Download - Media Kit 2015
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parentsfamily
childrenlearning
play
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Step Up
Your Game
For three decades, Atlanta Parent magazine has been a valuable parenting resource to metro-Atlanta families. We are distributed
free at 1,000 targeted locations throughout the 14 metro
Atlanta counties, and with an audited circulation of 100,000
copies a month, we are a powerful business partner.
99%of readers
are the primaryhouseholdshopper.
93% of readers
use the ads to make
purchasingdecisions.
The average family income
of our readers is
$80,000
78% of readers
purchase productsand services from
ads in Atlanta Parent.
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Our readers are active, educated, responsible, family decision makers.THEY’RE MOMS.
ATLANTA PARENT MAGAZINE / OUR READERS
45%
41%14%
Other
of our readers are ages 35-44
of our readers are ages
24-34
Don’t let your advertising momentum miss a beat! Reach 240,000 loyal, affluent readers each month with Atlanta Parent – the leading local resource for parents in the metro area for 30 years.
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ITAtlanta Parent
Reaches 240,000
readers each month
WOW!
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ATLANTA PARENT MAGAZINE / ABOUT US
“I love Atlanta Parent because I always find the best information. From schools to party ideas ... you have it all!”
– Jennifer Williams, mom of two
Where to find Atlanta Parentl Grocery storesl Mallsl Entertainment centersl Public and private schoolsl Children’s retailersl Consignment shopsl Bookstoresl Childcare centersl Dance studios l Gymnastics studiosl Hospitalsl Medical officesl Community centers and more
Publisher Liz White started her career as a special education
teacher in the Atlanta area before starting Atlanta Parent 31
years ago. Atlanta and its parents have grown throughout the
years and Atlanta Parent has grown with it. Many changes
have come and gone, but what remains is Atlanta Parent as
a local resource that informs, supports, inspires and serves
metro-Atlanta families with infants through teens.
Atlanta Parent Magazine has been a valuable resource for Atlanta families since 1983. Metro area parents rely on us for features that are timely, informative and reader-friendly on
important issues such as childcare, family life, education, adolescence, motherhood, health and teens.
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ATLANTA PARENT MAGAZINE / EDITORIAL CONTENT
Every issue of Atlanta Parent is a good place to advertise. Reach 240,000 loyal, affluent readers each month with Atlanta Parent – the leading local resource for parents in the metro area since 1983.
+
We offer in-depth special features, resource guides and award-winning content each month
Monthly Editorial Coverage and Departments
News You Can Use Free and Cheap School Matters Humor Travel Family Fun Guide (Calendar of Events)
Monthly Advertising Sections
Childcare Party PlannerMarketplaceResale/Consignment
JanuaryEducation and Private Schools
FebruaryOvernight Camps,
Special Needs
MarchBirthday Party Planner,
Atlanta Baby
AprilDay Camps
MayMaternity,
Special Needs
JuneChildcare Choices,
Atlanta Baby
JulyBack to School,
Kids’ Activity Guide
AugustMore Back to School, Kids’ Activity Guide,
Special Needs
SeptemberParties,
Atlanta Baby
OctoberHalloween
NovemberReading and Kids,
Special Needs
DecemberHolidays,
Atlanta Baby
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ATLANTA PARENT MAGAZINE / ONLINE REACH
Our online products include:
n Leaderboard (728 x 90px) and web buttons (300 x 250px, 180 x 150 px, etc.)
n eNewsletter sent directly to 6,500 subscribers once a weekn Run of site advertising and special section advertising
Call 770-454-7599 for more information about our custom online advertising packages.
65K* Avg. monthly page views
*average from Dec. 2013-Dec. 2014
27.5K* Avg. monthly
unique visitors *average from
Dec. 2013-Dec. 2014
1.2K* Digital Issuu reads
*average from Dec. 2013-Dec. 2014
12,263
5,559
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ATLANTA PARENT MAGAZINE / EVENTS & ANCILLARY PUBS
We also serve our readers by staying connected with the community. Each year, Atlanta Parent Magazine hosts three signature events around the Atlanta area.
Camp Expo: For 17 years, Atlanta Parent has been the leader in camp information. We host three Camp Expos in a trade show setting to allow parents to meet face to face with camps from Atlanta and beyond.
Family Block Party: Celebrating over 11 years as Atlanta’s number one family-focused festival, the Family Block Party is perfect for exhibitors of all sizes. Mercer University’s Atlanta campus is transformed for one October day to allow more than 5,000 guests to enjoy over 50 fun attractions.
l Atlanta Baby (20,000 circulation)l Big Book of Parties (20,000 circulation)l Big Book of Schools (20,000 circulation)l Big Book of Camps (10,000 circulation)
Our annual publications are the perfect way to meet the niche tastes and specific needs of our readers.
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ATLANTA PARENT MAGAZINE / DISTRIBUTION
Controlled Circulation Audited by:
www.cvcaudit.com800-262-6392
Atlanta Parent is available where families go regularly. You can find us at many public and private schools, children’s retailers, consignment shops, bookstores, childcare centers, dance and gymnastics studios, hospitals, medical offices, community centers, recreation facilities and more.
100,000 Audited Circulation
More Than 1,000 Targeted Distribution Points
More Than 240,000 Readers Every Month!
Specialized Retailersl Kroger Grocery Stores (23 locations) l Publix Grocery Stores (25 locations)
l Barnes & Noble Booksellers (6 locations)
l School Box (8 locations)
l Whole Foods (6 locations)
Mallsl Greenbriar Mall (Atlanta)
l Southlake Mall (Morrow)
l Town Center at Cobb (Kennesaw)
l The Mall at Stonecrest (Lithonia)
3OYEARS OF
ATLANTA PARENT
Entertainment and Educationl Atlanta History Center (Buckhead)
l Center for Puppetry Arts (Midtown)
l Chattahoochee Nature Center (Roswell)
l The Children’s Museum of Atlanta
l Monkey Joe’s Parties and Play (6 locations)
l Underground Atlanta
l Young Chefs Academy (2 locations)
l Metro area libraries (except Cobb & Gwinnett County)
l Sky Zone (2 locations)
Where to find Atlanta Parent
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ATLANTA PARENT MAGAZINE / DISTRIBUTION MAP
N
➤
100,000 per month / Numbers vary +/- 2%
n County Boundry
n Zip Code Boundry
Metro Atlanta area
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ATLANTA PARENT MAGAZINE / PRODUCTION GUIDELINES
2/3 Page4.875x 9.5
1/3 Pag
e Vertical2.313 x 9.5
1/9 pg2.313 x 3
1/6 Horiz4.875 x 2.25
1/9 Page Ads on calendar pages or in special sections
1/2 Page Horizontal7.5 x 4.625
1/6 Vert2.313 x 4.625
1/3 PageSquare4.875
x 4.625
Full Page7.5 x 9.75
inches
Ad Sizes:
Atlanta Parent print ad submission guidelines are:
n Print quality .pdf, .jpeg, .tiff, .psd at 300 dpi resolutionn .eps from Adobe Illustrator with type converted to outlinesn .indd from Adobe InDesign with all supporting graphic files and fontsn Files must be saved as CMYK or Grayscalen Black text MUST be 100 % K (Black), NOT 4-color blackn Files can be submitted via e-mail to your account representative or to
Publisher accepts no responsibility for errors, including but not limited to spelling, telephone numbers, dates or addresses, or 4 color black text.
1/4 Page Ads available only on inside back cover
1/4 Page3.625 x 4.75
1/2 PageVertical4.875
x 6.375
1/3 Page Vertical2.313 x 9.5
1/5 Page4.875 x 3