mbrand3 - model case - assurance

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Mobile - Marketing - Media Model Case : Assurances

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Page 1: Mbrand3 - Model case - Assurance

Mobile - Marketing - Media

Model Case : Assurances

Page 2: Mbrand3 - Model case - Assurance

Assurances

Page 3: Mbrand3 - Model case - Assurance

Contexte: Promo « livret AXA » et « Bonne conduite »Format: Interstitiel & BannièreSupport: Allociné, Dailymotion, Cosmo, Grazia, Closer, Info Concert, Les Inrocks, RATP, FNAC, AFP, Les EchosSpécificité: 100% PDV (Interstitiel Allociné)Redirection: Clic to storeRésultat: Banniere > 1%

Interstitiel > 10%Journée Allociné > 29%

Page 4: Mbrand3 - Model case - Assurance
Page 5: Mbrand3 - Model case - Assurance

Contexte: Promo de l’appli MMAFormat: Bannière & InterstitielSupport: Beezik, Info Concert, Dailymotion, Universal, Allociné, TélépocheSpécificité: Journée à 100% PDVRedirection: Clic to storeRésultat: Bannière > 1%

Interstitiel > 10%

Page 6: Mbrand3 - Model case - Assurance