media as a construction
TRANSCRIPT
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L.O: To be able to L.O: To be able to understand how understand how
media is constructed. media is constructed. Creative Digital Media Production
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The Media:The Media:The media tries to present what is real but what tends to happen is visual ‘refraction’.
A media theorist Jean Baudrillard calls this ‘hyper reality’ in which the media creates an artificial or heightened reality.
KEY WORDS:
Decoding: the understandings taken from and brought to the text by the audience, the ways the text is understood.
The Media has been ‘The Media has been ‘constructedconstructed’ – very few can ’ – very few can decodedecode the messages! the messages!
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Refraction: Refraction: • I’ve taken what is a seemingly
real image of myself.
• However it is clear that this is an artificially constructed image of me (Baudrillard)
• This is a refracted version of myself.
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Task: Task: • In pairs Download the app – ‘Youcam perfect’ onto one
of your phones (girls you might want to add ‘YoucamMakeUp’).
• Take a picture of yourself and then use the app to manipulate the image.
• Email the images to me – [email protected]