building a mobile business: the journey so far by camilla buttery

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Camilla Buttery Building A Mobile Business The Journey So Far @YPlan

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Presentation delivered at the Digital Marketing Show 2013 (www.digitalmarketingshow.co.uk)

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Page 1: Building a Mobile Business: The Journey So Far by Camilla Buttery

Camilla Buttery Building A Mobile Business The Journey So Far

@YPlan  

Page 2: Building a Mobile Business: The Journey So Far by Camilla Buttery

Why plan when you have YPlan?

Pay in 2 taps & go. Simple

Up to 15 events daily curated

Go out tonight. tonight

Beautiful, social discovery of events discovery

Page 3: Building a Mobile Business: The Journey So Far by Camilla Buttery

downloads 500,000

Over 15% of all London iPhones London

Live in and London New York

1,000+ events run with 700+ partners 7,000+

five-star App Store reviews 90%+ 1000+

The story so far

Page 4: Building a Mobile Business: The Journey So Far by Camilla Buttery

?

Problem: no last-minute event marketplace exists Problem: No last-minute event marketplace exists

Page 5: Building a Mobile Business: The Journey So Far by Camilla Buttery

Cinema

15%

Theatre

70%

Live Music

60%

Meanwhile, the $50bn industry is under-utilised

Page 6: Building a Mobile Business: The Journey So Far by Camilla Buttery

Mobile-only solution

✓  Close the loop

✓  Simple

✓  Convenient

✓  Personalisation

Page 7: Building a Mobile Business: The Journey So Far by Camilla Buttery

Solution: YPlan

Page 8: Building a Mobile Business: The Journey So Far by Camilla Buttery

Solution: YPlan

Page 9: Building a Mobile Business: The Journey So Far by Camilla Buttery

We’ve worked with 500+ event partners in London

Page 10: Building a Mobile Business: The Journey So Far by Camilla Buttery

We’ve worked with 200+ event partners in New York

Page 11: Building a Mobile Business: The Journey So Far by Camilla Buttery

Innovative media platform for major brands

✓  Reach

✓  Demographic

✓  Engagement

✓  Native

Page 12: Building a Mobile Business: The Journey So Far by Camilla Buttery

Dedicated team of specialists with unrivalled experience

$12m Series A funding round

Page 13: Building a Mobile Business: The Journey So Far by Camilla Buttery

Hiring

Fundraising

Two-sided marketplace

Mobile

Mindshare

There’s been challenges along the way

Page 14: Building a Mobile Business: The Journey So Far by Camilla Buttery

YPlan – now that’s a seriously good app. Last minute events of all kinds booked in seconds. Damned smart

“ “

- Stephen Fry -

London’s hottest new startup

YPlan offers a concise list of the best NYC nightlife in one app … Genius

“ “

- Forbes-

“ “

- Pharrell Williams -

Page 15: Building a Mobile Business: The Journey So Far by Camilla Buttery

DOWNLOAD THE APP TO GET YOUR £7 CREDIT

GO TO “MY REWARDS”

AND ENTER THE CODE

YPLANDMS