy (2 locations)

l  Metro area libraries (except Cobb & Gwinnett County)

l  Sky Zone (2 locations)

Where to find Atlanta Parent

Page 10: Media Kit 2015

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ATLANTA PARENT MAGAZINE / DISTRIBUTION MAP

N

100,000 per month / Numbers vary +/- 2%

n County Boundry

n Zip Code Boundry

Metro Atlanta area

Page 11: Media Kit 2015

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ATLANTA PARENT MAGAZINE / PRODUCTION GUIDELINES

2/3 Page4.875x 9.5

1/3 Pag

e Vertical2.313 x 9.5

1/9 pg2.313 x 3

1/6 Horiz4.875 x 2.25

1/9 Page Ads on calendar pages or in special sections

1/2 Page Horizontal7.5 x 4.625

1/6 Vert2.313 x 4.625

1/3 PageSquare4.875

x 4.625

Full Page7.5 x 9.75

inches

Ad Sizes:

Atlanta Parent print ad submission guidelines are:

n Print quality .pdf, .jpeg, .tiff, .psd at 300 dpi resolutionn .eps from Adobe Illustrator with type converted to outlinesn .indd from Adobe InDesign with all supporting graphic files and fontsn Files must be saved as CMYK or Grayscalen Black text MUST be 100 % K (Black), NOT 4-color blackn Files can be submitted via e-mail to your account representative or to

[email protected]

Publisher accepts no responsibility for errors, including but not limited to spelling, telephone numbers, dates or addresses, or 4 color black text.

1/4 Page Ads available only on inside back cover

1/4 Page3.625 x 4.75

1/2 PageVertical4.875

x 6.375

1/3 Page Vertical2.313 x 9.5

1/5 Page4.875 x 3