2016 media kit - cdn.tennis.comcdn.tennis.com/statics/media_kit/tmc_mediakit_2016_01.pdf · 2016...

2016 Media Kit

Content Overview

For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406

Lifestyle & Travel

Gear, Apparel & FootwearPro Game & Players

History & Heritage

Health, Fitness & Nutrition

Instruction

Celebrating 50 years as the premier provider of tennis lifestyle content, The Tennis Media Company produces Tennis Magazine, Tennis.com and Tennis Tuesday. Appealing to both the fan and the player, each platform offers a comprehensive and authoritative look at one of the nation’s most popular sports.

OUR EDITORIAL COVERAGE INCLUDES

Staff Writers & Expert Contributors


One of the most prominent female athletes of our time, Chris Evert won 18 Grand Slam titles during her Hall of Fame Career. Chris contributes a regular column in Tennis Magazine, as well as instructional videos and feature stories on Tennis.com and Tennis Tuesday.

CHRIS EVERT Partner & Contributor

A preeminent voice in tennis for more than four decades, Peter Bodo began his career in an early 1970’s edition of Tennis Magazine. Since then, he has written hundreds of essays and more than a half a dozen books, including “The Courts of Babylon.” Peter has covered every major tennis tournament multiple times and is a two-time winner of the WTA Writer of the Year Award.

PETER BODO Senior Writer/Columnist

Stephen Tignor has covered the sport for 15+ years and currently writes a daily blog on Tennis.com in addition to numerous features and cover stories in both Tennis Magazine and Tennis Tuesday. He is the author of the 2011 critically acclaimed book “High Strung,” in which The Associated Press reviewed his approach of “descriptive prose and flair for dramatic writing”as a “true page turner.”

STEPHEN TIGNOR Senior Writer/Columnist

An influential legend, Nick Bollettieri has coached ten players that have gone on to rank No. 1 in the world and is the founder the IMG Bollettieri Tennis Academy. Bollettieri has written numerous books on tennis, contributed to television programs and is recognized for his promotionof the sport.

NICK BOLLETTIERI Instruction Consultant

Billie Jean King | Tracy Austin | Cliff Drysdale | Paul Annacone | Peter Burwash | Alan Fox | Rick Macci | Stan SmithADDITIONAL CONTRIBUTING TENNIS PERSONALITIES:

Tennis Magazine Editorial Calendar


CLOSING: November 18MATERIALS: November 24ON-SALE: January 5

CLOSING: January 20MATERIALS: January 26ON-SALE: March 8

CLOSING: March 9MATERIALS: March 15ON-SALE: April 26

January/FebruarySEASON PREVIEW

March/AprilRACQUET GUIDE

May/JuneFRENCH OPEN SPECIAL

Burning questions of the season answered, plus analysis of the top 12 men’s and women’s players.

• Instruction: Federer’s Forehand Volley • Instruction: Win-Worthy Doubles Serve• Fitness: Shape Up with David Ferrer

The year’s new racquets reviewed by instructors, players, coaches, stringers and retailers.

• Pro Game: Rising Star, Madison Keys• Travel: Charleston • History and Heritage: The Inner Game Book Review• Nutrition: Power Servings

An intimate portrait of defending French Open champion, Stan Wawrinka.

• Gear: Bag Guide and Shoe Guide • Travel: Madrid and Rome• Instruction: High Backhand Volley• Lifestyle: Summer Survival Guide

CLOSING: April 27MATERIALS: May 3ON-SALE: June 14

CLOSING: June 22MATERIALS: June 28ON-SALE: August 8

CLOSING: September 21MATERIALS: September 27ON-SALE: November 8

July/AugustWIMBLEDON SPECIAL

September/OctoberUS OPEN SPECIAL

November/DecemberHEROES ISSUE

Spotlight on last year’s surprise finalist, Garbine Muguruza, plus the potential changing of the guard in men’s tennis.

• Fitness: Speed Up Your Game• Travel: Newport, Rhode Island • Instruction: Covering a Doubles Lob

Showcase of the young Americans who are ready to take center stage and make some noise in New York.

• Gear: Best Outfits on the Tours • Lifestyle: Diary of Steve Johnson• Travel: Rio de Janiero• Instruction: Kick Serve

Highlighting the influencers of the sport—from the unsung heroes of tennis to the pros who make a difference.

*All editorial content subject to change.

Tennis Magazine On-Sale / Closing /Materials Due


January/February 11/18/15 11/24/15 1/5/16

March/April 1/19/16 1/26/16 3/8/16

May/June 3/9/16 3/15/16 4/26/16

July/August 4/27/16 5/3/16 6/14/16

September/October 6/22/16 6/28/16 8/8/16

November/December 9/21/16 9/27/16 11/8/16

Issue Ad Close Materials Due On Sale Date

Tennis Magazine Circulation / Demographics


600,000

Audience

1,400,000

Demographics

Adults 25-54 55%

Male/Female 60/40

Married/Living in Partnered Relationship 75%

Median HHI $177,606

Median Net Worth $1,003,154

College Degree+ 89%

Professional/Managerial 63%

C-Suite Title 21%

Active Tennis Players

Average # of times tennis is played per year 85

Have been playing 10+ years 77%

Upper intermediate or better 81%

Engaged Readers

Have read 3 or 4 of the past 4 issues 85%

Spend 30+ minutes reading the magazine 69%

Rate Base

Source: 2014 IPSOS Affluent Survey / 2014 Audience Survey(Sports Marketing Surveys)

Tennis Magazine Rates


Marketplace (Net) Travel Section (Net)

NATIONAL RATES (GROSS)

Full Pg $58,050 $56,500 $55,050 $52,150

2/3 Pg 44,400 43,250 42,150 39,950

1/2 Pg 35,500 34,600 33,750 31,950

1/3 Pg 25,100 24,500 23,900 22,600

4/C 1X 3X 6X 12X

Full Pg $48,350 $47,100 $45,950 $43,550

2/3 Pg 36,150 35,300 34,400 32,700

1/2 Pg 29,050 28,250 27,500 26,100

1/3 Pg 20,550 20,100 19,550 18,500

2/C 1X 3X 6X 12X

Full Pg $38,700 $37,750 $36,750 $34,850

2/3 Pg 29,050 28,250 27,500 26,100

1/2 Pg 22,250 21,700 21,150 20,100

1/3 Pg 15,200 14,850 14,450 13,700

Full Pg $30,200 $20,150

1/2 Pg 18,900 12,700

1/3 Pg 13,100 8,800

1/6 Pg 7,550 5,150

1/12 Pg 4,000 2,650

Full Pg $31,850 $21,250

2/3 Pg 26,550 17,800

1/2 Pg 19,900 14,100

1/3 Pg 13,850 9,300

1/6 Pg 7,950 5,400

BW

Size Size4/C 4/CB/W B/W

1X 3X 6X 12X

2nd $65,750 $64,100 $62,450 $59,100

3rd 61,900 60,300 58,800 55,650

4th 77,300 75,400 73,500 69,550

Cover 1X 3X 6X 12X “The sport has attracted a more diverse range of participants in recent years, but the core players remainan active, educated, affluent group.”-Active Marketing Group


Standard Units

Marketplace Units

MECHANICAL & AD REQUIREMENTS

Size

Size

Bleed

Non-Bleed

Trim Non-Bleed

Full Page 7”x 9.625”

2/3 Vertical 4.875”x9.625”

1/2 Horizontal 7”x4.75”

1/3 Vertical 2.25”x 9.625”

1/3 Square 4.875”x 4.75”

1/6 Vertical 2.25”x 4.75”

1/6 Horizontal 4.875”x 2.25”

1/12 Square 2.25”x 2.25”

These sizes allow for 0.125” trim at top, bottom and sides. Keep live matter 0.25” from trim. Allow 0.1875” safety at gutter of each page for type running across gutter. Perfect alignment of type or design across gutter of two facing pages cannot be supplied for positioning purposes.

All Ad, Marketplace, Travel Sections & Insert Materials Must Be Sent To:Joe Scarpulla at [email protected]

Spread 16.25˝x10.75˝ 16”x10.5” 15”x10”

Full .25”x10.75” 8”x10.5” 7”x10”

2/3 Vertical 5.5”x10.75” 5.375”x10.5” 4.875”x10”

1/2 Vertical 4”x10.75” 3.875”x10.5” 3.5”x10”

1/2 Horizontal 8.25”x5.375” 8”x5.125” 7”x 4.875”

1/2 H. Spread 16.25”x5.375” 16”x5.125” 15”x 4.875”

1/2 Digest 5.125”x7.5” 5”x7.125” 4.875”x 6.875”

1/3 Vertical 3”x10.75” 2.75”x10.5” 2.25”x10”

1/3 Square N/A N/A 4.875”x 4.875”

1/6 Vertical N/A N/A 2.25”x 4.875”

Tennis Magazine Advertising Specs

Preferred File Format: PDF/X1-A

Special Units/Inserts

Ad Material Extensions

Color Guidance

Other acceptable formats include TIFF or EPS, in which all fonts and images must be embedded. We will not accept any native application files such as Quark or InDesign. Materials should be supplied via email or FTP. Total ink density should not exceed 300%. All required trapping must be included in the file. Use only postscript fonts. Images for 4/C ads must be submitted as high resolution (300 dpi or higher) CMYK files. Ads created in Microsoft Word, Microsoft Publisher or any other word processing program will not be accepted.

All special units, including gatefolds, inserts, regionalsplits and the use of spot colors must be discussed in advance with the Production Department to determine mechanical feasibility and requirements.This information, along with due dates, print orders, sizes and shipping instructions, will also be provided. Please contact: Joe Scarpulla at [email protected] more information.

For ad material extensions or questions, please contact: Joe Scarpulla at [email protected]

Please provide SWOP color proofs for color guidanceon press. The supplied color guidance must meet all SWOP specifications and must include a CMYK color bar for quality control. Unless SWOP approved, Inkjet color proofs are not an accurate representation of color and can only be accepted for content accuracy.

Tennis.com & Social Media


Source: 2014 IPSOS Affluent Survey / 2014 Audience Survey(Sports Marketing Surveys)

Social Media Followers

394k(55% YOY GROWTH)

130k(25% YOY GROWTH)

Tennis.com is the #1 global tennis destination providing fans with 24-hour match coverage, including breaking news, live scores and commentary. Plus, players can access regularly updated resources including instructional video, gear reviews and training tips/advice.

Traffic Statistics

2MM Monthly Unique Visitors

26MM Monthly Page Views

9:49 Average Time Spent on Site

Audience Profile

Adults 25-54 67%

Male/Female 60/40


Median HHI $175,000

College Degree+ 65%





Source: Social Media Platforms, August 2015, YOY

FASTEST-GROWING SOCIAL MEDIA FOLLOWERS IN THE SPORT

Tennis.com Rates & Specs


Standard Media Units - 728x90, 300x250

Max File Size: 40k | File Type Accepted: .swf

Max Flash Version: V.10

Max Animation Time: :15

Back up Image File Type: .gif, .jpg

Max Frames/Second: 15-20

Looping Restrictions: 3

Audio Restrictions: By Click

Rich Media - 728x90, 300x250

Initial Load Files Size: 40k

Max Total Load File Size: 1MB | File Type Accepted: .swf

Max Flash Version: V.10

Max Animation Time: :30

Back up Image File Type: .gif, .jpg

Max Expansions & directions:

• 300x250 to 600x400 down upon rollover

• 728x90 to 728x300 down upon rollover

Max Frames/Second: 15-20

Looping Restrictions: Unlimited

Audio/Video Acceptance: Yes

Video Restrictions: By Click

Max Video Weight: 1MB

Max % of Unit for Hotspotting: 25%

Standard Media CPM

728x90 $25.00

300x250 $30.00

300x600 $35.00

Section Takeover w/Skin

$40.00 CPM Integration on supplied skins is added-value

Mobile (Smart Phone)

300x250 $20.00 CPM, exclusive 300x250 on page

320x100 $15.00 CPM, exclusive 320x100 on page

Additional Opportunities - Priced Upon Request

IAB Rising Stars Units

Section Sponsorships

Content Integration

Native Advertising

Custom Ad Units

RATES (NET) MECHANICAL & AD REQUIREMENTS

Tennis Tuesday Weekly Digital Magazine


Traffic & Delivery Details

200k Monthly Readers

3:35 Average Time Spent on Site

Delivered via Web, Tablet and Mobile

Audience Profile

Adults 25-54 43%

Male/Female 55/45


Median HHI $175,000

College Degree+ 87%

Tennis Tuesday is a highly interactive weekly digital magazine offering compellingon- and off-court insight into professional tennis tours. Plus, resources are at your fingertips to improve your game, including gear reviews and video instruction.

Source: 2014 Ceros Report; 2014 Audience Survey (Sports Marketing Surveys)





Engaged Readers

Read Tennis Tuesday the day it’s released 62%


Ad Type Net

Full Screen Ad w/link & Optional Video $8,000

Tennis Tuesday Rates & Specs

Standard

File Dimensions: 1024x768 pixels

File Type: jpeg | Resolution: 144 DPI minimum

Video Units

Format: 4x3 or 16x9 Aspect Ratio

Max Resolution: 960x960

Format: MP4, or MPEG, FLV, MOV, H.264

Max file size: 25MB | Max bitrate: 2500KBPS

Email

[email protected]

FTP

ftp.adrive.com

user: [email protected]

password: Tennis123

SPECS

RATES

MEDIA ASSET UPLOAD

Tennis Tuesday Content Calendar


1/5/16 WTA season preview

1/12/16 ATP season preview

1/19/16 Austrailian Open Preview & Predictions

1/26/16 Australian Open Mid Tourney Awards

2/2/16 Austrailian Open Wrap Up

2/9/16 Racquet Guide Part I of III: Power Racquets

2/16/16 Racquet Guide Part II of III: ‘Tweener Racquets

2/23/16 Racquet Guide Part III of III: Control Racquets

3/1/16 Davis Cup Preview

3/8/16 Indian Wells Preview

3/15/16 Indian Wells Mid Tourney Awards

3/22/16 Miami Open Preview

3/29/16 Annual Beach Bodies Blast

4/5/16 Miami Open Wrap-Up

4/12/16 Clay-court season preview

4/19/16 Fitness Special

4/26/16 Gear Guide: Shoes & Bags

5/3/16 Roger vs. Rafa: The 10-Year Rivalry

5/10/16 Rome preview

5/17/16 French Open Special

5/24/16 French Open Preview & Predictions

5/31/16 French Open Mid Tourney Awards

6/7/16 Third Annual Claysies Awards

6/14/16 Summer Survival Guide

6/21/16 Wimbledon Special

6/28/16 Wimbledon Preview & Predictions

7/5/16 Wimbledon Mid Tourney Awards

7/12/16 Wimbledon Wrap Up

7/19/16 Davis Cup Quarterfinals Wrap Up

7/26/16 Rogers Cup Preview

8/2/16 Olympic Preview

8/9/16 Olympic Mid Tourney Awards

8/16/16 Olympic Wrap Up

8/23/16 US Open Special

8/30/16 US Open Preview & Predictions

9/6/16 US Open Mid Tourney Awards

9/13/16 US Open Wrap Up

9/20/16 Davis Cup Semifinals Wrap Up

9/27/16 Asia tournaments preview

10/4/16 Fall Fashion Special

10/11/16 Fall Travel Special

10/18/16 Health/Injury Prevention Special

10/25/16 WTA Finals preview

11/1/16 WTA Elite Trophy preview

11/8/16 WTA Season Review

11/15/16 ATP Finals preview

11/22/16 Davis Cup Final Preview

11/29/16 ATP Season Review

12/6/16 Heroes: Part I of III

12/13/16 Heroes: Part II of III

12/20/16 Heroes: Part III of III

12/27/16 Year-End Awards

Issue IssueDescription Description

2016 media kit - cdn.tennis.comcdn.tennis.com/statics/media_kit/tmc_mediakit_2016_01.pdf · 2016...

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