8220 W. GAGE BLVD. #715, Kennewick, WA 99336 p: (509) 591-0495 f: (800) 790-4145 www.tudecidesmedia.com

Reaching all generations of Hispanics in English and Spanish

Media Kit2019

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Tú Decides is the area’s first weekly bilingual newspaper with a mission to provide all generations of Hispanics with a more balanced perspective and keener insight into the issues of our time. In effect, each reader is given an

opportunity to decide for himself —‘tú Decides’.

The publication has a total distribution of 20,000 copies statewide with 650 locations or drop sites, 10,000 copies in Eastern Washington and 10,000 copies in Western

Washington. In Eastern Washington, the weekly newspaper can be found in 250 locations, including numerous smaller communities

throughout.

In Western Washington, the newspaper can be found at over 400 locations, with a reach that is as far north as Mt. Vernon and as far south as Tacoma and all of the major cities in between, such as Seattle and Bellevue.

Tú Decides is widely supported by our community’s business and educational leadership. There has only been one language

choice for news related to Hispanic cultural, political and economic concerns for years. Tú Decides offers a more cohesive approach to

information that really matters to our Hispanic readers in both English and Spanish.

Tú Decides is now available at hundreds of area stores and restaurants, and new ones added weekly. The content is completely in Spanish and English. We recognize the Hispanic community is comprised of several variations of language preferences.

By printing stories in both languages, we can reach many generations, often within the same household and also the English speaking community which have not been traditionally reached by other Hispanic newspapers.

Reaching all generations of Hispanics in English and Spanish

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In all, 291,260 Hispanics live in the Seattle DMA. For the most part, many of the Hispanics that reside in the Seattle market are English-dominant or “bilingual English preferred.” According to Geoscape, more than 100,000 Latinos call themselves English dominant. An additional 68,400 prefer to use English. At the same time, 43,400 Latinos label themselves as Spanish-dominant and 43,150 others say they are “bilingual Spanish preferred.

Advertising in our newspaper will have a major positive impact on your business for several reasons:

1. Researchers have found that weekly and monthly newspapers stay in the home about four times longer than daily newspapers for more multiple readerships.

2. We offer very low-cost full color displays to our advertisers. Again, researchers have found that full color nearly doubles the readership of advertising.

3. Our multimedia approach is less expensive, covers a far broader spectrum of local residents, and is more effective than any other publication.

The attached media kit will describe the target market and audience for tú Decides. If you have any questions or comments regarding this media kit, please contact me at (509) 308-4990.

Sincerely,

Albert Torres, CEO and Publisheralbert@tudecidesmedia.com509-591-0495 Office 509-308-4990 Cell www.TuDecidesMedia.com

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MARKET DEFINITIONS

Hispanic: relating to or derived from the people, speech or culture of Spain or Portugal.

NOTE: Widespread usage of the term “Hispanic” dates back to the 1970s, when the Census asked Hispanics to self-identify as Mexican, Puerto Rican, Cuban, Central/South American or “other Hispanic.”

Latino: people of “Latin-American” descent.

NOTE: While the terms Hispanic and Latino are used interchangeably, they do have different connotations. Hispanic Trends, Hispanic Magazine’s polling firm, reported that 65% prefer the term Hispanic, while 30% prefer Latino. Our report uses both to refer to the same group, except when quoting sources directly.

MARKET

The impact of the growing Hispanic/Latino market is up almost 58% from 1990 to 2000, representing almost 15% of the U.S. population and wielding $653 billion in purchasing power in 2003. Hispanic/Latino buying is $686 billion dollars as of 2004. Spending power in 2010 will be $992 billion, more than quadruple the $221 billion reported in 1990.

Now 43.5 million strong, Hispanics/Latinos are a fast-growing, diverse ethnicity in the United States. With growth surging nearly 58% from 1990 to 2000—more than four times the growth rate of the U.S. population—and almost another 13% from 2000 to 2003, Hispanics/Latinos comprise 14.7% of the total population.

More significantly, the community is expected to keep growing at a strong and steady clip — by 2010 it is estimated that there will be 56 million Hispanic/Latinos; by 2050, 30% of the entire U.S. population will be Hispanic. From 2002 to 2003, the purchasing power of Hispanics/Latinos climbed more than 11% to $653 billion.

By 2007, it will top $926 billion, according to the University of Georgia’s Selig Center for Economic Growth. The estimated 8.7% compound annual growth from 2000-2007 is 80% greater than that of the rest of the U.S. population.

MARKET OPPORTUNITIES

• Size, growth and spending power

• Skews younger than the U.S. population particularly strong teen market

• Urban population concentrations (of one million or more allows relatively easy geographic targeting

• Pan-Latino identity: bound by common

• Language (Spanish) and/or common

• Immigrant experiences

MARKET CHALLENGE

• Hispanics hail from 20 different countries — each with its own cultural nuances

• Varying levels of acculturation, language usage and assimilation, which can influence language preference

• 62% of all Hispanic adults have lived in the United States 15 years or less.

VARIATIONS ON MARKET SEGMENTATION

Researchers traditionally segmented the Hispanic/Latino market by country of origin. But today they believe that length of U.S. residency, language preference and usage as well as degree of accul-turation should also guide marketers.

Discussions with leading advertis-ing agencies indicat-ed that most use a variety of these fac-tors in determining their strategy.

Hispanic/Latino Market

Information from Hispanic Market Weekly is included.

hispanicmarketweekly.com

Reaching all generations of Hispanics in English and Spanish

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ACCULTURATION LEVELS

Acculturated: Hispanics/Latinos who adopt or borrow customs or traits from a different culture and are bilingual.

Assimilated: Those who leave their culture and customs behind for another.

Isolated: Hispanics/Latinos who have recently migrated and speak only Spanish.

DID YOU KNOW?

• “Hispanic” is an ethnicity, not a race.

• The Census tracks six races: White, Black, Asian, American Indian/Alaska Native, Native Hawaiian/ Pacific Islander and “some other race.”

• The 2000 Census was the first that allowed Americans to self-identify as multicultural. Seven million designated themselves as multicultural.

• 48% of Hispanics identified as “White only”

• 42% of Hispanics identified as “some other race”

• 2% of Hispanics identified as “Black only”

• 2.2 million Hispanics also reported belonging to two or more races

LANGUAGE PREFERENCE

The issue of bilingualism especially among acculturated Hispanics/Latinos is of particular interest — it continues to fuel a 20-plus year debate on whether to advertise in Spanish or English.

• 46% of Hispanics are Spanish-dominant speakers

• 23% are bilingual

• 63% speak Spanish at home

Language use varies widely among Hispanics/Latinos according to whether they are at home, obtaining news information or at work.

Third-generation Hispanics/Latinos are more English-dominant speakers than first generation. Second-generation Hispanics/Latinos are the most bilingual.

LANGUAGE USAGE BY HISPANIC ADULTS

Some marketers determine preference by the consumer’s first language, physical location, degree of acculturation and/or age.

According to American Demographics, Hispanics whose first language is Spanish prefer Spanish ads while those who learned Spanish after, or in tandem, with English, favor English ads.

However, acculturated Hispanics are equally devoted to media in both languages, and it is therefore, believed that their product choices are based on quality and appeal, not language alone.

A study conducted by the Food Marketing Institute and Advo found that more than half of Hispanics recalled bilingual ads, while less than half recalled advertising that was either Spanish or English only.

20% Isolated

20% Assimilated

60% Acculturated

26.83% Bilingual English Preferred

39.22% English Only

17.02% Bilingual Spanish

Preferred

16.92% Spanish Only

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Washington State MarketThe U.S. Census Bureau now counts 551,000 Hispanics permanently residing in Washington State. In the Seattle-Tacoma designated market area alone, Hispanic buyer power stands at $3.7 billion, according to the Larson Northwest Hispanic Market Report for 2006-07. Nearly 75% of permanent NW Hispanics residents are under the age of 35.

Latino PoPuLation (Buying Power in washington state)

Market Area 1980 1990 2000 (with buying power) 2006 (with buying power)

Seattle/Tacoma 66,800 115,400 258,820 ($2.8 billion) 285,600 ($3.7 billion)

Yakima/Tri-Cities 43,400 82,500 152,518 ($1.5 billion) 168,000 ($2.3 billion)

Source: Larson Northwest Hispanic Market Report, 2006-07 EditionSource: Larson Northwest Hispanic Market Report, 2006-07 Edition

washington Latino retaiL sPending

Retail Category Washington State Seattle/Tacoma Yakima/Tri-Cities

Food Stores & Supermarkets $1.0 billion $510 million $352 million

Restaurants & Fast Food $384 million $208 million $132 million

Apparel & Accessories $192 million $102 million $66 million

Furniture, Appliances $128 million $68 million $44 million

Automobile Dealerships $448 million $238 million $154 million

Auto Aftermarket Repair/Fuel $192 million $102 million $66 million

Drug & Variety Stores $96 million $51 million $33 million

General Merchandise $228 million $153 million $99 million

All Other Retailers $448 million $238 million $154 million

Source: Larson Northwest Hispanic Market Report, 2006-07

We also offer INSERTS! Q: Why would I choose to run an advertising insert in tú Decides? A: You can save money. You can reach all generations of Hispanics with your advertising insert for only 5¢ each. That’s only $50 per thou-sand; far less than standard postal costs, even at bulk rates. Tú Decides is the best and only way to target all generations of Hispanics in Western Washington, Eastern Washington or both.

Call us at 509-591-0495 for more information.

Reaching all generations of Hispanics in English and Spanish

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Statewide Distribution

ArlingtonAuburnBelfairBellevueBellinghamBlack DiamondBothellBurienBurlingtonCarnationCentraliaCovingtionDes MoinesDuvall

EdmondsEverettEversonFall CityFederal WayFifeIssaquahKenmoreKentKirklandLaceyLake Forest ParkLake StevensLakewood

LynnwoodMaple ValleyMarysvilleMercer IslandMill CreekMonroeMountlake TerraceMt VernonNorth BendOlympiaPacificPuyallupRedmondRenton

SammamishSeatacSeattleSheltonShorelineSnohomishSnoqualmieSpanawayTacomaTukwilaTumwaterUniversity PlaceVashon IslandWoodinville

GrandviewGrangerKennewickPascoProsserRichland

SunnysideToppenishUnion GapWapatoWest RichlandYakima

HermistonUmatilla

BoardmanStandfield

Zone 2Zone 1Eastern Washington

Northern Oregon

Western Washington

•Arlington

Hermiston

Standfield•

•

• OREGON

•Auburn

• Belfair

•Black Diamond

•Bothell

•Burlington

• CovingtonDes Moines•

• DuvallEdmonds •

• Everson

• Fife

Lake Forest Park •

• Maple Valley

• Mill Creek• Monroe

• North Bend

• Pacific

SeaTac•

Shelton •

• Snohomish

Snoqualmie •

• Spanaway• Tumwater

University Place •

• Woodinville

•Union Gap

Granger •Grandview •Prosser •

Wapato•

• • Carnation•Burien •

Issaquah

• Kent

•Kenmore

Mercer Island •

• Lake Stevens

Mount Lake Terrace•

• Fall City

Kirkland ••Sammamish

Seattle

• Sunnyside

West Richland •

• East Wenatee

Umatilla

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* Advertising modules pictured below are for example only and not actual representations of size. See width by height information on each module for actual size. Trim size of newspaper is 10.65”x12.5”.

Full Page9.625w x 11.5h

Ask your sales representative if you qualify for further discounts. If needed, we can also build your custom advertising in-house. Talk to your sales representative for more details.

Multi-Issue DiscountFour weeks 10%Eight weeks 12%26 weeks 15%1 year 20%

One time rates B&W Color B&W ColorEighth page $110 $165 $165 $248Quarter page $220 $303 $330 $455Half page $440 $550 $660 $825Junior Island $660 $770 $990 $1155Full Page $880 $990 $1320 $1485

Double Truck $2,200 $2,475 $3,300 $3,712

Banner $550 $825

Advertising Rates and DimensionsProduction SpecificationsTú Decides is printed at 300 dpi with a 150-line screen in black and white and CMYK. Currently, we accept digital advertising files on CD, by email attachment if size appropriate, or placed on our FTP site. Please contact your sales representative for FTP information.

For best results, a press-quality PDF created through Acrobat Distiller is preferred; please do not export. Images should be at 300 dpi at 100%, color set to CMYK, and all fonts embedded or made into outline. We can not support Microsoft Publisher files at this time; if necessary, please save your Microsoft Publisher document as a tagged image file at 300 dpi. Contact our production department for further questions.

(1.75 x 1.5 corner of cover)

Eastern or Western Washington Statewide

half Pagehorizontal : 9.625w x 5.325h

vertical : 4.75w x 10.75h

Quarter Pagevertical : 4.75w x 5.325h

horizontal : 9.625w x 2.625h eighth Page

horizontal : 4.75w x 2.625h vertical : 2.325w x 5.325h

8 You Decide – A Bilingual Newspaper October 26, 2007

Wisdom for your decisions

Junior Page7.25w x 10.75h

October 26, 2007 You Decide – A Bilingual Newspaper 8

Wisdom for your decisions

Upfront payment gets 5% discount!

double truckcenterspread

20.3125w x 11.5h

All dimensions are in inches.

Reaching all generations of Hispanics in English and Spanish

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www.TuDecidesMedia.com

Skyscraper 1250 x 400 px

Skyscraper 2250 x 400 px

Box250 x 250 px

Digital Advertising Rates

E-Newsletter Digital Newspaper

Banner220 x 135 px

Box350 x 350 px

eNews Sponsor330 x 200 px

eNews Digital NewspaperBanner $200Box $200eNews Sponsor $300

www.TuDecidesMedia Web PageSkyscraper 1 $200Skyscraper 2 $175Box $100

eNews (noticias vía correo electrónico), our digital version of the bilingual newspaper tú Decides (You Decide). The digital newspaper is emailed to over 15,000 recipients. We can now reach the largest demographic within the Pacific Northwest in English and Spanish especially the middle class Hispanic community. The cost to advertise in the weekly digital news paper email is $200 per issue.

www.TuDecidesMedia.com

8220 W. Gage Blvd. #715Kennewick, WA 99336For Sales Information:Phone: 509-591-0495 Fax 800-790-4145

Company Name:_____________________________________ Contact Person:___________________________

Address: ___________________________________ City: _____________________ Zip: ____________________

Telephone: ________________________ Fax: _______________________ Mobile: ________________________

E-Mail:_______________________________________________________________________________________

Starting:_______________

Ending: _______________

Number of Weeks: _______

Consecutive Weeks

Every other week

Monthly

English Side

Spanish Side

Alternate Sides

ALL SIGNED ADVERTISING AGREEMENTS ARE BINDING FOR THE STATED TERMS.1Deadlines: Advertising copy is to be provided to tú Decides in compliance with Publisher’s established deadlines. In the event of the failure of the advertiser to submit copy to be used in accordance with this agreement. tú Decides will prepare and insert advertisements for with the advertiser agrees to pay.Term: The advertisier agrees to run an ad in all consecutive months in accordance to this agreement. The Publisher shall give the Advertiser the right to skip running an ad in one assigned issue during the contract term. If the Adver-tiser makes use of this option, the Advertiser agrees that the skipped ad will be added to the end of their contract as well as one additional ad (two ads/issues total).Content: The subject matter, form, size, wording, illustrations and typography of all advertising are subject to the approval of the Publisher. tú Decides reserves the right to edit, reject or cancel any advertisement at any time.Liability: Tú Decides shall not be liable for any failure to print, publish or circulate all or any portion of an advertisement or of advertising image contracted for if such failure is due to acts of God, strikes, accidents or other circumstances beyond tú Decide’s control. The Advertiser and the agency preparing or placing the advertisement each agrees that tú Decides is in no way responsible for any liabilities, damages and related costs and expenses (including resonable attorney’s fees) resulting from publication of any advertisement of the Advertiser.Payment: Contracts will be paid in a timely matter. If invoices are not paid in a timely manner, future ads will not be published. the advertiser is responsible for payment for the full number of contracted issues as indicated above, reguardless of whether and ad is currently being published or not.Past Due Account Policy: An account is considered past due when a payment has not been received 30 days after an ad has been placed. After 30 days the account will be assessed a late fee of $25 and a finance charge of 1.8% per month and will keep accruing until balance is paid. After 90 days, if payment is not received, the account will be sent to a collections services for futher action.Camera Ready: Ad copy is considered “Camera Ready” when the production department does not have to make any changes in size, orientation, content or any other foreseeable work to a submitted adve-tisment. Tú Decides cannot be held responsible for errors in camera ready ads that were prepared by the Advertiser, advertising agency, or graphic design company as camera-ready ads aren’t proofed by Tú Decides.Credit Card Payment Authorization*When credit card used for payment:By signing below, I (Advertiser) authorize Tú Decides Media to debit my credit card in accordance to the agreed upon contract, all monies due, and or schedule of payments used to pay for the advertising services created by Tú Decides Media. I (Advertiser) understand that all forms of refunds will be given in terms of services preformed by Tú Decides Media.

This agreement has been fully explained and/or translated to me. Advertiser Signature:_____________________________________________ Date: ___________________

tú Decides Representative: ________________________________________ Date: ___________________

Ask your sales representative if you qualify for further discounts. If needed, we can also build your custom advertising in-house. Talk to your sales representative for more details.

Eastern

Western

Statewide

Zone Side Schedule

Eastern or Western Washington StatewideOne Time Rates B&W Color_____ B&W ColorEighth page $110 $165 $165 $248Quarter page $220 $303 $330 $455Half page $440 $550 $660 $825Junior Island $660 $770 $990 $1155Full Page $880 $990 $1320 $1485Double Truck $2,200 $2,475 $3,300 $3,712 Flag $550 $825

MulTti-Issue DiscountFour weeks 10%Eight weeks 12%26 weeks 15%1 year 20%

ADVERTISING AGREEMENT

RUN DATES

AD SIZES COST

CREDIT CARD

Cost per Week: $ _______________

Discount: $________________

Price after Discount: $_______________

Number of Weeks: $________________

Total Cost: $____________

Name:____________________________________

Acct #: ___________________________________

CVV #: ____________ Exp. Date: _____________

Billing Address (if different than the one above):

_________________________________________

_________________________________________

Upfront payments get an extra 5% discount!