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Page 1: ME $455,000 LAST YEAR IN ALMOST COMPLETELY PASSIVE INCOME. · Welcome to “Earn Recurring and Passive Income with Online Groups.” In this short and picture-filled eBook, I’m
Page 2: ME $455,000 LAST YEAR IN ALMOST COMPLETELY PASSIVE INCOME. · Welcome to “Earn Recurring and Passive Income with Online Groups.” In this short and picture-filled eBook, I’m

Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved

www.FinishAgent.com [email protected] Page 1

Welcome to “Earn Recurring and Passive Income with Online Groups.” In this short and picture-filled eBook, I’m going to show you, step by step, how to add a new income stream that can become your whole business model, by running online accountability groups.

If you run an online service-based business (such as coaching, training, speaking or

therapy), and you help people make changes in their lives, then this Dream Business

Road Map is for you.

This is not about running your heart-centered service business the same old way. It’s

about doing business an easier, more effective way, and in a way that brings BIG

results to you and to your clients.

If you’re wondering whether to read on, then answer these questions.

Are you tired of your income being limited by how many hours you can work?

Do you wish your clients would FOLLOW THROUGH on what they learn

through your coaching or teaching?

Would you like to run a membership site or group program that DOESN’T

REQUIRE NEW CONTENT every month, that GETS RESULTS and creates

warm bonds between members so they stay for months or years, and that

creates RECURRING, LEVERAGED INCOME?

If you answered yes to any of these, then read more about the system that EARNED

ME $455,000 LAST YEAR IN ALMOST COMPLETELY PASSIVE INCOME.

Find out how you can create an affordable online group-coaching program that starts

with a small group and turns into a membership site or continuity program that earns

you recurring and even passive revenue.

Page 3: ME $455,000 LAST YEAR IN ALMOST COMPLETELY PASSIVE INCOME. · Welcome to “Earn Recurring and Passive Income with Online Groups.” In this short and picture-filled eBook, I’m

Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved

www.FinishAgent.com [email protected] Page 2

You will learn principles that you can take action on right away, whether or not you use

the Finish Agent software. So let’s get started!

Warmly,

Page 4: ME $455,000 LAST YEAR IN ALMOST COMPLETELY PASSIVE INCOME. · Welcome to “Earn Recurring and Passive Income with Online Groups.” In this short and picture-filled eBook, I’m

Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved

www.FinishAgent.com [email protected] Page 3

Earn Recurring and Passive Income with Online Groups

A Dream Business Road Map

Hi, I’m Gina Hiatt, Ph.D., President of Finish Agent® Inc.

I’m a big dreamer. I love to imagine my perfect work life. In most of my dream

scenarios, I’m sitting on the balcony of a villa in Lake Como, Italy, sipping cappuccino. I

have my laptop, and I’m just working a couple of hours that day. After all, we’re going to

Switzerland for the afternoon.

But I’m not just a dreamer; I’m a doer. And I’ve done something very exciting – I created

a business plan and some pretty fantastic software that not only allows me to run online

groups that last and last, but also gave me $455,000 in almost COMPLETELY

PASSIVE income last year. My group of 10 people has grown into a membership site of

over 400 people, who pay (automatically) every month to be part of my site. And they

love it, because they get results!

The good news for you is this:

I HAVE RE-CREATED THAT SAME SOFTWARE IN A FORM THAT ANY COACH,

TRAINER, OR MASTERMIND LEADER CAN USE!

And I can train anyone to follow my system, so that you, too can have an amazingly

effective site that gives you passive income!

Are you eager to learn the 8 steps of my F.A.B.U.L.O.U.S. business system? Good!

You will enjoy this!

About Me (and why it’s worth listening to what I have to say!)

I’m a clinical psychologist. During my career, I had several specialties, including

neuropsychology, cognitive-behavioral therapy, and group therapy. I learned a LOT

about what makes people tick from listening carefully to my patients over the years. For

almost three decades I had a private therapy practice, where I worked with adults,

teenagers, children, couples, and groups.

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Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved

www.FinishAgent.com [email protected] Page 4

Here is a picture of me during office hours as a psychologist:

Although I enjoyed my work for decades, as you can see from the picture, I eventually

got burned out from doing therapy hour after hour. I yearned to have some freedom

to work from anywhere, and not always be stuck in the same office.

So I became a coach. I loved coaching and loved my clients, and I especially loved

having the freedom to coach from anywhere, but soon I realized that I was running

into a lot of problems.

And that’s not all that bothered me. I wonder if you’ve secretly had the same concerns

about coaching as I did.

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Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved

www.FinishAgent.com [email protected] Page 5

What is holding our clients back? Why do they (and we) procrastinate so much on those

long-term projects that matter to us so much? Here’s why:

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Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved

www.FinishAgent.com [email protected] Page 6

We are change agents, yet one of our biggest difficulties is to get people to change. Our clients get motivated, and excited, they feel the pain, and even pay us! Yet, they struggle to finish what they started out to do – change.

You may wonder, “How will my clients know that they are experiencing resistance?”

Again, Steven Pressfield comes to the rescue with a list that is depressingly long (this is

just one part of it):

In other words, it’s difficult for your clients to know that they are experiencing

resistance. It doesn’t look like resistance and it doesn’t feel like resistance.

How does resistance show up for you? When I’m about to sit down and work on

something difficult but important, I suddenly feel overwhelmingly hungry or tired.

Your teaching, coaching, or technique must have a method for breaking through that

resistance.

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Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved

www.FinishAgent.com [email protected] Page 7

And...

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Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved

www.FinishAgent.com [email protected] Page 8

Working with a talented web developer, I created software that allows you to provide

your clients with daily accountability within a small group setting, complete with

coaching, visual progress tracking, and other fun features.

And the exciting part is that I earned $455,000 in almost completely passive income

last year by using my solution in my own coaching business. And yes, that’s passive

income, as in: go ahead and take 10 months off. Or in my case, you can build a second

business.

In fact, that’s what I’ve done. When I saw that the income flowed in even when I was

out of commission for 6 months with back pain, surgery, divorce, and total misery; I

thought, what coach wouldn’t want this, too? (The passive income part, that is.)

You might be thinking, “Why should i care about your system and your success?

Here’s Why: I’ve Recreated This Entire System Just For You!

And it’s called Finish Agent. That’s right, I’ve re-created the exact same software (only

better) so that it can be licensed to any change agent who wants to provide the same

benefits to their clients, and receive the same benefits as I did.

And based on my experience over the eight years that I’ve run my business, I’ve also

created a complete business system based on the software that I recreated for you!

I’m excited to share this with the world, because my clients love it, my licensees love it,

their clients love it, and so will you!

The F.A.B.U.L.O.U.S. System

I’ve developed a business system called the F.A.B.U.L.O.U.S. System. Here is what

the letters in the system stand for:

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Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved

www.FinishAgent.com [email protected] Page 9

This is a model that you can use to build your business step by step like I did. Start with

a small group, use these psychological and business principles, and grow and grow…

until, like me, you have over 400 paying members in your membership site, and you

don’t have to create new content month after month to keep it running.

I would have loved to take you all the way through the F.A.B.U.L.O.U.S. System, but it’s

too much for one ebook. So, I’ll show you enough so that you can decide whether you

want to learn more. Then I’ll give you resources on the last page, so that you can find

out more, if you wish.

Don’t worry:

I’m going to cover four of the principles in the F.A.B.U.L.O.U.S. System, and they are

“F,” “A,” “B” and “L.”

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Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved

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Let’s start with “F:”

Form a Small Online

Coaching Group.

This is your first step. If you’ve never formed a group, find a few people who are tired of

not finishing the important projects that really matter to them. I started with a group of

10, who were initially just planning on participating for 2 weeks.

My training for Finish Agent licensees dives into the reasons why small groups and

online groups are such an integral part of the formula. I also have further training on

how to get groups off the ground.

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Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved

www.FinishAgent.com [email protected] Page 11

We’re more likely not to procrastinate if we know someone knows what we’re doing. In

other words, the accountability factor is heightened when a group is involved.

Now, on to the next step “A”:

One way to think about this is to ask this question: “Why do people come to me, and

what do I see them NOT doing?” “What am I most frustrated about with my clients?”

“What would make a big difference in their life if they just did a little every day, and

made progress?”

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Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved

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What if you are a fitness, health, productivity, organization,

meditation, or lifestyle coach?

Good point! At least half of our Finish Agent Licensees have coaching businesses

based on helping clients with their daily habits. The only long-term “project” is to

achieve the benefits of doing the daily habit consistently. For example, clients will

achieve weight loss, will feel younger and healthier, will feel less stress and more of a

sense of well being, if they practice the daily habits that ultimately lead to change. With

Finish Agent, you can give them the support while they work on being consistent with

their daily habit, and you can provide an ongoing program (NOT content based!), which

allows you to continue your relationship with them and continue to help them maintain

their gains or grow more.

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Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved

www.FinishAgent.com [email protected] Page 13

What Coaching / Training Niche Works With Finish Agent?

Not every niche lends itself naturally to the “Get-it-Done” or “Habit-Creation” type of

group or membership site, the two main categories that work well using Finish Agent.

Ask yourself:

1. Are my clients working towards a long-term goal (e.g. build a business, free

their house of clutter, create more online presence, write a book or online copy to

fill a large website, finding a job, increase the size of their dental practice, engage

in regular marketing activities, make daily sales calls)?

2. Do my clients want to create and maintain better habits on a daily basis (e.g.

yoga, meditation, nutrition, physical fitness, prayer and other spiritual activities)?

Many other types of coaches and corporations have used Finish Agent. If you are

having difficulty answering these three questions, it’s possible that your particular

coaching niche is not appropriate for using Finish Agent. Please write us if you’re not

sure, at [email protected].

Here is another way to think about whether Finish Agent is right for you. Would it make

sense to help your clients to work towards their goals if you used the Finish Agent

methods? Read this next section to understand what I mean.

How Finish Agent Helps Clients Meet Their Goals

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Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved

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You may have noticed that in Finish Agent we focus on small daily actions.

Why Are Small Daily Actions So Important?

Research has shown this

Small daily actions are the

backbone of what we teach.

Like the famous hare, who

didn’t take the tortoise

seriously, who raced helter-

skelter, stopped and started,

and took long rests (and didn’t

win), we often work on long-

term projects in fits and starts.

The tortoise, in the meantime,

has used his slow and steady

pace to get far ahead of the

siwwy wabbit.

What is a Small Daily Action?

I struggled for quite a while to

define what constitutes a “small

action,” but I finally realized

after helping literally thousands

of people to reach their goals,

that it’s this simple.

It is crucial to understand these

two apparently simple concepts

(Small Daily Actions Create Big

Long-Term Results and A Small

Daily Action is

defined by whether the person

will actually do it) in order to be

successful with the

F.A.B.U.L.O.U.S. System.

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Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved

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Now let’s look at “B.”

Base Your Program on Daily Accountability

DAILY accountability is at the heart of the Finish Agent System.

Human beings get overwhelmed in the face of a large endeavor. If we help our clients

understand how they really CAN take that tiny step, then they are more likely to take it.

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Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved

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Remember the Hare and the Tortoise?

If the hare had been taught about small, regular actions, and had been helped on his

journey to finish the race, he might have won!

You may be wondering, “How Can One Coach Manage Daily Accountability of a

Group?”

This question may have popped into your head. Don’t worry; I will address this when we

get to “L.” Just know that this is eminently doable, for many reasons!

Base Daily Accountability on Daily Questions

How do you decide on the daily questions? Ideally, they would be general enough that

you would rarely or ever change them, but specific enough that they enable your clients

to feel accountable.

To create the optimum question, start by asking yourself this question in regard to your

clients’ long-term projects or habit-changing goals:

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Then, decide what kind of action each client could engage in on a daily basis in order

to build success.

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Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved

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Finally, think of ways that you

could turn those daily actions

into questions. These questions

are the ones that the client

would see and respond to daily.

YOU will be teaching your

clients to think this way when it

comes to getting things done or

maintaining their habits.

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Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved

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Finally, let’s turn to “L,” the last step of the F.A.B.U.L.O.U.S. System

for today:

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You need technology for this system to work.

After all, your ultimate goal, (beyond helping your clients get real results within a first-

class “get-it-done” system and thriving interactive community for your clients), is to

leverage your time and work towards passive income. Technology is one of the keys

to obtaining passive income.

How YOU Can Use Available Technology

Let’s look at what’s available to you in terms of “low-tech” technology.

Forum – main topics with the ability for anyone to comment under the topics. So

the coach could have an area where everyone writes what they’ve done.

Listserv – an email to one person goes to everyone in the group. So people

could write to each other to say what they’ve done

Email – you could have your clients write you to tell you they did the task

Chat rooms – people could get on the chat room to say what they’ve done

Telephone – the coach gets on the phone with the group and they each review

what they’ve done and what their plans are for the coming week/month.

Private Facebook Groups – an ongoing discussion group about everything and

anything, where the topics continue to scroll down and become harder to find.

Of course, there are variations on all of these technologies, such as phone conferencing

lines that allow you to break up your large group into smaller groups for discussions or

brainstorming

These technologies all move you in the direction of putting your groups online. When

your groups are available online, and available 24-7 to people all over the world in

any time zone, you vastly increase your reach.

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Limitations of These Technologies

But there are limitations to using these online technologies for daily accountability. The

coach needs to be able to keep track of who’s doing what and when, in order to

create useful accountability. And ideally, other group members could do the

same. None of these technologies, including private Facebook groups, help make that

easy.

Because of these

limitations in tracking

each individual’s

progress, group

members will not feel

as strongly

accountable.

And that’s bad.

Finish Agent to the Rescue!

So let’s look at Finish Agent, which is the technology I created that is specifically built

to solve all of the limitations of those technologies I mentioned above.

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Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved

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What follows is a rather in depth review of what Finish Agent offers

your business. If it is tmi (too much information), you have

permission to skim!

The Progress Grid – the Heart of Finish Agent

This is the central place where the “action” happens in Finish Agent. Although this

software has forums, chats, and many places for your class content, videos, audios,

PDFs and more, the Progress Grid is what sets Finish Agent apart.

As you can see, the group participants are listed in the left hand column. Across the top

of the grid are the dates. The checkmarks mean that this person has responded to at

least some of the daily questions. This tells the other group members (and the coach)

that they should go in and support that person in whatever way is helpful that day.

The picture above shows a page customized with my logo.

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In order to answer the daily questions, your clients will click on today’s date, which is a

blank square. Then they see the daily questions, customized and created by YOU.

They fill in their answers, and when they hit “Enter,” a checkmark appears on the grid,

and shows everyone in the group that the client has posted. Then each person in the

group and the coach can read their responses for that day and offer

encouragement, commiseration, support or advice.

This daily interactivity about “the work” is what makes Finish Agent so effective in

forming communities. Group members love to receive comments and encouragement

each day about taking their small daily action step(s). It’s only about 5-10 minutes a day

for each person, but the rewards are huge.

You decide how many times a week you want to add your comments or questions. As

you can see, I’m commenting below, and as coach, I have a custom color in the bar

where my name is. In my first business, I hire other coaches (22 and adding more soon)

and ask them to coach 2-3 times a week. Hiring others to run the business is how I

earn passive income!

Close-up of Daily Progress

Log in, answer the daily questions,

get a checkmark

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The reason that Finish Agent is so successful is that this frequent level of interaction

creates intimacy and bonding much more quickly than any online forum, and makes

participants feel more accountable for taking that little step each day. They become

attached to the group that is making such a difference and don’t want to leave.

Statistics don’t lie – here is what I got from a report from my software. For my academic

coaching membership site, for which members pay $87 or $97 a month,

49 people have been in my membership site for over 5 years

148 have stayed over 3 years

366 have stayed 2 years

And keep in mind that people leave and come back frequently, because they go out on

their own and realize quickly that they did much better in your system!

Again, here is where the bonding happens:

Close-up View of Daily Questions, Responses, and Comments

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Here is how Finish Agent looks when a licensee has customized not only the banner,

but font colors and names of tabs.

Customized graphs are

automatically created by the

system (for any question

that has a numerical

answer). They give a visual

picture of the progress

your clients are making,

which they can see

individually and for the

group as a whole.

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Copyright © 2011-2017 Finish Agent, Inc. and Gina Hiatt. All Rights Reserved

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Here are some of the other features of Finish Agent.

Finish Agent promotes accountability, visual progress tracking, small group

connection and community, and coaching support in a package that is readily set

up for you. You’ll be all set to create a group or membership site that will help you stand

out in a crowded field and help your clients succeed.

In other words, Finish Agent has everything you need to create a community of

satisfied clients who accomplish their goals, and who stay because they want to

continue being productive, and because they love the community.

It’s a done-for-you system. We do just about everything but find you the clients and

market it for you!

Technology Fears? Even the most technophobe licensees have set up and navigated

their site without problems. Whenever they have questions, we are here to answer

them. Your clients will find it so easy to get around, and it’s visually appealing. So no

worries on the technology fear side!

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These two slides show the depth of storage and display for your content. In the top

one, you can see the tabs across the top in the blue section. Each custom tab that you

create (with your own custom icon that we provide a range of choices for you) can have

many SUB-TABS. Each tab, including the main one, can be populated with DROP-

DOWN MODULES. Each module, for example, could include a class. In the

screenshot above, you can see the drop down modules with the “plus” circles to the

right of each one.

One drop-down module has been clicked on, and in it you can see the embedded video.

As you can see, the video has an intro at the top. You can add an introduction, ask

questions, or give them assignments. As you can see in the second slide, members can

answer in the comment space below, which is optional (you decide whether to show it

or not).

The Finish Agent Chat Rooms

You may have noticed in the first image of

Finish Agent that I showed you, that there

was something on the far right side.

That is the area for the chat rooms! Here is

what it looks like when you click on the slider

at the top right:

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Many Finish Agent licensees find that an

incredible amount of work gets done in

these chat rooms. With private chats,

and chats at every level of the site (at

your discretion), there are endless

options for how you can use them.

There’s so much more that I could show you, but I’ve got to stop

somewhere! Just take my word for it, it’s a win-win – your clients will love it

and reap great rewards from it, and you will earn more money more easily.

ChatSidebar

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Clients get amazing results and you get recurring, leveraged and

passive income!

And it works!

Here is what one client said:

[This Finish Agent licensee is well known among those

licensees who took my F.A.S.T. Track training. He wishes

to remain anonymous because he still has his day job. Wait

until you see how much he is earning, while working full

time at his day job!]

“I made three times the cost of Finish Agent in my first

month of business. The reason: one thing I did not realize

when I bought Finish Agent is that the software service doesn’t

only come with full instructions for running the technology. It

comes with a full training on how to run a group-coaching

site. I was surprised and delighted to find after payment that I had access to a

substantial library of audio and texts to guide me in setting up the whole

enterprise from getting clients to running successful group dynamics.

After I got so big I couldn’t handle it anymore, I signed up for an additional Fast

Track training which, with Gina’s help, solved my problems and allowed me to go

up to 120 people in my program now, with a high retention rate. That’s about

$11,000 per 4 weeks in revenue, which in my business-- with hired coaches,

advertising costs, and other expenses--nets me about $7,000 a month now on

less than 1 hour a day work (less scatter-brained and more frugal and efficient

people than me would net more!).

Don’t get me wrong, it wasn’t 1 hour a day to get there, but as I

progressed through the steps that Gina outlined for me I did get

there after only 6 months in business. I’ve wasted money on

investments before, but this one has paid off about 40x so

far— after only 9 months in business now.”

Can you imagine how this has changed his life? Over a year later, he continues to

enjoy success and to grow his membership.

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Here is a testimonial from a client of one of our Finish Agent licensees, Jenna

Avery, who runs http://justdothewriting.com (both Jenna and Crisman gave permission

to publish this quote.

"I love it – I love getting to talk to other writers. I’ve been a lone wolf all these years. Hearing from other writers about their writing has been really awesome. I feel the power of what this does, it’s really encouraged me. I started envisioning: Wow, if I could get this much done in a day, just think what I could do in a year!

When I was running my last business…I wasted years, because I didn’t write every day, I wasn’t consistent. It took sixteen years for me to complete my last book. It could have been done in half that time I think—maybe less. Though I appreciate that time and all the words I threw away, because I was learning how to write, but days or weeks would go by without getting much done. Writing a little bit every day, I realize how much I could get done, it’s huge for me. I didn’t have a block, but I realize how much MORE you could do. With daily accountability, I’m able to get through resistance, knowing the group is waiting to hear from me. But it’s not just about getting thru the resistance, it’s about how much more I could get done by doing a little every day. What a breakthrough!"

Crisman Cooley

What if Finish Agent is the Answer for You?

Here are three different steps you can take to find out!

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Now that we’ve gone a little more deeply into some of the steps in the F.A.B.U.L.O.U.S.

System, you may be curious to learn even more.

1. The Online Group Success System (TOGSS)

Get on the list to be notified of the next scheduled TOGSS!

In our experiential 6-week course, you’ll learn how to build Get-it-Done

Groups™ or Habit-Building Groups™ while you work in the unique and

proprietary Finish Agent system.

2. The “Get-It-Done” Group Program™

Check it out and write [email protected] to find out our next scheduled

session date.

Experience the Finish Agent accountability system yourself, while

getting your most important project done! Experience is the best way to

learn the power of the accountability group. Join our next session!

3. Apply for a Finish Agent Business Assessment

Work with me privately!

You may prefer to work with me more intensely to get your Finish Agent

groups going. In a complementary Finish Agent Business Assessment,

we’ll take a look at your business and discuss how Finish Agent will be

able to help you create a new income stream.

It’s by application only, and we only schedule assessments with people

who are ready to run groups now or very soon.

Click here to apply.

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I hope you will join me in helping the world get things done!

Warmly,

Gina Hiatt