Crispycreamy

MeatybSalty*crunchy

~ cheesy

BUTTERYfreshs

Mango Madness Poke Rice Bowl

Sources1. “Leveraging Lent.” Flavor & the Menu. October 26, 2014.2. “Lenten Opportunities.” Flavor & the Menu. November 12, 2015.3. “How Lent Changes Life at Restaurants.” Inc.com. February 23, 2015.

QThe attributes most commonly cited as being craveable in food are currently Fresh, Spicy, Salty, Crunchy, Fried, and Buttery.

QCraveability is the #1 reason cited by consumers for visiting a seafood restaurant.

QHabanero, sriracha, aioli, wasabi, jalapeno, BBQ, yuzu, harissa, remoulade, chimichurri, and togarashi are just some of the flavors and ingredients currently considered to be the most craveable.

Source: The NPD Group

Lent is a period lasting approximately 6 weeks during which many Christians abstain from eating meat – replacing it with seafood. In 2017, Lent runs from March 1 – April 16.

41% SAY THEY EAT FISH on Fridays during Lent instead of meat. ¹

Seafood sales can surge more than

20% DURING LENT.¹

On Fridays, seafood sales can be up to

50% HIGHER THAN NON- LENT FRIDAYS.³

I�'� THE SEASONFOR SEAFOODK

K

++++++++++++

++++++++++++

+

CRAVEABILITY

=FLAVOR

+ TEXTURE

+ STYLE

26% say they observe Lent, altering a major portion of the nation’s eating habits for 6 weeks of the year.¹

OF CONSUMERS 20%

say they eat more seafood during Lent.²

OF ADULTS

Redi Grilled™ Alaskan Pollock

+ lavash + shredded lettuce

+ chopped tomatoes

+ cucumbers + yogurt

+ yeminite zhug

Redi Grilled™ Alaskan Pollock

+ cumin, paprika, and garlic powder

+ sweet potato fries

+ huacatay sauce

Redi Grilled™

Sockeye Salmon

+ shaved fennel

+ blood oranges

+ cucumber + harissa sauce

+ cilantro

wild Alaskan Pollock

wild Alaskan Pollockwild Alaskan Pollock

Visit WWW.TRIDENTSEAFOODS.COM for full recipes

wild Alaskan Salmon burger

+ bibb lettuce

+ fig jam

+ blue cheese

wild Alaskan Pollock burger

+ grilled portobello mushroom

+ melted gouda cheese

+ truffle salted shoestring fries

Redi Grilled™ Mahi

+ coconut curry and cilantro cabbage slaw

+ umeboshi pickled pine-apple and red onions

+ black hawaiian salt

Pubhouse® Golden Ale Alaskan Pollock

+ fries + breaded and fried kimchi

+ black sesame seeds

sriracha cod bites

+ smoked paprika & cumin roasted cauliflower

+ pico de gallo

+ mexican crema

+ black olives + cilantro

potato cod bites

+ tater tots

+ wasabi mayonnaise

+ tonkatsu + togarashi

+ katsuobushi

Redi Grilled™ Alaskan Pollock

+ calrose rice

+ mango + cucumber

+ soy sauce

+ crumbled bacon + scallions

Pubhouse® Golden Ale Haddock

+ pineapple-cucumber salsa

+ serrano pepper

+ hawaiian black salt

+ fries

wild Alaskan Pollock

Pubhouse® Golden Ale Cod

+ labneh pureed with parsley, chives, mint and garlic

+ battered, fried string beans

+ cauliflower

+ scallions

wild Alaskan Pollockwild

Alaskan Pollock

FLAVORFULCRAVEABLEMARKETABLE

Get #trendingQUse craveable ingredients, flavors, and textures to develop your own signature seafood items.

QCast a wide net by developing a variety of seafood items such as fish tacos, fish sandwiches, soups, salads, appetizers, and fillets.

QUse social media to post photos about your seafood items and specials.

Call It Out!Q94% of consumers say they are more likely to order a seafood item when the word “Alaska” is used as a menu descriptor. (Source: ASMI)

QUse table tents, window signs, posters, and flyers to make sure customers know what kind of seafood items and specials you’re offering.

++++++++++ +++++++++ Offer SpecialsQOffer an every-day seafood special. 74% of Lent observers say they believe it is important that restaurants offer seafood specials during Lent. (Source: Flavor & the Menu)

QOffer an extra-special Friday special. Seafood sales can jump by 50% or more on Fridays during Lent, so give your customers a reason to come back each Friday. (Source: Inc.com)

QMcDonald’s Filet-O-Fish began as an LTO Lent special in one McDonald’s location in 1962. Today, McDonald’s sells 300 million Filet-O-Fish sandwiches each year, with nearly 25% of those sales coming during Lent.¹

QIn 2015, Red Robin invited the Pope to eat at any of their US locations during Lent, hoping to generate pub-licity for their new Wild Pacific Crab Cake Burger Lent LTO. The chain promised its customers free Wild Pacific Crab Cake Burgers if the Pope took them up on their offer. He didn’t, but the scheme worked – the item sold well, and Red Robin brought the LTO back the next year.²

QNon-seafood chains such as Steak ‘n Shake, Quiznos, Burger King, Wendy’s and Domino’s have added Lent promos in the past few years to capitalize on Lent sales.²

QIndependent operators are capitalizing on Lent sales, too. Popular independent Chicago restaurants John Barleycorn, Moe’s Cantina, Revolution Brewing, The Gage, and others were written up in influential dining publi-cations such as Eater Chicago and Timeout Chicago for their Lent specials in recent years.³

CRAVEABLE NEW ITEMS + LTO SPECIALS + PROMOTIONS =

5Permanent Menu Items5 Increased Sales5New Customers

POS RB17 10/16 TRFS-0716-4097©Trident Seafoods Corporation

PROMOTESEAFOOD DURING LENT

Sources

1. “Filet-O-Fish Inventor Brought Patrons Back to McDonald’s.” USA Today. February 26, 2016.

2. “Lenten Opportunities.” Flavor & the Menu. November 12, 2015.

3. “10 Placed in Chicago for a Lenten Fish Fry.” Timeout Chicago. February

REQUIREMENTS:• Offer valid ONLY for the products listed above purchased between November 1, 2016 & April 30, 2017.

• Chains may participate on an individual basis.

• This offer cannot be combined with any other rebates, allowances or national account contracts or used on products purchased on bids.

• Cases redeemed against this offer cannot be redeemed against other Trident Seafoods rebate offers.

• This offer is valid for foodservice operators only; distributors cannot redeem rebates for operators.

• Trident Seafoods reserves the right to audit requests for payment and reserves the right to cancel this offer at any time. Only reasonable purchase prices will be accepted.

• All rebates must be postmarked by May 30, 2017.

• Void where restricted, taxed, or prohibited by law.

• Please allow 8-12 weeks for delivery of rebate check.

OF PARTICIPATING SEAFOOD ITEMS

SAVE ON UP TO

CASE

S50

Send completed form along with proof of purchase (Distributor Invoices): Trident Seafoods Fulfillment Center, Rebate Redemption Center, PO Box 988, Brunswick, OH 44212

Varied Asian Bakery BBQ

ItalianMexicanPizzaSandwich/Deli

SeafoodSteakOther

Bar & TavernBusiness & IndustryCafeteria & BuffetCaterersCollege & Univ.Fast Casual

Full Serv. Midscale/FamilyFull Serv. Casual Dining Hotel/MotelHospitals

K-12 SchoolsMilitaryNursing HomeQuick ServiceRetail HostsSenior Living

Chain Independent

Contract Management

Menu Type (check one)

Type of Operation (check one)

Ownership (check one)

POSRB17

PRODUCT CODE PRODUCT DESCRIPTION

PACK SIZE QTY

REBATE AMOUNT

TOTAL REBATE

PARTICIPATING PRODUCTS418440 2 oz Pubhouse Golden Ale Beer Battered Cod 1/10 LB $ 5.00418441 3 oz Pubhouse Golden Ale Beer Battered Cod 1/10 LB $ 5.00418442 4 oz Pubhouse Golden Ale Beer Battered Cod 1/10 LB $ 5.00418443 6 oz Pubhouse Golden Ale Beer Battered Cod 1/10 LB $ 5.00418444 8 oz Pubhouse Golden Ale Beer Battered Cod 1/10 LB $ 5.00418445 2 oz Pubhouse Golden Ale Beer Battered Pollock 1/10 LB $ 7.00418446 3 oz Pubhouse Golden Ale Beer Battered Pollock 1/10 LB $ 7.00418447 8 oz Pubhouse Golden Ale Beer Battered Pollock 1/10 LB $ 7.00418448 2 oz Pubhouse Golden Ale Beer Battered Haddock 1/10 LB $ 5.00418449 4 oz Pubhouse Golden Ale Beer Battered Haddock 1/10 LB $ 5.00418450 6 oz Pubhouse Golden Ale Beer Battered Haddock 1/10 LB $ 5.00418451 8.5 oz Pubhouse Golden Ale Beer Battered Haddock 1/10 LB $ 5.00418452 10 oz Pubhouse Golden Ale Beer Battered Haddock 1/10 LB $ 5.00420981 SeaFusions .5 oz Spicy Sriracha Cod Bite 1/10 LB $ 5.00422111 SeaFusions .5 oz Spicy Sriracha Cod Bite Oven Ready 1/10 LB $ 5.00421387 SeaFusions .5 oz Crunchy Potato Cod Bite 1/10 LB $ 5.00422169 SeaFusions .5 oz Crunchy Potato Cod Bite Oven Ready 1/10 LB $ 5.00416748 3 oz Grill Marked AK Salmon Portion Vac Pac 1/7.5 LB $ 5.00410337 4 oz Grill Marked AK Salmon Portion Vac Pac 1/10 LB $ 5.00412984 6 oz Grill Marked AK Salmon Portion Vac Pac 1/10.5 LB $ 5.00415192 4 oz Grill Marked AK Sockeye Salmon Portion Vac 1/10 LB $ 5.00412966 4 oz Grill Marked Mahi Portion Vac Pac 1/10 LB $ 5.00420209 4 oz Grill Marked AK Pollock Portion Vac Pac 1/10 LB $ 7.00420210 4 oz Grill Marked Tilapia Portion Vac Pac 1/10 LB $ 5.00468288 3.2 oz Alaskan Salmon Burger 1/10 LB $ 5.00432207 4 oz Alaskan Salmon Burger 1/10 LB $ 5.00424785 5 oz Alaskan Salmon Burger 1/10 LB $ 5.00490174 7.5 oz Alaskan Salmon Burger 1/10 LB $ 5.00421799 3.2 oz Alaskan Pollock Burger 1/10 LB $ 5.0042180 4 oz Alaskan Pollock Burger 1/10 LB $ 5.00

TOTAL REBATE ALLOWANCE (maximum rebate 50 cases for max of $350.00 per location) $

NAME/Title:

ESTABLISHMENT NAME:

ADDRESS:

CITY:

STATE: ZIP CODE: DATE:

PHONE (w/area code):

EMAIL:

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Yes, I would like to receive occasional email updates from Trident Seafoods.

SAVE ON UP TO 50 CASES