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MEDIA INFORMATION 2020

Europe’s largest sailing magazine

PRICE LIST No. 66

2SUMMARY

YACHT PRINT

The magazine 3

Readership 4

Publication schedule 5

Dimensions / Rates

Editorial section 6

Special rate YACHT market 7

Ad specials 8

DK-brand-combination 9

YACHT classic 10

XXL- special WOHNEN AM WASSER 11

YACHT DIGITAL

YACHT incl. YACHT classic App 12

YACHT App Flexslider 13

Display ads 14

Video advertising 15

Newsletter 16

Content Marketing

Sponsored News 17

Advertorial 18

Online Specials

Insurance channel 19

SPECIFICATIONSPrint: www.dk-mediasales.de/specifications-printDigital: www.dk-mediasales.de/specifications-digital

Standard Terms and Conditions : The current terms and conditions are available at www.delius-klasing.de/agb

MEDIA SALES

Our contact persons can be found at www.dk-mediasales.de/kontakt-wassersport

DELIUS KLASING VERLAG

Siekerwall 21 33602 Bielefeld, Germany telephone +49 521 559 0

EDITORIAL OFFICE

Editor in Chief Jochen Rieker mail@yacht.de ABC-Str. 21 20354 Hamburg, Germany

Clickcontent

for instantinformation

Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten

3THE MAGAZINE

Published since1904

Sold circulation38,094 copies IVW 02/2019

Frequency of publicationfortnightly (25 issues a year)

Magazine size215 mm × 280 mm

ProcessingSaddle stitch

Copyprice€ 5.50

THE MAGAZINEYACHT is the German sailing commu-

nity‘s newsroom. Founded in 1904, it is

not only the market leader

but also the German „sailing bible“.

Every fortnight the editorial team suc-

cessfully combines practical expertise

with a passion for sailing. 180,000

readers per issue (AWA 2019) obviously

agree, making YACHT Europe‘s largest

sailing magazine. We are attending the

following shows: boot Düsseldorf, Hiswa

te water, Yachting Festival Cannes,

Interboot Friedrichshafen, Salone

Nautico Genova, Hamburg Boat Show,

Ft. Lauderdale Int. Boat Show, METS

Amsterdam and Boot & Fun Berlin where

we will distribute an additional ciculation

of YACHT magazine. YACHT is also

initiator and organizer of the „European

Yacht of the Year“ award, the most

important watersports award Worldwide.

THE MARKETYACHT is primarily distributed in the

German speaking countries of Europe:

Germany, Austria and Switzerland. But

significant parts of the circulation also go

to the Netherlands, Belgium, Luxem-

bourg, Croatia, Denmark, Spain, Greece

and Italy, where many people can speak

and read German. In total, YACHT has

subscribers in more than 25 countries,

including the United States.

85 Y A C H T 19 — 2 0 19

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YACHT-TEST • ELAN IMPRESSION 45.1

ALLES ZUM TOURENSEGELN

Auf der Optionenliste steht unter vielem anderen auch ein komplettes BIMINI. Das Cockpitdach ist stabil verankert und

kann auch bei rauen Bedingungen stehen bleiben

INTEGRIERTDer Ankerkasten ist als Teil der Decksform vom Rumpf

getrennt. Die elektrische Ankerwinsch ist optional

ZUGÄNGLICHDie Heckplattform ist gut begehbar. Es

fehlen aber Haltegriffe an der Badeleiter

DURCHSICHTIG Das große Panoramafenster im Kajütaufbau gehört zum Konzept der Impression-Reihe

ENTSPANNTHinter dem Rad freut sich der Steuermann über aus-

reichend viel Platz und eine gute Übersicht nach vorn

FEUDALGrill und Außenspüle im Heck gibt es auf Wunsch. Damit geht jedoch noch mehr Stauraum verloren

2019) gepasst, auch wenn sie gegenüber den Wettbewerberinnen (Bavaria C45, Hanse 458, Beneteau Oceanis 46.1) etwa einen hal-ben Meter kürzer ist. Leider aber hat es die brandneue Slowenin damals nicht zum Gruppentest nach Neustadt geschafft. Für den Einzeltest steht der YACHT nun das ers-te neue Schiff zur Verfügung, ausgestattet mit dem optional erhältlichen Rollmast und einfachen Fahrtensegeln aus Dacron.

Die Testbedingungen in der Bucht von Piran an der Adria sind mit rund 10 Knoten konstanter Thermik geradezu ideal. Bei dem leichten Wind profitiert die Impression 45.1 insbesondere von ihrer mächtigen Genua. Ober- und Unterwanten stehen bei ihr in-nen, direkt am Kajütaufbau, was eine Vor-segelüberlappung von bis zu 135 Prozent er-möglicht.

Diese Riggkonfiguration ist generell rar geworden, gerade bei Fahrtenyachten. Bei moderneren Schiffskonzepten werden die Oberwanten üblicherweise ganz außen di-rekt in den Rumpf eingeleitet, was konstruk-tiv einfacher und in der Produktion günsti-ger ist, dafür aber die Fläche des Vorsegels limitiert. Auf eher windschwachen Revieren und am Mittelmeer ist die weit überlappen-de Genua wie diejenige der Impression 45.1 vorteilhaft, auch weil die Eigner dank des breiteren Einsatzbereichs auf zusätzliche Se-gel wie Gennaker oder Code Zero verzichten können. Und: Die Durchgänge über die Sei-tendecks zum Bug bleiben frei von Hinder-nissen – ebenfalls gut.

POTENZIAL VORHANDENDie Installation einer Selbstwendefock be-zeichnet die Werft als „machbar“, bietet sie als Option aber nicht an. Dafür kann die Standard-Genua rollgerefft werden. Natür-lich könnte man das Schiff für Starkwind-reviere alternativ oder zusätzlich mit einer kleineren Fock ausstatten.

Wer sportlich mit Gennaker oder Code Zero segeln möchte, kann einen aufsteck-baren, allerdings nur sehr kurzen Bugspriet ordern. Die trendige, fest angebaute Bug-nase, wie sie von der Konkurrenz (Bavaria, Beneteau, Dufour, Jeanneau) bereits werft-seitig geliefert wird, kann und will Elan für die Impression 45.1 nicht realisieren.

Bei 3 Beaufort schafft die Impression 6,5 Knoten hoch am Wind und wendet dabei über einen Winkel von 90 Grad. 7,7 Knoten loggt der Tourer unter diesen Bedingungen mit halbem Wind, ebenfalls nur mit Ge-

Respekt! Der 43-Fußer aus Elans Fahrtenreihe Impres-sion hat über die Jahre eine beachtliche Karriere hin-gelegt. 2004 kam das Schiff als Impression 434 auf den

Markt, als Auftaktmodell für die damals ganz neue Tourenlinie. Die 434 wurde zum Auf-reger mit vergleichsweise breitem Heck und doppelten Steuerständen, was in der Län-genklasse zu der Zeit noch selten war. Und das Boot hat mit Ausbauversionen bis zum Vierkabiner im Chartermarkt eingeschlagen. Mit mehr als 300 verkauften Exemplaren in nur fünf Jahren hat das Modell bei Elan für prall gefüllte Auftragsbücher gesorgt.

2010 folgte das erste Update zur Impres-sion 444 (Test in YACHT 20/10) mit einer ganzen Reihe von kosmetischen, aber kaum substanziellen Neuerungen. Eine nochmali-ge Anpassung erhielt die Konstruktion von Rob Humphreys vor fünf Jahren, als sie nach ebenfalls vorwiegend optischen Änderun-gen zur Impression 45 wurde.

Was nun geschieht – immerhin 15 Jahre nach der Erstvorstellung –, geht erstmals über kosmetische Korrekturen an dem Longseller

hinaus. Zwar wird er in der slowenischen Werft immer noch in denselben, jedoch stark modifizierten Formen des Archetyps 434 ge-baut, aber er ist mehr als eine weitere Ver-sion: nämlich im Wesentlichen ein fast neu entwickeltes Schiff.

STILMIX: ALTMODISCH UND MODERNGeändert wurde insbesondere das Heck, welches bei unveränderter Rumpflänge jetzt lotrecht abfällt und mit einer großen Bade-klappe versehen ist. Damit konnte das Cock-

pit weiter gestreckt werden. Dafür hat die Werft die Decksform der Vorgängerinnen im hinteren Teil komplett umgebaut. Im Ver-gleich zur Impression 444 verfügt das neue Schiff über eine deutlich längere Plicht, die Duchten sind jetzt mehr als zwei Meter lang. Und auch für den Steuermann steht hinter dem Rad mehr Platz zur Verfügung.

Geblieben sind dagegen der vergleichs-weise hohe, geschwungene und nach vorn abgestufte Kajütaufbau, die schrägen Rumpf-fenster sowie der geneigte Steven am Bug, was optisch vielleicht etwas altmodisch da-herkommen mag und sicher nicht den aktu-ellsten Designtrends entspricht. Auf den ers-ten Blick passt der Stilmix daher auch nicht ganz zusammen. Nüchtern und unvorein-genommen betrachtet, lässt sich der neuen Impression 45.1 allerdings eine gewisse Ele-ganz unter Segeln nicht absprechen. Man kann die Optik mögen, muss es aber nicht. Es ist wie immer in stilistischen Fragen eine Ansichtssache.

Die Impression 45.1 hätte auch gut in den erst jüngst von den YACHT durchge-führten Vergleichstest in der Klasse der 45- Fuß-Tourer (YACHT-Ausgaben 14 und 15/

DIE OPTISCHE HARMONIE IST

NICHT AUF DEN ERSTEN BLICK

GEGEBEN

Gut betucht. Bei wenig Wind bringt die große, überlappende Genua Vorteile

4READERSHIP

Sources: AWA 2019 and Readers Survey 2018 (Market Research)

5.9 TIMES the reader

picks up each issue

RANGE

180,000READERS

89%of our readers are men

USING YACHT-CHANNELS82% as a magazine, 52% web page,

30% newsletter, 28% YACHT TV, 18% APP/digital, 8% Facebook

YACHT readers are

TREND-SETTERS AND INNOVATORS

5,731 EURO

average net household income(total population 3,163 Euro)

104 MINUTESis the average

reading time

per issue

38% of

readersare company

owners or self-employed

Chance of page contact is

78 %Almost two thirds are engaged in

the purchase of a sailing boat!

buyer potential = 63%

67% are willing to spend more than

100.000 €on a sailing yacht

2,828 Euro is the average financial scope of

the YACHT readers

53.6 YEARS

is the average age of YACHT readers

5PUBLICATION SCHEDULE

ISSUE FIRST SELLING DAY SPECIAL TOPICS BOOKING DEADLINE PRINT DATA DEADLINE

01/2020 18.12.2019 05.11.2019 15.11.2019

01/2020 27.11.2019 SONDERHEFT YACHT CLASSIC 16.10.2019 04.11.2019

02/2020 02.01.2020 boot Düsseldorf - Ausrüstung 12.11.2019 22.11.2019

03/2020 15.01.2020 boot Düsseldorf 26.11.2019 06.12.2019

04/2020 29.01.2020 10.12.2019 20.12.2019

05/2020 19.02.2020 07.01.2020 17.01.2020

06/2020 04.03.2020 21.01.2020 31.01.2020

07/2020 18.03.2020 04.02.2020 14.02.2020

08/2020 01.04.2020 18.02.2020 28.02.2020

09/2020 15.04.2020 03.03.2020 13.03.2020

10/2020 29.04.2020 XXL-Special WOHNEN AM WASSER 17.03.2020 27.03.2020

11/2020 13.05.2020 Hamburg ancora Yachtfestival 31.03.2020 07.04.2020

12/2020 27.05.2020 14.04.2020 24.04.2020

13/2020 10.06.2020 28.04.2020 08.05.2020

02/2020 17.06.2020 SONDERHEFT YACHT CLASSIC 05.05.2020 19.05.2020

14/2020 24.06.2020 12.05.2020 20.05.2020

15/2020 08.07.2020 26.05.2020 05.06.2020

16/2020 22.07.2020 09.06.2020 19.06.2020

17/2020 05.08.2020 23.06.2020 03.07.2020

18/2020 19.08.2020 HISWA in-water Boat Show 07.07.2020 17.07.2020

19/2020 02.09.2020 21.07.2020 31.07.2020

20/2020 16.09.2020 Interboot Friedrichshafen 04.08.2020 14.08.2020

21/2020 30.09.2020 18.08.2020 28.08.2020

22/2020 14.10.2020 Hamburg Boat Show 01.09.2020 11.09.2020

23/2020 04.11.2020 22.09.2020 02.10.2020

24/2020 18.11.2020 METS Amsterdam 06.10.2020 16.10.2020

01/2021 25.11.2020 SONDERHEFT YACHT CLASSIC 20.10.2020 30.10.2020

25-26/2020 02.12.2020 20.10.2020 30.10.2020

01/2021 16.12.2020 03.11.2020 13.11.2020

source: VDZ, Editorial Media Factbook 2019

„ADVERTISING IN APPROPRIATE JOURNALISTIC ENVIRONMENTS INCREASES

PUBLIC AWARENESS.“

6DIMENSIONS / RATES

2/1 pageTrim size* 430 × 280

1/1 pageTrim size* 215 × 280

1/4 page 4-columnsType area 192 × 60Trim size* 215 × 70

1/2 page verticalTrim size* 107 × 280

1/2 page horizontalTrim size* 215 × 140

1/3 page verticalTrim size* 78 × 280

1/3 page horizontalTrim size* 215 × 97

1/4 page 1-columnType area 45 × 254Trim size* 54 × 280

1/4 page 2-columnsType area 94 × 124

EDITORIAL SECTION

AGENCY COMMISSION 15%

EARLY BOOKING DISCOUNT OF 10%

Requires a booking of at least 3 advertisements in the editorial section before

January 31st, 2020.

Reprints and pdfs of editorial content on request.

Please ask for our price list.

* All advertisements with bleed format must have a trim of 5 mm around the page. All important elements have to be 10 mm away from the trim. All format specifications in mm (width x height).

Section discount and bonus sales on request.

DISCOUNTS

FREQUENCY DISCOUNTS VOLUME DISCOUNTS DK-BRAND-COMBINATION

3 adverts 3% 2 pages 5% 2 issues 5%

6 adverts 6% 3 pages 10% 3 issues 10%

9 adverts 9% 6 pages 15% 4 issues 15%

12 adverts 12% 9 pages 18% 5 issues 20%

18 adverts 15% 12 pages 21%

24 adverts 18%

SIZE B/W 4C

1/1 7,220.00 € 10,190.00 €

1/2 3,960.00 € 5,500.00 €

1/3 2,890.00 € 4,200.00 €

1/4 2,150.00 € 2,920.00 €

2/1 14,200.00 € 20,140.00 €

SPECIAL POSITIONS

4C

Pole position 1/3 page 4,480.00 €

Island Ad 115 × 115 mm 5,260.00 €

Inside front cover 11,280.00 €

Inside back cover 10,660.00 €

Back cover 12,310.00 €

Opening Spread 21,530.00 €

Further on request.The prices quoted are exclusive VAT.

App included

+ link activation +picture gallery

+ video

7DIMENSIONS / RATES

1/2 pageTrim size* 430 × 280

1/2 page verticalType area 94 × 254

1/2 page horizontalType area 192 × 124

1/3 page horizontalType area 192 × 82

1/16 page type area vertical 45 × 60horizontal 94 × 28

1/32 page type area 45 × 28

1/4 page 4-columnsType area 192 × 60

1/8 page type area1-column 45 × 1242-columns 94 × 604-columns 192 × 28

1/4 page 1-columnType area 45 × 254

1/4 page 2-columnsType area 94 × 124

No further discounts!

*Picture gallery and video with extra charge.The prices quoted are exclusive VAT.

SPECIAL RATE YACHT MARKET

SIZE B/W 2C 4C

1/1 7,220.00 € 8,210.00 € 10,190.00 €

1/2 3,840.00 € 4,350.00 € 5,370.00 €

1/3 2,640.00 € 3,090.00 € 4,200.00 €

1/4 2,040.00 € 2,300.00 € 2,810.00 €

1/8* 917,50 € 1,047,50 € 1,307,50 €

1/16* 467,50 € 537,50 € 657,50 €

1/32* 242,50 € 272,50 € 332,50 €

ISSUE DISCOUNTS

3 issues 10%

6 issues 20%

12 issues 30%

25 issues 45%

AGENCY COMMISSION 15%

CLASSIFIED ADVERTISING PER MM/1-COLUMN:

B/W = 8.15 € 2C = 9.25 € 4C = 11.50 €

Link integration = 12.50 €

TEXT-ONLY ADS

20.50 € per line (Text-only ads are not discounted!)

Commercial ads with pictures only as classified ads possible.

CODE CHARGE

9.24 €

SHIPPING AGENTS / BROKER SECTION

WATERSPORTS SCHOOLS

MARINAS / HOLIDAY HOMES

Please ask your sales representative for details!

START OFFER

for first time advertisers on request.

SPECIAL POSITIONS

Not available in YACHT MARKET.

* All advertisements with bleed format must have a trim of 5 mm around the page. All important elements have to be 10 mm away from the trim.

Minimum size for ads = 1-column, 10 mm.All format specifications in mm (width x height).

App

included+ link activation +picture gallery

+ video

Additional information about our Ad Specials on: www.dk-mediasales.de/ad-specials

8AD SPECIALS

LOOSE INSERTS

WEIGHT PRICEMAX. SIZE

INSERTIONSMINIMUM

INSERTIONSUBSCRIPTION CIRCULATION

up to 25 g 90.00 € per mil

205 x 270 mm3 samples

when placing the order

Partial insertions in the retail sale circulation by

Nielsen regions on request

20,000 copies

Germany available

in total only.

up to 50 g 120.00 € per mil

up to 75 g 145.00 € per mil

up to 100 g 195.00 € per mil

up to 125 g 265.00 € per mil

Further on request. Additional costs when booking the subscription circulation.

Upgrade your loose insert from print to our YACHT app (see also page 12).

TIP-ONS

SIZE PRICE

Postcard / Envelope

47.00 € per mil + costs for the 1/1 page carrier advertisement

+ additional costs when booking the subscription circulation

Stand samples and 10 adhesive inserts for test run before theclosing date.

Booklet 68.00 € per mil

Test sample 77.00 € per mil

BOUND INSERTS

SIZE PRICE

4-pages 110.00 € per mil Paper quality: 70-150 g/m2

Format: Please contact the media sales department for specifications

Insertion: only overall

Position: In the middle of the magazine („artificial middle“)(Additional costs on request)

6-pages 130.00 € per mil

8-pages 150.00 € per mil

12-pages 170.00 € per mil

16-pages 190.00 € per mil

AGENCY COMMISSION 15%

IMPORTANT DETAILS:

Machine processing of loose inserts requires a closed edge. For inserts excising the width of the magazine this has to be the

longside. For inserts that have to be added manually extra costs will be charged. Extra costs for subscription circulation.

Special insertions are not discounted!

Loose inserts and bound inserts containing ads of third parties only after consultation with the publishing house.

All other special insertions on request.

Shipping documents are obligatory! Delivery date: 3 weeks prior to on sale date. Delivery must take place duty and carriage paid.

Shipping documents have to include the following details: reason for transfer, magazine, number of issue, total weight volume and

pack size.

9DK-BRAND-COMBINATION

THE DK-BRAND-COMBINATIONUnder the brand of DK, 13 other special interest magazines are

being published. Many of them are market leader within their field.

COMBINATION DISCOUNTSapply for a customer’s advertisments and offer an enormous po-

tential for saving up to 20%. With an identical volume of advertising

placements you may vary and change the advertising motive and

the date of publishing.

NUMBER

OF MAGAZINES

DK-BRAND-

COMBINATION-DISCOUNT

2 issues 5%

3 issues 10%

4 issues 15%

5 issues 20%

10YACHT CLASSIC

Print run38,000 copies

ProcessingPerfect binding

Magazine size215 mm × 280 mm

Volume128 pages

Copy price€ 7.50

The prices quoted are exclusive VAT.

THE MAGAZINEWe are writing about sailing. About

the beauty of historical unique yachts.

About creators of technically venturous

constructions in a prior era. About the

fascination of classic forms. And about

the growing enthusiasm that makes

people preserve these treasures of art.

Nothing else we are writing about and

still it is no sailing magazine. Not only.

It is at the same time an edition for

culture and way of life, a reader of

contemptorary history and philosophy.

Like the way boatbuilding of bygone

times is reflecting the entire history of

society, economy, science und tech-

nology YACHT classic is describing the

genre‘s whole spectrum. From a very

special perspective. In its own visual

conception. With remarkable accounts

and reports.

SIZE INCL. DIGITAL/ APP

1/1 5,135.00 €

1/2 2,715.00 €

1/3 1,885.00 €

1/4 1,475.00 €

2/1 10,075.00 €

DISCOUNTS

FREQUENCY DISCOUNTS

2 ads 15%

VOLUME DISCOUNTS

1 page 5%

2 pages 15%

COMBINATION

5% on YACHT classic

* No further discounts.

AGENCY COMMISION 15% Special insertions, loose inserts and bound inserts on request.

PLACEMENT COLLECTIVE "RAT & TAT"

S IZE ONE ISSUE* TWO ISSUES*

1/8 page 4c 2-columns 260.00 € 410.00 €

1/16 page 4c 2-columns 180.00 € 300.00 €

PUBLICATION SCHEDULE

ISSUE FIRST SELLING DAY BOOKING DEADLINE

1/20 27.11.2019 16.10.2019

2/20 17.06.2020 05.05.2020

1/21 25.11.2020 20.10.2020

You can find the dimension on page 6 + 7,

see YACHT

11XXL-SPECIAL WOHNEN AM WASSER

Print run150,600 copies

Total circulation458,000* readers

Magazine size205 mm × 300 mm

Distributionas XXL-Special in YACHT, BOOTE and BOOTE EXCLUSIV

Frequency of publication1× per year

Processingsaddle stitch

*YACHT: 180,000, BOOTE: 190,000 (AWA 2019), BOOTE EXCLUSIV: 88,000 (Readership survey 2018/ Market Research).

1/1 pageTrim size* 205 × 300

1/2 page verticalTrim size* 102 × 300

1/2 page horizontalTrim size* 205 × 145

1/3 page horizontalTrim size* 205 × 95

1/3 page verticalTrim size* 63 × 300

1/4 page 2-columnsType area 90 × 1351/4 page 4-columnsTrim size* 205 × 70

1/8 page** 2-columnsType area 90 × 65

THE MAGAZINESailors and power boaters have a

special connection to the water. They

spend precious time on it - by the water

is where they feel happiest. This feeling

need not just be for the weekends, or

for holidays, many choose to live by the

water. Whether visiting, or living by the

water, it is a lifestyle we understand.

In WOHNEN AM WASSER, we show

possibilities and ways to fulfill a dream

of a nautical lifestyle. Not only on the

coasts, but also in the city and in the

country.

* All advertisements with bleed format must have a trim of 5 mm around the page. All important elements have to be 10 mm away from the trim. All format specifications in mm (width x height). **Placement collective, no DIGITAL/APP combination.

AGENCY COMMISSION 15%

SIZE4C INCLUSIVE

APP Brand clients

SIZE4C INCLUSIVE

APPMarine clients

1/1 12,200.00 € 1/1 7,250.00 €

1/2 6,400.00 € 1/2 3,780.00 €

1/3 4,300.00 € 1/3 2,910.00 €

1/4 3,400.00 € 1/4 2,040.00 €

2/1 24,100.00 € 1/8** 750.00 €

THE XXL-SPECIAL WOHNEN AM WASSER APPEARS IN THE FOLLOWING MAGAZINES:

MAGAZINE ISSUE FIRST SELLING DAYBOOKING DEADLINE

DEADLINE OF PRINT DATA

YACHT 10/20 29.04.2020

06.03.2020 16.03.2020BOOTE 05/20 22.04.2020

BOOTE EXCLUSIV 03/20 29.04.2020

The prices quoted are exclusive VAT.

DISCOUNTS

FREQUENCY DISCOUNT:

2 ads 5%

VOLUME DISCOUNT

2 pages 10%

3 pages 15%

source: VDZ, Editorial Media Factbook 2019

„MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY. HIGH-QUALITY CONTENT IS VALUED BY USERS REGARDLESS OF THE

OUTPUT MEDIUM.“

In our kiosk app, we offer you an integration of your insert as a

Free Special for an exposed customer approach.

Your product information will be integrated as a multi-page

leaflet and will be available for publication on the same level as

the digital editions of the media brand.

In this way you reach the reader of the digital issue directly

and communicate your information in the environment familiar

to the readers.

12YACHT APP INCL. YACHT CLASSIC

ADS

APP ONLY

RUNTIME FORMAT ADVERTISING PRICE

1 issue 2/1 page Link activationPicture gallery

Video integration

YACHT475.00 €

YACHT CLASSIC375.00 €

Sales per issue5,074

Readers per issue8,272

App user per day583

according to the publisher Ø 2019

AGENCY COMMISSION 15%

The prices quoted are exclusive VAT. Additional multimedia features (audio files, videos, galleries and links) on request.

See booking deadline and delivery schedule for data on page 5.

FREE SPECIAL

RUNTIME PACKAGE ADVERTISING SIZE PRICE

6 weeks

(from the first

day of sale)

Print / App combination

supplement with max. 32 pages

incl. 10 link activations* + picture gallery

+ Video integration

850.00 €

App Only 1,050.00 €

*further link activations according to effort

13YACHT APP FLEXSLIDER

All prices exclude statutory VAT.

FLEXSLIDER

POSITION 1

POSITION 2

POSITION 3

POSITION 4

650.00 €

per issue

500.00 €

per issue

350.00 €

per issue

175.00 €

per issue

In addition to the regular advertising options in our digital Apps, we

offer the opportunity to book the innovative form of advertisement:

The FlexSlider.

This element is a conventional slider, which can be used by

advertisements as well as for editorial content.

• innovative advertising medium for all mobile devices

• prominent presentation

• up to 4 different positions possible

• enables sales directly out of the App

• high contact frequency and quality

CROSSMEDIA DISCOUNT 10% (on App-Price)

AGENCY COMMISSION 15%FlexSlider. . . .

Contacts per month

17,490

as of September 2019

MOBILE

source: VDZ, Editorial Media Factbook 2019

„ON DIGITAL MEDIA WEBSITES, USERS STAY MUCH LONGER PER PAGE IMPRESSION THAN ON SOCIAL MEDIA SITES.“

PACKAGE BANNER FORMATS CPT

Desktop / Mobile Package 1 Fullsizebanner + Mobile Banner 4:1 10.00 €

Desktop / Mobile Package 2Medium Rectangle +

Medium Rectangle Mobile30.00 €

Desktop / Mobile Package 3 XXL-Banner + Mobile Banner 2:1 25.00 €

14DISPLAY ADS WWW.YACHT.DE

Page impressions1,759,344

Visits705,538

Unique user*275,894

IVW 08/19*according to the publisher 08/19

FORMS OF ADVERTISING SIZE IN PIXEL CPT

Fullsizebanner 468 × 60 (max. 640 x 60) 10.00 €

Medium Rectangle 300 × 250 40.00 €

Skyscraper / Wide Skyscraper 120/160 × 600 40.00 €

HalfpageAd 300 × 600 49.00 €

XXL Banner 728 × 90 30.00 €

AdBundle 300 × 250 / 160 × 600 / 728 × 90 37.00 €

BillboardAd 900 × 250 49.00 €

Wallpaper 728 × 90 and 120/160 × 600 59.00 €

FireplaceAd depending on the website 70.00 €

Parallax 630 x 840 (630 × 300 visible) 45.00 €

FloorAd 1200 × 200 70.00 €

VOLUME DISCOUNTCOMBINATION

DISCOUNTCROSSMEDIA

DISCOUNT

200,000 AI 5% 2 Websites 5%

Crossmedia discount Print / Online 10%

(on online-price)

400,000 AI 7% 3 Websites 7%

650,000 AI 10% 4 Websites 10%

800,000 AI 15% 5 Websites 15%

+ Targeting per criterion 2.50 € CPT

+ Sticky 2.50 € CPT

+ Expandable 5.00 € CPT

AGENCY COMMISION 15%

Creation of the advertisement with a surcharge.

Examples of formats and information on www.dk-mediasales.de/digital-ads

DESKTOP

FORMS OF ADVERTISING SIZE IN PIXEL CPT

Mobile Banner 6:1 320 × 50 30.00 €

Mobile Banner 4:1 320 × 70 30.00 €

Mobile Banner 2:1 320 × 150 35.00 €

Medium Rectangle Mobile 300 × 250 40.00 €

Parallax 320 × 150 45.00 €

Catfish 320 × 100 50.00 €

CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.

source: VDZ, Editorial Media Factbook 2019

„LONGER DURATION OF VISIT MEANS GREATER ATTENTION AND AWARENESS POTENTIAL FOR ADVERTISING.“

15VIDEO ADVERTISING

InPage Video Ads are great if you have video content which should

be delivered eye catching with a high reach. We deliver a display

ad with an integrated video clip on our websites.

Depending on the format, other functionalities such as full screen

or expandable can be activated for the campaign.

You only have to provide us with a banner as well as a video which

are linked and delivered by us. As a result, there is no need for

complex programming or embedding of the video in the ad.

For the Video Banner as well as Video InRead even the delivery of

only one video is necessary.

Page impressions1,759,344

Visits705,538

IVW 08/19

ADVERTISING SIZE SIZE IN PIXEL CPT

Video Banner 300 × 250 55.00 €

Video InRead 640 × 480 50.00 €

Video FloorAd 1200 × 200 75.00 €

Video Background depending on the website 80.00 €

INPAGE VIDEO ADS

CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.

VOLUME DISCOUNT

COMBINATION DISCOUNT

CROSSMEDIA DISCOUNT

200,000 AI 5% 2 Websites 5%

Crossmedia discount Print / Online 10%

(on online-price)

400,000 AI 7% 3 Websites 7%

650,000 AI 10% 4 Websites 10%

800,000 AI 15% 5 Websites 15%

AGENCY COMMISSION 15%

Examples of formats and information on www.dk-mediasales.de/digital-ads

Contact us if you are interested in video productions and further integration solutions.

ISSUE DISCOUNTS

3 issues 10%

6 issues 20%

12 issues 30%

25 issues 45%

16NEWSLETTER

source: VDZ, Editorial Media Factbook 2019

„APPROPRIATE ENVIRONMENTS ENHANCE BRAND IMAGE.“

The YACHT and YACHT classic newsletters regularly inform

the subscribers about brand-new events, new developments

on the market, and provides a preview of the upcoming print

edition.

With newsletter advertising you can transfer your marketing

message focused on our users.

The fact that the users have subscribed themselves to our

newsletters on their own initiative shows that the interest and

attention is very high.

Maximum 5 media placements per newsletter.

Frequency: biweekly (YACHT classic 2 x per year),

on the first selling date of the print magazine.

SIZE IN PIXEL

PRESENTER 1

PRESENTER 2

PRESENTER 3

600 x 150 600 x 150 600 x 150

75.00 € CPT 65.00 € CPT 55.00 € CPT

Subscribers27,281 (26,291 YACHT classic)

Open rate41.51% (33.73% YACHT classic)

as of September 2019

CROSSMEDIA DISCOUNT 10%

(on newsletter price)

AGENCY COMMISSION 15%

CPT = Costs per thousand subscriptions. All prices exclusive VAT, subject to change without notice.Presenter 5 without commitment.

Placement without commitment.

17CONTENT MARKETING

source: VDZ, Editorial Media Factbook 2019

„EDITORIAL MEDIA OFFER HIGH FLEXIBILITY, IN-HOUSE CREATIVE

TEAMS, TAILORED SOLUTIONS AND PLENTY OF ROOM FOR EYE-

CATCHING ADVERTISING.“

SPONSORED NEWS NEWSLETTER

The native format Branchen News is also available in our

newsletters. There you can publish industry, company and

product news in the look and feel of the respective news-

letter.

After clicking on the industry news as a teaser, our users will

be taken to a further article on the website or directly to your

company website.

The industry news on our websites have shown that this

advertising format is perceived and accepted by the user and

therefore produces the best performance values.

Price per newsletter and issue:

2,400.00 €

including reporting and support.

All prices exclusive VAT, subject to change without notice.

ANZEIGE

Content Marketing plays an increasingly important role in

communication.

And for a reason:

Content used in environments thematically related to the brand

or product provides an effective and efficient way to strengthen

a brand‘s image or generate leads.

SPONSORED NEWS WEBSITE

We offer you to book sponsored news on our websites. With

this Format you can publish industry, company or product

news in the look and feel of the respective website.

After clicking on the news as a teaser, our users will be taken

to a further article or directly to your company website.

The strong awareness of the sponsored news as a type of

content marketing is proved: The performance values of spon-

sored news are significantly higher compared to display ads.

Price per month and site:

2,750.00 €

including reporting, support and a weekly change of your content.

All prices exclusive VAT, subject to change without notice.

18CONTENT MARKETING

HIT RATES 2016 2017 2018

Page impressions total 358.792 389,335 525,828

ø Page impressions per window 7,812 9,841 11,015

Participations total 117,706 141,856 176,656

ø Participations per window 4,904 5,910 7,360

The screenshot is just an example, since it is an individual product. All prices exclusive VAT.

ADVERTORIAL

Catch our users with your comprehensive product information

in an editorial environment.

Use the high receptivity of the reader for your brand/product.

The integration of an advertorial is possible on our websites.

An display ad is included in the package to increase the reach

of the advertising special. If the user clicks on the ad he will

be forwarded to the ad special. Additional display ads can be

booked.

POSSIBLE INTEGRATION COMPONENTS

• Picture gallery

• Video-Integration

• Links to your website

• E-Paper Integration

OPTIONS

Online-Advertorial A

• incl. AdBundle with 100,000 Ad Impressions

• incl. technical costs (2,500.00 €)

• incl. feature-element in the side column

6,900.00 €

Online-Advertorial B

• incl. BilllboardAd with 100,000 Ad Impressions

• incl. technical costs (2,500.00 €)

• incl. feature-element in the side column

7,500.00 €

ONLINE ADVENT CALENDAR

With the online advent calendar in YACHT, BOOTE and SURF,

you can place and present your product prominently

throughout the Christmas Season. The windows of each

day will be activated and clickable at the appropriate day. By

clicking on a window, the user will be forwarded to an article

about the product, with detailed text and images, along with

the registration form to win that product. The top prize is

activated and playable from the 01.12.2020.

The calendar will be supported and promoted with editorial

content in our magazines, on our websites, newsletters and

facebook. The positive feedback from previous years and an

entry, on average, of more than 7,300 players per window

speaks for itself!

For more details please contact your sales manager.

www.yacht.de/adventskalender

According to the publisher

19ONLINE SPECIALS

INSURANCE CHANNEL

Since 2013, yacht.de presents the extensive Online Insurance

Channel, a service section with everything our users need to

know about boat insurances. Since spring 2015, boote-ma-

gazin.de presents its own BOOTE Online Insurance Channel,

tailored to the needs of motor boat drivers.

In our online insurance channel on our websites

www.yacht.de and www.boote-magazin.de you can present

your company to a perfectly adequate target group without any

wastage and cover the entire range of water sports.

The following content will be provided:

• Insurance glossary from A to Z

• What to do in case of a damage: Checklist for download

• Company directory with direct links

• Online insurance application

• Latest News from the insurance industry

ADDRESS GENERATOR

Generate new customers with our insurance comparison. In

addition to the presenting of our insurance channel, we offer

you the opportunity to generate leads with address redirects

of our insurance comparison. Pro forwarded address we will

charge you an amount of 5.00 €.

INSURANCE CHANNELØ HIT RATES PER MONTH

REQUESTS PER QUARTER /

CLIENT

YACHT.DE 5,935 56

BOOTE-MAGAZIN.DE 568 39

All prices exclusive VAT.

According to the publisher