ABOUT MC DONALD’S

Mc Donald’s is world’s leading

hamburger chain.

Mc Donald’s has more than 34,000

chains across the globe.

HISTORY

Mc Donald’s was founded in 1955 by the Mc. Donald brothers.

Initially, Mc Donald’s offered simple foods such as the famous 15 cent burger.

Ray Kroc, a multi-mixer salesman, franchised a hamburger restaurant from Mc

Donald brothers.

Just 10 years later, Mc Donald’s had expanded to more than 700 U.S.

restaurants, and the brand was on its way to become a household name.

Mc DONALD’S LOST ITS FOCUS AND ADDED AS MANY

AS 200 RESTAURANTS A YEAR

NEW EMPLOYEES WEREN’T TRAINED ENOUGH

WHICH LED TO POOR CUSTOMER SERVICE AND DIRTY

RESTAURANTS

WHAT ARE THE CORE BRAND

VALUES OF MC DONALD’S? HAVE

THEY CHANGED?

THE CORE BRAND VALUES OF Mc DONALD’S IS TO

PROVIDE HOT, H IGH QUALITY FOOD AT A GREAT

VALUE AT THE SPEED AND CONVENIENCE OF Mc

DONALD’S

IN 1990s AND EARLY 2000s, WHEN Mc DONALD’S WAS

EXPANDING, IT DISTRACTED FROM ITS CORE VALUES

BUT THE COMPANY REALISED IT AND DID A

MAKEOVER IN 2003 TO RESTORE TO THE CORE VALUES.

HOW HAS M C DONALD’S BRAND EQUITY

HAS GROWN OVER THE YEARS? HAS M C

DONAL D’S CHANGED IN DIF F ERENT

ECONOM IC TIM ES OR IN DIF F ERENT PARTS

OF THE WORL D?

OVER THE YEARS, Mc DONALD’S HAS EMERGED AS THE LARGEST FAST

FOOD CHAIN IN THE WORLD.

Mc Donald’s has innovated continuously over the years to stay relevant in the market.

Mc DONALD’S ADAPTED DIFFERENT CULTURES AND HAS MODIFIED

ITS PRODUCT OFFERING IN DIFFERENT PARTS OF THE WORLD.

WHAT RISKS DO YOU THINK MC

DONALD’S WILL FACE IN THE

FUTURE?

THE BIGGEST RISK FOR Mc DONALD’S WILL BE COMPETITION FROM

FOOD CHIANS THAT OFFER HEALTHIER FOOD.

HEALTH CONSCIOUS PEOPLE WILL TRY TO AVOID Mc DONALD’S DUE

TO ITS UNHEALTHY IMAGE.

AS Mc DONALD’S EXPANDS, QUALITY ASSURANCE WILL BE A HUGE

TAKS FOR Mc DONALD’S.

DISCLAIMERTHESE SLIDES WERE CREATED

BY YASH MATHUR, SKIT JAIPUR,

DURING A MARKETING

INTERNSHIP BY PROF. SAMEER

MATHUR, IIM LUCKNOW