CONTENT PUSHING AND PASSIVE INCOMELEAD GENERATION: PART 3 – BLOGGING FOLLOW UP

Brought to you by: Shauna ZamarripaRE/MAX Realty Advantage

WHY DO WE CREATE CONTENT?

1. To increase our organic Google ranking

2. To promote what we do

3. To showcase who we are

4. To generate referral business

5. To drive traffic to our website

6. To solidify ourselves as subject matter experts

7. To let our personalities shine in a digital world

8. To have a solid digital footprint that eclipses other real estate agents.

9. It inspires people to FIND YOU, so you do not have to actively add people to social media.

10. It increases your base ten fold.

WHAT KIND OF CONTENT DO WE CREATE?

Blogs ($$$)YouTube Videos ($$$)Vine videosInfographics

THE FINANCIAL CONSEQUENCES OF BLOGGING

Blogs Upfront Pay Organic reach

Expanded reach

Passive Income

Day 5 $10/ea. ($50) 1,000 250,000 $500

Week 25 $250 5,000 1.2 million $2,400

Year 1300 $13,000 2.6 million 62.4 million $124,800

Blogging using my model means that you will earn upfront payments as well as passive income using your organic reach and expanded reach – taught in this class. But first, we are going to discuss the financial consequences of blogging. Passive income is earned at a rate of $2.00 per 1,000 page views. This model is based on 5 blogs per day for 52 weeks per year.

Investing $124,800 per year at an 8% rate of return = $134,784 per year

Compound this toward your retirement….

THE FINANCIAL CONSEQUENCES OF YOUTUBE MONETIZATION

Videos Organic reach

Expanded reach

Passive Income

Day 5 1,000 250,000 $6,250

Week 25 5,000 1.2 million $300,000

Year 1300 2.6 million 62.4 million $1.56 million

Monetizing your YouTube Channel has the same result as blogging does, just on a different level…this model is builtOn publishing one video per day @ $0.25 per video.

Yes, these are large numbers, but this is because I want you to see the potential here….

A REALISTIC LOOK BASED ON “AVERAGE” NUMBERS

Blogs Per Day

Upfront Pay @25% Organic Reach

5 @ $10/ea. $50.00 250 views

X

5 days a week

$250.00 1250 views

X

52 weeks a year

$13,000 65,000 views

= $13,000 + $130

GRAND TOTAL

$13,130

Let’s say your “organic” reach is only 1,000. Let’s look to see what happens when you publish 5 blogs a day and 1 video per day…

Videos Per Day @25% Organic Reach

1@ $0.25/view 250 views

X

5 days a week 1250 views

X

52 weeks a year 65,000 views

= $

GRAND TOTAL $16,250$13,130 + $16,250 = $29,380 in passive income each year….

AND THIS IS HOW YOU MARKET….

Direct mail is less than 1% effective.

Email marketing and social media marketing are taking over the industry.

Today, agents need to know how to create content and push content effectively.

If you follow my system, you will have marketing that works for you 24/7 and PAYS you to do it.

There is no such thing as too much exposure in real estate!

So, why aren’t you doing this again?????

GET IN THE RIGHT MINDSET….

Before we begin, I need you to follow a few rules:

Clear your mind of “Can’t”. You CAN.

Stop thinking about everything else you think you need to do. Millienials are the #1 in the market right now. It’s time for “New School” thinking and change.

Remember: Success does not happy by accident, it’s by design.

Once you have a plan, you need to organize your day around that plan!

Schedule your activities and prioritize your schedule – that is the only way that this will work.

Forget everything you have ever learned in any other social media class.

IN THE LAST CLASS IN THIS SERIES…

You learned how to blog for fame and dollars.

You received real world examples on how to blog, where to blog and what to blog about.

You received a road map on how to find trending content and what the public wants to read.

Now? We are going to talk about how to push that content, and how to add that content push to your daily list of activities so that you don’t fall off track.

YOUR CONTENT PUSH PLAN: THE BASICS

1. Create content.

2. Publish that link to your Facebook business page.

3. Share the link from your Facebook business page to your personal page.

4. Share that link to RELAVENT Facebook groups and other associated pages. (5 per day)

5. Share that link publically and to the groups you belong to on Linked In.

6. Share the link to your content on Twitter.

7. Share that link on Pinterest

8. Share that link on Google+

FOR THE ADVANCED “PUSHER”

Leverage is the key to abundance!!!!

1. When sharing your content to LinkedIn and Facebook groups, make it relevant to helping other people build their business or sharing information that other people will find useful. Ask those people to share your content. WRITE ABOUT OTHER PEOPLE AND THINGS IN A PRAISING WAY! This inspires them to share!

2. Select people based on the size of their network – bigger is better. Leverage that network.

3. Participate in a minimum of 20 social media discussions (threads) per day. When you see a thread that you can contribute to, say your piece and post a link to one of your blogs with that.

4. Use your blogs as a resource to create MORE content:

1. Videos

2. Infographics

3. Slide presentations and classes

LET’S TALK TURKEY…

If you follow this plan, this will expand your organic reach over 5 – 6 times over. By selecting 5 – 6 people with a network of 4,000 + people, your reach is now 24,000.

Out of those, expect 25% to click your link.

(24,000 x .25 = 6,000 views/day)

(6,000/day x 365 days/year = 2.1 million)

From here, expect your content to be shared by readers by 50%

(2.1 mil. X 2 = 4.2 mil. Views)

Expect half of those to share it

(4.2 x 2 = 8.4)

Compound that by 25 blogs per week or 1,300 per year

(8.4 x 1,300 = 109 million views)

109 million views / 1,000 x $2.00 = $218,000 in passive income

FOR THE MEGA ADVANCED “PUSHER”

Participate in discussions on the YAHOO forums. Ask other authors to subscribe to you. Authors support authors…subscribe to them and click the links emailed to you when they are published and

they will do the same.

Push your PROFILE out once per week (your body of work) to your network and ask them to subscribe. Whoever subscribes to your profile receives an email each time you are published.

Link that profile to your website and to your social media profiles.

Push content out in e-mail blasts to your database.

Package five or six pieces of your content and create a weekly newsletter to send to your database.

Re-package your content and create an e-book. (more on this in additional slides)

Create a video class based on your content once per week, and post the link to the full article in the video.

SIDE NOTE

Advanced coaching strategies are ONLY taught in workshops to agents who work for RE/MAX Realty Advantage.

Invest in us, and we invest in you.

www.281advantage.net/Careers

A NOTE ON E-BOOKS1. Choose at least 50 published pieces of your content.

2. Package those into an e-book using the services I provide in my advanced strategy class.

3. Put a link to that e-book on your website and on your social media.

4. This e-book will also be available to Kindle users and iPad users when you take my advanced strategy class.

5. Sell that e-book for $0.99 per copy.

6. Push that content.

7. Expect at least 20 sales of your book per day.

MATH MOMENT: 20 sales x 0.99 per copy = $20.99 / day

$20.99 x 365 days / year = $7,661 per year in passive, residual income, every year IN ADDITION TO WHAT YOU ARE ALREADY EARNING!

HERE’S WHAT HAPPENS NEXT

The “Beginner’s” Schedule

8:00 – 8:30: Find content using Shauna’s super secret list of resources.

8:30 – 10:00 Create content

10:00 – 12:00 Push that content – use the 8-step content pushing plan

12:00 – 1:00 Lunch

1:00 – 3:00 Particpate in online disucssions

3:00 on Appointments/follow up etc.

The more you do this, the more proficient you will become, adding more content pushing tasks each day. You will find that you can push content quickly and effectively and add one new content pushing task each day. Follow the ‘beginner’s schedule’ for 90 days.

OUR NEXT CLASS IN THIS SERIES

Advanced pushing: This class will expand on the information used in the leverage portion of this class.

Stay tuned for even more in our Lead Generation series!!

Brought to you EXCLUSIVELY by:

RE/MAX Realty Advantage.