Media Kit2004

Fastcompany.com is service-oriented website that delivers actionable ideas, tools and

solutions for business leaders.

HOW SMART PEOPLE WORK

The Fast Company Mission

Fast Company is service title that provides thebusiness world with the best thinking, best tools andbest practices to outsmart and outperform thecompetition. Fast Company is about innovation,creativity, leadership and vision. Every issue is filledwith solutions and smarts that companies andindividuals can use to gain a strategic advantage fortheir business and themselves.

Fastcompany.com

Fastcompany.com is the daily voice of the magazine,combining a wealth of web-exclusive businessinsights and resources with our complete archives.We inspire visitors to go to the next level, to takerisks, to spark change and to believe in thepossibilities and opportunities presented by business.In the process, we enable them to run theircompanies, their careers, and their lives more fully.

Ranking Business Purchase Decision Makers or Influencer of: % Comp Online Index

Ranking Business Purchase Decision Makers or Influencer of: % Comp Online Index

#1 Business Consulting Services 25.2 407#1 Corporate Gifts 24.8 398

#1 Marketing Services 25.7 377#1 Business Equipment 27.4 228

#1 Commercial Real Estate 9 364#1 Travel Services 26 297

#1 Financial Services 16.8 290#1 Telephone Services 22.3 259

#1 Telephone Equipment 20.7 245#1 Human Resources Services 13.6 213

#1 ASPs/Internet Access Services/Website Hosting Services 22.9 316#1 Office Supplies 33.4 187

#1 Cars/Vans/Trucks 12.6 237#1 Printing 28.7 268

#1 Any Decision Makers 65.3 197#7 Computer Software 39 224

#5 Other Technology Consulting Services 7.6 248#8 Computer Hardware 32.8 232

#8 IT Technology Consulting Services 17.3 330Ranking Category % Comp Online Index

#1 Network of sites reaching C-Level Execs/Owners 16.5 335#1 Network of sites reaching Senior Management 22.9 311

#1 Network of sites reaching EVPs/SVPs/VPs 6.3 263#1 Network of sites reaching users within orgs. of < 100 employees 36.9 155

#1 Network of sites reaching any decision makers within orgs of < 100 employees 32 219#1 Network of sites reaching users within orgs. of < 500 employees 47.4 147

#1 Network of sites reaching any decision makers within orgs of < 500 employees 39.1 211#2 Network of sites reaching users who have started their own business in the last/next 12 mo. 23.3 282

@Plan Syndicated Research Spring 2004 Report

Network of Sites

iPerceptions User Survey 4th Quarter 2003

Category Percent Category Percent

Primary Purpose of Visit Household Income

Read Current Issue 38% Under $24,999 5%

Read Fast Company Now 12% $25K to $34.9K 5%

Respond to Article 4% $35K to $49.9K 7%

Subscribe to Magazine 1% $50K to $74.9K 15%

Browse Guides 5% $75K to $99.9K 16%

Search database 10% $100K to $149.9K 21%

Newsletters 2% $150K to $249.9K 12%

Other 26% $250K+ 3%

Relationship to Magazine Not Reported 17%

Currently subscribe 26% Education

Buy regulary on newsstand 3% Post college grad. 44%

Buy newsstand occasionally 12% Graduated college 34%

Read regularly don’t buy 5% Attended college 13%

Read occasionlally don’t buy 14% High school graduate only 3%

Read only online 40% Other 6%

Age Frequency of visit

under 18 0% Daily or more 18%

18 to 24 5% Weekly 29%

25 to 34 22% Monthly or less 53%

35 to 44 32%

45 to 54 30% Gender

55 TO 64 9% Male 57%

65+ 1% Female 43%

Fastcompany.com Advertising OpportunitiesTHE RESOURCE CENTER SERIES

$65.00336x280IMU

$60.00160x600Wide Skyscraper

$55.00728x90Leaderboard

Net CPM:

Resource Centers are a new feature of the G&J Business web sites (Inc.comand FastCompany.com) that combine original web-exclusive columns fromindustry leaders, news updates specific to the topic, discussion boardsallowing the business community to interact, the rich archives and tools of theweb sites, along with special features depending on the

resource center, such as, video stories andinterviews, newsletters, Ask The Expert, polling,audio/radio tips, and interactive educationalmaterial such as webinars, workbooks andquizzes.

Each Resource Center has its own homepageand navigation bar, giving it the look and feel ofa web site within a web site.

The Resource Centers can be specificallytailored to meet the objectives of advertisers viathe addition of sponsored content, whitepapers, video, tools and more. The web siteswill work with the advertiser to insure thesponsored content blends in well with theeditorial content and will provide the users witha complimentary experience they will want toexplore.

Sales & Peer Networking – June 14, 2004Columnist: Keith Ferrazzi, former Chief Marketing Officer of Starwood Hotels and of DeloiteConsulting.Networking doesn't need to be rife with sweaty palms and business card grabs. Work is personal, and therelationships you develop—the company you keep—can be a strategic tool. Fast Company will bypass theworkaday networking advice and focus on how to make your networks work, contributing to the success ofothers while meeting your own business needs.

Fastcompany.com Advertising OpportunitiesTHE RESOURCE CENTER SERIES

Leadership – June 21, 2004Potential Columnists: Vijay Govindarajan and Chris Trimble, founding and executive directors, Centerfor Global Leadership at the Tuck School of Business at Dartmouth College; Mark Goulston, seniorvice president of emotional intelligence at Sherwood PartnersHave you built a company of leaders? It's a critical question—and one of the foundational themes of FastCompany. There's much more to leadership than the vision and charisma of the CEO. The most effective formof leadership is grassroots leadership: The companies with the most confident and committed leaders,deepest in the ranks, are the companies that win.

Finance – July 1, 2004While it's true that there's more than money in the world of work, money matters. Drawing on Fast Company'scontent on value, resource allocation, venture capital and personal approaches to money, this ResourceCenter will also include an array of money management and investment tools. From 401(k)'s to NASDAQ, thisResource Center will help FastCompany.com readers put their money where their mouth is—and where itmatters.Tax planning is a year-round event for those who want to minimize your business's tax bill. Whether it'ssurviving an audit, capitalizing on business deductions, or finding tax-friendly ways to run a business, the TaxResource center can help users reduce their tax obligations and make paying taxes less anxiety provoking.

Human Resources and Recruiting – July 1, 2004Fast Company approaches career development from two angles. One, how can leaders pursue the best inpersonal and development? How do you get ahead? How do you know when it's time to go? Two, how canleaders attract and retain the best and brightest talent. This expansive resource center will offer a wide array oftools and services to help leaders do both: Further their own careers and build a better business. Special Tool:The Career Center will include a partnership that assists users with on-line job searches and/or recruiting.

Marketing – July 1, 2004Columnist: Adam Hanft, founder of ad firm Hanft Raboy & Partners and an Inc. Magazine columnist.Once you've gotten assigned to a Wow Project or finished developing that killer app or better mouse trap, howdo you get the word out and continue to seal the deals? Considering branding, advertising, and PR, and othermarketing practices, this resource center will look at new marketing practices and some of the trade's mostforward-thinking leaders.

Customer Service and Experience – July 1, 2004Potential Columnists: Mark Hurst, Good Experience; Kelly Mooney, author, The Ten DemandmentsThe customer is always right. Right? From new ways of meeting customers' needs and wants to designing amore wide-ranging and deeply affecting customer experience, Fast Company has long looked at theconnection between companies and their clients on the front lines. How your organization interacts with itscustomers can help determine the success—or failure—of your business.

Internet Strategies – July 25, 2004The Internet has broadened even the most locally focused business's reach. From e-mail marketing to sellingonline, business owners today have the opportunity to tap a far larger pool of customers than ever before --affordably and effectively. Inc.com's Internet Strategies Resource Center highlights the best practices ofbusinesses using the Internet for marketing, selling, customer service, collaboration, and much more. Profilesof companies conducting business via the Web provide solid advice on what works and what doesn't, do-it-yourself tips walk owners through simple--and fast--ways to get up and running no the Web, and coverage ofnew technologies showcase the latest tools and services for maintaining a successful Web presence.

Fastcompany.com Advertising OpportunitiesTHE RESOURCE CENTER SERIES

Technology – August 9, 2004Rather than consider technology as a separate industry or practice, Fast Company has long looked attechnology as a foundation or undercurrent to the most progressive business practices and processes. Whiletechnology still needs to be tightly woven into the very fabric of a business, it's time to take a deeper look.What are the tools that we use? How can we better manage technology projects? Where can we go online foradditional news, tools, and views? This Resource Center could very well involve a retail partner.

Personal and Professional Growth – August 16, 2004It's been said that it's not what you know, it's who you know. Perhaps it's knowing where to go to learn whatyou need. This Resource Center will take a look at learning organizations, the ways people learn, and toolsand services leaders can use to better develop skills and build ideas. Initially drawing on Fast Company'sExecutive Education listings, the Resource Center will eventually include learning services of its own,becoming a starting point for skills development and problem solving.

Position: Fixed 468x60 ad banner or 728x90 super ad banner at the top of thepage or a 120x600/800 skyscraper or a 160x600 wide skyscraper displayed onthe right hand side of the Fastcompany.com homepage.

Fastcompany.com Advertising OpportunitiesHOMEPAGE

Net CPM: 728x90: $57.00 120x600: $58.00 160x600: $65.00

728x90 Leaderboard

160x600 S

kyscraper

336x280 IMU

Fastcompany.com Advertising OpportunitiesHOMEPAGE

Position: 336x280 IMU (Interactive Marketing Unit) These larger ad units aredesigned to enable advertisers greater interactivity as well as expandedcreativity in their online messaging. These larger ad units provide for greatervisibility with the audience.

Net CPM: $65.00

IMU

Fastcompany.com Advertising OpportunitiesROS

120x8 00 Sky

scraper

468x60 Banner

728x90 Leaderboard

160x600 Wid

e S

kyscr aper

234x60Half Banner

120x240V

ertica l Ban

ner

Position:728x90 Leaderboard, 468x60Banner or a 234x60 HalfBanner at the top of the page.

Net CPM: 728x90 Leaderboard $40.00468x60 Banner $35.00234x60 Half Banner $20.00

Position:120x600/800 Skyscraper,160x600 Skyscraper on theRight hand side of the page

Net CPM: 120x600 Skyscraper $43.00120x800 Skyscraper $45.00160x600 Skyscraper $50.00

Position:120x240 Vertical Banner onthe left hand side of the page

Net CPM: 120x240 Vertical Banner$25.00

Interactive Marketing Units

Fastcompany.com Advertising OpportunitiesROS

Net CPM: $56.00

336x280 IMU

Position: 336x280 Interactive Marketing Unit. These larger ad units are designed to enableadvertisers greater interactivity as well as expanded creativity in their online messaging.They position your message and brand smack dab in front of your audience.

Fastcompany.com Advertising OpportunitiesMICROSITE PROGRAM

G+J USA Publishing will create a co-branded Microsite that will provide visitors with access tocontent and tools that will reinforce the advertiser’s marketing objectives. The primary entrypoint to this Microsite will be a Special Section Box that will be prominently featured on all pageswithin a Resource Center or rotating on the homepage of the web site. Sample componentswithin the Microsite can include:

• Custom advertorial contentContent will be provided and compliment the marketing objectives of specific products andservices.

• Repurposed contentThree articles of repurposed content from Inc.com or FastCompany.com will be displayed ona monthly basis.

• SMB TipsThree Small Business Tips from Inc.’s Great Ideas Book Series will be displayed on amonthly basis.

• Online Polls, Email Registration, White Paper Downloads

• Microsite Promotional Units The Microsite will provide placements for rotatingcreatives that will link to specific product areas on theadvertisers web site.

• ArchiveEach month as new content is displayed on theMicrosite, the previous months content will move toan archive within the Microsite for future access byvisitors.

• PromotionThe web site will create ad units from that will drivetraffic to the Microsite.

• Content Syndication

• Emails and Advertiser Web SiteSummaries/headlines of the Original CustomAdvertorial Articles, Repurposed Articles and SMBTips can be displayed within the advertisers onlineNewsletter or web site. Update

FAST TAKE: Our weekly email newsletter, keeping you up-to-date on what Fast Company is up to—online and offline. Sentout each Tuesday, the newsletter offers Web-exclusive articles,event highlights, resources, and discussions. Delivered toapproximately 64,000 subscribers each week, it is available inboth HTML and plain-text formats.

FIRST IMPRESSION:Our quote-of-the-day jolt ofinspiration. Wake up eachmorning with fresh ideas andforward-thinking insight. Thisnewsletter is delivered toapproximately 24,000 subscriberseach day and is available in bothHTML and plain-text formats.

Net CPM: $35.00

Fastcompany.com Advertising OpportunitiesNEWSLETTERS

Daily23,000First Impression

Weekly57,000Fast Take

FrequencyCirculationNewsletter Title

Company of Friends is Fast Company's global readers' network, a unique collection of morethan 150 groups worldwide, who use tools provided by Fast Company and Fastcompany.comto change members' careers, companies, and communities. This approximately 8,000member network receives a monthly email newsletter helping to bring together businessleaders of all types to network, communicate, collaborate and solve problems.

FILE FORMATS: TEXT

FREQUENCY: MONTHLY - Distributed the last Thursday of each month

IMPRESSIONS: 8,000 PER MONTH

SPECS: 35-40 WORD TEXT PLUS URL LINK

*One paid ad position available per newsletter sent out.

Fastcompany.com Advertising OpportunitiesCOMPANY OF FRIENDS NEWSLETTER

Net CPM: $38.00

Position: Text Only: 2-3 paragraph text block and a URL link.List Name & List Source - FC List, opt-in from Fastcompany.com. users. Opt-In or DoubleOpt-In - Opt-inNumber of emails that reach this target - 9,500 for Fastcompany.comNumber of times dropped per month - No more than two times a monthHow often is the database cleaned - MonthlyUN subscribe rate - NoneCan you implement DART tags into the emails? No - text onlyTurn around time needed to test creative, etc. - 5-7 business days before the drop date

Fastcompany.com Advertising OpportunitiesSTAND ALONE EMAIL LISTS

Net CPM: $150.00

DYNAMIC LOGIC SURVEY

Methodology

Methodology White Paper Available on Request

Dynamic Logic measures consumer perceptions and attitudes toward an advertiser's brand bycapturing consumer opinions through an online survey. AdIndex™ gathers this data while the onlinecampaign is running. To isolate the impact of advertising exposure on consumer attitudes (i.e.purchase intent, message recall, etc.), two groups of online consumers are sampled at the same timeand from the same Web sites on which the campaign is running. As the only difference between thegroups is the presence of the advertising, any attitudinal differences between the two groups can beattributed to the exposure to the specific online ad campaign.

Chart: AdIndex™ Methodology

Sampling for AdIndex™ is bifurcated, in that respondents are grouped into control and exposed cellsfor analysis. The control/exposed methodology is dependent on (1) reliable tracking technology torecognize a consumer’s ad exposure level, (2) an online questionnaire development tool, and (3) asound recruitment process to ensure a statistically valid comparison between exposed and controlgroups.

Tracking Technology

AdIndex™ uses a proprietary technology named AdScout™ to track exposure to online advertising.When survey respondents enter an AdIndex™ survey, the system recognizes whether or not they haveseen any ads in a given campaign. In addition, the system identifies the version of creative, frequencyof exposure and time elapsed since last exposure; the later two defined as frequency and recency.

The tracking technology does not require a specific third party ad server, nor does it rely on theexpensive and time-consuming practice of querying third party ad serving databases.

2 categories of ads

Campaign ads

Control ads

Client Campaign

Every nth exposure sampled

Every nth exposure sampled

AdIndex™SurveyStatistically

similar samplesrecruited from thesame sites overthe same periodof time

Recognizesexposure levelsincludingfrequency

DYNAMIC LOGIC SURVEY

Survey Development

The standard AdIndex™ survey system measures the following branding metrics:

-Brand Awareness

-Purchase Intent

-Brand Favorability

-Message Association

-Advertising Recall

Questions are created through an automated system that enables an online survey to be developedquickly. While the survey is standardized, clients can customize questions that are intended to drivesegmentation of the results. These customized questions include two category usage questions andone qualitative open-ended question.

All questions are asked in a "blind" manner where the advertiser is presented in a list along withseveral competitors. This prevents the respondent from discerning who the client is, which may biasthe survey results. As mentioned previously, the survey asks all branding questions in a standardizedmanner to enable cross campaign comparison and comparison to a normative database.

Recruitment Process

Both samples of respondents are recruited via an online survey invitation; typically a pop-up window orbanner. For those in the exposed group, the pop-up is tied to the ads in the campaign and launchedfor every nth visitor leaving the page where the ad is served. To gather a control group, dummybanners, usually Dynamic Logic banners, running in the same targeting footprint as the actualcampaign, launch pop-up invitations in a similar manner.

Since both the control and exposed groups are recruited in the same fashion, at the same point in time,and from the same sites, it statistically can be and is assumed, that they have the same likelihood ofexposure to alternate channel marketing efforts, such as television, print, and radio. Known as theassumption of initial equivalence, the AdIndex™ methodology controls for all other influences outsideof the online advertising campaign and therefore allows any differences in attitudes between the twogroups to be attributed specifically to the online advertising campaign in question.

LoopingRestrictions

File SizePositionSizeCreative

N/A.EPS file with logoEvery page:Bottom ofnavigation pages;

Above the fold -content pages

Depends on howmany premiersponsor we have

Logo in PremierSponsors’ area

Animated, 4 loopmax with refreshtime of no less than2 seconds

GIF 10K;

HTML/Flash: 25Kserver via IFRAME(no sub. loads)

Homepage, abovethe fold

250x250Pop-up

StaticStatic GIF or JPEG8K; no animationallowed

Left hand side ofthe page

120x240Vertical Banner

StaticStatic GIF or JPEG10K; no animationallowed

Top of the page,next to 468x60banner

234x60Half-Banner

Animated, 4 loopmax with refreshtime of no less than2 seconds

GIF: 25K

HTML/Flash: 50Kserver via IFRAME(4 sub. loads)

Top of the page728x90Leaderboard

Animated, nolooping restrictions

GIF: 25K

HTML/Flash: 25Kinitial movie and50K for sub. Loads(served viaIFRAME)

Middle of contentpage, below thefold

336x280IMU

Animated, 4 loopmax with refreshtime of no less than2 seconds

GIF: 25K

HTML/Flash: 50Kserver via IFRAME(4 sub. loads)

Right hand side ofthe page

120x800 or a160x600

Big/WideSkyscraper

Animated, 4 loopmax with refreshtime of no less than2 seconds

GIF: 20KHTML/Flash: 25Kserver via IFRAME(4 sub. loads)

Right hand side ofthe page

120x600Skyscraper

Animated, 4 loopsmax with refreshtime of no less than2 seconds

GIF: 12K

HTML/Flash: 25Kserver via IFRAME(no sub. loads)

Top of the page468x60Banner

SPEC & PRODUCTION INFORMATION

N/AHeadline no morethan 10 characters;Teaser no more than60 characters

Bottom of the pagelisted under“Featured Services”

TextTextlinks

N/AGIF only,

No Rich Media; Nothird party tags;

Links can be thirdparty redirects

468x60 - below thefirst paragraph,above the fold;

120x600 - in the left-hand side column,below the navigation,party above the fold

First sponsor:

The choice of:468x60 (12K) or120x600 (20K) with alink

Second sponsor:

Depending on thechoice of the firstsponsor:

468x60 (12K) or

120x600 (20K)

inc.com orfastcompany.comnewsletters - firstor second sponsor- html version

N/AGIF only,No Rich Media; Nothird party tags;

Links can be thirdparty redirects

468x60 - below thefirst paragraph,above the fold;

120x600 - in the left-hand side column,below the navigation,party above the fold

First sponsor:The choice of:468x60 (12K) or120x600 (20K) with alink

Second sponsor:

Depending on thechoice of the firstsponsor:

468x60 (12K) or120x600 (20K)

inc.com orfastcompany.comnewsletters - firstor second sponsor- html version

3 business days for GIF and JPEG5 business days for RichMedia, third party tags, HTML and Flash

Lead Time forCreatives

GIF: back up GIF is required for HTML and FLASH; JPEGHTML: HTML, GIF and simple JavaScript;

Flash: versions 3,4 or 5; creatives must be delivered in .SWF file

Format

Accepted any third party serving; all creatives that delays loadtime of rails to appear on the sites willbe pulled immediately; All creatives must function uniformly on both Mac and PC platforms and in anybrowser versions of Netscape and Internet Explorer

Third PartyAds Served

Must start in of the OFF position of all movies; The use of audio streams that last one second oflonger must be initiated by click only with a clearly labeled audio on/off button. Sound under onesecond is allowed for mouseover events. However, if deemed too distracting, G&J USA reserves theright to ask that the advertiser remove them

Sound

Optional, 50 characters maxALT Text

SPEC & PRODUCTION INFORMATION (cont’d)

CONTACT INFORMATION

Production and TrafficAd MasterIrina Lodkinilodkin@gjusa.com(p) 781-373-2045(f) 781-373-0206

Sales:Director of SalesHarold Bollinghbolling@gjusa.com(p) 212-389-5305(f) 212-389-5388

East Coast Sales RepresentativeDina Matardmatar@gjusa.com(p) 212-389-5369(f) 212-389-5388

West Coast Sales RepresentativeMaggie Hughesmhughes@gjusa.com(p) 415-399-7923(f) 415-399-1824

Midwest Sales RepresentativeTierney & CompanyRandy Artcherrandy.artcher@tierney.com(p) 972-625-6688 x104(f) 972-625-8886