MEDIA KIT 2014

L’AINE Services is proud to introduce to you Focus Media, a brand of L’AINE Services Limited.

Focus Media includes four (4) di!erent products; HR Focus magazine, which is the first and only Human Resource magazine in Ghana, MM Focus Magazine, also Ghana’s first Marketing and Media magazine, HR Focus Live and the HR Conference.

After gaining wide acceptance in Corporate Ghana with the HR Focus, the MM Focus (Marketing and Media Magazine) was added to educate and inspire marketing and media practitioners in Ghana.

HR Focus magazine MM Focus magazine HR Focus Live (An interactive DVD that features live recorded interviews of personalities and businesses)

Events Management (HR Forum, HR Excellence Awards and HR Fair)

Branding & Advertising PR Management

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Services under the Focus Media Brand are the following:

FOCUS MEDIAMEDIA KIT 2014

L’AINE Services is proud to introduce to you Focus Media, a brand of L’AINE Services Limited.

Focus Media includes four (4) di!erent products; HR Focus magazine, which is the first and only Human Resource magazine in Ghana, MM Focus Magazine, also Ghana’s first Marketing and Media magazine, HR Focus Live and the HR Conference.

After gaining wide acceptance in Corporate Ghana with the HR Focus, the MM Focus (Marketing and Media Magazine) was added to educate and inspire marketing and media practitioners in Ghana.

HR Focus magazine MM Focus magazine HR Focus Live (An interactive DVD that features live recorded interviews of personalities and businesses)

Events Management (HR Forum, HR Excellence Awards and HR Fair)

Branding & Advertising PR Management

Services under the Focus Media Brand are the following:

FOCUS MEDIAMEDIA KIT 2014

FOCUS MEDIAMEDIA KIT 2014

The HR Focus is the first and only Human Resources magazine in Ghana and it is a high quality glossy-print corporate magazine that is published every quarter and given out for free to companies in Accra, Kumasi and Takoradi. It is aimed at providing informative and educative HR practices to help companies strengthen employee and employer relationships.

The MM Focus magazine also serves to promote high professional standards in the fields of marketing and media. It is aimed at gaining recognition for professionals; as well as promoting the study and

3

practice of modern marketing and communication strategies. The magazine is endorsed by the Chartered Institute of Marketing, Ghana (CIMG).

We believe our products serve as an inspiration to our readers and at the same time, act as an e!ective marketing tool to reach out to the middle and high end worker in Ghana and beyond.

HR FOCUS MAGAZINE MEDIA KIT 20144

Superior Editorial & Design Standards

Why HR Focus?

The HR Focus is a free magazine published by L’AINE SERVICES LTD. and is the first and only Human Resource magazine in Ghana.

HR Focus gives you excellent and quality-packaged information in the form of feature articles, insightful personality and business spotlights, articles on current HR and business trends as well as a balanced mixture of diverse human resource issues called the HR Mélange.

Advertise in the HR Focus magazine and reach corporate Ghana and those seeking to be a part of it. HR Focus has a wide readership of over 18,000 and everyone reading HR Focus could be reading about you!

Extensive circulation among corporate workers, students and jobseekers in Accra, Kumasi and Takoradi

Highly targeted distribution to HR directors, HR managers, HR executives, CEOs and key business decision makers.

Personally addressed and distributed to the desk of each subscriber.

Advertise in HR FocusMagazine and reach

corporate Ghana and those seekingto be a part of it!!

HR FOCUS MAGAZINEMEDIA KIT 2014

With our fully independent and first-rate editorial and design team, the editorial and design quality of HR Focus is always assured.

A multi-channel distribution strategy is employed.Controlled circulation ensures that copies are directly delivered to individual CEOs, HR Directors,HR Managers, Marketing Directors & Heads of Corporate A!airs in Accra, Kumasi and Takoradi.

Subscribers from the di!erent regions in Ghana and all over the world (most notably UK, USA, Canada and India) have their copies directly mailed to them.Free copies of the magazines can also be pick up at the following places: Silverbird Lifestyle Bookshop (Accra Mall) EPP Bookshops (Accra, Kumasi, Cape Coast, ) Antrak O"ces Fly 540 O"ces African Regent Hotel Golden Tulip Hotel Holiday Inn Alisa Hotels Best Western Hotel

Miklin Hotel Mensvic Hotel HFC Bank Branches (Accra) Kingdom Books L’AINE O"ces (Tema, Adabraka, Kumasi, Takoradi)

TOTAL CIRCULATION: 3,000

Readers of the HR Focus magazine range from corporate workers, students and jobseekers in Ghana and all over the world.

HR Focus can either be read as a print version or a digital version which is available for downloading at the HR Focus website or facebook.

READERSHIP = Circulation x ‘pass on’ rate = 3,000 x 6 copies = 18,000 readers

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DISTRIBUTION BREAKDOWN Circulation

Scan and visitOur website onhttp//: www.hrfocusmagazine.com

MM FOCUS MAGAZINE MEDIA KIT 20146

The MM Focus is an integrated marketing and communication magazine with relevance to the marketing, communication, advertising/media landscapes.

The publication entails, among other things, advert analyses, product and service analyses, news on marketing and activities and technology, reports and spotlights of top marketing and media executives.

The publication’s objective is to promote high professional standards in the

fields of marketing & media, gain recognition for the professions as well as promote the study and practice of modern marketing and communication strategies.

We would like you to advertise in the magazine’s maiden edition to showcase the various products and services your company has to o!er to your target group, top marketing and media professionals and corporate Ghana as a whole.

You stand to benefit from being a pioneer advertiser and from exposure to a rare captive audience the magazine will be circulated to and the high pass-on relationship and shelf life that a magazine of this nature o!ers.

Showcase your various products and services your company has to o!er to your target group, top marketing and media professionals and corporate Ghana as a whole.

MM FOCUS MAGAZINE MEDIA KIT 2014

The MM Focus is an integrated marketing and communication magazine with relevance to the marketing, communication, advertising/media landscapes.

The publication entails, among other things, advert analyses, product and service analyses, news on marketing and activities and technology, reports and spotlights of top marketing and media executives.

The publication’s objective is to promote high professional standards in the

fields of marketing & media, gain recognition for the professions as well as promote the study and practice of modern marketing and communication strategies.

We would like you to advertise in the magazine’s maiden edition to showcase the various products and services your company has to o!er to your target group, top marketing and media professionals and corporate Ghana as a whole.

You stand to benefit from being a pioneer advertiser and from exposure to a rare captive audience the magazine will be circulated to and the high pass-on relationship and shelf life that a magazine of this nature o!ers.

Showcase your various products and services your company has to o!er to your target group, top marketing and media professionals and corporate Ghana as a whole.

MM FOCUS MAGAZINEGolden Tulip Hotel Alisa Hotels Challenge EnterprisesUniversity of Ghana, LegonTakoradi Polytechnic L’AINE O!ces (Tema, Adabraka, Kumasi, Takoradi)CIMG Secretariat

TOTAL CIRCULATION: 2,000

Readers of the MM Focus magazine range fromcorporate workers, students and jobseekers in Ghana and all over the world.

READERSHIP = Circulation x ‘pass on’ rate = 2,000 x 6 copies = 12,000 readers

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DISTRIBUTION BREAKDOWN Circulation

Distribution Outlets

Readership

MEDIA KIT 2014

Advertise in the MM Focusand reach a rare captive

audience of Corporate Ghana

and those seeking to bea part of it

A multi-channel distribution strategy is employed.

Controlled circulation ensures that copies are directly delivered to individual CEOs, Marketing Directors, Marketing Managers, Marketing Practitioners, Heads of Corporate A"airs, Brand Managers, Sales Managers Creative Directors, Media Strategists, Media Planners, Media Buyers and Advertising Agents in Accra, Kumasi and Takoradi.A thousand (1000), copies are distributed to registered members of the Charted Institute of Marketing, Ghana (CIMG)

Subscribers from the di"erent regions in Ghana and all over the world have their copies directly mailed to them.

Copies of the magazines can also be obtainedat the following places:Silverbird Lifestyle Bookshop (Accra Mall)EPP Bookshops (Accra, Kumasi, Cape Coast, Takoradi)Selected Fuel Station Shops across the nation(Baatsona Total and Goil)

MM FOCUS & HR FOCUS MAGAZINEDIMENSIONS CARD & AD RATES

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Advertising space Trim Size (w x h / mm)* Bleed Size (w x h / mm)* Type Area (w x h / mm)*

1. Double Page Spread 420 x 297 430 x 307 180 x 277 (x2)

2. Full Page 210 x 297 220 x 307 180 x 277

3. Half Page 210 x 143.5 220 x 153.5 180 x 133.5

4. Quarter Page 105 x 143.5 115 x 153.5 85 x 133.5

5. Horizontal Strip 210 x 65 220 x 75 180 x 55

6. Vertical Strip 70 x 297 80 x 307 40 x 277

Advertising Page Full Page Half Page Quarter Page/ Horizontal Strip/Vertical Strip

ANY PAGE INSIDE GHC 1,200 GHC 750 GHC 500

1. Double Page Spread 2. Full Page

3. Half Page

4.Quarter

Page

5. Horizontal Strip

6. V

ertic

al S

trip

* Trim Size is the actual size of the ad as it will appear in the mag and is indicated by the black line.

* Bleed Area is the safety margin extending beyond the trim size and is indicated by the blue area outside the black trim line.

* Type Area is the boundary that all text should be inserted in and is indicated by the white line in the diagrams above.

GHC 8,000COVER PAGE Not Allowed Not Allowed

MEDIA KIT 2013

Advertising space Trim Size (w x h / mm)* Bleed Size (w x h / mm)* Type Area (w x h / mm)*

1. Double Page Spread 420 x 297 430 x 307 180 x 277 (x2)

2. Full Page 210 x 297 220 x 307 180 x 277

3. Half Page 210 x 143.5 220 x 153.5 180 x 133.5

4. Quarter Page 105 x 143.5 115 x 153.5 85 x 133.5

5. Horizontal Strip 210 x 65 220 x 75 180 x 55

6. Vertical Strip 70 x 297 80 x 307 40 x 277

Advertising Page Full Page Half Page Quarter Page/ Horizontal Strip/Vertical Strip

ANY PAGE INSIDE GHC 1,200 GHC 750 GHC 500

1. Double Page Spread 2. Full Page

3. Half Page

4.Quarter

Page

5. Horizontal Strip

6. V

ertic

al S

trip

* Trim Size is the actual size of the ad as it will appear in the mag and is indicated by the black line.

* Bleed Area is the safety margin extending beyond the trim size and is indicated by the blue area outside the black trim line.

* Type Area is the boundary that all text should be inserted in and is indicated by the white line in the diagrams above.

GHC 8,000COVER PAGE Not Allowed Not Allowed

MM FOCUS & HR FOCUS MAGAZINEDIMENSIONS CARD & AD RATES

8

Advertising space Trim Size (w x h / mm)* Bleed Size (w x h / mm)* Type Area (w x h / mm)*

1. Double Page Spread 420 x 297 430 x 307 180 x 277 (x2)

2. Full Page 210 x 297 220 x 307 180 x 277

3. Half Page 210 x 143.5 220 x 153.5 180 x 133.5

4. Quarter Page 105 x 143.5 115 x 153.5 85 x 133.5

5. Horizontal Strip 210 x 65 220 x 75 180 x 55

6. Vertical Strip 70 x 297 80 x 307 40 x 277

Advertising Page Full Page Half Page Quarter Page/ Horizontal Strip/Vertical Strip

ANY PAGE INSIDE GHC 1,200 GHC 750 GHC 500

1. Double Page Spread 2. Full Page

3. Half Page

4.Quarter

Page

5. Horizontal Strip

6. V

ertic

al S

trip

* Trim Size is the actual size of the ad as it will appear in the mag and is indicated by the black line.

* Bleed Area is the safety margin extending beyond the trim size and is indicated by the blue area outside the black trim line.

* Type Area is the boundary that all text should be inserted in and is indicated by the white line in the diagrams above.

GHC 8,000COVER PAGE Not Allowed Not Allowed

MEDIA KIT 2013

Advertising space Trim Size (w x h / mm)* Bleed Size (w x h / mm)* Type Area (w x h / mm)*

1. Double Page Spread 420 x 297 430 x 307 180 x 277 (x2)

2. Full Page 210 x 297 220 x 307 180 x 277

3. Half Page 210 x 143.5 220 x 153.5 180 x 133.5

4. Quarter Page 105 x 143.5 115 x 153.5 85 x 133.5

5. Horizontal Strip 210 x 65 220 x 75 180 x 55

6. Vertical Strip 70 x 297 80 x 307 40 x 277

Advertising Page Full Page Half Page Quarter Page/ Horizontal Strip/Vertical Strip

ANY PAGE INSIDE GHC 1,200 GHC 750 GHC 500

1. Double Page Spread 2. Full Page

3. Half Page

4.Quarter

Page

5. Horizontal Strip

6. V

ertic

al S

trip

* Trim Size is the actual size of the ad as it will appear in the mag and is indicated by the black line.

* Bleed Area is the safety margin extending beyond the trim size and is indicated by the blue area outside the black trim line.

* Type Area is the boundary that all text should be inserted in and is indicated by the white line in the diagrams above.

GHC 8,000COVER PAGE Not Allowed Not Allowed

MEDIA KIT 2014 9

SPECIAL ADVERTISING OPTIONSThe HR Focus and MM Focus Magazines o!er custom advertising options, giving you the opportunity to present more detailed information about your products and services.

Our quarterly spotlights highlight specified key personnel within your organisation or your organization as a whole. Sponsorship is in the form of a token amount of GHC 4,000 or commitment to advertise (full page) for four (4) editions.

Sponsored Spotlights

BACK COVERDOUBLE PAGE SPREADFRONT COVER (Inner)BACK COVER (Inner)FULL PAGE ADVERTSHALF PAGE ADVERTSQUARTER PAGE ADVERTS

GH¢ 5,581.25

GH¢ 5,358.00

GH¢ 4,465.00

GH¢ 4,465.00

GH¢ 3,348.75

GH¢ 2,232.50

GH¢ 1,562.75

Advertising Page Rate

The cost for advertising in BOTH magazines per quarter

FOCUS MEDIA

Examples of Spotlightsavailable are:

1. His Leadership - CEOs and MDs 2. Entrepren-HER - Leading female entreprenuers

3. Personality Spotlight 4. Business Spotlight

5. Event Spotlight

You can also place the personnel or organization on the cover of the magazine for an amount of GHC 12,925.00

Advertising Page Full Page Half Page Quarter Page/ Horizontal Strip/Vertical Strip

ANY PAGE INSIDE GHC 1,762.50 GHC 1,175.00 GHC 822.50

GHC 2,350.00

GHC 2,350.00

GHC 2,937.50

FRONT COVER (Inner)BACK COVER (Inner)BACK PAGE

* Trim Size is the actual size of the ad as it will appear in the mag and is indicated by the black line.

* Bleed Area is the safety margin extending beyond the trim size and is indicated by the blue area outside the black trim line.

* Type Area is the boundary that all text should be inserted in and is indicated by the white line in the diagrams above.

Not AllowedNot AllowedNot Allowed Not Allowed

Not AllowedNot Allowed

GHC 12,925.00COVER PAGE Not Allowed Not Allowed

Prices shown are VAT and NHIL inclusive. * Final payments are to be made not more than two (2) weeks after the

submission of an invoice and copies of the magazine

*

Multi-Issue Discount2 Editions = 5% Discount 3 Editions = 10% Discount 4 Editions = 15% Discount

Value-Added Services for Advertisers

Hotel Reviews

FOCUS MEDIAMEDIA KIT 201410

ONLINE MARKETING

HR Focus & MM Focus on &

www.hrfocusmagazine.com

Advertising in the magazine also means that your advert is automatically displayed at the facebook page as the pages of every edition are published for all to view.

HR Focus & MM Focus o!ers advertisers assistance with creative marketing tools that can be packaged with the magazine. These include inserts, fliers, business cards, company profiles etc.

Our review of high-end venues for HR meetings, conferences and sta! getaways provides unique full-page and double-page spread marketing opportunities focused on

Our review of high-end venues for HR meetings,conferences and sta� getaways provides unique full-pageand double-page spread marketing opportunities focusedon ideal venues for business meetings, training seminars,conferences and business retreats. We providephotography and a write up review with your logo and abrief outline of your key services (final version subject toyour approval).

With HR Focus’ online marketing opportunities, you can reach the country’s top-level executives at our website and facebook pages.

Build brand awareness and visibility while driving tra"c to your website.

HR Focus’ online website provides the ideal environment for advertising banners that help you launch new products, reposition brands, drive tra"c to your website, generate sales leads, enhance awareness of your brand and promote special o!ers. A premium location is available at the bottom left corner of the homepage and all other pages and linked to your company‘s website when clicked.

With over a 1,000 followers on the HR Focus and MM Focus facebook and twitter pages, we o!er you the opportunity to use those platforms to reach out to our fans and followers to sell your products and services.

Value-Added Services for Advertisers

Hotel Reviews

FOCUS MEDIA

ONLINE MARKETING

HR Focus & MM Focus on &

www.hrfocusmagazine.com

Advertising in the magazine also means that your advert is automatically displayed at the facebook page as the pages of every edition are published for all to view.

HR Focus & MM Focus o!ers advertisers assistance with creative marketing tools that can be packaged with the magazine. These include inserts, fliers, business cards, company profiles etc.

Our review of high-end venues for HR meetings, conferences and sta! getaways provides unique full-page and double-page spread marketing opportunities focused on

Our review of high-end venues for HR meetings,conferences and sta� getaways provides unique full-pageand double-page spread marketing opportunities focusedon ideal venues for business meetings, training seminars,conferences and business retreats. We providephotography and a write up review with your logo and abrief outline of your key services (final version subject toyour approval).

With HR Focus’ online marketing opportunities, you can reach the country’s top-level executives at our website and facebook pages.

Build brand awareness and visibility while driving tra"c to your website.

HR Focus’ online website provides the ideal environment for advertising banners that help you launch new products, reposition brands, drive tra"c to your website, generate sales leads, enhance awareness of your brand and promote special o!ers. A premium location is available at the bottom left corner of the homepage and all other pages and linked to your company‘s website when clicked.

With over a 1,000 followers on the HR Focus and MM Focus facebook and twitter pages, we o!er you the opportunity to use those platforms to reach out to our fans and followers to sell your products and services.

Cost of Advertising

Commercial = GHC 1,500

Scrolling Banner = GHC 200

The Show

The O!er

HR FOCUSMEDIA KIT 201311

The HR Focus LIVE is an extra exciting package brought to you under the HR Focus Brand.

The HR Focus LIVE is an interactive DVD that features live recorded interviews of the personalities featured in the HR Focus. It also showcases businesses and institutions that are chalking huge strides in their various industries.

The HR Focus LIVE is produced as a TV Show where there is a host that narrates proceedings in between features and also, highlights the stand out points and important lessons to be learnt from each feature. However, the DVD is interactive and allows users to navigate immediately to the feature they want to view.

Just like a TV Show, there are commercial breaks after every feature and HR Focus LIVE o!ersadvertisers the opportunity to place their TV adverts in those available slots.

Advertisers can also opt for the scrolling banner

/ʖɃɏ option at the bottom of the screen to market their products and services.

The HR Focus LIVE DVD is attached to the premium edition (December 2012) and directly mailed to about 1,000 subscribers and

The HR Focus LIVE is an interactive DVD that features live recorded interviews of the personalities and businesses showcased in the magazine.

FOCUS MEDIA

A L’AINE Publishing Production

HEAD OFFICEenquiries@laineservices.comTel: 0302 716986/ 716983/ 717039Fax: 0302 717038

ADABRAKA BRANCHlainecircle@laineservices.comTel: 0302 239247/ 249832/ 249833Fax: 0302 239247

www.laineservices.com www.hrfocusmagazine.com www.lainefoundation.org

KUMASI BRANCHlaineksi@laineservices.comTel: 03220 25948/ 49727Fax: 03220 32889

TAKORADI BRANCHlainetdi@laineservices.comTel: 031 2026948Fax: 031 2026989