media guide 2018...media scale 3 searched by google analytics since the renewal of toyo keizai...
TRANSCRIPT
TOYO KEIZAI ONLINE
MEDIA GUIDE 2018
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Media Data
OYO KEIZAI ONLINE is the most popular andfresh economic news site in Japan operatedby Toyokeizai, Inc. which publishes the WeeklyT
Toyo Keizai, a weekly magazine that boasts over 120 years of history.
It covers domestic and international topics ranging from business and investments to self-development and lifestyles with more than 100 staff writers and article contributors and has established its reputation in the corporate analysis by the staff writers in particular.
It surpasses others in the news sites operated by business magazines with 265 million page views and 38 million unique users, and its articles are frequently shared on SNS.
The readers range from the top management to the ambitious and innovative business persons working at the frontline. They lead full personal, as well as business, lives and their average annual household income is over $90,000.
http://toyokeizai.net/
Weekly Toyo Keizai
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Media Scale
3Searched by Google Analytics
Since the renewal of Toyo Keizai Online in November 2012, the numbers of unique browsers (UB) and page views (PV) have been growing, and we are now the No.1 business magazine media in Japan.Our strengths lie in the categories of business, politics, and economics, but our readership ranges from young people to corporate chairpersons and presidents.
PV UB
Oct
2016 2017Nov Dec Jan Feb Mar Jun Jul Aug Sep OctApr
37,922,207 UB265,445,264 PV
Oct 2017
May
User Profile
4
39 years oldLiving in big cityCollege graduate
MarriedDual incomeHave kidsOwn homeHave car
Around 1,000employees
Manufacturing companySection/
departmentchief level
Have many chancesDomestic and abroad
Business trips
76.3%has financial assets
more than$100,000
Several timesa year
Vacations(domestic
and abroad)
InterestsFashion and
watches
40.5％ areFemalereaders
Target:1,000 persons who have a job and read Toyo Keizai OnlinePeriod: March 6-8, 2017Source: Web questionnaire by Rakuten Research
【Survey information】
User Profile: General Information
Gender Age
25 - 34
35 - 44
45 - 54Average 39 years
65+ 18 - 2455 - 64
Occupation Average household income
US$1=100 yen
5
Male
Female
Under $50,000
31.1% areOver
$100,000$100,000 – $150,000
$150,000 – $200,000$200,000 – $500,000
$500,000 – $1,000,000Over $1,000,000 No answer
$50,000 – $100,000
User Profile: General Information
Position at workplaceChairperson, president level
Staff member
Division manager level
Department manager level
Section chief, senior staff level
Board member level
Other
English/Foreign languages
Place of business trip
Hobby
Foreign
Domestic
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Advertising Menu: Display Ads
Viewable Rectangle AdsThe rectangular ad is displayed in a conspicuous position to catch the attention of viewers. Budget is used only viewed impressions by real people.
Display Position Period Impressions Fee（w/o tax） Size
PC rectangleSmartphone rectangle
Rotation Article pages From 1 week 500,000 imp ¥1,000,000 Width 300 × Height 250px
AD
AD
AD
AD
Ad
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Advertising Menu: Display Ads
Targeted Rectangular AdsIt is possible to target rectangular ads only at specific viewers.
Ad
Display Position Period Impressions Fee（w/o tax） Size
Target by category Rotation Top page
Article pages From 1 week 500,000 imp ¥1,300,000 Width 300 × Height 250px
Target bysegment Rotation Article pages From 1 week 500,000 imp ¥1,300,000 Width 300 × Height 250px
AdAd
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Display on upper part both TOP page and Article page
Top page Article page
Advertising Menu: Display Ads
Smartphone Top PanelYour ad occupies the most conspicuous position on the smartphone page.
Display Position Period Impressions Fee（w/o tax） Size
SmartphoneTop panel Rotation Top page
Article pages From 1 week 1,000,000 imp ¥2,000,000 Width 320 × Height 100px
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PC top page
Still image ad
PC article page
Still image ad Video ad
Smartphone article page
Video ad
Advertising Menu: Rich Ads
BillboardThe placement of a still image or video in the most conspicuous position ensures a big impact.
Display Position Period Impressions Fee（w/o tax） Size
PC still image Rotation Top pageArticle pages From 1 week 200,000 imp ¥1,400,000 Width 970 × Height 250px
PC still image &video Rotation Article pages From 1 week 200,000 imp ¥1,600,000
Still imageWidth 300 × Height 250px
Smartphonevideo Rotation Article pages From 1 week 200,000 imp ¥1,400,000 Width 320 × Height 180px
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Advertising Menu: Rich Ads
PC Double RectangleThese ads are double the size of normal rectangular ads.
Top page Article page
AdAd
Display Position Period Impressions Fee（w/o tax） Size
PC DoubleRectangle Rotation Top page
Article pages From 1 week 500,000 imp ¥1,250,000 Width 300 × Height 500px
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Video ad
Advertising Menu: Rich Ads
Smartphone InRead Video AdsInRead video ads are displayed within an article.
Display Position Period Impressions Fee（w/o tax） Size
SmartphoneInRead ad
Within 15-30
secondsArticle pages From 4 weeks 500,000 view ¥2,000,000 Width 640 × Height 360px
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Display Position Period Impressions Fee（w/o tax） Size
PC InRead adWithin 15-30
secondsArticle pages From 4 weeks 500,000 view ¥2,000,000 Width 640 × Height 360px
Advertising Menu: Rich Ads
PC InRead Video AdsInRead video ads are displayed within an article.
Video ad
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Advertising Menu: Rich Ads
Smartphone Interstitial AdsInterstitial ads are displayed at the time of accessing the top page.
Display Position Period Impressions Fee（w/o tax） Size
Smartphone Interstitial Ads
Within 5 seconds Top page From 1 week 100,000 imp ¥1,000,000 Width 320 × Height 404px
Ad
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Advertising Menu: Rich Ads
PC Interstitial AdsInterstitial ads are displayed at the time of accessing the top page.
Ad
Display Position Period Impressions Fee（w/o tax） Size
PC interstitial ads
Within 15 seconds Top page From 1 week 150,000 imp ¥1,500,000 Width 640 × Height 480px
