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MCDONALD’S GLOBAL ZERO DEFORESTATION

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Page 1: MCDONALD’S GLOBAL - grsbeef.org 2016/Blanco-Traba... · Resolve land rights disputes through a balanced and transparent dispute resolution process, Verify origin of raw material

MCDONALD’S GLOBAL

ZERO

DEFORESTATION

Page 2: MCDONALD’S GLOBAL - grsbeef.org 2016/Blanco-Traba... · Resolve land rights disputes through a balanced and transparent dispute resolution process, Verify origin of raw material

1989 No Beef Sourcing in the Amazon

2007 Soy Moratorium

2011 Members RSPO

2014 Signature New York Declaration on Forests

2015 McDonald’s Zero Deforestation Commitment

THE JOURNEY

Page 3: MCDONALD’S GLOBAL - grsbeef.org 2016/Blanco-Traba... · Resolve land rights disputes through a balanced and transparent dispute resolution process, Verify origin of raw material

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Page 4: MCDONALD’S GLOBAL - grsbeef.org 2016/Blanco-Traba... · Resolve land rights disputes through a balanced and transparent dispute resolution process, Verify origin of raw material

Global Priority Raw Materials

WHITEFISH

Page 5: MCDONALD’S GLOBAL - grsbeef.org 2016/Blanco-Traba... · Resolve land rights disputes through a balanced and transparent dispute resolution process, Verify origin of raw material

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Page 6: MCDONALD’S GLOBAL - grsbeef.org 2016/Blanco-Traba... · Resolve land rights disputes through a balanced and transparent dispute resolution process, Verify origin of raw material
Page 7: MCDONALD’S GLOBAL - grsbeef.org 2016/Blanco-Traba... · Resolve land rights disputes through a balanced and transparent dispute resolution process, Verify origin of raw material
Page 8: MCDONALD’S GLOBAL - grsbeef.org 2016/Blanco-Traba... · Resolve land rights disputes through a balanced and transparent dispute resolution process, Verify origin of raw material
Page 9: MCDONALD’S GLOBAL - grsbeef.org 2016/Blanco-Traba... · Resolve land rights disputes through a balanced and transparent dispute resolution process, Verify origin of raw material
Page 10: MCDONALD’S GLOBAL - grsbeef.org 2016/Blanco-Traba... · Resolve land rights disputes through a balanced and transparent dispute resolution process, Verify origin of raw material
Page 11: MCDONALD’S GLOBAL - grsbeef.org 2016/Blanco-Traba... · Resolve land rights disputes through a balanced and transparent dispute resolution process, Verify origin of raw material

2015 99.7% palm oil RSPO-certified sustainable or covered

by GreenPalm Book and Claim certificates

2020 continue encouraging suppliers to move toward full

traceability to their plantations and mills as a way to ensure

no deforestation and deep peat development

PALM OIL

FISH 100% of the whitefish for our Filet-O-Fish is sourced from

sustainably managed fisheries, and we have achieved MSC

certification in North America, Europe and Brazil

Page 12: MCDONALD’S GLOBAL - grsbeef.org 2016/Blanco-Traba... · Resolve land rights disputes through a balanced and transparent dispute resolution process, Verify origin of raw material

Ryan Cartwright, Canada

McDonald’s Canada

Sustainable Beef Pilot

Page 13: MCDONALD’S GLOBAL - grsbeef.org 2016/Blanco-Traba... · Resolve land rights disputes through a balanced and transparent dispute resolution process, Verify origin of raw material
Page 14: MCDONALD’S GLOBAL - grsbeef.org 2016/Blanco-Traba... · Resolve land rights disputes through a balanced and transparent dispute resolution process, Verify origin of raw material

Alfonso Cobaleda Garcia, Spain

Page 15: MCDONALD’S GLOBAL - grsbeef.org 2016/Blanco-Traba... · Resolve land rights disputes through a balanced and transparent dispute resolution process, Verify origin of raw material
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Stephen Hughes, CanadaCelso Crespim Beviláqua, Brazil

Page 17: MCDONALD’S GLOBAL - grsbeef.org 2016/Blanco-Traba... · Resolve land rights disputes through a balanced and transparent dispute resolution process, Verify origin of raw material

We all share the same goals…Collaboration…

Other biomes: Cerrado, Chaco…

Definitions, areas, cut off dates…

Indirect suppliers

Creating solutions, multi-stakeholder forums

THOUGHTS

Page 18: MCDONALD’S GLOBAL - grsbeef.org 2016/Blanco-Traba... · Resolve land rights disputes through a balanced and transparent dispute resolution process, Verify origin of raw material

THANK YOU