introduction to social media in construction
DESCRIPTION
Presentation to SELCA May 2011. Introduction to use of social media or realtime web in constructionTRANSCRIPT
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in construction
social media
martin brown
in construction
SELCA May 2011
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t: @fairsnapemartin brown e: [email protected]
Why social media?
Its where you will find your customers,clients, staff, suppliers, contractors,friends …. people
Its not a new thingbut a new way of doing old things,
…. like talking and communicatingand having conversations again …
something emails killed?
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t: @fairsnapemartin brown e: [email protected]
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t: @fairsnapemartin brown e: [email protected]
visibility
intelligencelearn + share
communicate
see and be seen innovative punch above weight
leads industry + Market client + competitor
sustainability best Practicegood news
staff + clients … people conversations
relationships
Why use social mediain construction ?
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t: @fairsnapemartin brown e: [email protected]
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t: @fairsnapemartin brown e: [email protected]
Bids and Interviews
Contractor Interview Team
Project Team Client
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t: @fairsnapemartin brown e: [email protected]
Confidence
Know the client’s culture
Keep eye contact
Enthusiasm
Evidence
Be a team
Share experiences
Be real
Don’t rely on technology
@fairsnape: running bid presentation skills workshop:-What’s your number one tip for presenting at interviews?
Real-time helpfrom twitter
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t: @fairsnapemartin brown e: [email protected]
Blogs
new look project diaries?
Learning from clients
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t: @fairsnapemartin brown e: [email protected]
Web Project SheetsLinks to Building / Facilities websiteInnovative solutionsClient websiteContractor websiteSupply Chain linksProject Blogs + ImagesGoogle Maps
QR Code (for accessing online info from printed version)
AllowFeedbackRSS Sharing onwards
Make project sheets come alive again
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t: @fairsnapemartin brown e: [email protected]
this presentation online
Great forgetting widerreach of yourpresentations
and …
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t: @fairsnapemartin brown e: [email protected]
… limitless opportunities for QR codesSource: SMPR @katiebrowntweets
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t: @fairsnapemartin brown e: [email protected]
Construction need to
unlockthe potential of social media
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t: @fairsnapemartin brown e: [email protected]
Poorcommunications at
the root of mostconstruction
problems?
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t: @fairsnapemartin brown e: [email protected]
French politician Alexandre Ledru-Rollin
“There go my people I must find out
where they are
going so I can lead them.”
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t: @fairsnapemartin brown e: [email protected]
Don’t forget to measure
Social Media is like any otherInitiative …
Guidelines Objectives Targets Measure Evaluate
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t: @fairsnapemartin brown e: [email protected]
And have some form of fair play
Web Use Guidelines Policy
or
Code of Conduct
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t: @fairsnapemartin brown e: [email protected]
Getting started
Join LinkedinExplore your digital visibilityEngage with twitter (top 20?) Put site pictures to workExplore QR
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t: @fairsnapemartin brown e: [email protected]
There’s a party going on …you got an invite, now, do you …
Ignore the invitation …
Go but sit in the corner …
Wear a paper bag over your head
Burst in and shout
or
turn up and just act normal
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in construction
SELCA May 2011
social media
martin brown
@fairsnape