2007 online media kit - fast...

2007 Online Media KitMansueto Digital7 World Trade CenterNew York, NY 10007-2195

2007 EPpy Award WinnerBest Magazine-Affiliated Website

Mansueto Digital 7 World Trade Center New York, NY 10007-2195

FastCompany.com

More than 150 original articles permonth

Original online articles, resourcecenters, FC Expert blog, web polls,microsites and newsletters

The award-winning FC Staff Blog,the first magazine staff blog in thebusiness category; experts in theirfields; and blogging on topicsranging from social responsibility toinnovation

Newsletters reaching more than90,000 readers per week

RSS feeds to thousands of peopleper day through Feed Burner

Average Monthly Page Views: 4.5 millionAverage Monthly Unique Visits: 800,000Average Time Spent: 13 minutes

Source: Omniture 2006 rolling average

FastCompany.com uncovers the mostinnovative thinking, best practicesand the latest techniques, tools andtactics that enable a new breed ofleader to work smarter and moreeffectively. FastCompany.comattracts a highly engaged audiencethat uses the website for its freshideas.


An Exceptional Audience

FastCompany.com reaches the brightest decision makers and influencers atcompanies of all sizes and industries. Our readers are wealthy consumers,frequent travelers and early adopters of cutting-edge technology.

FastCompany.com readers are successful, educated and affluent

Median age: 44 years60% male, 40% female

College grad/post grad: 76% Median household income: $103,412

Source: @plan reporting, Summer 2007

311

297392153199365286309254297249186312293

237299

331539300553

424

Online Index

40.2Computer Software DM/Influencer#7

31.7Computer Hardware DM/Influencer#518.7IT Technology Consulting Services DM/Influencer#522.7Office Supplies DM/Influencer#555.2Any Decision Maker/Influencer#39.5Other Technology Consulting Services DM/Influencer#2

12.4Cars/Vans/Trucks DM/Influencer#216.1Human Resource Services DM/Influencer#125.5Business Equipment DM/Influencer#123.6Business Furnishings DM/Influencer#121.1Printing DM/Influencer#112.7Telephone Equipment DM/Influencer#117.3Travel Services DM/Influencer#113.3Financial Services DM/Influencer#114.7Telephone Services DM/Influencer#19.7Energy Supply DM/Influencer#1

19.3ASPs/Internet Access Services/Website HostingServices DM/Influencer

#128.4Business Consulting Services DM/Influencer#114.4Corporate Gifts DM/Influencer#111Commercial Real Estate Services DM/Influencer#1

23Marketing Services DM/Influencer#1

% Comp.Business Purchase Decision Makers orInfluencer of:

Ranking

Source: @plan summer 2007

Network of Sites

An Exceptional Audience


Editorial

FC ExpertsOne of the most popular business blogson the Web, FastCompany.com andmagazine staff write and publish items onfresh ideas in business, creativity,innovation and leadership several times aday.

Magazine SectionPublished monthly, FastCompany.commakes the entire monthly issue availableonline, free to readers. The current issueis accessible at the same time that theprint magazine hits newsstands.

Online ExclusivesFastCompany.com produces uniquefeatures covering a range of topics anddelivers them via slide shows, video,audio and databases. These exclusivesinclude an annual list of 25 Top Jobs,biannual gift guides and interviews withCEOs of leading edge companies.

Topic ChannelsTopic channels combine original Web-exclusive columns and blogs by industryleaders, audio and video with newsupdates, tools, articles and guides aroundeight topics, including:

LeadershipInnovation

CareersDesign

TechnologyChange ManagementSocial Responsibility

Work Life

Articles by TopicFastCompany.com offers deep contentareas developed around specific topics,including thousands of articles fromFastCompany.com archives.

NewslettersFastCompany.com offers several daily,weekly, biweekly and monthlynewsletters.

ColumnsIn addition to FC Now, the staff-writtenblog updated several times a day,FastCompany.com features more than 20columnists offering daily, weekly andmonthly perspective on business trendsand strategies.

Special Editorial sectionsProduced as Web exclusives or in concertwith a feature in Fast Company magazine,these editorial areas are refreshed year-round and include in-depth coverage ofselected topics. They may include featurearticles along with video or audiointerviews, slide shows, blogs andinteractive components such as maps,polls and statistics.

Editorial


Display advertising

Advertising Solutions

FastCompany.com presents an array of advertising solutions. Weunderstand that each campaign has unique goals. Our mission is to createcustom, dynamic marketing programs for our clients.

FastCompany.com offers avariety of banneradvertising units, includingleaderboard (728x90), IMU(336x280) and skyscraper(160x600). We acceptstandard banner creative,and we support for wideassortment of rich mediatypes.

Advertising can be targetedrun of site, run of network(betweenFastCompany.com andInc.com) or channeltargeted.

Advertising Solutions: Display Advertising



Content Sponsorship

FastCompany.com offers sponsorship opportunities on all major sections of thewebsite. Sponsorship sections consist of topic areas and special editorial sections,pertaining to a specific subject area. Content channel sponsorships are sold ascategory-exclusive placements.

Microsites

FastCompany.com can build an advertiser-branded custom microsite with originalFast Company editorial and/or sponsored content on behalf of advertisers.Microsites can contain articles, case studies, downloadable white papers, audio orvideo content, and an email capture for newsletters. A FastCompany.comspecial-projects editor and marketing manager will work with each client toensure the content, design and promotion meet advertiser goals.

Intel’s Small Business Intelligence Center

Advertising Solutions: Content Channel Sponsorship, Microsites



Email advertising

FastCompany.com has fournewsletters available tosponsors on a weekly,bimonthly or monthly basis.Each newsletter has amaximum capacity of twosponsors. AllFastCompany.comnewsletters are published inboth HTML and text formats.

Advertising Solutions: E-mail Advertising


RSS

FastCompany.com accepts RSS advertising in RSS feeds throughFeedburner.


Advertising Solutions: RSS

Your advertisement appearsbelow the text of the newsitem in the feed.


Webinars

FastCompany.com offers sponsored webinars, registration-based events involvingvisual presentations with accompanying graphics and the option to include audio.FastCompany.com can design and produce an event using either original materialor material supplied by the client. FastCompany.com will promote the event innewsletters, on the FastCompany.com website, and send an email invitation toFastCompany.com’s marketing list. All registration information collected for thewebinar is passed to the client as leads. A special-projects editor and marketingmanager will work with the client to assure the content, design and promotionmeet advertiser goals.


Advertising Solutions: Webcasts


Rate Card

Call for PricesCustomVirtual Conference

Call for PricesCustomResource Center Takeover

Call for PricesCustomSponsored Poll

Call for PricesCustomVideo Dropdown Window

Call for PricesCall for specsVideo/Audio Pre-Roll

Call for PricesCustomWebinars

Call for PricesCustomMicrosites

$200.00Stand Alone

$60.00Targeted

$50.00GeneralNewsletter

$15.00Text LinksSitewide

$100.00In-between PageSuperstitial

$45.00120x240Vertical Banner

$90.00336x280 300x250IMU

$75.00160x600Wide Skyscraper

$70.00728x90LeaderboardResource Center

$160.00600x600Welcome ScreenHomepage Top of Page

$100.00300x250IMU

$85.00160x600Wide Skyscraper

$80.00728x90LeaderboardHomepage

$40.00120x240Vertical Banner

$80.00336x280 300x250IMU

$70.00160x600Skyscraper

$65.00728x90LeaderboardROS

Net CPMSpecAd UnitPlacements


Advertising Solutions: Rate Card


Specifications

The ad units are IAB standard sizes and dimensions in pixels.

Animated, 4 loops maxwith refresh time of noless than 2 seconds.

Looping Restrictions

25KMaximum File Size

728x90Size

Leaderboard




160x600Size

Wide Skyscraper




336x280 / 300x250Size

IMU




120x240Size

Vertical Banner


Advertising Solutions: Specifications




600x600Size

Welcome Ad


Specifications (continued)

Lead Time: Please allow 3 business days for standard creative and 5 business days for richmedia ads prior to the campaign start date for testing and QA.

Sound: The use of audio streams lasting one second or longer must be initiated by click only.Sound under one second is allowed for mouseover events meaning “click” or “beep” sounds. Useof audio during the initial download must include a clearly labeled option for turning off audio.

Expanding/Floating Ads: Expanding ads and floating ads must have a close button and userinitiated sound with audio off options. The time limit for a floating ad is 20 seconds and the admust have a close button.

Streaming Video in Ads:Accepted in flash format, 40k max file size, user initiated audio, 30 seconds length, and musthave off/mute/close button.

Third Party Served: Third party ad serving is accepted. All creative must function uniformlyon Mac and PC platforms and in any browser versions of Netscape and IE. Ads must open a newwindow when clicked.

Flash Ads: GIF alternative is required for Flash creative. Flash cannot exceed 40k file size andgif backup file size is 15k-20k. Flash must be version 3 or higher and delivered as a .swf file.Looping restricted to 4 loops.Flash ad must include clickTag tracking that contains the following actionscript:

Textlink: Format: 20 character header and 60 character teaser. Client must provide active linkingURL.

Newsletters: Text Version: 50 characters max in ACSII format and active linking URL.

HTML Version: 728x90 (20k max) and 160x600 (20k max) in GIF format are accepted depending on the newsletter layout. No Rich Media or third party tags. Click links

may be third party redirects.RSS: Contact a salesperson for specification.


Advertising Solutions: Specifications

on (release) {

getURL (clickTag,"_blank");

}


Publisher of Mansueto Digital

Harold [email protected]

Tel: 212-389-5305Fax: 212-389-5388

Contact Information

Contact Information

2007 EPpy Award WinnerBest Magazine-Affiliated Website

2007 online media kit - fast...

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