building a mobile business: the journey so far by camilla buttery
DESCRIPTION
Presentation delivered at the Digital Marketing Show 2013 (www.digitalmarketingshow.co.uk)TRANSCRIPT
Camilla Buttery Building A Mobile Business The Journey So Far
@YPlan
Why plan when you have YPlan?
Pay in 2 taps & go. Simple
Up to 15 events daily curated
Go out tonight. tonight
Beautiful, social discovery of events discovery
downloads 500,000
Over 15% of all London iPhones London
Live in and London New York
1,000+ events run with 700+ partners 7,000+
five-star App Store reviews 90%+ 1000+
The story so far
?
Problem: no last-minute event marketplace exists Problem: No last-minute event marketplace exists
Cinema
15%
Theatre
70%
Live Music
60%
Meanwhile, the $50bn industry is under-utilised
Mobile-only solution
✓ Close the loop
✓ Simple
✓ Convenient
✓ Personalisation
Solution: YPlan
Solution: YPlan
We’ve worked with 500+ event partners in London
We’ve worked with 200+ event partners in New York
Innovative media platform for major brands
✓ Reach
✓ Demographic
✓ Engagement
✓ Native
Dedicated team of specialists with unrivalled experience
$12m Series A funding round
Hiring
Fundraising
Two-sided marketplace
Mobile
Mindshare
There’s been challenges along the way
YPlan – now that’s a seriously good app. Last minute events of all kinds booked in seconds. Damned smart
“ “
- Stephen Fry -
London’s hottest new startup
YPlan offers a concise list of the best NYC nightlife in one app … Genius
“ “
- Forbes-
“ “
- Pharrell Williams -
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