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Being me wasn’t always easy.

I tried to fit in.

Things got easier once I said “Screw everyone. I’m being me. ’’

Showing who you are can be scary…

or it can be exhilarating!

The real you is always there.

Why not show a little more of it?

Who else can you be besides yourself?

Be proud of you.

A Guide to Personal Branding

Me.

@andigalpernby

What is personal branding?

PART 1.

Personal branding is the way you present yourself

to the public.

Your personal brand is a collection of all of your interests and accomplishments.

This is not about marketing – it’s about you.

Your brand can be so many things.

Personal branding: The benefits.

PART 2

Why Is It Important?

Goals

Boost Your Credibility

Enhance Visibility

Establish Authority

Make It Easy To Sell Your Skills By Explaining Once.

You don’t have to aim for celebrity status.

“Your personal objectives should be customized to what you want to get out of life. It’s not about being famous. It’s about being successful at whatever you choose to do.”

Jim Joseph, Author, Blogger, Professor

“Build Your Personal Brand on Social Media, Moment by Moment”Entrepreneur Magazinehttp://www.entrepreneur.com/article/235073

It’s Not About Being Famous

It’s Not About Being Famousalways

Personal Branding Is Also Important For SEO

When screening candidates for a job, what’s the first thing potential employers do?

They look you up on the Google.

Personal Branding: The Basics

PART 3

Start with you!

1. Understand yourself: Describe who you are and what you do.

2. Create elevator pitch to post on social sites.

3. Share content relevant to your goals & industry.

4. Create content and post on personal site.

Create elevator pitch description of who you are and what you offer to post

on social media.

The Basics

Get to know your passions and purpose.

Questions To Get To Know Yourself

1. What is your area of expertise?

2. What do you offer that is different?

3. What kind of content can you support?

4. Write a short bio in an elevator pitch.

5. What kind of social posts can you make?

6. What content can you create?

7. are you interested in speaking?

8. what gems of wisdom can you share, coupled with your opinions?

Questions from lynda.com

Get to know yourself

Journal

http://www.pwc.com/us/en/careers/campus/assets/img/programs/personal-brand-workbook.pdf

Ambition, Altruistic, Leadership,

Mindfulness, Health

Identify your top 5 values.

Understand your weaknesses

Check out the workbook.http://www.pwc.com/us/en/careers/campus/assets/img/programs/personal-brand-workbook.pdf

Your Online Identity

1. What happens when you Google yourself?

2. Do you own your domain name?

3. Do you have a Twitter, Facebook, LinkedIn,

YouTube, blog, profile pic?

4. Who is in your network?

Online identity

Consistency is key.

Stay focused on your goal.

If you cross boundaries, it will be harder for people to grasp who you are or what you’re doing. “It takes a lot of cognitive effort to try to understand what’s going on there,” says Hannan. “Humans don’t like cognitive effort.”

by Elizabeth MacBride Working Across Genres Can Dilute Your Brand Stanford Business http://www.gsb.stanford.edu/insights/working-across-genres-can-dilute-your-brand

Your online identity

LinkedIn1.

Twitter2.

Start here:

Your online identity

LinkedIn1.

Twitter2.

Facebook3.

Instagram4.

5. Pinterest

Your online identity

Your online identity

The Big F

Your online identity

Your online identity

LinkedIn1.

Twitter2.

Facebook3.

Instagram4.

5. Pinterest

Is it consistent?

Tip: Designers with a public Instagram profile should always

have clear, focused, crisp photos.

Tip: Designers with a public Instagram profile should always

have clear, focused, crisp photos.

EVERYONE

Everything you put online represents you.

Gain trust.

LinkedIn1.

Twitter2.

Facebook3.

Instagram4.

5. Pinterest

Is it consistent?

LinkedIn1.

Twitter2.

Facebook3.

Instagram4.

5. Pinterest

Is it consistent?

Sharing content

What type of content should you post?

Share a link to content that is your area of expertise.

Build an authoritative status

Establish yourself as an expert

Grow your personal brand: The Basics

Use social media to share content relevant to your industry & goals.

Should you share what you ate for lunch?

Sometimes. Yes.

Sometimes it’s okay to share details about your life, just not too many.

You want to be authentic.

Keep it authentic

1 page web presence.

Buy your domain name

photo, caption with authoritative title, caption, and description.

connect all social accounts.

Brand consistency is important. Use a consistent tone, images, style guide, etc. across all social media.

Designing your personal style.

PART 4

start with personality

personal style

logo, tagline, web site, content, reputation, recognition, photos, personal

appearance, demeanor, voice.

Create a mood board

Collect images that represent what you love.

Make a style guide

Branding myself

PART 6 (maybe)

My Start On Personal Branding

The More You Know Yourself, The Easier It Gets.

Not A Designer? Hire Someone In This Room.

Go Further

PART 5

Share your voice.

Blog on your own site.

Attend Indie Web Camp meetups.

Podcasting

Give a talk.

Reach a broader Audience.

Got Questions?