daytripper media kit 2015
TRANSCRIPT
OUR CIRCULATION
DAYTRIPPER DISTRIBUTES 5,000 FREE COPIES EACH ISSUE
READERSHIP OF 15,000 (AVG 3 READERS PER PAPER COPY ISSUE)
Distribution Locations
Newspaper Insert 40%
Visitors Centers 10%
Hotels & B&Bs 10%
Restaurants & Cafes 10%
Entertainment Venues 5%
Airports 5%
Outdoor Specialty 5%
Universities 4%
Resorts 3%
Art Cooperatives 3%
Universities 3%
Subscriptions 2%
West Virginia Virginia
Alderson Blacksburg
Beckley Clifton Forge
Bluefield Covington
Elkins Lexington
Green Bank Monterey
Hinton Pembroke
Lewisburg Rich Creek
Marlinton Roanoke
Morgantown Warm Springs
Princeton
Sandstone
Snowshoe
Union White Sulphur Springs
OUR TEAM Daytripper motivates readers to take advantage of their backyard and explore towns, trails, events
festivals and natural areas. Our award winning photographers and writers draw on experiences from
their own journeys. With a commitment of revitalization and renewal within the region, we support
small businesses and highlight places both on & off the beaten path. Daytripper is distributed free and
is owned and operated by Keystone Media in Lewisburg, West Virginia.
READER DEMOGRAPHICS
Median age 36 Homeowners 70% Range 18 - 68 Have young children 40%
College degree 75% Have college students 25%
Female 65% Are college students 20%
Male 35%
READERS ARE INTERESTED IN Hiking Festivals Off-road trips Camping Fine & Cafe Dining Natural foods
Waterfalls Music Craft Beers
Fishing History Shopping
Rafting Local crafts Healthy lifestyles
Swimming Activism Caving
Antiques Volunteerism Rail Trails
Theatre The Arts Running & Marathons
DAYTRIPPER SHELF LIFE
More than half of our monthly articles are timeless. Overwhelmingly Daytripper readers save past issues, and send them to friends and family, for use in future trips in and around the region.
OUR FEATURES 2015 SCHEDULE
MONTHLY JANUARY: UNDERGROUND
ON SAFARI BY ALAINA HOWER FEBRUARY: B&B GETAWAYS
MARCH: COLLEGE TOWNS
SEMI-MONTHLY APRIL: BATTLEFIELD SITES
MAY: 3RD ANNUAL WATERFALL
1 OF 50 LOCAL DAYTRIPS BY DAVID ESTEPPE JUNE: TAKE FLIGHT
WATERFALLING BY LISA STANSELL JULY: MAKE A SPLASH
TOWN HIGHLIGHT BY DREMA MORGAN AUGUST: MUSIC JAMS & JELLIES
SEPTEMBER: TAKE TO THE RAILS
ANNUAL ISSUES OCTOBER: CIVILIAN CONSERVATION CORPS
NOVEMBER: ON THE BEATEN PATH
MARCH: COLLEGE TOWNS DECEMBER: UNWRAPPED
MAY: WATERFALL PHOTO CONTEST ISSUE
NOVEMBER: ON THE BEATEN PATH
OUR RATES AND DEADLINES
DAYTRIPPER IS FULL COLOR AND AN ACTUAL SIZE OF 10.50” X 13.50”
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NON – CONTRACT RATES:
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HALF PAGE $325.00 (VERTICAL – 5” X 13” / HORIZONTAL – 10.25” X 6.5”)
1/10TH $ 65.00 (2” X 6.5”)
2/10TH $130.00 (4” X 6.5” OR 2” X 13”)
3/10TH $195.00 (6” X 6.5”)
4/10TH $260.00 (4” X 13” ONLY)
LIMITED ODD SIZES PERMITTED @ $10.00 PER COLUMN INCH
*4 + RUN CONTRACT RATES REDUCED 5%
**12 RUN CONTRACT RATES REDUCED 10%
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SPACE RESERVATION 10TH OF MONTH PRIOR TO PUBLICATION
CREATIVE DUE 15TH OF MONTH PRIOR TO PUBLICATION
DELIVERY LAST FRIDAY OF MONTH PRIOR TO ISSUE MONTH
New Website Launch
February 2015
Coming May 2015
DC/Northern VA Distribution
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