measuring online influence: the art of making noise without being noisy
DESCRIPTION
Given at WordCamp Denver 02.28.09. focusing on how to measure online influence and how to grow influence and reach.TRANSCRIPT
That Man is
Crazy! Dont
Listen to
Him!
Measuring Online Influence:The Art of Making Noise Without Being Noisy
Micah Baldwin
Lijit Networks
@micah
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Saturday, February 28, 2009
Am I Influential?
600+ RSS Subscribers to
Learntoduck.com
4500+ followers on Twitter
1000+ friends on Facebook
500+ friends on LinkedIn
MicahChic - Fashion Icon
#FollowFriday Founder
Quest to be #1 Douchebag
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Saturday, February 28, 2009
All I got was this stupid card
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Saturday, February 28, 2009
“Micah, you have done an
amazing job building your
online influence.”
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Photo by: somethingstartedcrazy @ flickrSaturday, February 28, 2009
“Seriously? What is online
influence? And how does
one build it?”
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Photo by: jsarcadia @ flickrSaturday, February 28, 2009
3 Steps to Measuring Online Influence
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Define Influence
Identify the Components of Influence
Provide a formula for Influence
Saturday, February 28, 2009
Influence is the IMPLICIT or
EXPLICIT effect of one thing (or
person) on another thing or
person.
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One PersonIsInfluence
One ThingAboutOne Person
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Influencing
Saturday, February 28, 2009
3 Steps to Measuring Online Influence
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Define Influence
Identify the Components of Influence
Provide a formula for Influence
Saturday, February 28, 2009
Components of Influence
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Trust
Expertise
Brand
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Trust is creating an
expectation
that a person will
ALWAYS
act in your best interest.
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Trust Equation
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Trust
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Personal Branding, unlike
Corporate Branding is designed
to create expectations about you
and your actions.
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Expertise
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Knowledge is gained.
Expertise is given.
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Branding
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PERSONAL BRAND
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3 Steps to Measuring Online Influence
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Define Influence
Identify the Components of Influence
Provide a formula for Influence
Saturday, February 28, 2009
Influence =
Reach (Brand*Expertise*Trust)
*reach is a multiplier of influence
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Saturday, February 28, 2009
3 Steps to Measuring Online Influence
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Define Influence
Identify the Components of Influence
Provide a formula for Influence
Saturday, February 28, 2009
How to Build Online Influence?
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Saturday, February 28, 2009
Center on Your Blog
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Saturday, February 28, 2009
Three Rules of Blogging
1. Write like no one is reading.
2. Write when you want to write.
3. The moment you think “that
would be a good blog post,” you
become a blogger.
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Become Involved
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Be Active Online.
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Become a Conduit
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Photo by: CasaDeQueso @ flickrSaturday, February 28, 2009
True online influentials
become conduits for content
filtering and discovery, driving
positive community growth.
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Content Discovery and Filtering
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* Disclaimer: I work at Lijit and we are sponsors of WordCamp. Neither drove this slide or my presentation.
Saturday, February 28, 2009
Content Recommendation
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Saturday, February 28, 2009
Micah Baldwin
TXT MICAH to 50500 - CONTXTS.COM
720-231-7120 cell
@micah
Go Look Up Micah Baldwin on Facebook, LinkedIn, etc
AIM/Y!/MSN/SKYPE: micahb37
Gtalk: [email protected]
275 South 40th Street, Boulder, CO 80305
408-945-8271 (mom’s number)
http://www.slideshare.com/micahb
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Saturday, February 28, 2009