media information 2020 - delius klasing...sup is popular, very easy to learn and extremely diverse....
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MEDIA INFORMATION 2020
The magazine for Stand-up-Paddling
PRICE LIST No. 7
2SUMMARY 2
SUP PRINT
The magazine 3
Dimensions / Rates 4
Ad specials 5
SUP DIGITAL
SURF incl. SUP App 6
SURF App Flexslider 7
Display ads 8
Video Advertising 9
Newsletter 10
Content Marketing
Sponsored News 11
Advertorial 12
MEDIA SALES
Our contact persons can be found at www.dk-mediasales.de/ kontakt-wassersport
DELIUS KLASING VERLAG
Siekerwall 21 33602 Bielefeld, Germany telephone +49 521 559 0
EDITORIAL OFFICE
Editor in Chief Stephan Gölnitz [email protected] Steinerstr. 15 D 81369 Munich, Germany
Clickcontent
for instantinformationSPECIFICATIONS
Print: www.dk-mediasales.de/specifications-printDigital: www.dk-mediasales.de/specifications-digital
Standard Terms and Conditions: The current terms and conditions are available at www.delius-klasing.de/agb
Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten
3SUP SPECIAL
Print run30,000 Exemplare (According to the publisher)
Frequency of publication1 issue per year
Magazine size230 mm × 297 mm
Number of pages144 + 4 pages
Copy price6.90 €
ProcessingPerfect binding
THE MAGAZINEIn 2020, SUP Magazine celebrates
its 10th anniversary. Since then the
SUP Magazine brings you closer to
this fascinating, simple and incredibly
versatile sport. Packed with photos,
comprehensive how-to -do - features,
informative buying guides, product tests
and detailed advice - in SUP magazine
you will find everything you need to know
about stand up paddling.
SUP targets a large number of parti-
cipants in the general environment of
surfing / windurfing / yachting and other
watersports. Canoeists and kayakers
are interested in this uncomplicated
alternative to their sport.
Kite-surfers enjoy this alternative when
the wind conditions are not perfect and
many sailing yacht/motoryacht owners
carry a paddle board for fun in the water
when at anchor.
SUP is popular, very easy to learn and
extremely diverse. The trend towards
inflatable SUP-Boards makes the sport
extremely accessible for a big target
group. Those involved in servicing
the sport, are interested in board and
equipment technology, different board
types and the accessories available.
This means that the sport and items
connected to it will expand and evolve
with time and demand.
SUP is the magazine to encompass
the paddle board trend and provide its
participants with a fun, focused and
informative read about the sport.
ISSUE FIRST SELLING DAY BOOKING DEADLINE DEADLINE FOR PRINT DATA
01/2020 29.04.2020 24.03.2020 03.04.2020
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SUP-Magazin 29
REISEBEGLEITER: Kompakt und leicht – begleiten dich die kurzen Allrounder nahezu überall hin und für eine Sightseeing Tour reicht der Speed allemal. Das Aqua Marina 11'6" (hinten) zählt allerdings schon zur nächst schnelleren 11'6"er Klasse.
SUP-Magazin28
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TEST KOMPAKTE ALLROUNDBOARDS
EASY GOING & MEHRBOARDS ZUM RUMSPIELEN, FÜR DIE STÄDTETOUR, VIELLEICHT AUCH MAL SUP-YOGA? IMMER WENN LEISTUNG, SPEED UND STRECKE KEINE ROLLE SPIELEN, KOMMEN DIE KOMPAKTESTEN ALLROUNDER INS SPIEL.
Auch wenn Touringboards zwischen 11 und 13 Fuß zunehmend an Bedeutung gewinnen – viele Erstkäu-fer greifen immer noch zu den kompakten, handlichen Allroundboards bis maximal 11 Fuß Länge. Mit kleine-rem Packmaß und geringeren Gewichten überzeugen diese Boards oft bereits beim ersten Check im Shop. Ein Mistral Sumatra 10'6" wirkt im Vergleich zu einem 14er Naish Maliko beim Zusammenrollen wie eine Kaschmir-decke zu einem Backblech. Die Anforderungen an das 14-Fuß-Racegeschoss sind aber eben auch andere als für ein kompaktes Spaßbrett. Die neue Topmarke setzt dabei Red Paddle mit dem Compact 9'6". Bei diesem Board ist wirklich alles auf Transport und Handlichkeit optimiert, der Rucksack wirkt nur halb so groß wie üblich. Dafür wird das Board erst gefaltet und dann gerollt, möglich machen das sehr weiche Materialien und die Doppelfinne hinten. Die sind allerdings etwas fummelig zu montie-ren, halten dann aber sehr gut die Richtung. Als einziges Board hat das Red Paddle ein großes Gepäcknetz. Auch das ist ein Feature für maximale Mobilität. Wer mit der S-Bahn zum Wasser fährt, muss schließlich den Pack-sack und die Pumpe irgendwo unter bringen. Die übrigen
ALÄNGE: 10 bis 11 Fuß BREITE: 30 BIS 33 INCH
ZIELGRUPPE: Familien, Freizeitpaddler, SUP-Neulinge
EINSATZGEBIET: Ruhige Gewässer
KENNZEICHEN: Zumeist kleine Gepäcknetze, oft durchgehend breite Outline
CRUISING-SPEED: Etwa 5,5 Kilometer pro Stunde
+ Wendig, kippstabil, leicht und handlich - weniger richtungsstabil,
für lange Touren zu langsam
source: VDZ, Editorial Media Factbook 2019
„ADVERTISING IN APPROPRIATE JOURNALISTIC ENVIRONMENTS INCREASES
PUBLIC AWARENESS.“
4DIMENSIONS / RATES
AGENCY COMMISION 15%
COMBINATION DISCOUNT SURF / SUP-combination 5%
No further discounts!
MEDIA PACKAGES
Standard 2,650.00 €
Premium 4,200.00 €
Exclusiv 8,900.00 €
For more information, please contact the Media Sales department.
SIZE 4c
1/1 3,115.00 €
1/2 1,615.00 €
1/3 1,115.00 €
1/4 865.00 €
2/1 4,615.00 €
PLACEMENT COLLECTIVE
SIZE 4c
1/4 485.00 €
1/8 260.00 €
1/16 148.00 €
The prices quoted are exclusive VAT.
1/1 pageTrim size* 230 × 297
1/2 page verticalType area 99 × 259Trim size* 111 × 297
1/2 page horizontalTrim size* 230 × 144
1/3 page verticalTrim size* 73 × 297
1/3 page horizontalTrim size* 230 × 95
1/4 page 2-columnsType area 99 × 125
1/4 Seite 4-columnsType area 206 × 60Trim size* 230 × 70
1/4 Seite 1-columnType area 47 × 259Trim size* 53× 297
1/4 page 2-columnsType area 88 × 118
1/4 Seite 4-columnsType area 206 × 57
1/4 Seite 1-columnType area 42 × 259
1/8 page 1-columnType area 42 × 118
1/8 page 2-columnsType area 88 × 57
1/16 page 1-columnType area 42 × 57
1/16 page 2-columnsType area 88 × 27
DIMENSIONS COLLECTIVE
* All advertisements with bleed format must have a trim of 3mm around the page. All important elements have to be 10mm away from the trim.All format specifications in mm (width x height)
App included
+ link activation + picture gallery
+ video
App included
+ link activation
5AD SPECIALS
AGENCY COMMISION 15%
IMPORTANT DETAILS:
Machine processing of loose inserts requires a closed edge. For inserts excising the width of the magazine this has to be the
longside.
For inserts that have to be added manually extra costs will be charged. Extra costs for subscription circulation.
Special insertions are not discounted!
Loose inserts and bound inserts containing ads of third parties only after consultation with the publishing house.
All other special insertions on request.
Shipping documents are obligatory! Delivery date: 3 weeks prior to on sale date. Delivery must take place duty and carriage paid.
Shipping documents have to include the following details: reason for transfer, magazine, number of issue, total weight volume and
pack size.
LOOSE INSERTS
WEIGHT PRICE MAX. FORMAT INSERTIONSMINIMUM IN-
SERTION
up to 25 g 90.00 € per mil
205 x 270 mm3 samples
when placing the order
only overall30,000 copies
up to 50 g 120.00 € per mil
up to 75 g 145.00 € per mil
up to 100 g 195.00 € per mil
up to 125 g 265.00 € per mil.
TIP-ONS
SIZE PRICE
Postcard / Envelope
47.00 € per mil + costs for the 1/1 page carrier advertisement
Please send stand samples and 10 adhesive inserts for test run before the closing date
Booklet 68.00 € per mil
Test sample 77.00 € per mil
BOUND INSERTS
SIZE PRICE
4-pages 110.00 € per mil Paper quality: 70-150g/m2
Size: Please contact the media sales department for specifications
Insertion: only overall
Position: In the middle of the magazine „artificial middle“(Additional costs on request)
6-pages 130.00 € per mil
8-pages 150.00 € per mil
12-pages 170.00 € per mil
16-pages 190.00 € per mil
Further on request.
Upgrade your loose insert from print to our SURF app (see also page 6).
Additonal information about our Ad Specials on: www.dk-mediasales.de/ad-specials
source: VDZ, Editorial Media Factbook 2019
„MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY. HIGH-QUALITY CONTENT IS VALUED BY USERS REGARDLESS OF THE
OUTPUT MEDIUM.“
In our kiosk app, we offer you an integration of your insert as a
Free Special for an exposed customer approach.
Your product information will be integrated as a multi-page
leaflet and will be available for publication on the same level as
the digital editions of the media brand.
In this way you reach the reader of the digital issue directly
and communicate your information in the environment familiar
to the readers.
FREE SPECIAL
RUNTIME PACKAGE ADVERTISING SIZE PRICE
6 weeks
(from the first
day of sale)
Print / App combination
supplement with max. 32 pages
incl. 10 link activations* + picture gallery
+ Video integration
800.00 €
App Only 1,000.00 €
*further link activations according to effort
6SURF APP INCL. SUP
ADS
APP ONLY
RUNTIME FORMAT ADVERTISING PRICE
1 issue 2/1 Page Link activationPicture gallery
Video integration
SUP300.00 €
Sales per issue531
Sales per issue5,565
App user per day193
according to the publisher Ø 2019
AGENCY COMMISSION 15%
The prices quoted are exclusive VAT. Additional multimedia features (audio files, videos, galleries and links) on request.
See booking deadline and delivery schedule for data on page 3.
7SURF APP FLEXSLIDER
Contacts per month
5,790
as of September 2019
All prices exclude statutory VAT.
FLEXSLIDER
POSITION 1
POSITION 2
POSITION 3
POSITION 4
350.00 €
per issue
250.00 €
per issue
200.00 €
per issue
150.00 €
per issue
In addition to the regular advertising options in our digital Apps, we
offer the opportunity to book the innovative form of advertisement:
The FlexSlider.
This element is a conventional slider, which can be used by
advertisements as well as for editorial content.
• innovative advertising medium for all mobile devices
• prominent presentation
• up to 4 different positions possible
• enables sales directly out of the App
• high contact frequency and quality
CROSSMEDIA DISCOUNT 10% (on App-Price)
AGENCY COMMISSION 15%FlexSlider
. . . .
MOBILE
source: VDZ, Editorial Media Factbook 2019
„ON DIGITAL MEDIA WEBSITES, USERS STAY MUCH LONGER PER PAGE IMPRESSION THAN ON SOCIAL MEDIA SITES.“
8DISPLAY ADS WWW.SUP-MAG.DE
Page impressions85,617
Visits32,546
Unique user21,761
According to the publisher 08/19
FORMS OF ADVERTISING SIZE IN PIXEL CPT
Fullsizebanner 468 × 60 (max. 630 x 60) 10.00 €
Medium Rectangle 300 × 250 40.00 €
Skyscraper / Wide Skyscraper 120/160 × 600 40.00 €
HalfpageAd 300 × 600 49.00 €
XXL Banner 728 × 90 30.00 €
AdBundle 300 × 250 / 160 × 600 / 728 × 90 37.00 €
BillboardAd 900 × 250 49.00 €
Wallpaper 728 × 90 and 120/160 × 600 59.00 €
FireplaceAd depending on the website 70.00 €
Parallax 630 x 840 (630 × 300 visible) 45.00 €
FloorAd 1200 × 200 70.00 €
CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
VOLUME DISCOUNTCOMBINATION
DISCOUNTCROSSMEDIA
DISCOUNT
200,000 AI 5% 2 Websites 5%
Crossmedia discount Print / Online 10%
(on online-price)
400,000 AI 7% 3 Websites 7%
650,000 AI 10% 4 Websites 10%
800,000 AI 15% 5 Websites 15%
+ Targeting per criterion 2.50 € CPT
+ Sticky 2.50 € CPT
+ Expandable 5.00 € CPT
AGENCY COMMISION 15%
Creation of the advertisement with a surcharge.
Examples of formats and information on www.dk-mediasales.de/digital-ads
DESKTOP
FORMS OF AVERTISING SIZE IN PIXEL CPT
Mobile Banner 6:1 320 × 50 30.00 €
Mobile Banner 4:1 320 × 70 30.00 €
Mobile Banner 2:1 320 × 150 35.00 €
Medium Rectangle Mobile 300 × 250 40.00 €
Parallax 320 × 150 45.00 €
Catfish 320 × 100 50.00 €
PACKAGE BANNER FORMATS CPT
Desktop / Mobile Package 1 Fullsizebanner + Mobile Banner 4:1 10.00 €
Desktop / Mobile Package 2Medium Rectangle +
Medium Rectangle Mobile30.00 €
Desktop / Mobile Package 3 XXL-Banner + Mobile Banner 2:1 25.00 €
source: VDZ, Editorial Media Factbook 2019
„LONGER DURATION OF VISIT MEANS GREATER ATTENTION AND AWARENESS POTENTIAL FOR ADVERTISING.“
9VIDEO ADVERTISING
InPage Video Ads are great if you have video content which
should be delivered eye catching with a high reach. We deliver
a display ad with an integrated video clip on our websites.
Depending on the format, other functionalities such as full
screen or expandable can be activated for the campaign.
You only have to provide us with a banner as well as a video
which are linked and delivered by us. As a result, there is no
need for complex programming or embedding of the video in
the ad. For the Video Banner as well as Video InRead even the
delivery of only one video is necessary.
Page impressions274,984
Visits119,429
IVW 08/19
ADVERTISING SIZE SIZE IN PIXEL CPT
Video Banner 300 × 250 55.00 €
Video InRead 640 × 480 50.00 €
Video FloorAd 1200 × 200 75.00 €
Video Background depending on the website 80.00 €
INPAGE VIDEO ADS
CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
VOLUME DISCOUNT
COMBINATION DISCOUNT
CROSSMEDIA DISCOUNT
200,000 AI 5% 2 Websites 5%
Crossmedia discount Print / Online 10%
(on online-price)
400,000 AI 7% 3 Websites 7%
650,000 AI 10% 4 Websites 10%
800,000 AI 15% 5 Websites 15%
AGENCY COMMISSION 15%
Examples of formats and information onwww.dk-mediasales.de/digital-ads
Contact us if you are interested in video productions and further integration solutions.
10NEWSLETTER
source: VDZ, Editorial Media Factbook 2019
„APPROPRIATE ENVIRONMENTS ENHANCE BRAND IMAGE.“
The SUP newsletter regularly informs the subscribers about
brand-new events, new developments on the market, and
provides a preview of the upcoming print edition.
With newsletter advertising you can transfer your marketing
message focused to our users.
The fact that the users have subscribed themselves to our
newsletters on their own initiative shows that the interest and
attention is very high.
Maximum 5 Media Placements per newsletter
Frequency: 4 x per year
FORMAT IN PIXEL
PRESENTER 1
PRESENTER 2
PRESENTER 3-5
600 x 150 600 x 150 600 x 150
75.00 € CPT 65.00 € CPT 55.00 € CPT
Placement without commitment.
CROSSMEDIA DISCOUNT 10%
(on newsletter price)
AGENCY COMMISION 15%
CPT = Costs per thousand subscriptions. All prices exclusive VAT, subject to change without notice. Presenter 5 without commitment.
Subscribers1,891
Open rate53.66%
as of September 2019
ISSUE DISCOUNTS
3 issues 10%
5 issues 15%
10 issues 30%
11CONTENT MARKETING
Content Marketing plays an increasingly important role in
communication.
And for a reason:
Content used in environments thematically related to the brand
or product provides an effective and efficient way to strengthen
a brand‘s image or generate leads.
SPONSORED NEWS WEBSITE
We offer you to book sponsored news on our websites. With
this Format you can publish industry, company or product
news in the look and feel of the respective website.
After clicking on the news as a teaser, our users will be taken
to a further article or directly to your company website.
The strong awareness of the sponsored news as a type of
content marketing is proved: The performance values of spon-
sored news are significantly higher compared to display ads.
Price per month and site:
2,150.00 €
including reporting, support and a weekly change of your content.
All prices exclusive VAT, subject to change without notice.
source: VDZ, Editorial Media Factbook 2019
„EDITORIAL MEDIA OFFER HIGH FLEXIBILITY, IN-HOUSE CREATIVE
TEAMS, TAILORED SOLUTIONS AND PLENTY OF ROOM FOR EYE-
CATCHING ADVERTISING.“
SPONSORED NEWS NEWSLETTER
Sponsored News are also available in our newsletters. There
you can publish industry, company and product news in
the look and feel of the respective newsletter.
After clicking on the industry news as a teaser, our users will
be taken to a further article on the website or directly to your
company website.
The industry news on our websites have shown that this
advertising format is perceived and accepted by the user and
therefore produces the best performance values.
Price per newsletter and issue:
600.00 €
including reporting and support.
All prices exclusive VAT, subject to change without notice.
ANZEIGE
12ONLINE SPECIALS
ADVERTORIAL
Catch our users with your comprehensive product information
in an editorial environment. Use the high receptivity of the
reader for your brand/product. The integration of an advertorial
is possible on our websites. A display ad is included in the
package to increase the reach of the advertising special. If the
user clicks on the ad he will be forwarded to the ad special.
Additional display ads can be booked.
POSSIBLE INTEGRATION COMPONENTS
• Picture gallery
• Video-Integration
• Links to your website
• E-Paper Integration
OPTIONS
Online-Advertorial A
• incl. AdBundle with 100,000 Ad Impressions
• incl. technical costs (2,500.00 €)
• incl. feature-element in the side column
6,900.00 €
Online-Advertorial B
• incl. BilllboardAd with 100,000 Ad Impressions
• incl. technical costs (2,500.00 €)
• incl. feature-element in the side column
7,500.00 €
The screenshot is just an example, since it is an individual product. All prices exclusive VAT
VideoIntegration
Gallery