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McDonald’sMcDonald’sHistoryHistory

The business began The business began in 1940, with a in 1940, with a

restaurantrestaurant opened  opened by two brothers by two brothers 

Richard and Maurice Richard and Maurice McDonaldMcDonald

 at 1398 North E  at 1398 North E Street at West 14th Street at West 14th

Street in Street in San Bernardino, CalifSan Bernardino, Californiaornia

   

Since 1955, we've Since 1955, we've proudly served the proudly served the world some of its world some of its favorite food. Along the favorite food. Along the way, we've been more way, we've been more than a part of history – than a part of history – we've created it. From we've created it. From the first drive-thru the first drive-thru restaurants to our restaurants to our famous Big famous Big Mac sandwich, Fries and Mac sandwich, Fries and Chicken McNuggets, it's Chicken McNuggets, it's been an exciting been an exciting journey…and we're just journey…and we're just getting started. getting started.

McDonald’sMcDonald’sHistoryHistory

TimelineTimeline

19541954 Ray Kroc became the first franchisee Ray Kroc became the first franchisee

appointed by Mac and Dick McDonald in appointed by Mac and Dick McDonald in San Bernardino, California.San Bernardino, California.

19551955 Ray Kroc opened his first restaurant in Des Ray Kroc opened his first restaurant in Des

Plaines, Illinois (near Chicago), and the Plaines, Illinois (near Chicago), and the McDonald's Corporation was created.McDonald's Corporation was created.

19571957 Quality, Service, Cleanliness and Value Quality, Service, Cleanliness and Value

(Q.S.C. & V.) became the company motto.(Q.S.C. & V.) became the company motto. 19591959 The 100th McDonald's opened in ChicagoThe 100th McDonald's opened in Chicago

TimelineTimeline

19611961 Ray Kroc bought all rights to the McDonald's Ray Kroc bought all rights to the McDonald's

concept from the McDonald's brothers for $2.7 concept from the McDonald's brothers for $2.7 million.million.

Hamburger University opened in Elk Grove, near Hamburger University opened in Elk Grove, near Chicago.Chicago.

19631963 One billion hamburgers sold.One billion hamburgers sold. The 500th restaurant opened.The 500th restaurant opened. The 500th student graduates from Hamburger The 500th student graduates from Hamburger

University.University. Ronald McDonald made his debut.Ronald McDonald made his debut. McDonald's net income exceeded $1 million.McDonald's net income exceeded $1 million. 19641964 Filet-o-Fish sandwich introduced.Filet-o-Fish sandwich introduced. 19651965 McDonald's Corporation went public. Per earning McDonald's Corporation went public. Per earning

ratio varies from 10 to 22 during year; stock ratio varies from 10 to 22 during year; stock price range, 15 - 33.5.price range, 15 - 33.5.

TimelineTimeline

19661966 McDonald's listed on the New York stock exchange McDonald's listed on the New York stock exchange

on the 7th May.on the 7th May. 19671967 The first restaurants outside of the USA opened in The first restaurants outside of the USA opened in

Canada and Puerto Rico.Canada and Puerto Rico. 19681968 The Big Mac was introduced.The Big Mac was introduced. The 1,000th restaurant opened in Des Plaines, The 1,000th restaurant opened in Des Plaines,

Illinois.Illinois. 19701970 McDonald's restaurant in every US state.McDonald's restaurant in every US state. Ray Cesca (Director of Global Purchasing of the Ray Cesca (Director of Global Purchasing of the

McDonald's Corporation) has admitted that when McDonald's Corporation) has admitted that when McDonald's opened stores in Costa Rica in 1970, McDonald's opened stores in Costa Rica in 1970, they were using beef from cattle raised on ex-they were using beef from cattle raised on ex-rainforest land, deforested in the 1950's and rainforest land, deforested in the 1950's and 1960's.1960's.

New countries - Virgin Islands, Costa Rica.New countries - Virgin Islands, Costa Rica.

TimelineTimeline

19711971 The Egg McMuffin sandwich was test marketed in the US as McDonald's The Egg McMuffin sandwich was test marketed in the US as McDonald's

first breakfast menu item.first breakfast menu item. McDonald's Japanese President, Den Fujita, stated "the reason Japanese McDonald's Japanese President, Den Fujita, stated "the reason Japanese

people are so short and have yellow skins is because they have eaten people are so short and have yellow skins is because they have eaten nothing but fish and rice for two thousand years"; "if we eat McDonald's nothing but fish and rice for two thousand years"; "if we eat McDonald's hamburgers and potatoes for a thousand years we will become taller, our hamburgers and potatoes for a thousand years we will become taller, our skin become white and our hair blonde".skin become white and our hair blonde".

New countries - Japan, Holland, Australia, Germany, Panama, Guam.New countries - Japan, Holland, Australia, Germany, Panama, Guam. 19721972 Assets exceeded $500 million and sales surpassed $1 billion.Assets exceeded $500 million and sales surpassed $1 billion. A new McDonald's restaurant opening every day.A new McDonald's restaurant opening every day. New countries - France, El Salvador.New countries - France, El Salvador. The 2,000th restaurant opened in Des Plaines, Illinois.The 2,000th restaurant opened in Des Plaines, Illinois. The Quarter Pounder was introduced.The Quarter Pounder was introduced. Ray Kroc made a $250,000 donation to the controversial 1972 presidential Ray Kroc made a $250,000 donation to the controversial 1972 presidential

campaign of Richard Nixon, a donation which was perhaps a subject of campaign of Richard Nixon, a donation which was perhaps a subject of investigation during the Watergate corruption scandal. Passages in the investigation during the Watergate corruption scandal. Passages in the 'Behind The Arches' book (written with McDonald's backing and assistance) 'Behind The Arches' book (written with McDonald's backing and assistance) state that the donation came around the very time that McDonald's state that the donation came around the very time that McDonald's franchisees were lobbying to prevent an increase in the minimum wage, franchisees were lobbying to prevent an increase in the minimum wage, and to get legislation (dubbed 'The McDonald's Bill') passed to be able to and to get legislation (dubbed 'The McDonald's Bill') passed to be able to pay a sub- minimum wage to some young workers.pay a sub- minimum wage to some young workers.

TimelineTimeline 19731973 McDonald's Golden Arches Restaurants Limited founded in McDonald's Golden Arches Restaurants Limited founded in

UK as a joint venture partnership between the McDonald's UK as a joint venture partnership between the McDonald's Corporation and two businessmen; one British, one Corporation and two businessmen; one British, one American.American.

New country - Sweden.New country - Sweden. Egg McMuffin introduced.Egg McMuffin introduced. 19741974 The 3,000th McDonald's restaurant was opened in Woolwich The 3,000th McDonald's restaurant was opened in Woolwich

(south east London) in October, the first in the UK. The (south east London) in October, the first in the UK. The company admitted that NOBODY went in and later decided company admitted that NOBODY went in and later decided to target children with TV ads.to target children with TV ads.

The UK Head Office was sited in Hampstead, North London.The UK Head Office was sited in Hampstead, North London. Up to 1974, McDonald's employees in Puerto Rico were Up to 1974, McDonald's employees in Puerto Rico were

unionized, but the company was sold to a new franchisee. A unionized, but the company was sold to a new franchisee. A dispute followed, closing all the stores and McDonald's dispute followed, closing all the stores and McDonald's pulled out of Puerto Rico. They reopened in 1980 with non-pulled out of Puerto Rico. They reopened in 1980 with non-union labor.union labor.

New countries - England, Netherlands, Antilles, Guatemala.New countries - England, Netherlands, Antilles, Guatemala. The first Ronald McDonald House opened in Philadelphia.The first Ronald McDonald House opened in Philadelphia. At a San Francisco Labor Board hearing, McDonald's workers At a San Francisco Labor Board hearing, McDonald's workers

testified that lie-detectors had been used to ask about union testified that lie-detectors had been used to ask about union sympathies, following which the company was threatened sympathies, following which the company was threatened with legal action. with legal action.

McDonald's corporate logo used from McDonald's corporate logo used from November 18, 1968 to 2006. It still November 18, 1968 to 2006. It still

exists at some restaurants.exists at some restaurants.

HeadquarterHeadquarter

McDonald's Plaza, located in Oak McDonald's Plaza, located in Oak Brook, Illinois U.S is the headquarters Brook, Illinois U.S is the headquarters of McDonald'sof McDonald's

McDonalds World LocationsMcDonalds World Locations

Number of locationsNumber of locations 34,000+ 34,000+ worldwideworldwide

World wideWorld wide

RevenueRevenue  US$27.56 billion (2012)  US$27.56 billion (2012)

Operating incomeOperating income  US$8.60 billion  US$8.60 billion (2012)(2012)

Net incomeNet income  US$5.46 billion (2012)  US$5.46 billion (2012)

Total assetsTotal assets  US$35.39 billion (2012)  US$35.39 billion (2012)

Total equityTotal equity  US$15.29 billion (2012)  US$15.29 billion (2012)

1,800,000 Employees in 119 countries 1,800,000 Employees in 119 countries and they serve 68 million customers and they serve 68 million customers

daily (2013)daily (2013)

Some Facts About McDonald's Some Facts About McDonald's That Will Blow Your MindThat Will Blow Your Mind

McDonald's serves 1% of the McDonald's serves 1% of the world's population every world's population every dayday

McDonald's sells more than 75 hamburgers every second

McDonald's' $24 billion in revenue McDonald's' $24 billion in revenue makes it the 90th-largest makes it the 90th-largest

economy in the worldeconomy in the world

Counting $32 billion in revenue from franchise stores, McDonald's claims the 68th biggest economy, bigger than Ecuador

McDonald's hires around 1 million workers in the US every year

According to company estimates, one in every eight American workers has been employed by McDonald's

McDonald's is the world's largest McDonald's is the world's largest distributor of toys, with one included distributor of toys, with one included in 20% of all salesin 20% of all sales

McDonald's' iconic golden arches are recognized by more people than the cross

The Queen of England owns a McDonald's near Buckingham Palace as part of her vast real estate portfolio

For the next three years, McDonald's is going to open one restaurant every day in China

McDonald ObjectivesMcDonald Objectives

♥ ♥ Corporate ObjectivesCorporate Objectives♥ ♥ Long Term ObjectivesLong Term Objectives

Corporate ObjectivesCorporate Objectives

♥ ♥ To serve good food in a friendly and fun To serve good food in a friendly and fun environmentenvironment

♥ ♥ To provide good returns to its To provide good returns to its shareholdersshareholders

♥ ♥ To provide its customers with food of To provide its customers with food of a high standard, quick service and value a high standard, quick service and value for moneyfor money

Long Term ObjectivesLong Term Objectives

♥♥ McDonald’s vision is to bathe world’s best quick McDonald’s vision is to bathe world’s best quick service restaurants experience.service restaurants experience.

♥♥ McDonalds is committed to maintaining and McDonalds is committed to maintaining and developing the best food products in the developing the best food products in the quickservice restaurant market.quickservice restaurant market.

♥♥ In order to deliver this, the company has made In order to deliver this, the company has made number of commitments to food safety and number of commitments to food safety and nutrition.nutrition.

SWOT Analysis of SWOT Analysis of McDonaldsMcDonalds

StrengthsStrengths

WeaknessesWeaknesses

OpportunitiesOpportunities

ThreatsThreats

Strengths Strengths

ProductsProducts

Brand RecognitionBrand Recognition

Good communication and friendly Good communication and friendly environmentenvironment

Partnership with Partnership with

Coca Cola & telecom companiesCoca Cola & telecom companies

Weaknesses Weaknesses

Product VarietyProduct Variety

More AdvertisingMore Advertising

Drive ThroughDrive Through

Opportunities Opportunities

Reasonable PricesReasonable Prices

Opportunity to be InnovativeOpportunity to be Innovative

Breakfast and Special Noon MealsBreakfast and Special Noon Meals

ThreatsThreats

More health consciousMore health conscious

customerscustomers

Foreign as well as local competitorsForeign as well as local competitors

Changing customer stylesChanging customer styles

♥ ♥ ♥♥ ♥ ♥ Competition Competition ♥♥ ♥♥ ♥♥

The major competition in local The major competition in local market faced by McDonalds is from market faced by McDonalds is from Kentucky Fried Chicken (KFC)Kentucky Fried Chicken (KFC)

vs

BCG MATRIX BCG MATRIX

Star Star Chicken Big MacChicken Big Mac Big Mac Big Mac

McRoyaleMcRoyale

File-o-FishFile-o-Fish

Question Question MarksMarks

McArabianMcArabian

McChickenMcChicken

Cash CowCash Cow McNuggetsMcNuggets

Quarter PounderQuarter Pounder

Cheese BurgerCheese Burger

DogsDogs

Apple PieApple Pie

Strawberry custard Strawberry custard piepie

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McDonald’s Pakistan HistoryMcDonald’s Pakistan History

McDonald’s Pakistan is part of the Lakson McDonald’s Pakistan is part of the Lakson Group of Companies, a leading business Group of Companies, a leading business house in Pakistan.house in Pakistan.

McDonald’s first restaurant opened its McDonald’s first restaurant opened its door to the people of Pakistan in door to the people of Pakistan in September 1998 in Lahore. This launch September 1998 in Lahore. This launch was met with unprecedented enthusiasm was met with unprecedented enthusiasm from the citizens of Lahore, who are from the citizens of Lahore, who are known for their liveliness, vigor and known for their liveliness, vigor and penchant for quality food. Karachi opened penchant for quality food. Karachi opened its first restaurant a week after Lahore.its first restaurant a week after Lahore.Ever since we opened the doors of our Ever since we opened the doors of our restaurants both in Karachi & Lahore, we restaurants both in Karachi & Lahore, we have been proud to provide our have been proud to provide our customers the same great taste, customers the same great taste, outstanding value and superior service outstanding value and superior service that is synonymous with the Golden that is synonymous with the Golden Arches all over the world.Arches all over the world.

Amin Lakhani

Restaurants in PakistanRestaurants in Pakistan

There are now 27 restaurants There are now 27 restaurants in 8 major cities of Pakistan. in 8 major cities of Pakistan.

(11 in Karachi, 1 in Hyderabad, (11 in Karachi, 1 in Hyderabad, 10 in Lahore and 1 in 10 in Lahore and 1 in

Faisalabad, 1 in Kala Shah Faisalabad, 1 in Kala Shah Kaku, 1 in Sialkot, 1 in Kaku, 1 in Sialkot, 1 in

Islamabad & 1 in Rawalpindi)Islamabad & 1 in Rawalpindi)

McProducts inMcProducts in PakistanPakistan

All McDonald's in Pakistan are certified All McDonald's in Pakistan are certified Halal. Pakistani menus resemble those of Halal. Pakistani menus resemble those of Middle Eastern and South Asian locations. Middle Eastern and South Asian locations. McArabias and Spicy Chicken Burgers are McArabias and Spicy Chicken Burgers are popular in Pakistan A chicken Big Mac is popular in Pakistan A chicken Big Mac is also available.also available.