media gone wrong and what to do next

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Media Gone Wrong And What To Do Next Clarissa Windham Bradstock COO Any Test Franchising, Inc.

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Clarissa Windham-Bradstock, COO, Any Lab Test Now presentation. Amazing things happen when an entire organization begin to use social media. What happens when it all goes wrong? Clarissa shares very candid information about this topic and how she and Any Lab Test Now franchise system dealt with the "cyber harassment".

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Page 1: Media Gone Wrong And What To Do Next

Media Gone Wrong And What To Do Next

Clarissa Windham BradstockCOO

Any Test Franchising, Inc.

Page 2: Media Gone Wrong And What To Do Next

Media Gone Wrong

Facebook: More than 794 active users

Twitter: More than 500 million registered users

Twitter: More than 150 million registered users

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• "Before 'Watergate' Could be Googled" by L. Gordon Crovitz. Crovitz writes about a talk Bob Woodward and Carl Bernstein gave at the annual meeting of ASNE, the American Society of News Editors. They referred to how Yale students in an advanced journalism class considered the question of how the Watergate scandal would unfold in

the digital age.

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Media Gone Wrong

I came as close as I ever have to having an aneurysm," Woodward said, "because the students wrote that, 'Oh, you would just use the Internet,' and the details of the scandal would be there. The students imagined," as Mr. Woodward put it, "that somehow the Internet was a magic lantern that lit up all events."

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According to the PEW Internet & American Life Project, Internet users are now more likely to search for social networking profiles than they are to search for information about someone’s professional accomplishments or interests.

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According to a Harris Interactive Poll, 80% of people believe their online identity is now as important as their "offline" personal or professional reputation.

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Media Gone Wrong

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According to a Northeastern University study, people are more likely to pay attention to faces that have been associated with negative gossip than those with neutral or positive associations.

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Media Gone WrongCyber Bullying: Adolescents

• Over half of adolescents and teens have been bullied online, and about the same number have engaged in cyber bullying.

• More than 1 in 3 young people have experienced cyber threats online.

• Over 25 percent of adolescents and teens have been bullied repeatedly through their cell phones or the Internet.

• Well over half of young people do not tell their parents when cyber bullying occurs.

According to Cyber bullying statistics from the i-SAFE foundation:

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Media Gone Wrong

Cyber Harassment: AdultsCyber Harassment differs from cyber stalking in that it is generally defined as not involving a credible threat. Cyber harassment usually pertains to threatening or harassing email messages, instant messages, or to blog entries or websites dedicated solely to tormenting an individual.

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Media Gone Wrong

Cyber StalkingStalking is a continuous process, consisting of a series of actions, each of which may be entirely legal in itself. Technology ethics professor Lambèr Royakkers writes that:"Stalking is a form of mental assault, in which the perpetrator repeatedly, unwantedly, and disruptively breaks into the life-world of the victim, with whom he has no relationship (or no longer has), with motives that are directly or indirectly traceable to the affective sphere. Moreover, the separated acts that make up the intrusion cannot by themselves cause the mental abuse, but do taken together (cumulative effect).

According to Wikipedia 10

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Can you tell the

difference

between

these two posts?

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Media Gone Wrong

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Fake profile lists names of children as well as our home address

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Media Gone Wrong

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Causes confusion by friending associates

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Media Gone Wrong

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Pictures of children

Registers www.clarissabradstock.com

and suggests that people email me

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2nd Facebook account.

Reference to husband

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First Tweet

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Reference to husband

Considered cyber stalking

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Fake LinkedIn Profile

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Fake profile posting in ALTN discussion groups started by perpetrator

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Media Gone Wrong

Disclaimer: Please note that none of the postings have been modified by me.

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LinkedIn Activity:LinkedIn Activity:Forum started and Forum started and

direct threat of direct threat of posting prior posting prior

communicationscommunications

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Media Gone Wrong

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One of many threats

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Media Gone Wrong

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Posting on Mark

Zuckerberg’s Discussion

Board

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Media Gone Wrong

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Response from LinkedIn

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Media Gone WrongWhat to do?DO NOT ENGAGE WITH PERPETRATOR

Check www.socialmention.com daily

Check all social media platforms daily

Archive all instances of harassment26

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Media Gone Wrong

• Check to see if anyone has registered your name (or a variation) as a domain.

• Notify social media outlets via the channel that they suggest. Include a recent picture of yourself with date and time stamp.

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Media Gone Wrong Use the social media channel to

connect with decision makers File report with the police district of

your residence Bring documentation of all cyber

harassment Larger departments have a cyber

crimes unit

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Media Gone Wrong

• If you have any evidence of who the perpetrator is file a restraining order.

• File a case with the FBI; however, they will refer you to the local jurisdiction. Nonetheless get it on the record.

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• Reputation management solutions provide SEO to push negative content to the 2nd or third page.

• SCAM.com posting – We were notified by a third party that we could pay 10K to remove posting.

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Legal OptionsState laws on cyber bulling, harassment and stalking on

http://www.ncsl.org/issues-research/telecom/cyberstalking-and-cyberharassment-laws.aspx

http://www.haltabuse.org/resources/laws/index.shtml

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Identity Theft/Cyber Harassment Case

http://seerpress.com/dead-sea-scrolls-cyber-bully-will-serve-time/14507/

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Media Gone Wrong• Clarissa Bradstock • COO ANY TEST FRANCHISING, INC. • Phone: 678-431-0623

[email protected] www.linkedin.com/clarissawindham-bradstock

•  http://bradstockandbradstock.wordpress.com

•  www.twitter.com/clarissawindham 33

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QUESTIONS???

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